MEMO
Date: November 26, 2023
To: Frank Leva
From: Ishika Chauhan, Harman Thandi, Mahak Mahak
Subject: MP2 Report Draft Outline
INTRODUCTION
-
Purpose of the report and for whom is the report?
What is Business Management? It is broad and has multiple career options.
INDUSTRY AND CAREER OVERVIEW
Marketing
(Roberston, 2021) - The marketing job demand in Canada.
Marketing Manager
(Simon, 2021) - Overall analysis of what a marketing manager does, key job duties, salary, and
skills needed.
Social Media Manager
(Coursera, 2023) - Overall analysis of what a social media manager does, key job duties, salary,
and skills needed.
CRITERIA FOR COMPARISON AND ANALYSIS
Annual Salary
(Glassdoor, 2023) - Annual average base pay salary for marketing jobs in Ontario 2023.
(Chron, 2020) - How people are motivated by salary and how it is viewed as the value an employer
places on the employee that impacts overall performance.
Growth Prospects
(Homework.Study, 2023) - Definition of growth prospects in a business setting.
Job Demand
(Randstad, 2023) - Analysis of demand for marketing jobs in Canada in 2024.
FINDINGS AND ANALYSIS
Annual Salary
(Indeed, 2023) - Annual salary of a marketing manager in Ontario.
(Indeed, 2023) - Annual salary of social media manager in Ontario.
Growth Prospects
(Setup, 2020) - Step-by-step analysis of the marketing manager's career progression.
(Kearl, 2019) - Career growth path for social media managers.
Job Demand
(Job Bank, 2023) - Detailed analysis of job demand for marketing managers in Ontario.
(Job Bank, 2023) - Detailed analysis of job demand for social media managers in Ontario.
CONCLUSION AND RECOMMENDATIONS
-
Final comparison of the two jobs.
What recommendation for the best job would we give from the findings?
Additional suggestions for business management students.
References
Chron. (2020, July 14). How Can Salary Influence a Worker’s Performance in an Administration?
Work - Chron.com. https://work.chron.com/can-salary-influence-workers-performanceadministration-25950.html
Coursera. (2023, June 15). What’s a Social Media Manager? And How to Become One.
Coursera.org. https://www.coursera.org/articles/how-to-become-a-social-media-manager
Glassdoor. (2023, November 23). Salary: Marketing in Ontario, Canada 2023. Glassdoor.
https://www.glassdoor.ca/Salaries/ontario-marketing-salarySRCH_IL.0,7_IS4080_KO8,17.htm
Homework.Study. (2023). Explain the meaning of “career prospects”. | Homework.Study.com.
Homework.study.com. https://homework.study.com/explanation/explain-the-meaning-ofcareerprospects.html#:~:text=Prospects%20refer%20to%20the%20opportunity,industries%20h
ave%20different%20career%20prospects.
Indeed. (2023). Marketing Manager. Indeed.com. https://ca.indeed.com/career/marketingmanager/salaries/Ontario
Indeed. (2023). Social Media Manager. Indeed.com. https://ca.indeed.com/career/social-mediamanager/salaries/Ontario
Job Bank. (2023, September 19). Marketing Manager in Canada | Job prospects - Job Bank.
Government
of
Canada.
https://www.jobbank.gc.ca/marketreport/outlook-
occupation/12331/ca;jsessionid=DB3C87AEFD64D9F605172EEA9E4AB7BF.jobsearch
74
Job Bank. (2023, September 19). Social Media Community Manager in Canada | Job prospects Job Bank. Government of Canada. https://www.jobbank.gc.ca/marketreport/outlookoccupation/227270/ca
Kearl, M. (2019, September 12). Social Media Manager Job Growth | Entry-Level To Senior
Career
Paths
-
Noodle.com.
General
Education.
https://resources.noodle.com/articles/what-does-career-growth-look-like-for-a-socialmedia-manager/
Randstad. (2023, October 6). Sales and Marketing Workforce Trends in 2024. Randstad.ca.
https://www.randstad.ca/employers/workplace-insights/job-market-in-canada/salesmarketing-job-trends/
Robertson. (2021, May 5). Marketing Job Demand: Is There a Demand for Marketing Jobs in
Canada? Robertson College; Robertson. https://www.robertsoncollege.com/news/schoolof-business/marketing-job-demand/
Setup. (2020, April 3). The Marketing Career Path : From Entry-Level to Chief Marketing Officer.
Setup®. https://setup.us/blog/the-marketing-career-path
Simon, S. (2021, March 25). What Does a Marketing Manager Do? Key Job Duties, Salary, Skills
Needed, and More. The Muse; The Muse. https://www.themuse.com/advice/marketingmanager-explainer-guide