Digital Marketing Proposal - Elevating Brand Visibility and
Lead Generation
Executive Summary:
Your Business has a unique opportunity to significantly enhance its brand visibility and
generate valuable leads through a comprehensive six-month digital marketing strategy. This
proposal outlines a phased plan encompassing content creation, social media engagement,
paid advertising campaigns, and website development. Our objective is to establish Your
Business as a dominant player in its industry, forging connections with the target audience
and achieving substantial business growth within the specified six-month timeframe.
1. Initial Content Generation (Months 1-2):
Content Strategy and Planning:
- Conduct a thorough analysis of the target audience, competitors, and industry trends.
- Define key brand messages and themes aligned with Your Business values and services.
- Identify content pillars, including industry insights, client success stories, engaging visuals,
and community-focused content.
- Develop a content calendar for the initial six months, ensuring a balanced mix of content
types.
Content Creation and Platform Setup:
- Create compelling content for social media platforms (Facebook, Instagram, Twitter,
LinkedIn).
- Develop visually appealing graphics, videos, and infographics to accompany posts.
- Set up and optimize social media profiles for Your Business.
- Implement an initial posting schedule of two daily posts and four story posts across all
platforms.
2. Ongoing Content Flow and Community Building (Months 3-6):
Consistent Content Flow:
- Maintain the regular posting schedule on social media platforms.
- Respond promptly to comments, fostering engagement and community building.
- Monitor social media analytics to identify top-performing content and adjust the strategy
accordingly.
- Explore collaborations with influencers or partners to broaden Your Business reach.
3. Paid Advertising Campaign and Conversion Optimization (Months 4-6):
Content Creation for Ads:
- Identify key services, promotions, or products to highlight in paid advertising campaigns.
- Develop targeted and visually appealing ad creatives for Facebook and Instagram.
- Align ad content with the ongoing organic content strategy to maintain brand consistency.
Ad Campaign Execution:
- Launch paid advertising campaigns targeting specific demographics, interests, and
geographical areas.
- Monitor ad performance, adjusting targeting parameters and ad creatives as needed.
- Implement conversion-focused ads, such as exclusive offers or product launches.
4. Website Development and Optimization (Months 5-6):
Mother Page Creation:
- Develop a central website or "hub" that serves as the primary online presence for Your
Business.
- Ensure the website is user-friendly, mobile-responsive, and optimized for search engines.
- Include clear navigation to key product or service pages.
Integration and Optimization:
- Integrate social media feeds into the website for dynamic content display.
- Implement tracking pixels for retargeting purposes.
- Optimize the website for lead capture through strategically placed contact forms,
newsletter sign-ups, or appointment scheduling.
5. Ongoing Strategy and Continuous Optimization (Months 1-6):
- Continue the regular posting schedule on social media platforms.
- Analyze website and social media analytics to refine the strategy.
- Implement user feedback and adjust the content strategy accordingly.
Pricing:
ChosenTech is pleased to offer the following six-month digital marketing package for Your
Business:
Content Creation and Social Media Management:
- Total Cost: N480,000 (N80,000 per month for 6 months)
Conclusion:
With this comprehensive six-month digital marketing strategy, Your Business can expect
substantial brand visibility, increased community engagement, and a consistent flow of highquality leads. This plan is designed to align seamlessly with Your Business objectives and
provide a robust foundation for digital success. We eagerly anticipate the opportunity to
discuss and implement this tailored plan, positioning Your Business for sustained growth over
the next six months. Thank you for considering ChosenTech as your dedicated partner in this
exciting journey.