Shining Light
Conference
Join us for a day of in person workshops
focused on product innovation and how you
can deliver more value for your business.
Feb 6th 2024, 09:00 - 16:00
280 Bishopsgate, London
Our experts will lead you through the
noise and show you how to:
• Innovate with
lighthouse projects
• Align your product vision
to business outcomes
• Ensure you are building
the right products
• Maximise business value
through product analytics
Contact your Cognizant representative for more details.
Agenda
09:00 - 09:30
Arrival, coffee, and breakfast snacks
09:30 - 09:45
Opening presentation
09:45 - 10:45
Session 1: Innovating with lighthouse projects
• Characteristics of a lighthouse project candidate
• How to choose the right lighthouse project
• Feasibility assessment & success factors of a lighthouse project
10:45 - 11:00
Break
11:00 - 12:00
Session 2: Aligning product vision to business outcomes
• Identify the problems to be solved
• Define the overarching product vision
• Set your north star
12:00 - 13:00
Lunch and networking break
13:00 - 14:30
Session 3: Product ideation
• How to run an ideation workshop for your lighthouse project
• Define your unique value proposition
• Ensure you are building the right product
14:30 - 14:45
Break
14:45 - 15:30
Session 4: Maximizing business value through product analytics
• How do you measure the success of a product?
• Benefits and limitations of product metrics
• Relationship between product metrics and north star
• Strategies to validate your hypothesis
15:30 - 16:00
Closing thoughts and Q&A