ADMN 404: Assignment 3: The New Strategic Plan
Due: After completion of Lesson 12
Credit Weight: 45% of your final grade
Summary: 4000-word (maximum) report
_________________________________________________________________________
Format
Word count: The maximum word count for this assignment is 4000 words. Your
assignment will be returned to you unmarked if it is over 4000 words long. If you submit
your assignment past the end of your contract date and it is over the maximum word count
and, the marker will stop marking at the 4000-word mark.
References: All sources must be acknowledged in the reference list and cited in the report,
as applicable. Please use APA Style (7th ed.).
Organization: Organize your assignment into the sections that apply to this assignment, as
outlined in the ADMN404v14 Assignment Rubric.






Executive Summary
Organization Overview
External Analysis
Internal Analysis
Strategic Proposal
Strategy Implementation
File Format: Prepare your assignment in a format that is compatible with Microsoft Office.
When naming your assignment file for submission, include your last name, the course
name, and the assignment number, as in this example:
Smith_StudentNumber_ADMN404v14_Assign3.docx
Submission: When your assignment is complete, return to the Assignment 3 link on the
course home page and follow the instructions for submitting it.
Note: You are provided with a comprehensive marking rubric. As such, you will not be able
to re-submit your assignment to improve your mark after it has been marked.
ADMN404v14 – Assignment 3
July 2022
© Athabasca University
Instructions
Review the following sections of the Course Overview.


Assignments: Marking
Assignments: Guideline
Review the ADMN 404v14 Assignment Rubric.
_________________________________________________________________________
In this assignment, you act as a newly appointed CEO of an organization of your choice
(that was pre-approved by your Academic Expert in Assignment 3)
Prepare a report in which you present a strategic plan to improve competitiveness of your
company. You should build your strategic plan around a strategy statement of no more than
35 words that contains the objective, the scope, and the advantage (see Collis and Rukstad,
2008). To expand on this strategic statement/plan, propose two supporting strategies;
these can be at the functional, business, or corporate level (Hill & Schilling, 2020, Chapters
4–10).
Your report will present this new strategic plan to key stakeholders, including investors and
employees. You must explain why your proposed strategic plan is the best way forward for
the organization. To this end, you need to argue — based on evidence — how the proposed
strategy plan and its two supporting strategies is appropriate for the organization’s context
(i.e., environment and internal situation) and why it is better than alternative strategic
choices. Furthermore, it is important to discuss the plan’s implementation in the report by
discussing necessary organizational changes and potential resistance to expect from
stakeholders.
References
Collis, D. J., & Rukstad, M. G. (2008). Can you say what your strategy is? Harvard Business
Review, 86(4), 82–93.
Hill, C. W., & Schilling, M. A. (2019). Strategic management: An integrated approach.
Theory & cases (13th ed.). Cengage Learning.
ADMN404v14 – Assignment 3
July 2022
© Athabasca University