Content Writing:
The Fundamentals
Author
Elzanne Louwrens
Colaborators
Mohammed Ajmoodien
Megan Dreyer
Shakespeare Manangazira
Table of Contents
Module 1: Research
Selecting keywords for your article
How to select headings from the search results
Analysing top-ranking articles' structure and info
Incorporating “People Also Ask,” “Related Searches,” and “People Also Search For” suggestions
Keywords and Definitions: Module 1
Module 2: Creating an effective heading structure
Creating an effective heading structure
Using question-format structures
Keywords and Definitions: Module 2
Module 3: Writing the article
Answer the question in your title
Ensuring smooth article flow
Including bullet lists and numbered lists
Maintaining a positive tone
Bolding keywords for emphasis
Avoiding contractions for a professional tone
Keywords and Definitions: Module 3
Module 4: Hyperlinks - Enhancing Credibility and Value
Linking to relevant pages on your website
Adding valuable external links
Keywords and Definitions: Module 4
Module 5: Polishing Your Content
Spelling and grammar
Assessing readability score
Plagiarism detection and prevention
Keywords and Definitions: Module 5
Module 6: Using the checklist
How to use the Writer's Checklist
QA Process
Article scoring system
Keywords and Definitions: Module 6
Module 1: Research
Module 1: Research
Selecting keywords for your article
What will you learn?
Selecting keywords for your
article
How to select headings from the
search results
Analysing top-ranking articles'
structure and info
Incorporating “People Also Ask,”
“Related Searches,” and “People
Also Search For” suggestions
Before you start writing an article, it's important to identify the most
relevant and effective keywords that will guide your content. Choosing
the right keywords will help you create targeted and focused content
that resonates with your audience.
To select the best keywords, follow these steps:
Check Google Trends to see what is topical for the product you are
writing about
Use a keyword research tool (e.g., Ubersuggest) to identify popular
keywords with a high search volume and low competition.
Consider long-tail keywords, which are more specific and can
target niche audiences.
Select a primary keyword and a few secondary keywords to use
throughout your article.
Open an incognito browser to see what is ranking for your keywords
How to select headings from the search results
Headings play a crucial role in attracting readers to your article and guiding them through the content.
Choosing your headings
Look at the top-ranking articles on your topic and list the titles of those articles
Analyse the headings used in these articles, taking note of their structure and style.
Adapt these headings to suit your unique perspective and content.
Do not delete the headings that are not 100% aligned with your topic yet.
Incorporating “People Also Ask,” “Related Searches,” and
“People Also Search For” suggestions
Popular search engine features, such as “People Also Ask,” “Related Searches,” and “People Also Search For,” can provide
valuable insights into what your target audience is interested in.
To incorporate these suggestions into your research process:
1. Enter your primary keyword into a search engine and explore the “People Also Ask” section for additional questions
related to your topic.
2. Investigate the “Related Searches” and “People Also Search For” sections to identify relevant topics, subtopics, or
related keywords.
3. Use these insights to expand your article's scope, address additional questions, or create new headings and
subheadings.
4. Add the topics that align with your main topic to your heading structure.
5. The topics that are relevant but do not align with your main topic 100% should be added as a Frequently Asked
Question in the FAQ section at the bottom of your article.
By incorporating these suggestions into your research, you can create content that appeals to a wider audience and
addresses their specific needs and interests.
In the next module, we will discuss the importance of creating a well-structured article and the techniques you can use
to achieve this.
Keywords and Definitions: Module 1
Keyword: Keyword Research
Description: The practice of identifying popular, relevant terms that people enter into search engines. This aids in
crafting content that resonates with the target audience's needs and interests.
Keyword: Google Trends
Description: A free tool from Google that provides data and graphs on the popularity of specific search terms over time.
It helps to understand the trending keywords related to your product or service.
Keyword: Ubersuggest
Description: A keyword research tool that suggests new keywords related to an initial input. It helps to identify popular
keywords with a high search volume and low competition.
Keyword: Long-tail Keywords
Description: These are more specific keyword phrases that visitors are more likely to use when they’re closer to a pointof-purchase. They're very useful for niche targeting.
Keyword: Headings
Description: Titles or subtitles used in an article. They guide the reader through the content, making it easier to
understand and follow.
Keyword: People Also Ask
Description: A section in Google search results that provides insight into other related questions users are asking around
a particular topic. It's valuable for understanding user intent and expanding your content's scope.
Keyword: Related Searches
Description: Suggestions made by search engines related to your initial search term. This can offer additional insight
into other angles or subtopics your audience might be interested in.
Keyword: Frequently Asked Question (FAQ)
Description: A section typically found at the end of articles which addresses common questions or concerns the reader
might have about the topic. It can be used to address relevant queries that don't align directly with your main topic.
Keyword: Plagiarising
Description: The act of using someone else's work or ideas without giving proper credit, presenting them as your own.
This is a serious ethical issue and can negatively impact your SEO.
Keyword: Incognito Browser
Description: A privacy feature in web browsers that lets you browse the internet without storing any information about
which sites and pages you've visited. It's useful for unbiased keyword research, as it doesn't consider your previous
search history.
Watch These Videos As Part Of This Module
Content Training Video Part 1
Content Training Video Part 2
Module 2: Creating an
effective heading structure
Module 2: Creating an effective heading
structure
What will you learn?
Creating an effective heading
structure
Using question-format
structures
A well-organized heading structure can make your article easier to read
and understand, helping to guide your readers through the content.
Creating an effective heading
structure
Begin with a compelling H1 title that accurately reflects the main topic
of your article and includes your primary keyword. Your heading
should be a question.
Divide your article into five sections using H2 headings that address the key points or questions related to your topic.
Include secondary keywords where appropriate.
Review your research and identify the five most important points or questions related to your topic.
Write clear and concise headings that reflect these points or questions.
Include your primary or secondary keywords in the headings where appropriate.
Arrange the headings in a logical order, ensuring that they flow smoothly and guide your readers through the
content.
Use at least three H3 headings (under each H2 heading) to further break down each section into smaller subsections,
focusing on specific details or aspects of the topic.
Review each H2 section and identify any subtopics or details that require further elaboration.
Write concise H3 headings that reflect these subtopics or details.
Include relevant keywords in your H3 headings where appropriate.
Ensure that your H3 headings align with the overall structure and flow of your article.
Ensure your headings and subheadings follow a logical order and flow, providing a clear roadmap for your readers.
Review your H2 and H3 headings and determine their relative importance based on your research and audience's
needs.
Arrange your headings in a logical hierarchy, with the most important points appearing first.
Ensure that your headings flow smoothly and maintain a coherent structure throughout the article.
Create a Frequently Asked Questions section in your structure, and add all the other questions / topics you found in
your research.
Using question-format structures
Now that you have your final heading structure, turn each heading into a question where you can. Don’t force it, though.
1. Your H2 headings should be questions
2. Your H3 headings should be like a bullet list of answers to the question
3. Bullet list your H3 headings below your H2 headings before you start writing
Keywords and Definitions: Module 2
Keyword: Heading Structure
Description: An organised layout of an article using different levels of headings (H1, H2, H3, etc.) to make content easier
to read and understand. It helps guide readers through the content and improves SEO.
Keyword: H1 Title
Description: The main heading or title of an article. It is typically the first thing seen on a page and should accurately
reflect the content's main topic.
Keyword: Primary Keyword
Description: The most important keyword or phrase that the content is targeting. This should be highly relevant to the
main topic and is often included in the H1 title and throughout the content.
Keyword: H2 Headings
Description: Subheadings used to separate the content into main sections or topics. They address key points related to
the main topic and often include secondary keywords.
Keyword: Secondary Keywords
Description: Additional keywords or phrases that are related to the primary keyword. They help to further define the
content and make it more discoverable in search engine results.
Keyword: H3 Headings
Description: Headings used to break down each section (usually under H2 headings) into smaller subsections. They
provide more specific details about the topic and can include relevant keywords.
Keyword: Frequently Asked Questions (FAQ) Section
Description: A section typically found at the end of articles that addresses common questions or concerns the reader
might have about the topic. It can also include additional questions or topics from the research process.
Keyword: Logical Order
Description: The arrangement of content so that it flows naturally and is easy to follow. This helps guide the reader
through the content and improves the overall readability.
Keyword: Question-Format Structures
Description: A style of writing where headings are turned into questions, and subheadings provide the answers. This
format can make the content more engaging and intuitive for the reader.
Module 3: Writing the article
Module 3: Writing the article
Answer the question in your title
What will you learn?
Answer the question in your title
Ensuring smooth article flow
Including bullet lists and
Your article Title will be a question. It is important to always answer the
question immediately, before you write the introduction paragraph.
Each H2 heading will be a question, here is how you
answer the question for each H2:
numbered lists
Maintaining a positive tone
Bolding keywords for emphasis
Avoiding contractions for a
Provide a clear and concise answer in the first few sentences of the
section, addressing the question directly.
Offer relevant and well-researched information to support your
answer, using examples, statistics, or expert opinions where
appropriate.
Add the H3 headings as a bullet list below each H2.
professional tone
Ensuring smooth article flow
A smooth flow is essential for maintaining reader engagement and ensuring your content is easy to follow.
To achieve a seamless flow in your article:
1. Use clear and concise language, avoiding jargon or overly complex terms.
2. Organize your content logically, with each section and subsection flowing naturally from one to the next.
3. Use transitional words and phrases (e.g., however, in addition, on the other hand) to guide your readers between
points or ideas.
4. Ensure consistency in your writing style, tone, and tense throughout the article.
Including bullet lists and numbered lists
Bullet lists and numbered lists can help to break up large blocks of text and make your content more visually appealing
and easier to read.
To incorporate these lists effectively:
1. Use bullet lists to present a series of related points or ideas in a clear and concise format.
2. Use numbered lists to outline a sequence of steps, instructions, or items in a specific order.
3. Keep your lists short and focused, limiting each list to a maximum of 5-7 items.
4. Ensure consistency in your formatting and punctuation for each list.
Maintaining a positive tone
A positive tone can make your content more engaging and enjoyable to read.
To maintain a positive tone in your article:
1. Use positive language and focus on the benefits, solutions, or opportunities related to your topic.
2. Avoid negative or critical language that may alienate your readers or create a negative impression.
3. Be empathetic and understanding of your readers' concerns, acknowledging their challenges while offering helpful
advice.
4. Use a conversational tone and include personal anecdotes or experiences to create a connection with your readers.
Examples of negative words to avoid
cannot
damage
do not
error
fail
impossible
little value
loss
Mistake
not
problem
refuse
stop
unable to
hardly
scarcely
Unfortunately
Negative words example
It is impossible to pass your exams
if you don’t study hard.
Examples of positive words
benefit
it is best to
issue
matter
progress
success
fortunate
valuable
Positive words example
When you study hard, you improve your
chances to pass your exams and get
the most value out of your course.
You can also use action words such as:
work
improve
complete
succeed
Use
Study
Action words example
When you study hard, you improve your
chances to pass your exams and get
the most value out of your course.
Bolding keywords for emphasis
Bolding keywords can help to draw your readers' attention to important points or ideas within your content.
To use bold text effectively
Identify the most essential keywords or phrases in your article, based on your research and audience's needs.
Bold these keywords or phrases sparingly, ensuring that they stand out without overwhelming your readers.
Maintain consistency in your formatting, using bold text only for emphasis and not for decorative purposes.
Avoid overusing bold text, as this can make your content appear cluttered or difficult to read.
Do not write words in all CAPS
Avoiding contractions for a professional tone
While contractions can create a more informal, conversational tone, avoiding them can help maintain a professional
tone in your writing.
To ensure a professional tone in your content
Replace contractions (e.g., “it's,” “can't,” “won't”) with their corresponding full phrases (e.g., “it is,” “cannot,” “will not”).
Maintain consistency throughout your article by avoiding contractions in all sections, ensuring your writing style
remains cohesive and professional.
Use a friendly and approachable tone to engage your readers without relying on contractions.
In the next module, we will discuss the importance of hyperlinks and how to effectively incorporate them into your
articles to enhance your content's credibility and value.
Keywords and Definitions: Module 3
Keyword: Article Title
Description: The heading of your article that serves as a brief summary of the content. The title should be compelling,
informative, and ideally posed as a question to prompt curiosity.
Keyword: Article Flow
Description: The logical and smooth transition of ideas and information throughout the content, from one section to
another. It ensures that the article is easy to read and engaging.
Keyword: Transitional Words and Phrases
Description: Words such as “however”, “in addition”, or “on the other hand” used to guide readers from one point or idea
to another, thereby enhancing the flow of the content.
Keyword: Bullet Lists and Numbered Lists
Description: A formatting tool used to present a series of related points or steps. They help to break up text, making the
content more visually appealing and easier to understand.
Keyword: Positive Tone
Description: A writing style that uses optimistic and constructive language. It helps to make the content more engaging,
encouraging, and enjoyable for the reader.
Keyword: Bolding Keywords
Description: The practice of using bold text to emphasize important keywords or phrases in the content. This draws the
reader's attention to crucial points.
Keyword: Contractions
Description: Shortened form of words or phrases, such as “it's” for “it is” or “can't” for “cannot”. Although informal, they
are often avoided in professional writing to maintain a more formal tone.
Read through:
Tips to get your readability down
Module 4: Hyperlinks Enhancing Credibility and
Value
Module 4: Hyperlinks - Enhancing
Credibility and Value
Linking to relevant pages on your
website
What will you learn?
Linking to relevant pages on
your website
To effectively incorporate
internal links
Adding valuable external links
To effectively add external links
Including internal links to relevant pages on your website can help to
keep your readers engaged and encourage them to explore your
content further.
To effectively incorporate internal links:
1. Identify key points, ideas, or topics within your article that relate to
existing content on your website.
2. Create natural and contextually relevant anchor text for each
internal link, ensuring it accurately reflects the linked content.
3. Space out your internal links throughout the article, avoiding
clusters or excessive linking that may overwhelm your readers or
appear spammy.
4. Ensure that all internal links are functional and lead to valuable,
related content on your website.
5. Link to product and FOI pages.
6. FAQ should always have a link to a page on the website.
Adding valuable external links
External links to authoritative sources can enhance the credibility of your content and provide your readers with
additional information or perspectives.
To effectively add external links
1. Identify reputable sources, such as industry experts, academic institutions, or well-known publications, to support
your points or ideas.
2. Use descriptive and contextually relevant anchor text for each external link, accurately reflecting the linked content.
3. Space out your external links throughout the article, ensuring a balanced mix of internal and external links.
4. Regularly check your external links to ensure they remain functional and up-to-date.
5. Do not link to competitors
6. Do not link to sister colleges
Keywords and Definitions: Module 4
Keyword: Hyperlinks
Description: Text or phrases in a document that provide a link to another place in the document or another document
altogether. They enhance the credibility and value of your content by providing additional resources.
Keyword: Internal Links
Description: Hyperlinks that direct the reader to another page on the same website. They can be used to guide readers
to additional relevant information, improving user engagement and website navigation.
Keyword: Anchor Text
Description: The clickable text in a hyperlink. Good anchor text is descriptive and gives the reader an idea of what they'll
find when they click on the link. It should accurately reflect the content to which it's linking.
Keyword: External Links
Description: Hyperlinks that lead the reader to a different website. These are usually used to provide the reader with
more in-depth information, back up claims, or cite sources. They help enhance the credibility of your content.
Keyword: Product and FOI Pages
Description: This term refers to a type of webpage that helps users navigate and find related items or information
they're looking for. In the context of a program leading to a National Diploma in Business Management, there are various
levels to attain this qualification. The main navigation page, also known as the “Feature of Interest” or “FOI” page, would
be titled “Business Management”. On this page, you'd find a list of required courses to obtain the diploma, including the
N4 Certificate, N5 Certificate, N6 Certificate, and ultimately, the N6 National Diploma. Each of these courses has its own
unique webpage, often called a product page or a course page, that provides more detailed information about that
particular course.
Keyword: Authoritative Sources
Description: Reliable and respected resources, which could include industry experts, academic institutions, or reputable
publications. Linking to these sources can enhance the credibility of your content.
Keyword: Competitors
Description: Other businesses or entities in the same industry offering a similar product, service, or content. Links to
competitors are to be avoided to keep traffic on your site and to not inadvertently promote others' content.
Keyword: Sister Colleges
Description: Other institutions that are part of the same group or network of schools. They are generally avoided when it
comes to external linking to maintain the focus on the content of the current institution.
Module 5: Polishing Your
Content
Module 5: Polishing Your Content
Spelling and grammar
What will you learn?
Spelling and grammar tools
Assessing readability score
Accurate spelling and grammar are essential for creating a polished
and professional article.
To check your spelling and grammar:
Plagiarism detection and
prevention
Using the checklist
Technical info to add to your
Use a spelling and grammar checker, such as Grammar & Spell
Checker—LanguageTool to check, and fix, your article before you
submit it.
Read your article aloud, listening for any awkward phrases or
inconsistencies.
article
Assessing readability score
Your readability score should be 15 years of age or below, OR on a grade 7 reading level.
To assess your readability score:
Use a readability assessment tool, Flesch–Kincaid readability calculator, to evaluate your content.
Review the suggested improvements, focusing on simplifying complex sentences, breaking up long paragraphs, and
using clear and concise language.
Aim for a readability score appropriate for your target audience, typically around a 15-year-old reading level for
general content.
Tips to get your readability score down:
Add a variety of headings and subheadings
Avoid contractions
Avoid sounding redundant
Avoid long lines of text
Avoid making sentences into passive voice
Avoid using italics, bold, and strange font types
Change a group of words into one word
Do not have more than 4 lines in a paragraph
Exclude course names and subjects
Have a minimum of 3 sentences per paragraph
Include dialogue into your sentences
Keep all courses names the same
Keep your paragraphs short
Keep your sentences short
Use more transitional words
Use simple words
Write about one idea at a time
Plagiarism detection and prevention
Avoiding plagiarism is crucial for maintaining the integrity of your content and protecting your reputation as a writer.
To detect and prevent plagiarism
Use a plagiarism detection tool, such as DupliChecker, to scan your content for any duplicate or unoriginal text.
Properly attribute any quotes, statistics, or ideas taken from external sources, using appropriate citations and
references.
Develop your own unique voice and perspective, ensuring that your content is original and adds value to your
readers.
Read the plagiarism policy
Keywords and Definitions: Module 5
Keyword: Grammar & Spell Checker—LanguageTool
Description: An online tool designed to detect spelling and grammar errors in your writing. It helps to ensure the creation
of accurate and professional content by providing suggestions for correcting common language mistakes.
Keyword: Readability Score
Description: This is a measure which indicates the level of complexity in a text and how easy it is to understand. A lower
score indicates a text that is easier to read. For general content, it's often desirable to aim for the reading level of a 15year-old.
Keyword: Flesch–Kincaid Readability Calculator
Description: This is a specific tool used to determine the readability of a text. It analyses your content and provides a
score based on the complexity of words and sentences. The goal is to create content that matches the reading level of
your target audience, typically around a grade 7 for general content.
Keyword: Plagiarism Detection
Description: The process of checking your content for any duplicate or copied text from other sources. This is crucial in
maintaining the integrity and originality of your content. Tools like DupliChecker are regularly used for this purpose.
Keyword: DupliChecker
Description: An online tool used to scan content for potential plagiarism. It helps in identifying any unoriginal text,
ensuring that your content is unique and respects intellectual property rights.
Keyword: Passive Voice
Description: This is a form of sentence construction where the subject of the sentence is acted upon by the verb.
Overuse of passive voice can make sentences harder to read and understand, and is generally advised against in
content creation.
Keyword: Transitional Words
Description: Words or phrases used to connect ideas, sentences, and paragraphs smoothly. They guide the reader
through the content, making the writing more cohesive and understandable.
Keyword: Plagiarism Policy
Description: This is a set of rules or guidelines regarding the use of someone else's work or ideas. Following this policy is
essential in respecting intellectual property rights and maintaining the originality and integrity of your content.
Install on Google Chrome
Grammar & Spell Checker—LanguageTool
Save as a bookmark
Flesch–Kincaid readability calculator
Read the manual
How to get your readability down
Save as bookmark
DupliChecker
Read Policy
Plagiarism Policy
Module 6: Checklists & QA
Module 6: Using the checklist
How to use the Writer's Checklist
What will you learn?
How to use the Writer's Checklist
The QA (Quality Assurance)
Process
Article Score System
The checklist serves as a pivotal instrument in our content creation
process, ensuring consistency, quality, and adherence to our
guidelines across all articles. Each time you submit an article,
completing the Writer's Checklist isn't just recommended—it's
compulsory. Let's delve into why it's so vital.
Quality Assurance:
The checklist is designed to act as a quality assurance mechanism. It
includes points that assist you in cross-referencing your work against
our standards. By completing the checklist, you ensure that you've
addressed all necessary elements of a high-quality article.
Consistency:
Our audience anticipates a certain standard and style when they engage with our content. Following the checklist
ensures that all articles, regardless of the author, maintain a consistent voice, style, and structure. This consistency is
crucial for establishing and retaining our readership.
Avoiding Revisions:
Accurately completing the checklist helps to minimise the need for revisions. By ensuring you've met each point on the
checklist, you reduce the risk of omissions or errors that might necessitate you to rewrite sections of your article.
Learning and Improvement:
The checklist is not just a tool for maintaining standards—it's a learning resource. It encapsulates our best practices and
guidelines, making it a handy reference for improving your writing skills.
Accountability and Professionalism:
Completing the checklist exhibits a level of professionalism and accountability. It demonstrates your commitment to
producing the best work possible and shows respect for the editorial process.
Quality Assurance (QA) Process
The QA process is an integral part of our content creation workflow, safeguarding the standard of our content, ensuring
consistency, and facilitating continuous improvement. Our QA officers use the Writer's Checklist to compare it against
the submitted article and validate the writer's self-assessment.
Here's how the QA process unfolds:
Checklist Review:
The QA officer begins by reviewing the completed Writer's Checklist provided by the author. This serves as an initial
overview of the writer's self-assessment and gives the QA officer an expectation of the article's conformity to our
guidelines.
Article Review:
Next, the QA officer thoroughly reads the submitted article. The aim is not only to confirm the presence of the elements
ticked off in the checklist, but also to assess the overall quality, coherence, and style of the content.
Checklist Verification:
Following the review of the article, the QA officer will then compare the checklist against the actual article. Each point on
the checklist that aligns with the content in the article will be ticked off. This step ensures that the writer has accurately
completed the checklist and that all necessary elements have been included in the article.
Module #:
Scoring:
Once the verification is complete, the QA officer will then assign a score for each criterion based on our scoring system.
The score is determined by the degree to which the article adheres to each specific guideline. The scoring is
comprehensive, taking into account all areas of our guidelines: Research, Structure, Writing Style, Technical Checks, and
Hyperlinks.
Feedback & Improvement:
After scoring, the QA officer will provide detailed feedback to the writer. This includes areas where the writer excelled,
areas requiring improvement, and specific suggestions for enhancing the content. This feedback is essential for
continuous learning and improvement.
Final Decision:
Based on the scores and the overall quality of the article, the QA officer will make a final decision. If the article meets our
standards, it will be approved for publishing. If it requires minor revisions, the writer will be asked to make corrections
within a day or on the next working day. However, if the article does not meet our standards, it will be scrapped and the
necessary actions will be taken—this could include further training or issuing a warning to the writer.
Article Score System
This scoring system is designed to ensure high-quality content production, improve writer skills,
and maintain consistency across all our publications. This system assesses your work across five
main areas: Research, Structure, Writing Style, Technical Checks, and Hyperlinks.
Here's how it works:
Research
The first criterion is the depth and relevance of your research.
Above 90%: Your research is thorough, including well-considered 'People Also Ask' questions and related searches. In
recognition of your good work, you'll receive short feedback for long-term improvement and acknowledgement.
80% to 90%: You've missed one or two elements from the research criteria. Detailed feedback will be provided, and you'll
be expected to make corrections within a day or on the next working day.
Less than 80%: If more than two elements from the research criteria are missing, the article will be scrapped. We'll
assess whether you need further training or if a warning is necessary.
Structure
The structure of your content is as important as the research behind it.
Above 90%: The heading structure is logically arranged, flows well, and the content aligns with the topic. For work well
done, you'll receive brief feedback for long-term improvement and commendation.
80% to 90%: If you miss one or two elements, detailed feedback will be given, and corrections must be made within a
day or on the next working day.
Less than 80%: If more than two elements are missing, the article will be scrapped. Training or a warning might be
necessary.
Writing Style
The quality of your writing style is evaluated in this section.
Above 90%: If your article adheres to all the writing style guidelines, you'll receive detailed feedback for improvement.
Corrections must be made within a day or on the next working day.
80% to 90%: If you miss one to three elements, detailed feedback will be provided, and corrections must be made
promptly.
Less than 80%: If more than three elements are missing, the article will be scrapped. We'll determine if further training is
needed or if a warning is necessary.
Remember, while adhering to our guidelines, we still encourage unique personal writing styles. Writing is an art, so let
yours shine!
Technical Checks
These are checks you'll need to perform to ensure your article meets technical specifications.
Above 90%: If your article meets all the technical checks, you'll receive detailed feedback for improvement. Corrections
must be made within a day or on the next working day.
80% to 90%: If you have four spelling or grammar errors, or if one element is missing, detailed feedback will be provided,
and corrections must be made promptly.
Less than 80%: If there are more than four spelling and grammar errors, or more than one element is missing, the article
will be scrapped. We'll decide if further training or a warning is needed. We'll assess whether you need further training or
if a warning is necessary.
Hyperlinks
The inclusion of relevant hyperlinks is vital for SEO and providing readers with more information.
Above 90%: If your article includes sufficient hyperlinks, you'll receive detailed feedback for improvement. Corrections
must be made within a day or on the next working day.
80% to 90%: If not enough hyperlinks were added, you'll receive detailed feedback, and corrections must be made
promptly.
Less than 80%: If no hyperlinks were added, the article will be scrapped.
Keywords and Definitions: Module 6
Keyword: Writer's Checklist
Description: An essential tool used in the content creation process, serving as a standard for quality assurance and
consistency across all articles. This checklist is compulsory to be completed before article submission to ensure all
required elements are addressed.
Keyword: Quality Assurance
Description: A process used to ensure all content created meets the desired standard of quality. This involves crossreferencing your work against set standards, with the checklist serving as a primary tool for this process.
Keyword: Consistency
Description: A key feature required in content creation, ensuring all articles maintain a consistent voice, style, and
structure, regardless of the author. The checklist aids in achieving this consistency.
Keyword: QA Process
Description: A critical part of the content creation work flow, ensuring the quality and consistency of content. It involves
the review of the Writer's Checklist against the submitted article and validation of the writer's self-assessment.
Keyword: Article Scoring System
Description: A scoring system assessing work across five main areas – Research, Structure, Writing Style, Technical
Checks, and Hyperlinks. Depending on the degree of adherence to specific guidelines, scores are assigned to each
criterion to ensure high-quality content.
Keyword: Article Review
Description: A step in the QA process where the QA officer thoroughly reads the submitted article, evaluating its quality,
coherence, and style.
Keyword: Checklist Verification
Description: The process where the QA officer cross-checks the checklist against the actual article, ensuring the writer's
accurate completion of the checklist and that all necessary elements have been included in the article.
Read through:
Writer's Checklist
Article Scoring System