Social Buzz Today's agenda Project recap Problem The Analytics team Process Insights Summary Project Recap Social Buzz is a social platform where people can post contents and react to them anonymously. Accenture are carrying out a 3 months project to help them: • Audit their big data practice • Recommend a successful IPO • Analyze their data to find the top 5 most popular content categories Problem • Over the past 5 years, Social Buzz has reached more than 500 millions of users per month. • Everyday, around 100,000 contents including texts, images, videos, GIFs are posted. • However, how to handle everything when it’s too much? • Accenture will help to find Social Buzz’s 5 most popular content categories. Andrew Fleming Chief Technical Architect The Analytics team Marcus Rompton Senior Principle Melanie Duong Data Analyst 1 Process Data Understanding 2 Data Cleaning 3 Data Modeling 4 Data Analysis 5 Get Insights Insights There are 16 unique content categories in total. The most popular content is about animals with 1897 reactions January is the month with most posts Top 5 Categories by Aggregate Score 76000 74000 72000 70000 68000 66000 64000 62000 Animals science healthy eating technology food POPULARITY PERCENTAGE BY TOP 5 CATEGORIES Animals science healthy eating 19% technology 21% 20% 20% 20% food ANALYSIS: Animals is the most popular content with 74965 scores. In the second and third places are Science and Eating Healthy. Summary INSIGHTS: According to the analysis above, the company can work on campaign about animals or collaborate with healthy eating brands to get people’s attention. NEXT STEP: We will help you to apply this analysis to a larger scale as well as understand your business better. Thank you! ANY QUESTIONS?