Usama Merchant
Afnan Yakot
Asad Dadabhoy
Kunal Chhabra
101257448
101364454
101402156
101369090
1. SWOT
Strengths
-
-
Weakness
owns the place
pays no rent
Has been in the
business for a long
time
Is open from
breakfast to dinner
-
Opportunities
Old school Style
No website
Outdated
technology
Less demand for
old school diners
Single owner
-
Can get into a
partnership
Opportunities
for investment
Uber Eats
Upgrade
modern
technology
Is able to
renovate and
refresh
Include a Drive
thru
Threats
-
Franchised
Companies
Changing
demographics
Delivery apps may
overcharge
2. Assumption and Missing information
Missing information
- Don't know menu options
- Current Customers demographics
- Average bill of the place
- No pictures of how the dinner looks
- Market change graphs (how was steep is the profitability graph declining)
Assumption
- Game nights are the most profitable night
- Customers Prefer Dive thru
- Quick serve will do well if included
3. Statement of the Problem(s)
-
Decline of probability due to changing market forces
Current restaurant industry segment
New competition in market
4. Development of Alternative Strategies
-
Modernize the dinner
Create a website
Make a drive through
Incorporate uber eats partnership
Renovate dinner
Incorporate New management systems (example Bookkeeping)
Usama Merchant
Afnan Yakot
Asad Dadabhoy
Kunal Chhabra
-
101257448
101364454
101402156
101369090
​5. Evaluation of the Alternatives & Recommendations
Modernizing the store by creating website, including more fast serve options, improving
the interior and technology, incorporating drive thru,
1. How well does the alternative address the problem/issue?
-
Keeps you competitive with your competitors
2. How consistent is the alternative to the firm’s Mission Statement and achieving goals and objectives?
n/a
3. Cost and Revenue Analysis implications/projections.
-
This will be able to bring in more people to come in and so more profitability.
4. Do the alternatives match up to the key findings of the SWOT?
-
Address Weakness by improves visibility
6. Implementation
-
Define a budget for total repairs and improvements
Contact interested investors
Gain credit from the bank
Incorporate uber eats
Assess the current state of the property
Creating the value so that customers come in on the game nights
7.Evaluation and Control
-
Can be monitored by revenue and customer traffic
Profitability in Uber Eats and drive thru
See if game nights are the most profitable