Celebrity culture if studied in future it will be divided in two phases Pre and post gal gadots ill fated imagine video • Ten days later, the New York Times ran an article titled Celebrity Culture is Burning in which writer Amanda Hess explored the idea that one consequence of the global pandemic might be the “swift dismantling of the cult of celebrity”. • Gal gadot did that during covid harsh situation so people think that these celebrity are living in " compound style houses" and can't understand what we are going through • • • • • • • • • • • • • • • • Professor Chris Rojek, who specialises in cultural sociology at London’s City University explains: “One of the things that the current situation has done is to blow up the idea that we’re all in it together. They have immense wealth so they can't feel our situation and that make us different. During covid time the celebrity cultured kinda decreases because there were no red carpets screenings and awards happening. And since the stars were at home the gossips also stop because there were no paparazzi capturing them doing the normal daily life things. So during the covid time celebrity used to make self content to gain attention and they were also free at home like us its just they don’t have to be worried about finances like us. But this covid time give a space for talented people to emerge like Munya Chawawa with his timely sketches or lip-sync comedians Sarah Cooper and Meggie Foster. But as Professor Rojek explains: “There are many celebrities who have no skills, no talent and are actually value-less in terms of giving the public anything other than sensation. These kinds of celebrities are called ‘celetoids’ – from celebrity and tabloid.” “The distance between a celebrity today and us, is much less than before, say...1970,” says Professor Rojek. But due to this the people no longer considered these peoples as god and idols as they used to consider them 30 40 years back because they know more about them through the media. Rachael Sigee mentions in her BBC article that “the pandemic has made starkly clear who in the world does the jobs that really matter, and for the most part, it’s not celebrities.” In recent year the social activism movement made rooms for some celebrity to do some blunders but later apologize for it. but it was enough to expose them. The pandemic appears to have shifted who we deem worthy of recognition back towards people with something real to offer, but perhaps that is only a virtuous blip No matter what the blunders were we all were equally in interested in the celebrity lives throughout the covid lockdown because of the boredom and that interest made difficult to ignore any blunder. Rachael Sigee says the fish tank in which we watch famous people swimming around has been under a magnifying glass during quarantine Most importantly Professor Rojek emphasises: “We’ve had over a hundred years of celebrity culture. It’s not something that’s just happened in the last ten years.” But the pandemic change our thoughts that whether this celebrity is worthy of our attention or not. The celebrity culture saw a decline for sometime but it is still there its just pandemic change the way we see the celebrities and it change the medium through which we can connect to those celebrities hence the distance kind of decrease so they don’t look that big thing now. • • • • • • • • • • • • • Parasocial relationships – which form when a group of fans has a one-sided attachment to someone famous Celebrity culture have increased immensely due to use of social media. Now the fan have high accessibility to their favorite celebrity through social media. Lex Wang says ‘’ this phenomenon has enabled musicians, actors and other media personalities to play a pivotal but unnecessary role in the average life.’’ It is not bad to appraise the work of celebrities but the temporary affection toward the celebrity can be a bit problematic The fans and followers forgets that these celebrities have life of their own and growing use of Tik Tok, Instagram and other social media have granted glimpses into celebrities life, as some fans secretly record them and upload on these social media platforms Social media can be a bad thing for celebrities because of the trolling’s and harsh comments they have to face on it. These psychological attachments to A-listers have ways of destroying relationships within the industry as well. For eg Popular boy band One Direction’s two heartthrobs, Harry Styles and Louis Tomlinson, revealed after the band broke up that the two never quite interacted in the same way again after rumors began to circulate about the nature of their friendship and sexual jokes about the pair became commonplace. And their girlfriends faced blacklash of destroying their relationships. On the other side of the coin, parasocial relationships can also elevate imperfect individuals to godlike status. As the fans overlooked the mistakes of their idols and sometimes even blame other artists for the wrongdoing of their idol. Not all parasocial relationships include some also include immense hatred like death threats, bullying, harassment and what not. Eg Hailey Bieber, a model who has been married to Justin Bieber for four years now, came under fire for supposedly bullying her husband’s ex, Selena Gomez, online. Accused of mimicking and making fun of Gomez, Hailey Bieber’s rumored feud cost her almost 1 million followers within a week. it is crucial that celebrities are treated in a healthy and respectful manner – not in an obsessive one. Celebrity culture is dangerous for celebrities too because it can cause them lack of privacy trolling harassment threats and many more so fans should also consider that celebrities are human who also have a life beside their work. • • • • • • • • • • We didn’t suddenly become ravenous for insider information on celebrities’ sex lives, or label-bylabel breakdowns of what clothes they wear, or what bar they were drinking at last night. Our appetites have been whetted, our tastes cultivated. How, when, why, by whom, and with what consequences? Celebrity culture didn’t pop out of vacuum: there were conditions, triggering episodes and deep causes. The causes includes rapid growth of media and the loss in confidence in established forms of leadership and authority. the instant someone scales the heights of public visibility and makes it into the headlines or onto television, they start selling. If they’re not directly selling dvds, movies, cds, concert tours or books, they’re indirectly selling cosmetics, cars, household appliances and every other imaginable piece of merchandise. Celebrities can deceive their fans by linking their name with the brands and products and recommending those product even though they haven’t used that ever. But do that just for hard cash. there is something distinct about today’s celebrity culture. Instead of just being devices for marketing films, music or the consumer products they endorse, the celebrities have become products themselves. They know that consumers will pay for their presences. Celebrity culture became a feature of social life, especially in the developed world, during the late 1980s/early 1990s, and extended into the twenty-first century, assisted by a global media which promoted, lauded, sometimes abominated We get involved in the life of some celebrities without reflecting on its importance and their social media profile, public visibility become more important than what they say. And we don’t think that why are we so obsessed with this person or why we wanted to know about this person. Ellis cahmore in Celebrity/culture says “” The phrase “famous for being famous” was once a tautological joke. It eventually became a reasonable explanation of why someone or other was fêted” Celebrity culture has evolved immensely nowdays its like the celebrity once vanished from our attention we lose interest in them. Its like “the ideal prison where the cells are arranged around a central watchtower in which concealed authority figures can inspect without being inspected. We, the fans, are in the watchtower and the celebs are open to our inspection. The moment they withdraw or become reticent, we lose interest and start peering at others.’’ Celebrity Culture by Frank Furedi • meaning of a celebrity has altered and is now often applied to those who are famous for being famous. Often celebrity provides an alternative source of validation. • chris rojeck in his book celebrities says that celebrity is an attribute • • • • • • • • • • • • • • • • • • In 1960 being good looking was an advantage but not a necessary requirement to be a celeb. But now serial cosmetic surgery recipient Joan Rivers puts it: “We’re in a business where it count Celebrity culture brought the trend of perfection which can be equally harmful and harmless. Improving your physical appearance is not a bad thing until and unless it doesn’t harm you. This surgical procedure to enhance did not stay till celebrities it passed on to their fans they spent huge sum of money just to look like their favourite celebrity. While Green records the usual caveats about “unrealistic expectations” and the “shortcut to happiness” cosmetic surgery offers but rarely delivers Year on year there has been a steady increase in the number of people opting for a nip, tuck, or enhancement of some order. In the USA, almost nine million clients have “work” done every year. The British are more reticent about it: 500,000 per year and growing All of these people doesn’t want to be like the celebrities they are just influenced by the predominace of contemporary culture by celebrity. In early 1960 the cosmetic surgery were so expensive that it was only available for celebrity and rich white woman, its still expensive but now people plan to pay for it hence the numbers have increased This is happening because people are not satisfied with they are body and are frustrated because of this but despite that its not confirm my people are going under such painful procedure specially when it have such painful post op-period. “People cling to the illusion of youth until it can no longer be maintained, at which point they must either accept their superfluous status or sink into dull despair,” wrote Lasch (1980: 212). Twenty years later not only the cosmetic surgery were available to everyone it become accessible worldwide. At some stage, probably in the late 1970s, the line between surgery to correct or ameliorate ailments or disorders and surgery for purely cosmetic purposes became less distinct. Plastic surgery, as it was called, was completely synthetic and had no ostensible purpose besides altering appearance. Changing one’s appearance became more than a superficial pursuit of the vain and conceited: it enabled people to feel better about themselves. The culture of narcissism elevated appearance in importance. From the 1970s, men were also included in the imperative to “project an attractive image.” It was a new scope: “Outward appearances, in this view, involuntarily expressed the inner man”. It’s necessary for celebrity to study themselves thoroughly identify their flaws in a critical spirit and then try to work on that to make it better and strive toward perfection. In the twentieth century awareness increases of how to adjust lifestyles in a way that promoted health and fitness. And good looks. The culture of narcissism didn't arise from a deliberate plot to make people insecure and drive them to pursue physical improvements. It wasn't entirely a choice either. It's a result of a • • • • • • • • • • • • • • • • • • • paradox in celebrity culture, where people are both active participants and passive consumers, simultaneously influencing and being influenced by the culture. The problem of celebrity culture related to cosmetic beauty is that we are so habitual of seeing such perfect image on our screen that we identify celebrity through moving image not living people. So to maintain that image celebs goes under cosmetic procedure. Due to these fake beauty standards, set by the celebrities people are becoming less satisfied in their own identification hence they will be more inclined towards cosmetic surgery and changing their appearance. Beauty lies in the eye of the beholder but that has a lot of influence from the culture and that cultural influence is caused by the celebrities causing depression for the normal people especially females. Our conceptions of beauty and ugliness are shaped by our culture. Beauty standards change with time and it and we cant remain indifferent with this. beauty and youth is seen as natural, there is really nothing natural about it. There’s nothing immanently beautiful about leanness, white teeth, or the absence of wrinkles. These associations have been suggested so much that we take them for granted, as if they were exactly as they feel – natural. Things are portrayed as natural while this is not true. “The body is nothing until it’s jolted into being by the image of something it could become,” writes Blum, she means that we are only aware of our body by the means of other. But now people are more intelligent than this once they know that the beauty they have is purchased or altered by cosmetic surgery which they also can have they don’t feel that much dissatisfaction. The celebrity culture has evolved over the years and this has brought honesty that celebrity are just like us. People don’t idealise the celebrity they idealise their perfect 2d image. The urge to improve ourselves, again brought to us courtesy of the media. The role of media is super important in the increase of cosmetic surgery because it has created awareness about it that stars undergo surgeries to look this good. And advertisement on social media of these treatments. The stars are trying to be themselves on social media have been vocal about it. Eyebrows have been raised metaphorically at the manner in which other facial features have been literally raised. (bushra pakisatni actors) Still most of the celebs are not open about it they hide it like they are embarrsed about it although everybody know they have got work done. The whole point about cosmetic surgery is that it is the highest development of celebrity culture. Celebs are also allowed to age and their fan base should not suffer because of this. We want change. We want celebs to change. How they change, with what methods, and with what results is of secondary importance. Celebrity Influence Affecting Public Interest in Plastic Surgery Procedures By Jonathan D. Tijerina1 • • • When Angelina jolie announced about her mastectomy after that CNN and BBC reported that the concept that high-profile celebrity announcements can have major, persistent influences on elective healthcare decisions by the general population Tijerina says that the after the news of celebs undergoing a cosmetic surgery spreads the research shows that the search about these terms increases highly The increased search volume for each of these procedures was not limited to the immediate period after each respective celebrity event, but represented a significant and persistent increase in interest for the majority of search terms. • • • • The results are usually devastating and lead to serious health complications that incisively diminish well-being for patients and increase health costs.