(A Business Plan)
Submitted By:
Cabalteja, Lander B.
Acacio, Maryrose V.
Aurelio, Ferdinand R.
Issaguire, Jeremi C.
Taguinod, Ronald M.
Alcaide, Karen Joy G.
Submitted to:
Ms. Cherry Ann S. Reyes
Subject Teacher
OCTOBER 2023
APPROVAL SHEET
This Business Plan entitled “Kalokalicious Kakanin,” prepared and
submitted by Lander B. Cabalteja, Maryrose Acacio, Karen Joy Alcaide,
Ferdinand Aurelio, Jeremi Issaguire, and Ronald Taguinod, in partial
fulfillment of the requirements in Grade 12 Entrepreneurship and is
recommended for approval and acceptance.
CHERRY ANN S. REYES
DR. PRIMITIVO R. GOROSPE
Subject Teacher
Secondary School Principal III
ACKNOWLEDGEMENT
We express our sincere gratitude to the Almighty God, who has been the
driving force behind our success and has provided us with the strength and wisdom
necessary to navigate this entrepreneurial journey. We are deeply grateful for the
significant role that His divine providence has played in our endeavors.
We would like to extend our sincerest gratitude to our esteemed subject
teacher, Ms. Cherry Ann S. Reyes, for her unwavering dedication and commitment.
We greatly appreciate your steadfast support, invaluable guidance, and unwavering
encouragement, as they have played a pivotal role in shaping the development of
this business plan. We express our sincere gratitude for your dedication to fostering
our entrepreneurial drive, which has served as a catalyst for our pursuit of
exceptional performance.
Furthermore, we would like to express our sincere appreciation to our parents,
whose steadfast love and unwavering support have served as a cornerstone of our
resilience. We greatly value your unwavering support for our aspirations and the
significant personal investments you have made to ensure our triumph. We greatly
appreciate your unwavering support and confidence in our abilities, which has been
instrumental in driving our progress. We are sincerely grateful for your
contributions.
We express our gratitude for the collective support and mentorship we have
received during this journey, and eagerly anticipate transforming this plan into a
thriving reality. With the benevolence of divine intervention and under the tutelage
of our esteemed instructor, coupled with the steadfast backing of our parents, we
possess a resolute belief in our ability to realize our entrepreneurial ambitions.
The students
Table of Contents
Approval Sheet…………………………………………………………………………………….i
Acknowledgment………………………………………………………………………………….ii
1.0 Executive Summary .................................................................................................................. 6
1.1 Objectives.................................................................................................................................. 6
1.2 Mission Statement ..................................................................................................................... 6
1.3 Guiding Principles..................................................................................................................... 6
1.4 Key to Success .......................................................................................................................... 7
2.0 Company Description................................................................................................................ 8
2.1 Ownership ................................................................................................................................. 8
2.2 Legal Form ................................................................................................................................ 8
2.3 Start-up Summary ..................................................................................................................... 8
2.4 Location and Facilities ............................................................................................................ 10
3.0 Services ................................................................................................................................... 10
3.1 Daily Operation and Production.............................................................................................. 11
3.2 Competitive Comparision ....................................................................................................... 13
3.3 Supplies ................................................................................................................................... 13
3.4 Management Controls ............................................................................................................. 14
3.5 Administrative System ............................................................................................................ 14
3.6 Future Services ........................................................................................................................ 15
4.0 Market Analysis ...................................................................................................................... 15
4.1 Market Size ............................................................................................................................. 16
4.2 Main Competitors.................................................................................................................... 17
4.2.1 Market Segments.................................................................................................................. 17
4.2.2 Target Market Segment Strategy ......................................................................................... 18
4.2 Marketing trends ..................................................................................................................... 18
4.3 Positioning............................................................................................................................... 19
5.1.2 Strength ................................................................................................................................ 19
5.1.3 Weaknesses .......................................................................................................................... 20
5.1.4 Opportunity .......................................................................................................................... 20
5.1.5 Threat ................................................................................................................................... 21
5.2 Marketing Mix (4 P’s)............................................................................................................. 22
5.2.1 Products ................................................................................................................................ 22
5.2.2 Prices .................................................................................................................................... 25
5.2.3 Place ..................................................................................................................................... 28
5.2.4 Promotion ............................................................................................................................. 28
5.3 Sales Strategy .......................................................................................................................... 28
5.3.1 Sales Forecast ....................................................................................................................... 29
5.3.2 Program ................................................................................................................................ 29
6.0 Organization and Management ............................................................................................... 30
6.1 Organizational Structure ......................................................................................................... 30
6.2 Management Team .................................................................................................................. 31
6.3 Management Team Gaps......................................................................................................... 31
6.4 Personal Plan ........................................................................................................................... 32
7.0 Financial Statement ................................................................................................................. 33
7.2 Break-even Analysis ............................................................................................................... 33
7.2.1 Break-even Point .................................................................................................................. 34
1.0 Executive Summary
Kalokalicious Kakanin is an innovative enterprise committed to the conservation and
commemoration of the culturally significant customs associated with Filipino kakanin. Our main
product, the Fruit-Filled Puto Medley, is a delicious twist on a classic favorite. This delightful treat
combines the traditional flavors of puto with a sweet and tangy fruits filling, creating a
mouthwatering experience that pays homage to Filipino culinary heritage while adding a unique
twist to the timeless kakanin tradition.
1.1 Objectives
Here are the four primary objectives that exemplify the primary goals of our business,
Kalokalicious Kakanin;
•
Cultural Preservation: Preserve and promote the rich Filipino kakanin traditions by
offering authentic recipes handed down through generations.
•
Quality Excellence: Ensure the highest quality in every kakanin batch, using premium
locally sourced ingredients to delight our customers.
•
Customer Engagement: Foster a passionate community of sweet enthusiasts by engaging
with customers and building a strong online presence.
•
Market Leadership: Become the leading destination for genuine Filipino kakanin, both
locally and internationally, through a commitment to authenticity and customer
satisfaction.
1.2 Mission Statement
Our mission is to preserve and celebrate the rich traditions of Filipino kakanin by offering
a diverse range of meticulously handcrafted Filipino sweets using authentic recipes and
locallysourced, premium ingredients. We aim to become the premier destination for those seeking
genuine Filipino kakanin while fostering a passionate community of sweet enthusiasts.
1.3 Guiding Principles
1. Cultural Respect: Embrace and respect the cultural heritage of Filipino kakanin, honoring
the traditions and flavors that make it special.
2. Sustainability: Commit to sustainable practices by sourcing locally and minimizing
environmental impact to ensure a brighter future for our community and planet.
3. Continuous Improvement: Strive for excellence by constantly innovating and refining
our kakanin recipes and customer experience.
4. Community Engagement: Actively engage with and support the local community,
building meaningful connections that go beyond our delicious treats.
1.4 Key to Success
1. Authenticity: Stay true to your roots by offering kakanin that is authentically Filipino.
Preserve traditional recipes and methods, ensuring that the flavors and textures are genuine
and reminiscent of Filipino culture.
2. Quality Ingredients: Use high-quality, locally sourced ingredients to create kakanin that
not only tastes delicious but also supports local farmers and businesses. Consistently
maintain the quality of your products.
3. Customer Engagement: Build a strong and engaged community of customers and sweet
enthusiasts. Listen to their feedback, engage with them on social media, and involve them
in the growth of your business.
4. Innovation: While preserving tradition is important, do not shy away from innovation.
Experiment with new flavors and presentation to attract a wider audience and keep your
menu fresh.
5. Exceptional Service: Provide excellent customer service, both in-store and online. Ensure
that your customers have a positive experience from ordering to enjoying their kakanin.
6. Community Involvement: Become an active part of your local community. Participate in
events, support local causes, and build strong relationships with other businesses and
organizations.
7. Effective Marketing: Create a strong brand identity that reflects Filipino culture and
heritage. Utilize digital marketing, social media, and collaborations with influencers to
raise awareness and attract customers.
8. Consistency: Maintain consistency in the taste, quality, and presentation of your kakanin.
This builds trust with customers, ensuring they return for more.
9. Adaptability: Stay attuned to market trends and be willing to adapt to changing customer
preferences while staying true to your core values.
10. Financial Management: Keep a close eye on your financials. Monitor expenses, manage
costs, and plan for sustainable growth.
2.0 Company Description
Kalokalicious Kakanin is conveniently located at Purok 5, Barangay Culalabat. We
operate seven days a week, ensuring that our customers can enjoy our delectable kakanin at any
time. Our dedicated team is committed to providing exceptional service. We are open 8:00 AM –
5:00 PM to serve you with our delectable kakanin.
2.1 Ownership
Kalokalicious Kakanin is driven by the ownership of Lander B. Cabalteja and a dedicated
team of individuals committed to the preservation of Filipino kakanin traditions. Lander's
leadership serves as the guiding force behind the business, with his unwavering passion for Filipino
kakanin and deep commitment to upholding its cultural significance. Together with this passionate
team, Kalokalicious Kakanin is poised to not only deliver exceptional kakanin but also to ensure
that the rich traditions and flavors of Filipino kakanin continue to thrive and be celebrated for
generations to come.
2.2 Legal Form
Kalokalicious Kakanin will be organized as a sole proprietorship owned by Lander B.
Cabalteja, with Mary Rose Acacio, Karen Joy Alcaide, Jeremi Issaguire, BJ Aurelio Ramos, and
Ronald Taguinod managing the day-to-day operations. The business is registered at Purok 5,
Barangay Culalabat, Cauayan City, Isabela, strategically situated in close proximity to the local
school, ensuring accessibility and convenience for our valued customers. This collaborative effort
between the owners and management team is aimed at successfully preserving and celebrating
Filipino kakanin traditions while providing exceptional kakanin to the community and beyond.
2.3 Start-up Summary
Production Development: PHP 355,000
Ingredients:
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•
•
•
•
•
•
•
•
Rice (malagkit or regular)
Coconut milk
Sugar
Flavorings (e.g., ube, pandan, langka)
Toppings (e.g., latik, cheese, grated coconut)
Cooking Equipment:
Large pots or pans
Steamers
Mixing bowls
Storage Containers:
Airtight food-grade containers
Packaging Materials:
•
•
•
•
•
•
•
•
•
•
•
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Banana leaves
Plastic containers
Boxes
Labels for product information
Kitchen Utensils:
Ladles
Spatulas
Knives
Cutting boards
Mixers and Grinders
Stoves or Cookers
Steamers
Measuring Tools:
•
Measuring cups
Measuring spoons
Cleaning Supplies:
•
Dishwashing soap
•
•
Scrubbers
Sanitizing agents
Training:
•
Training for production team in kakanin recipes and food safety
Quality Control:
•
Measures to ensure consistency and taste
Production Schedule:
•
Planned schedule aligned with demand
Storage Space:
•
Dedicated storage for ingredients and finished products
Sanitation and Safety:
•
Adherence to food safety regulations
•
Clean and sanitary kitchen environment
Supplier Relationships:
•
Relationships with reliable ingredient suppliers
Recipe Development:
•
Continuous experimentation and development of new kakanin recipes
Other Expenditures: PHP 400,000
•
•
•
•
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Commercial Space Rent
Electricity
Salary Expenses
Permits
Fire Extinguisher
Furniture: PHP 100,000
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•
•
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Glass Organizers
Refrigerator
Table and Chair
Storing Cabinets
2.4 Location and Facilities
Our business is located at Purok 5, Barangay Culalabat, Cauayan City, Isabela. We have a
dedicated workspace equipped with the necessary facilities for production and customer service.
We are open from Monday to Sunday, and we open our shop from 8:00 AM to 5:00 PM.
The schedule will be formulated in a manner that enables the enhancement of quality while
also facilitating the adjustment of hourly labor in accordance with sales volume. This approach is
aimed at ensuring a consistent control over labor costs. The responsibility of ordering, receiving,
and maintaining sufficient inventory to meet production demands lies with the Customer Service
Team. Mr. Lander Cabalteja will utilize an operational checklist to ensure the verification of each
work shift.
3.0 Services
We offer wide range of variety of services, including:
•
•
•
•
•
Diverse Kakanin Menu: We provide an extensive menu of both traditional and innovative
kakanin options, allowing customers to choose from a wide variety of flavors and textures.
Custom Kakanin Orders: Customers can request custom kakanin orders for special
occasions, tailored to their preferences in terms of flavors, shapes, and sizes.
Catering Services: Extend your services to cater special events, such as birthdays,
weddings, and corporate gatherings, with a diverse selection of kakanin to impress guests.
Seasonal and Limited-Edition Kakanin: Introduce seasonal kakanin offerings that align
with Filipino festivals and cultural events. Limited-edition kakanin can create excitement
and anticipation among customers.
Delivery and Takeout: Provide delivery and takeout options for customers who prefer to
enjoy your kakanin in the comfort of their homes or offices.
•
•
•
•
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Online Ordering: Offer an online ordering platform through your website or mobile app,
making it convenient for customers to place orders in advance.
Collaborations with Influencers: Partner with social media influencers and food
bloggers for promotions and reviews to increase brand visibility and reach a wider
audience.
Loyalty Program: Implement a loyalty program that rewards repeat customers with
discounts, special offers, or exclusive kakanin items.
Gift Packages: Create kakanin gift packages for special occasions like holidays,
anniversaries, and graduations.
Kakanin Subscription Boxes: Offer subscription boxes that deliver a curated selection of
kakanin to customers on a regular basis, allowing them to explore new flavors.
3.1 Daily Operation and Production
In the daily operations and production of Kalokalicious Kakanin, a well-structured schedule
with two shifts is implemented to efficiently manage both customer service and production.
Customer Service Team: The customer service team plays a crucial role in delivering an
exceptional customer experience. They are responsible for providing customers with detailed
information about the kakanin products, helping them make informed choices, and ensuring a
friendly and welcoming atmosphere in the shop. Additionally, the customer service team oversees
the day-to-day operations of the shop, including maintaining cleanliness, restocking display
counters, handling customer inquiries and orders, and processing payments.
Production Team: The production team is responsible for the meticulous process of making the
kakanin products. This team is tasked with following traditional recipes and utilizing premium
locally sourced ingredients to craft the kakanin with the highest quality and authenticity. Their
shift begins well before the shop opens to ensure that a fresh batch of kakanin is available to
customers as soon as the doors open. They handle all aspects of kakanin preparation, including
cooking, packaging, and quality control, to maintain consistency and meet customer expectations.
By dividing responsibilities between these two teams and aligning their schedules with the
shop's operating hours, Kalokalicious Kakanin can provide customers with not only a wide
selection of delicious kakanin but also a warm and informative customer service experience
throughout the day and into the evening. This approach ensures that the business efficiently meets
the demands of its customers while maintaining the quality and authenticity that are at the core of
its mission.
Customer Service Work Shift:
Day and Time
Monday
8:00 AM - 12:00 PM
BJ & Jeremi & Karen
12:00 PM – 5:00 PM
Lander & Ronald & Mary
Rose
Tuesday
BJ & Jeremi & Karen
Lander & Ronald & Mary
Rose
Wednesday
BJ & Jeremi & Karen
Lander & Ronald & Mary
Rose
Thursday
BJ & Jeremi & Karen
Lander & Ronald & Mary
Rose
Friday
BJ & Jeremi & Karen
Lander & Ronald & Mary
Rose
Saturday
BJ & Jeremi & Karen
Lander & Ronald & Mary
Rose
Sunday
BJ & Jeremi & Karen
Lander & Ronald & Mary
Rose
Production Work Shift:
8:00 AM - 12:00 PM
Lander & Ronald &
Mary Rose
12:00 PM – 5:00 PM
BJ & Jeremi & Karen
Tuesday
Lander & Ronald &
Mary Rose
BJ & Jeremi & Karen
Wednesday
Lander & Ronald &
Mary Rose
BJ & Jeremi & Karen
Thursday
Lander & Ronald &
Mary Rose
BJ & Jeremi & Karen
Friday
Lander & Ronald &
Mary Rose
BJ & Jeremi & Karen
Lander & Ronald &
Mary Rose
BJ & Jeremi & Karen
Lander & Ronald &
Mary Rose
BJ & Jeremi & Karen
Day & Time
Monday
Saturday
Sunday
3.2 Competitive Comparision
Our establishment provides a superior kakanin experience in comparison to Balay Kakanin. Our
commitment to innovation is evident in our unique approach to kakanin, whereby we expertly combine the
delightful essence of fresh fruits such as strawberry, bananas, and mangoes with authentic Filipino kakanin
recipes. Our establishment not only accommodates a wide range of customers but also honors the esteemed
culinary heritage of the Philippines. Our differentiating factor lies in our unwavering dedication to
authenticity, which transcends mere flavors.
Upon entering Kalokalicious Kakanin, customers are instantly immersed in an authentically Filipino
ambiance, enveloped by meticulously selected decor that tastefully embodies our rich cultural heritage. Our
establishment offers more than just a venue to indulge in kakanin. It serves as a cultural destination where
patrons can immerse themselves in the essence of Filipino culinary heritage, all within a distinctly Filipino
atmosphere. Although Balay Kakanin's approach may not be explicitly outlined, it is my strong conviction
that the combination of tradition and innovation, along with our immersive ambiance, positions
Kalokalicious Kakanin as the premier option for individuals in search of an exceptional kakanin experience.
3.3 Supplies
Kalokalicious Kakanin relies on a network of trusted suppliers to ensure the availability
of highquality ingredients and materials for our kakanin production. We understand that the
reliability and quality of our suppliers are paramount to delivering authentic and delicious kakanin
to our customers. Here is an overview of our key suppliers and our approach to supplier
relationships:
Key Ingredient Suppliers:
1.
Local Farmers: We source a significant portion of our ingredients, such as rice, coconut
milk, and fruits, from local farmers in the region. This not only supports local agriculture but also
guarantees the freshness and quality of our ingredients.
2.
Specialty Ingredient Suppliers: For unique and specialty ingredients required for our
innovative kakanin flavors, we partner with specialty ingredient suppliers known for their quality
and authenticity.
Kitchen Equipment and Utensils Suppliers:
1. Local Suppliers: Our cooking equipment, utensils, and kitchen supplies are primarily
sourced from local suppliers and distributors. This approach allows us to maintain a wellequipped kitchen while supporting local businesses.
Packaging and Labeling Suppliers:
1. Sustainable Packaging Suppliers: We prioritize sustainable packaging materials that
align with our commitment to environmental responsibility. Our packaging suppliers
provide us with eco-friendly options, such as biodegradable containers and labels that share
product information.
Quality Control and Sanitation Suppliers:
1. Sanitizing Agents: We work closely with suppliers of food-grade sanitizing agents and cleaning
supplies to ensure that our kitchen maintains the highest standards of hygiene and safety.
Our supplier relationships are built on trust, transparency, and a shared commitment to
quality. We maintain open communication with our suppliers to stay informed about product
availability, pricing, and any updates related to our ingredients and materials. Additionally, we
regularly assess the performance of our suppliers to ensure that they meet our stringent quality
standards.
As Kalokalicious Kakanin continues to grow and innovate, we remain dedicated to
forging strong and sustainable relationships with our suppliers, underpinning the consistent quality
and authenticity of our kakanin products.
3.4 Management Controls
Effective management controls are essential for the smooth and efficient operation of
Kalokalicious Kakanin. Our commitment to upholding the highest standards of quality, customer
service, and financial responsibility necessitates a well-structured system of management controls.
Below, we outline the key components of our management controls: Quality control measures
include maintaining standardized recipes for all our kakanin products to guarantee consistency in
taste and texture, conducting regular taste tests, and actively soliciting and reviewing customer
feedback. In terms of financial management, we create detailed budgets, diligently track expenses,
and manage cash flow effectively.
Operational efficiency strategies encompass maintaining a well-planned production
schedule, implementing just-in-time inventory practices, and providing continuous training to our
team. Regarding customer service and satisfaction, our team is trained to engage professionally
with customers, feedback mechanisms are in place, and a clear process for addressing complaints
ensures customer satisfaction. Regular internal audits and reviews help us identify areas for
improvement and enhance our operations. Kalokalicious Kakanin is committed to maintaining the
highest standards of quality, financial responsibility, operational efficiency, and customer
satisfaction through a robust system of management controls, continuously reviewed and refined
to support our mission of preserving Filipino kakanin traditions while delivering excellence in
every bite.
3.5 Administrative System
Kalokalicious Kakanin places a strong emphasis on establishing efficient administrative
systems to support our day-to-day operations, manage resources effectively, and ensure
compliance with regulatory requirements. Our administrative processes are designed to streamline
various aspects of our business operations, including financial management, record-keeping, and
compliance.
Financial Management: At the core of our administrative system lies the recognition of sound
financial management as the backbone of our business. We employ rigorous financial practices,
including detailed budgeting and financial planning, professional accounting and bookkeeping
services, vigilant cash flow management, and strict tax compliance. These measures allow us to
allocate resources wisely, maintain financial stability, and ensure that our financial obligations are
met with precision and punctuality.
Record-Keeping and Documentation: Our commitment to efficient administrative operations
extends to meticulous record-keeping and documentation. We implement robust inventory
management systems to optimize ingredient levels, prevent wastage, and cater to customer demand
effectively. Furthermore, comprehensive customer transaction records enable us to personalize
interactions and enhance marketing strategies, ensuring our offerings align with customer
preferences.
Compliance and Regulations: Kalokalicious Kakanin operates with unwavering commitment to
health and safety standards. Adherence to strict food safety regulations and guidelines is
fundamental to our administrative system. Additionally, we maintain all the necessary licenses and
permits required for a food establishment, ensuring compliance is not just met but exceeded.
As the backbone of our operations, our administrative system enables Kalokalicious
Kakanin to navigate the complexities of the food industry while upholding the highest standards
of compliance, financial responsibility, and customer service. We continually review and refine
these processes to adapt to the evolving needs of our business and industry, ensuring that we
operate at peak efficiency and maintain our dedication to excellence.
3.6 Future Services
Our commitment on delivering exceptional traditional and innovative kakanin,
Kalokalicious Kakanin envisions expanding our services in the future. Our dedication to
preserving Filipino kakanin traditions and embracing innovation guides us towards new horizons.
We plan to introduce kakanin workshops, allowing customers to immerse themselves in the art of
crafting traditional Filipino kakanin while fostering a deeper appreciation for our cultural heritage.
Furthermore, we aspire to extend our catering services for special occasions and offer delivery
options to reach a broader audience, including customers outside our immediate area. Seasonal
and limited-edition kakanin offerings will bring variety and excitement to our menu, celebrating
Filipino festivals and cultural events. Collaborations with chefs, bloggers, and influencers are also
on the horizon, expanding our reach while adding innovative twists to our offerings. Our
commitment to continuous improvement and customer satisfaction will drive these future services,
ensuring that Kalokalicious Kakanin remains at the forefront of preserving and celebrating the
richness of Filipino kakanin.
4.0 Market Analysis
Kalokalicious Kakanin operates in a dynamic market characterized by diverse consumer
preferences and evolving culinary trends. We target a broad range of customers aged 13 to 70 who
are active consumers of sweets, including teenagers, young adults, middle-aged adults, and
seniors, representing a wide range of backgrounds and preferences. Our market is influenced by
key trends such as the demand for authenticity, health-conscious choices, online ordering and
delivery, and the desire for cultural exploration.
While competitors exist, our unique selling points, including the fusion of traditional
kakanin recipes with innovative flavors, our commitment to cultural preservation, and our
immersive cultural ambiance, give us a competitive edge. We differentiate ourselves from local
competitors through our emphasis on both tradition and innovation, positioning us as a leader in
the Filipino kakanin market. Kalokalicious Kakanin's dedication to high-quality standards,
authentic flavors, and customer engagement positions us for strong growth and success as we adapt
to market trends and exceed customer expectations.
4.1 Market Size
We estimate our target market size by considering four primary segments:
1. Students: These are individuals aged 13-18 who are currently enrolled in educational
institutions within the area.
2. Residents of the Area: This includes all residents within the vicinity of our location,
spanning from 13 to 70 years old.
3. Online Customers: People from various locations who order our products online.
4. Tourists: Visitors to the area who may patronize our establishment during their stay.
To estimate the market size, we conducted a survey and gathered relevant data. Based on
our research, we estimate the market size as follows:
Target Market
Estimated Market Size
Percentage of Total Market
(Monthly)
(Monthly)
Students
2,000
19.05%
Residents of the Area
6,000
57.14%
Online Customers
1,500
14.29%
Tourists
1,000
9.52%
Total Market Size
10,500
100%
4.2 Main Competitors
Balay Kakanin
Our main competitor in the local market is Balay Kakanin, located at San Fermin, Cauayan
City, Isabela. Balay Kakanin offers traditional Filipino kakanin and has a presence in the same
geographical area as our business. While Balay Kakanin shares similarities with our offerings, we
differentiate ourselves through our emphasis on both tradition and innovation, our commitment to
cultural preservation, and our immersive cultural ambiance. These unique selling points give us a
competitive edge in the local market, allowing us to cater to a diverse customer base and
positioning us as a leader in the Filipino kakanin market.
Kalokalicious Kakanin's dedication to high-quality standards, authentic flavors, and
customer engagement positions us for strong growth and success as we adapt to market trends and
exceed customer expectations, even in the presence of local competitors like Balay Kakanin.
4.2.1 Market Segments
Kalokalicious Kakanin serves various market segments, each comprising specific customer
groups:
1. Local Students (Aged 13-18):
• High School Students: Enthusiastic about sweet treats, they seek affordable and
tasty options for snacks and gatherings.
2. Residents (Aged 13-70):
• Families: Families and households enjoy traditional kakanin for celebrations and
special occasions.
• Working Professionals: Seek convenient takeout options for a quick and satisfying
dessert.
• Seniors: Value the authenticity of traditional kakanin, often sharing it with their
families as a cultural tradition.
3. Online Customers:
• Food Enthusiasts: Customers from various locations who appreciate the
convenience of ordering authentic Filipino kakanin online.
• Dietary-Restricted Individuals: Look for specific kakanin options such as sugarfree or gluten-free varieties to accommodate their dietary needs.
4. Tourists:
• Visitors: Tourists exploring the area who are interested in experiencing authentic
Filipino flavors and cultural heritage during their stay.
These market segments allow us to tailor our marketing strategies and product offerings
to effectively cater to the unique preferences and needs of each group.
4.2.2 Target Market Segment Strategy
Kalokalicious Kakanin employs a focused and tailored approach to cater to each of our
distinct market segments:
1. Local Students (Aged 13-18):
•
Strategy: We engage with local schools to offer special student discounts and
promotions, making our kakanin an appealing and affordable choice for young
consumers. Additionally, we actively participate in school events and fundraisers,
establishing a strong presence within the student community.
2. Residents (Aged 13-70):
•
Strategy: For this diverse segment, we emphasize the variety in our menu,
showcasing both traditional and innovative kakanin options to cater to different
tastes and preferences. We also offer family-sized portions for special occasions,
ensuring we meet the needs of families and working professionals alike.
3. Online Customers:
•
Strategy: To reach online customers, we invest in an easy-to-use and visually
appealing website, offering a seamless online ordering experience. We also utilize
social media platforms and targeted digital marketing to engage with a wider
audience, showcasing the convenience and authenticity of our kakanin.
4. Tourists:
•
Strategy: We leverage our strategic location and immersive cultural ambiance to
attract tourists seeking an authentic Filipino culinary experience. Specialized
menus and cultural events are tailored to provide a memorable experience, ensuring
they leave with a taste of Filipino tradition.
By aligning our strategies with the specific characteristics and preferences of each target
market segment, Kalokalicious Kakanin aims to effectively engage and satisfy a diverse customer
base, enhancing their experience and establishing long-lasting relationships with our brand.
4.2 Marketing trends
Kalokalicious Kakanin operates in a dynamic market influenced by several key marketing
trends that impact our business:
1. Demand for Authenticity:
• Trend: Consumers increasingly seek authentic culinary experiences that connect
them with cultural traditions.
2. Health-Conscious Choices:
• Trend: Growing awareness of health and wellness leads customers to seek healthier
dessert options.
3. Online Ordering and Delivery:
• Trend: The convenience of online ordering and delivery has become a standard
expectation for customers.
4. Cultural Exploration:
• Trend: People are increasingly interested in exploring different cultures through
food experiences.
5. Community Engagement:
• Trend: Consumers prefer businesses that actively engage with their local
communities.
6. Digital Marketing and Social Media Influence:
• Trend: Digital platforms and social media play a significant role in influencing
customer decisions.
7. Innovation in Flavor and Presentation:
• Trend: Customers appreciate innovation in food, including new flavors and
visually appealing presentations.
8. Customer Loyalty Programs:
• Trend: Loyalty programs that reward repeat customers are gaining popularity.
Understanding and adapting to these marketing trends allows Kalokalicious Kakanin to
stay relevant and meet the evolving preferences of our customer base while maintaining our
commitment to preserving Filipino kakanin traditions.
4.3 Positioning
Kalokalicious Kakanin has established a distinctive position in the market, offering an
immersive cultural experience that celebrates Filipino kakanin traditions while embracing
innovation. Central to our identity is a steadfast commitment to authenticity, with recipes passed
down through generations, ensuring that our kakanin embodies the true essence of Filipino culture.
Simultaneously, we captivate the modern palate with creative twists on classic kakanin recipes,
introducing unique flavors and visually appealing presentations. Our establishment goes beyond
being a mere food destination; it is a cultural immersion where customers are transported to an
authentically Filipino ambiance, enriched by carefully curated decor that showcases our rich
heritage. With a diverse menu accommodating various tastes and dietary preferences, we aim to
create inclusive and memorable experiences for our customers. Active community engagement,
online accessibility, and a strategic location make Kalokalicious Kakanin not just a local favorite
but also a cultural destination for tourists seeking an unforgettable taste of Filipino heritage.
5.1.2 Strength
Kalokalicious Kakanin boasts a compelling set of strengths that underpin its success and
competitive edge. Our dedication to authenticity stands out as we preserve and offer genuine
Filipino kakanin recipes, resonating deeply with those who seek authentic flavors and cultural ties.
In parallel, our capacity for innovation allows us to introduce creative twists on kakanin, appealing
to a diverse clientele, including those with a penchant for modern interpretations of Filipino
classics. Our establishment provides an immersive cultural experience, inviting customers to
immerse themselves in Filipino heritage through carefully curated decor and ambiance, setting us
apart in the food industry.
With a menu that spans traditional and innovative kakanin options, we cater to a wide
spectrum of tastes and dietary preferences. Active community engagement, facilitated by our
participation in local events and support for neighboring businesses, further strengthens our
connection with our customer base. Additionally, our user-friendly website and online ordering
platform enhance accessibility, while our strategic location transforms us into a cultural destination
for tourists seeking an authentic taste of Filipino heritage.
5.1.3 Weaknesses
Kalokalicious Kakanin, while fortified with notable strengths, recognizes the importance
of acknowledging and mitigating potential weaknesses. Our geographic reach is somewhat limited
by our physical location, prompting us to explore avenues for expanding our delivery and online
ordering services to reach a broader audience. Seasonal variability in demand poses a challenge,
emphasizing the need to diversify our menu to include more year-round offerings. Local
competitors, such as Balay Kakanin, require us to consistently differentiate ourselves and offer
unique value propositions to retain our customer base.
Our reliance on local suppliers for ingredients may introduce supply stability risks, urging
us to explore diversified sourcing or long-term agreements. As we expand our online presence,
ensuring the utmost security of customer data and transactions becomes paramount, necessitating
investments in robust cybersecurity measures. Maintaining consistent quality and taste across
various shifts and locations demands ongoing training and stringent quality control measures.
Finally, we aim to address environmental concerns related to packaging materials by exploring
eco-friendly alternatives to align with sustainability trends. These proactive steps will strengthen
our position, enhance customer satisfaction, and fortify our resilience in the market.
5.1.4 Opportunity
Kalokalicious Kakanin is keenly attuned to a range of promising opportunities within the
market that can propel our business forward. We envision market expansion into neighboring
regions and cities, enhancing our brand's visibility and appealing to a broader customer base. The
growing trend of online ordering and food delivery presents a significant avenue for growth,
encouraging us to bolster our online presence and delivery services. Our strategic location near
tourist destinations presents an enticing opportunity to captivate tourists seeking authentic cultural
experiences and local flavors. By tailoring our offerings and experiences for tourists, we can tap
into this potential revenue stream. Additionally, expanding our catering services for weddings,
birthdays, and corporate gatherings holds promise for revenue diversification. As health
consciousness rises, the introduction of healthier kakanin options, such as sugar-free or glutenfree varieties, can cater to this evolving market segment.
Collaborations with local influencers, chefs, and bloggers offer avenues to extend our reach
and introduce our kakanin to new audiences. Seasonal and limited-edition offerings aligned with
Filipino festivals can infuse excitement and boost sales during specific periods. A loyalty program
can incentivize repeat business and foster brand loyalty, while eco-friendly initiatives align with
the growing consumer demand for environmentally responsible businesses. Lastly, exploring
export opportunities for Filipino kakanin introduces the potential for global recognition and new
revenue streams. By capitalizing on these diverse opportunities, Kalokalicious Kakanin seeks to
expand its presence, meet diverse customer needs, and uphold its mission of preserving Filipino
kakanin traditions.
5.1.5 Threat
Kalokalicious Kakanin recognizes several potential threats in the market that require careful
consideration and mitigation strategies:
1. Competition: Intense competition from local and regional kakanin sellers, including
established competitors like Balay Kakanin, could affect market share and profitability.
2. Economic Downturn: Economic downturns or recessions may lead to reduced consumer
spending on non-essential items, impacting our sales and revenue.
3. Supply Chain Disruptions: Any disruptions in the supply chain, including shortages or
price fluctuations of key ingredients, could affect product quality and profitability.
4. Health and Safety Regulations: Evolving health and safety regulations, especially in the
food industry, may necessitate costly compliance measures and impact operational
efficiency.
5. Changing Consumer Preferences: Shifts in consumer preferences toward healthier or
alternative food options may affect demand for traditional kakanin.
6. Online Reputation: Negative reviews or social media incidents can harm our online
reputation and deter potential customers.
7. Natural Disasters: The business may be vulnerable to natural disasters or unforeseen
events that can disrupt operations and supply chains.
8. Rising Costs: Increases in labor, ingredient, or operational costs could impact profitability
if not managed effectively.
9. Environmental Concerns: Growing environmental awareness may lead to increased
scrutiny of packaging materials and waste disposal practices.
10. Pandemics and Health Crises: Unexpected health crises, such as pandemics, can lead to
temporary closures, reduced customer traffic, and supply chain disruptions.
To mitigate these threats, Kalokalicious Kakanin will continuously monitor market dynamics,
maintain a flexible business strategy, invest in customer engagement and satisfaction, and stay
updated on regulatory changes to ensure resilience and adaptability in a dynamic market
environment.
5.2 Marketing Mix (4 P’s)
Kalokalicious Kakanin employs a well-defined marketing mix strategy to effectively meet
customer needs and achieve its business objectives.
1. Product: Our core offering is a diverse range of meticulously handcrafted Filipino sweets,
including traditional and innovative kakanin. We constantly strive for authenticity and
quality, using premium locally sourced ingredients to ensure our kakanin is genuine and
delicious. Our product portfolio includes seasonal and limited-edition offerings that cater
to diverse tastes and preferences.
2. Price: We adopt a competitive pricing strategy, aligning our prices with market standards
while maintaining the quality and authenticity of our kakanin. Special pricing structures
may apply for catering services and custom orders, ensuring flexibility to accommodate
various customer needs.
3. Place: Kalokalicious Kakanin operates from a strategically located physical store at Purok
5, Barangay Culalabat, Cauayan City, Isabela, offering a convenient and immersive
cultural destination for locals and tourists alike. Additionally, our online ordering platform
extends our reach, allowing customers to place orders from the comfort of their homes or
offices.
4. Promotion: We employ a multifaceted promotional strategy to raise awareness and engage
with our target audience. This includes effective digital marketing through our website and
social media channels, collaborations with influencers and bloggers, participation in local
events, loyalty programs, and word-of-mouth marketing through exceptional customer
experiences. We also leverage seasonal and limited-edition kakanin to create excitement
and anticipation among customers.
By effectively managing these elements of the marketing mix, Kalokalicious Kakanin ensures
that its kakanin products are accessible, appealing, and well-received in the market, while
maintaining a strong focus on authenticity and customer satisfaction.
5.2.1 Products
Kakanin Products
Description
1. Chocolate Dream Puto
Soft and fluffy rice cakes with rich chocolate flavor.
2. Mango Tango Sapin-sapin
Colorful glutinous rice cakes with a mango twist.
3. Ube Bliss Biko
Creamy glutinous rice cake infused with ube (purple yam).
4. Buko-Pandan Suman
Steamed sticky rice wrapped in pandan-infused banana
leaves.
5. Mochaccino Kutsinta
Coffee-flavored steamed rice cakes with a mocha drizzle.
6. Strawberry Swirl Puto
Puto with a delightful strawberry swirl pattern.
7. Caramelized Coconut Suman
Suman with a caramelized coconut topping.
8. Blueberry Burst Sapin-sapin
Vibrantly layered glutinous rice cakes with blueberry flavor.
9. Matcha Mania Biko
Biko with a matcha green tea twist.
10. Pineapple Paradise Puto
Puto infused with tropical pineapple goodness.
11. Lychee Love Kutsinta
Lychee-flavored steamed rice cakes.
12. Raspberry Ripple Suman
Suman topped with a raspberry drizzle.
13. Vanilla Velvet Sapin-sapin
Sapin-sapin with a luscious vanilla layer.
14. Passion Fruit Fiesta Biko
Biko with a burst of passion fruit flavor.
15. Taro Temptation Puto
Puto infused with taro for a delightful twist.
16. Durian Delight Suman
Suman with the unique and creamy flavor of durian.
17. Cappuccino Crunch Kutsinta
Coffee-flavored kutsinta with a crunch.
18. Watermelon Wonder Sapin- Sapin-sapin with a refreshing watermelon layer.
sapin
19. Papaya Passion Puto
Puto infused with tropical papaya flavor.
20. Lemon Lime Zest Biko
Biko with a zesty lemon-lime twist.
21. Guava Glitz Suman
Suman with a glitzy guava topping.
22. Pistachio Pleasure Sapin-sapin
Sapin-sapin with a pistachio layer.
23. Coconut Creamsicle Puto
Puto with the creamy goodness of coconut.
24. Dragon Fruit Delight Kutsinta
Kutsinta with dragon fruit delight.
25. Pomegranate Paradise Suman
Suman with a pomegranate twist.
26. Cinnamon Swirl Biko
Biko with a delightful cinnamon swirl.
27. Kiwi Kiss Puto
Puto kissed with the tangy flavor of kiwi.
28. Jackfruit Jubilee Sapin-sapin
Sapin-sapin with jackfruit jubilee.
29. Hazelnut Heaven Suman
Suman with a heavenly hazelnut topping.
30. Avocado Amore Kutsinta
Kutsinta with a creamy avocado twist.
Beverage Products
Description
1. Mango Sunrise Smoothie
A tropical blend of ripe mangoes and yogurt.
2. Lychee Lagoon Cooler
A refreshing cooler with the essence of lychee.
3. Guava Glow Juice
Freshly squeezed guava juice for a vibrant glow.
4. Passion Fruit Punch
A colorful and tangy punch with passion fruit.
5. Papaya Paradise Smoothie
A smoothie with the essence of tropical papaya.
6. Blueberry Bliss Shake
A blissful shake bursting with blueberry flavor.
7. Watermelon Wave Cooler
A wave of watermelon refreshment in every sip.
8. Pineapple Pleasure Juice
Freshly pressed pineapple juice for pure pleasure.
9. Kiwi Kiss Smoothie
A smoothie kissed with the tangy flavor of kiwi.
10. Raspberry Rhapsody Shake
A shake with the rhapsody of raspberry delight.
11. Dragon Fruit Delight Cooler
A delightful cooler with dragon fruit twist.
12. Coconut Creamsicle Smoothie
A creamy smoothie with coconut goodness.
13. Lemon Lime Sparkler
A sparkling drink with zesty lemon-lime fusion.
14. Cappuccino Crunch Frappe
A frappe with a delightful cappuccino crunch.
15. Hazelnut Hug Coffee
A coffee hug with the warm embrace of hazelnut.
16. Taro Temptation Latte
A latte with the tempting flavor of taro.
17. Ube Utopia Smoothie
A smoothie with the utopia of ube (purple yam).
18. Lychee Love Latte
A latte infused with the love of lychee.
19. Vanilla Velvet Shake
A velvety shake with luscious vanilla flavor.
20. Chocolate Dream Mocha
A dreamy mocha with a touch of chocolate delight.
21. Durian Dream Shake
A shake with the dreamy and creamy taste of durian.
22. Avocado Affair Smoothie
A smoothie affair with the creamy goodness of avocado.
23. Pistachio Paradise Latte
A latte with the paradise of pistachio.
24. Papaya Passion Juice
A passion-packed juice with the essence of papaya.
25. Pineapple Perfection Smoothie
A perfect smoothie with pineapple delight.
26. Watermelon Whirl Cooler
A whirlwind of watermelon refreshment.
27. Kiwi Kiss Frappe
A frappe kissed with the tangy flavor of kiwi.
28. Raspberry Romance Latte
A latte with the romance of raspberry.
29. Passion Fruit Fizz
A fizzy drink with the passion of passion fruit.
30. Coconut Calm Tea
A calming tea with the soothing essence of coconut.
5.2.2 Prices
Kakanin Products
Description
1. Chocolate Dream Puto
Soft and fluffy rice cakes with rich chocolate 70
flavor.
2. Mango Tango Sapin-sapin
Colorful glutinous rice cakes with a mango twist.
3. Ube Bliss Biko
Creamy glutinous rice cake infused with ube 80
(purple yam).
4. Buko-Pandan Suman
Steamed sticky rice wrapped in pandan-infused 85
banana leaves.
5. Mochaccino Kutsinta
Coffee-flavored steamed rice cakes with a mocha 90
drizzle.
6. Strawberry Swirl Puto
Puto with a delightful strawberry swirl pattern.
7.
Caramelized
Suman
Coconut Suman with a caramelized coconut topping.
Price (PHP)
75
95
100
8. Blueberry Burst Sapin-sapin
Vibrantly layered glutinous rice cakes with 70
blueberry flavor.
9. Matcha Mania Biko
Biko with a matcha green tea twist.
75
10. Pineapple Paradise Puto
Puto infused with tropical pineapple goodness.
80
11. Lychee Love Kutsinta
Lychee-flavored steamed rice cakes.
85
12. Raspberry Ripple Suman
Suman topped with a raspberry drizzle.
90
13. Vanilla Velvet Sapin-sapin
Sapin-sapin with a luscious vanilla layer.
95
14. Passion Fruit Fiesta Biko
Biko with a burst of passion fruit flavor.
100
15. Taro Temptation Puto
Puto infused with taro for a delightful twist.
70
16. Durian Delight Suman
Suman with the unique and creamy flavor of 75
durian.
17.
Cappuccino
Kutsinta
Crunch Coffee-flavored kutsinta with a crunch.
80
18.
Watermelon
Sapin-sapin
Wonder Sapin-sapin with a refreshing watermelon layer.
85
19. Papaya Passion Puto
Puto infused with tropical papaya flavor.
90
20. Lemon Lime Zest Biko
Biko with a zesty lemon-lime twist.
95
21. Guava Glitz Suman
Suman with a glitzy guava topping.
100
22. Pistachio Pleasure Sapin- Sapin-sapin with a pistachio layer.
sapin
70
23. Coconut Creamsicle Puto
75
24. Dragon
Kutsinta
Fruit
25. Pomegranate
Suman
Puto with the creamy goodness of coconut.
Delight Kutsinta with dragon fruit delight.
Paradise Suman with a pomegranate twist.
80
85
26. Cinnamon Swirl Biko
Biko with a delightful cinnamon swirl.
90
27. Kiwi Kiss Puto
Puto kissed with the tangy flavor of kiwi.
95
28. Jackfruit Jubilee Sapin- Sapin-sapin with jackfruit jubilee.
sapin
100
29. Hazelnut Heaven Suman
Suman with a heavenly hazelnut topping.
70
30. Avocado Amore Kutsinta
Kutsinta with a creamy avocado twist.
75
Beverage Products
Description
Price (PHP)
1. Mango Sunrise Smoothie
A tropical blend of ripe mangoes and yogurt.
65
2. Lychee Lagoon Cooler
A refreshing cooler with the essence of lychee.
70
3. Guava Glow Juice
Freshly squeezed guava juice for a vibrant glow.
75
4. Passion Fruit Punch
A colorful and tangy punch with passion fruit.
80
5. Papaya Paradise Smoothie
A smoothie with the essence of tropical papaya.
65
6. Blueberry Bliss Shake
A blissful shake bursting with blueberry flavor.
70
7. Watermelon Wave Cooler
A wave of watermelon refreshment in every sip.
75
8. Pineapple Pleasure Juice
Freshly pressed pineapple juice for pure pleasure.
80
9. Kiwi Kiss Smoothie
A smoothie kissed with the tangy flavor of kiwi.
65
Rhapsody A shake with the rhapsody of raspberry delight.
70
10.
Raspberry
Shake
11. Dragon
Cooler
Fruit
12.
Coconut
Smoothie
Delight A delightful cooler with dragon fruit twist.
Creamsicle A creamy smoothie with coconut goodness.
13. Lemon Lime Sparkler
14.
Cappuccino
Frappe
A sparkling drink with zesty lemon-lime fusion.
Crunch A frappe with a delightful cappuccino crunch.
75
80
65
70
15. Hazelnut Hug Coffee
A coffee hug with the warm embrace of hazelnut.
75
16. Taro Temptation Latte
A latte with the tempting flavor of taro.
80
17. Ube Utopia Smoothie
A smoothie with the utopia of ube (purple yam).
65
18. Lychee Love Latte
A latte infused with the love of lychee.
70
19. Vanilla Velvet Shake
A velvety shake with luscious vanilla flavor.
75
20. Chocolate Dream Mocha
A dreamy mocha with a touch of chocolate delight. 80
21. Durian Dream Shake
A shake with the dreamy and creamy taste of 65
durian.
22. Avocado Affair Smoothie
A smoothie affair with the creamy goodness of 70
avocado.
23. Pistachio Paradise Latte
A latte with the paradise of pistachio.
24. Papaya Passion Juice
A passion-packed juice with the essence of 80
papaya.
25.
Pineapple
Smoothie
Perfection A perfect smoothie with pineapple delight.
75
65
26. Watermelon Whirl Cooler
A whirlwind of watermelon refreshment.
70
27. Kiwi Kiss Frappe
A frappe kissed with the tangy flavor of kiwi.
75
28. Raspberry Romance Latte
A latte with the romance of raspberry.
80
29. Passion Fruit Fizz
A fizzy drink with the passion of passion fruit.
65
30. Coconut Calm Tea
A calming tea with the soothing essence of 70
coconut.
5.2.3 Place
Kalokalicious Kakanin employs a multi-faceted distribution strategy to ensure that our
kakanin and beverage offerings are conveniently accessible to a wide range of customers. Our
physical store, located at Purok 5, Barangay Culalabat, Cauayan City, Isabela, serves as the central
hub for our operations, providing a welcoming environment for visitors to savor our extensive
menu. Complementing our in-store presence, we have embraced the digital age by offering online
ordering through our website and Facebook page, allowing customers to effortlessly place orders
for delivery or takeout. To extend our reach, we provide catering services for special occasions
and actively collaborate with local businesses and event organizers to showcase our products at
various venues. Additionally, our participation in local community events and festivals further
strengthens our ties with the community. This multi-pronged approach ensures that our kakanin
and beverages are readily available to meet the diverse preferences and needs of our valued
customers.
5.2.4 Promotion
Kalokalicious Kakanin's promotion strategy is a dynamic blend of digital and communitybased approaches aimed at captivating our audience and fortifying our brand's essence deeply
rooted in Filipino culture. Our strong social media presence across platform like Facebook, serves
as a canvas to display our mouthwatering kakanin and beverages, fostering engagement through
visually captivating content and interactive updates. Collaborating with local food influencers and
bloggers amplifies our reach and credibility, driving attention to our offerings. We strategically
employ digital marketing channels for targeted online advertising and email campaigns, ensuring
our messages reach the right customer segments and spotlighting seasonal delights and
promotions. A loyalty program nurtures customer retention, while active involvement in local
events and charitable endeavors solidifies our presence and showcases our commitment to the
communities we serve. This multifaceted approach embodies our dedication to sharing the joy of
authentic Filipino kakanin while celebrating cultural heritage.
5.3 Sales Strategy
Kalokalicious Kakanin's sales strategy is anchored in delivering a delightful customer
experience while offering a diverse array of kakanin and beverages. Our extensive product range
caters to a wide spectrum of tastes and preferences, ensuring that customers find something they
love. Our customer engagement practices, facilitated by our dedicated service team, create a warm
and inviting atmosphere in our store. Listening to customer feedback is at the core of our strategy,
allowing us to continuously improve and exceed expectations. Competitive pricing, promotions,
and a loyalty program make our offerings accessible and rewarding for our valued patrons. Online
ordering and catering services expand our reach, while seasonal specials and collaborations add
excitement and variety to our menu. With a steadfast commitment to quality and a customercentric approach, our sales strategy aims to foster long-lasting relationships and drive sustained
growth in the competitive market.
5.3.1 Sales Forecast
Year
Kakanin Products
Sales (PHP)
Beverage Products
Sales (PHP)
Other Profitable
Products Sales (PHP)
Total Sales
(PHP)
Year
1
800,000
200,000
200,000
1,200,000
Year
2
1,000,000
250,000
250,000
1,500,000
Year
3
1,200,000
300,000
300,000
1,800,000
The sales forecast for Kalokalicious Kakanin over the next three years reflects a steady
growth trajectory. Segmented by product categories, we anticipate robust sales from our delectable
Kakanin Products, complemented by refreshing Beverage Products. In addition to our core
offerings, we have introduced Other Profitable Products to diversify our revenue streams. These
forecasts are subject to adjustments based on market dynamics and evolving customer preferences,
ensuring that we remain responsive to the needs of our valued patrons.
5.3.2 Program
Kalokalicious Kakanin is excited to introduce our Music-Related Special Event Program,
designed to enhance the dining experience for our customers while boosting sales and creating
memorable moments. We understand the power of music to elevate ambiance and bring people
together, and we aim to leverage this by hosting special events that combine the joy of authentic
Filipino kakanin with live music performances.
Key Elements:
1. Live Music Performances: Partner with local musicians and bands to perform live at our
establishment during designated special events. The music selection can include traditional
Filipino tunes, contemporary hits, or a mix of two to cater to a diverse audience.
2. Themed Decor: Decorate the venue to match the theme of the event. For example, if the
event has a traditional Filipino theme, incorporate Filipino cultural elements into the decor.
3. Special Menu: Create a special menu for the event that complements the music theme.
Consider offering unique kakanin and beverage combinations inspired by the music genre
or artists performing.
4. Promotions: Promote the event through various channels, including social media, flyers,
and partnerships with local event organizers. Offer special promotions or discounts for
event attendees.
5. Ticketing: Depending on the event's scale, consider selling tickets for entry, which can
include a reserved table and a set menu. This can help generate revenue in advance and
ensure a dedicated audience.
6. Collaborations: Collaborate with local music schools or organizations to discover
emerging talents or host music competitions during the event, adding an element of
excitement.
7. Engagement: Encourage audience engagement during the event, such as interactive music
trivia, contests, or giveaways, to create an immersive experience.
Benefits:
•
Attract a diverse audience of music enthusiasts and food lovers.
•
Enhance brand visibility and reputation within the local music scene.
•
Boost sales during special events through ticket sales and increased foot traffic.
•
Foster a sense of community and cultural appreciation among attendees.
This Music-Related Special Event Program aims to create a harmonious fusion of Filipino
culinary delights and live music, enriching the customer experience and providing a unique selling
proposition for Kalokalicious Kakanin.
6.0 Organization and Management
Kalokalicious Kakanin operates as a sole proprietorship owned by Lander B. Cabalteja, with
active participation from Mary Rose Acacio, Karen Joy Alcaide, Jeremi Issaguire, BJ Aurelio
Ramos, and Ronald Taguinod in the day-to-day operations. Lander Cabalteja serves as the
visionary leader, bringing a deep passion for Filipino kakanin traditions and culinary heritage to
guide the business. Together, this dedicated team is committed to not only delivering exceptional
kakanin but also preserving and celebrating the rich traditions of Filipino sweets, ensuring their
continued legacy for generations to come.
6.1 Organizational Structure
The business operates as a sole proprietorship led by Lander B. Cabalteja, who serves as the
owner and visionary leader. The management team includes Mary Rose Acacio, Karen Joy
Alcaide, Jeremi Issaguire, BJ Aurelio Ramos, and Ronald Taguinod, who collectively oversee the
day-to-day operations of the enterprise. Each team member plays a crucial role in various aspects
of the business, from production and customer service to financial management and marketing.
This collaborative effort ensures that Kalokalicious Kakanin remains dedicated to preserving
Filipino kakanin traditions while delivering excellence in every aspect of the business. The
organizational structure is designed to foster innovation, quality, and a deep connection to Filipino
culinary heritage.
6.2 Management Team
Kalokalicious Kakanin boasts a dynamic and dedicated management team, each member
bringing unique expertise and passion to the business:
1. Lander B. Cabalteja (Owner and Founder): Lander serves as the visionary leader of
Kalokalicious Kakanin. With a profound passion for Filipino kakanin traditions, he guides
the business with unwavering commitment to preserving and celebrating these culinary
legacies.
2. Mary Rose Acacio (Operations Manager): Mary Rose is responsible for overseeing dayto-day operations, ensuring the highest quality in every kakanin batch, and maintaining
strong relationships with suppliers and partners.
3. Karen Joy Alcaide (Marketing and Customer Engagement Manager): Karen Joy is the
driving force behind building a passionate community of sweet enthusiasts. She leads
customer engagement efforts, manages the online presence, and collaborates with
influencers to raise awareness.
4. Jeremi Issaguire (Production and Quality Control Manager): Jeremi oversees the
meticulous process of making kakanin, using authentic recipes and locally sourced
ingredients. He ensures consistency and taste through rigorous quality control measures.
5. Ferdinand Aurelio (Financial Manager): Aurelio is responsible for financial
management, monitoring expenses, and planning for sustainable growth. His keen eye on
financials ensures the business's long-term viability.
6. Ronald Taguinod (Community Engagement Manager): Ronald actively engages with
and supports the local community, building meaningful connections that go beyond the
delicious treats. He participates in events, supports local causes, and fosters relationships
with other businesses and organizations.
This diverse and passionate team works collaboratively to ensure that Kalokalicious
Kakanin delivers not only exceptional kakanin but also a genuine celebration of Filipino culinary
heritage. Their collective expertise and commitment drive the business's success and mission.
6.3 Management Team Gaps
As of now, Kalokalicious Kakanin benefits from a dedicated and skilled management team.
However, like any organization, there may be areas where additional expertise or skills could
enhance the business's performance and growth potential. Identifying potential management team
gaps allows for proactive planning and development. Here are some considerations:
1. Digital Marketing Specialist: While Karen Joy Alcaide manages marketing and customer
engagement, a dedicated digital marketing specialist could further strengthen the online
presence and maximize the use of digital marketing channels.
2. Human Resources Manager: As the business expands, having an HR manager could
facilitate employee recruitment, training, and management, ensuring a cohesive and
motivated team.
3. Event Coordinator: If Kalokalicious Kakanin plans to host more special events and
promotions, hiring an event coordinator could streamline the planning and execution of
these activities.
4. IT or Technology Specialist: To optimize online ordering systems and tech-related
processes, an IT or technology specialist could be beneficial for ensuring smooth
operations.
5. Supply Chain Manager: If the business continues to grow, a dedicated supply chain
manager can enhance supplier relationships, optimize inventory management, and reduce
costs.
6. Culinary Expert: While the team is passionate about kakanin, bringing in a culinary
expert could lead to recipe innovations and unique flavors that set Kalokalicious Kakanin
apart even more.
Identifying and addressing these potential management team gaps can contribute to the
continued success and growth of Kalokalicious Kakanin. It is essential to assess these needs in
alignment with the business's long-term goals and expansion plans.
6.4 Personal Plan
The following personal plan outlines our anticipated requirements upon commencement and
extends throughout the subsequent year of expansion.
Position
First Year Salary
Second Year Salary
Third Year Salary
Cashier
₱36,000
₱38,000
₱40,000
Crews
₱54,000
₱57,000
₱60,000
Janitors
₱15,000
₱16,000
₱17,000
Total
₱105,000
₱111,000
₱117,000
Assuming a total of 6 employees, this table reflects the annual payroll expenses for each
position, with salary increases in the second and third years to account for growth and employee
retention.
7.0 Financial Statement
Financial Sources
Amount (PHP)
Personal Fund
Php. 155,555
Bank Loan
Php. 700,000
Initial Costs:
•
The production development cost amounts to PHP 355,000.
•
Total Expenditures: PHP 400,000
•
The cost of the furniture is PHP 100,000.
•
Total Costs: 855,555
The table summarizes the two primary financial sources for Kalokalicious Kakanin,
incorporating personal funds and a bank loan as specified in the business plan. The personal fund
comprises the initial capital injection, while the bank loan aligns with the plan's financing strategy.
Additionally, it outlines the initial costs critical for the business's commencement, encompassing
first-year rent, utility expenses, and leasehold upgradation.
7.2 Break-even Analysis
To understand Kalokalicious Kakanin will reach a point of profitability, we have conducted
a break-even analysis for both our kakanin and beverage product categories.
Kakanin Products:
•
Monthly Fixed Costs: PHP 60,000
•
Net Profit per Unit (average): Ranges from PHP 35 to PHP 65 (depending on the specific
flavor)
Using the formula, we can calculate the break-even point for kakanin products:
•
Break-even Point (in units) = PHP 60,000 / PHP 35 = approximately 1,714 units
•
Break-even Point (in units) = PHP 60,000 / PHP 65 = approximately 923 units
To cover our monthly fixed costs, we need to sell approximately 1,714 to 923 units of kakanin
products per month, depending on the specific flavor's profitability.
Beverage Products:
•
Monthly Fixed Costs: PHP 60,000
•
Net Profit per Unit (average): Ranges from PHP 60 to PHP 75 (depending on the specific
beverage)
Using the formula, we can calculate the break-even point for beverage products:
•
Break-even Point (in units) = PHP 60,000 / PHP 60 = approximately 1,000 units
•
Break-even Point (in units) = PHP 60,000 / PHP 75 = approximately 800 units
To cover our monthly fixed costs, we need to sell approximately 1,000 to 800 units of beverage
products per month, depending on the specific beverage's profitability.
7.2.1 Break-even Point
To determine the break-even point for Kalokalicious Kakanin, we conducted a
comprehensive analysis of our kakanin and beverage product categories, factoring in the monthly
fixed costs and net profit per unit for each product. Here is the break-even point for each product
category:
Kakanin Products:
•
Monthly Fixed Costs: PHP 60,000
•
Net Profit per Unit (average): Ranges from PHP 35 to PHP 65 (depending on the specific
flavor)
Using the formula, we can calculate the break-even point for kakanin products:
•
Break-even Point (in units) = PHP 60,000 / PHP 35 = approximately 1,714 units
•
Break-even Point (in units) = PHP 60,000 / PHP 65 = approximately 923 units
To cover our monthly fixed costs, we need to sell approximately 1,714 to 923 units of
kakanin products per month, depending on the specific flavor's profitability.
Beverage Products:
•
Monthly Fixed Costs: PHP 60,000
•
Net Profit per Unit (average): Ranges from PHP 60 to PHP 75 (depending on the specific
beverage)
Using the formula, we can calculate the break-even point for beverage products:
•
Break-even Point (in units) = PHP 60,000 / PHP 60 = approximately 1,000 units
•
Break-even Point (in units) = PHP 60,000 / PHP 75 = approximately 800 units
To cover our monthly fixed costs, we need to sell approximately 1,000 to 800 units of
beverage products per month, depending on the specific beverage's profitability.
These calculations serve as a critical reference point for our business operations, helping us
understand the minimum sales volume required to cover our expenses and achieve profitability.
Please note that these figures are based on the provided data and may be subject to adjustments
based on actual sales performance.
Profit and Loss (2-Year Projection)
Balance Sheet (2-Year Projection)
2023
2024
Sales
PHP 1,313,000
PHP 1,635,000
Cost of Sales
PHP 520,000
PHP 648,000
Gross Margin
PHP 793,000
PHP 987,000
Rent (1 year)
PHP 60,000
PHP 60,000
Payroll
PHP 324,000
PHP 405,000
Marketing
PHP 50,000
PHP 60,000
Utilities
PHP 230,000
PHP 280,000
Depreciation
PHP 10,000
PHP 10,000
Insurance
PHP 5,000
PHP 6,000
Total Expenses
PHP 679,000
PHP 821,000
Profits Before Tax
PHP 114,000
PHP 166,000
Tax (32,000 in 2023, 49,000 in 2024)
PHP 32,000
PHP 49,000
Net Profit
PHP 82,000
PHP 117,000
Total Liabilities and Capital
PHP 900,000
PHP 1,040,000
Cash
PHP 100,000
PHP 120,000
Depreciation
PHP 10,000
PHP 10,000
Ingredients
PHP 30,000
PHP 35,000
Lease Equipment
PHP 50,000
PHP 50,000
Equipment
PHP 80,000
PHP 80,000
Total Assets
PHP 270,000
PHP 295,000
Expenses
Assets
Cash Flow Statement (2023 and 2024)
2023
2024
Cash Sales
PHP 1,313,000
PHP 1,635,000
Cash from Receivables
-
-
Total Cash from Operations
PHP 1,313,000
PHP 1,635,000
PHP 520,000
PHP 648,000
PHP 520,000
PHP 648,000
Long-Term Assets Purchasing
-
-
Subtotal Cash Spent
PHP 520,000
PHP 648,000
Net Cash Flow
PHP 793,000
PHP 987,000
Cash Received
Expenditure
Bill Payments
Cash Spending
Total Spending on Operations
Other Spending