Bryan Robles
Professor Eccher
BUS 3580
November 14th, 2023
Case Study Part 2
Comparison between JC Penney and Macy’s
Slide 1:
Intro:
Talk about history (Brief Description)
What Company performed better in 2022?
Macy's 2022: USD 25.70B
JCPenney 2022: USD 9B
Slide 2:
Establish Purpose: Why Compare Both Stores?
Issues For Both Companies:
JCPenney:
• Adaptation
• Lower Sales
Macy’s
• Expensive
• Less Flexible for All Family
• Feminine
Slide 3:
Strengths and Weaknesses
JC Penny’s Strengths:
• 36% compared to 21% for Macy’s said that Jc Penny is a good place to shop for the
entire family
• 16% compared to 3% said that JC Penny is less expensive than other stores
• 23% say JC Penny has better sales and promotions than other stores like Macy's with
only 17%
Macy's strengths:
• 41% Has up to date Classic Styles
• 23% offer better in-store service than others
• 28% consistently delivers products that meet my expectations
JC Penney Weaknesses:
• Not Being Considered
•
•
•
Not adequate for baby and children’s clothing
Unique only 9% agree
Optimistic 13% agree
Macy’s Weaknesses:
• Expensive as only 3% claim is less expensive than other stores
• 11% claim Masculine so clothes more for women
• 3% claim it is Thrifty
Slide 4:
Top Attributes and Clothing Ratings (Shopping for Yourself or Family)
J.C.P:
• 32% said JC Penny is Accessible
• 31% Casual
• 25% Friendly
Macy’s:
• 50% Fashionable
• 39% Feminine
• 46% Mature
• 34% Put Together
Slide 5:
Which Store is being recommended
• JC Penny had a 50.3% rate of having been visited in the last 3 months
• Macy’s had a 41.7% rate of having been visited in the last 3 months
• 45.1% being Males and 40.2% being females
•
Have Charts and Z-Scores for Slide (5)
Slide 6:
Which Company is Better for shopping For Yourself or Your Family
• Talk about Macy’s z-values and difference on slides
Slide 7:
Recommendations for Both
Macy’s:
Reduce Prices
• Is struggling with people coming in and finding comfort
• Only 3% agree that is less expensive than other stores
JCPenney:
Adapt More to New Styles
• Only 9% of Data mentioned their clothing as being unique
Slide 8:
What’s Next
JCPenney:
• Adapt More to New Styles
• Increase Store Services
• Reduce Prices
Macy’s:
• Lower Prices
• Work More on Men’s Fashion
• Have more Discounts