The Art of the Possible
with Cognos Analytics
Product Demo
Tomas Rytkölä
BI and Analytics Expert | Evangelist @ IBM, Europe
September 2017
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IBM Cognos 8 and 10 Look and Feel – UI experience of 2017?
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Cognos Analytics DEMO powered by R7 features
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IBM Analytics
Cognos Analytics,
Planning Analytics,
Watson Analytics ???
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IBM Analytics Portfolio
What happened?
IBM Cognos Analytics
Descriptive
Get in touch with reality, a
single source of the truth, visibility
What is our plan?
Why did it happen?
IBM Planning Analytics
IBM Watson Analytics
Planning
Diagnostic
Planning, budgeting, and
forecasting
Understanding why something
happened is a critical step
What should we do?
IBM ILOG CPLEX
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What will happen next?
IBM SPSS
Prescriptive
Predictive
Collaborate for maximum business
value, informed by advanced analytics
Understand the most likely future
scenario and its business implications
© 2017 IBM Corporation
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Analytics Evolution
Generation Now
UNBIASED
Data Governance
Generation One
DESCRIPTIVE
QRA
Generation Two
Guided
DIAGNOSTIC
Smarts
Data Discovery
Self-service
Visualization
OLAP
Reporting
BIASED
UNBIASED
Introducing Watson Analytics – Self Serve Analytics in the Cloud
•
SaaS with 365x24x7 uptime & always latest release
•
An analytical starting point for every business user
•
Self Service, no training required
•
Access secure data sources on-prem, cloud & web
•
Automatically assesses the quality of your data
•
Asks questions for you out of the box
•
Cognitive visualisations to answer questions
•
Contextual infographics leading to new insights
•
Natural language dialogue to ensure efficiency
•
Business led prediction to improve certainty
•
Guided navigation throughout your journey to insight
Smart Cognitive Data Discovery for Every Business User in Every LoB
© IBM 2016
#WatsonAnalytics
9
Self service with Watson Analytics & Cognos Analytics
Value and Trust
Cognos Analytics
IT managed self-service
Exploration and Innovation
Watson Analytics
Individual self-sufficiency
▪ To present and widely share insight
with self service and production
reporting at enterprise scale with
governance
▪ For the inquisitive user who needs
fast answers to business questions
A self-service
paradigm shift in the decision
making process
© IBM 2016
#WatsonAnalytics
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Cognos Analytics and
Watson Analytics DEMO
The Airline Industry
Demo for Biased and
Unbiased Analysis
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Biased and Unbiased analysis
with IBM Cognos Analytics and IBM Watson Analytics
The Data to
Insight Lifecycle
Data Discovery
Predictive Analytics
Pattern Analysis
Operational
Reports
Data to
Insight
Lifecycle
Smarter
Decisions
Enhance and
Operationalize
Insights
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Business Value
Why do I need Cognos Analytics and Planning Analytics
dashboard integration?
PA dashboards must come from data held in TM1 cubes
CA dashboards can leverage PA along with other data sources in the same dashboard
Expands IBM’s self-service and visualization story
partners that sell more than one product from the IBM portfolio show more value and
have a more comprehensive story to tell
Better competitive advantage, increased functionality
Ability to serve clients across more industries and lines of
business
Cognos Analytics
CA upgrade
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OK, upgrade is EASY, but what next?
Enable full interactivity on existing reports and analysis
• Direct filtering, sorting, grouping, summarizing on data containers.
• Analytical gestures on dimensional sources – drill, nest, expand, top, bottom etc.
• All without ever opening a “Studio” in new graduated user experience
Take new features into use
• Dashboards
• Storytelling
• Easy embedding
• Maps
Enhance aesthetics
• Modern themes/stylesheets with material design
• Redesigned prompts
• Modernized visualizations
Be More Productive with Full Interactivity
Full Interactivity
• Saves time authoring
• Fewer reporting artefacts as same report
answers more questions.
• Quicker more flexible to consume
AD-HOC FILTERS, SORTING ETC
ANALYTICAL GESTURES
Take New Features into Action
STORYTELLING
DASHBOARDS
EMBEDDING
AND MAPS
Enhanced Aesthetics – Data containers
OLD
NEW
OLD
OLD
NEW
NEW
Enhanced Aesthetics – Prompts
OLD
OLD
NEW
NEW
Hands-on workshop
Cognos Analytics R7
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Cognos Analytics Workshop
THE WORKSHOP
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Before we start - what you need from the Box folder or I will hand out
the files:
https://ibm.box.com/s/wzmdj8nfeawssde7fephri6ervs3g447
Lab instructions:
Data:
+ access to Cognos Analytics !
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Workshop agenda
Navigation
Consumption
Self-service data discovery
Creating a data module
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