PRODUCT DEVELOPMENT PLAN All You Knit is Love “Crochet for what words can’t say.” Part 1 Section 1. Product Description The main products of “All You Knit is Love” are an array of yarn-crocheted flowers, specifically roses, and lavenders, that are handmade and tailored to the customer’s liking. These flowers can be purchased as bouquets, single stems, or even a specific set of numbers depending on what the buyer is looking for. In Addition to the product, we also offer services of writing in letters to further personalize the value of the product, making our goods and services an ideal purchase for your birthday, valentines, and even anniversary gifts! Need a gift for your friend’s birthday? Or do you need to rekindle a relationship after an argument? Knit your way into their hearts and give them a one-of-a-kind yarn-crocheted flower. There are numerous benefits that are acquired in our product. 1. Sentimental Value - Whether you get it for a friend or your partner, it is truly something special. The sentiment of being able to keep the flowers for a whole lifetime as a reminder of love and thoughtfulness is sure to make someone appreciate it. 2. Affordable - Our product is affordable and reasonably priced. Not only is our gift sentimental, but it is also easy on your pockets. 3. Sustainable - Crocheted flowers are sustainable. Real flower bouquets are made of cut flowers that are from commercial flower farms. These flowers are often grown using pesticides, fertilizers, and huge amounts of water. The harvesting of these flowers requires resources and energy, and transportation over long distances will contribute to carbon emissions. All in all, it is a cute and lovely gift that is meaningful, and they can treasure the flowers for the rest of their lives. Section 2. Purpose of Innovation 1. Adaptation to Trends - In a world where fashion and home decor are ever-evolving, innovation helps a crochet business remain relevant and keep up with the most recent trends. By introducing new designs and styles that are in line with consumer preferences, the company can appeal to clients who are fashionconscious and keep a competitive edge over rivals. 2. Seasonal Variations - A crochet company or business can accommodate changing customer preferences all year long by creating flower crochet designs that reflect seasonal themes and events using appropriate color schemes, seasonal motifs, and fashion-forward elements. Offering seasonal merchandise and running focused advertising campaigns raise customer interest and foster a sense of novelty and urgency. Additionally, by developing designs with year-round appeal and incorporating elements from various seasons, the business can go beyond the constraints of particular times, attracting a wider customer base and potentially increasing sales. 3. Sustainable Alternative - Fresh flowers have been a popular gift option and mode of expressing appreciation, gratitude, and love since the dawn of time. But, with the state of the environment progressively deteriorating, it is best that they are left in the past. Traditional store-bought flowers have numerous harmful effects on the environment - they have a large carbon footprint, their inevitable disposal entails significant plastic wastage, and they require high rates of water usage. All You Knit is Love’s crocheted flowers possess all the good qualities of fresh-flower gifts and none of their harmful effects. 4. Increased Accessibility - Fresh flowers have several limitations when it comes to who it’s accessible to. One of the most common reasons why people refrain from giving fresh flowers as gifts is the fact that many harbor allergies or are sensitive to pollen. Certain plants also contain poisonous foliage that could dissuade pet owners from purchasing them. All You Knit is Love’s crocheted flowers are free of all these limitations or disadvantages, making them accessible to a wide, nearly endless range of potential customers. 5. Novelty - Fresh flowers and bouquets are cherished and traditional gift forms, but All You Knit is Love’s crocheted flowers offer a novel and unique mode of giftgiving that introduces a newfound, fresh facet; revolutionizing the old art of giving flowers as gifts. 6. Customization Options - Customers can customize their flower crochet products thanks to innovation in customization options, which increases customer satisfaction and fosters a sense of ownership. The business can provide custom flower crochet items by coming up with creative methods or systems that let customers select the colors, sizes, or flower combinations they prefer. Customization can increase client satisfaction. Section 3. Novelty of Product At “All You Knit is Love”, we're revolutionizing the art of gift-giving with our unique and enchanting crochet bouquets. Gone are the days of traditional flower bouquets that wilt and fade away. Our meticulously crafted crochet bouquets offer a delightful and everlasting alternative, providing a novel way to express love, appreciation, and celebration. The novelty of our product lies in the fusion of two timeless crafts: crochet and floral arrangements. By replacing traditional flowers with handcrafted crochet flowers, our bouquets offer a captivating blend of artistry and practicality. Each bloom is carefully crafted by us, passionate and creative youths, ensuring intricate details, vibrant colors, and lifelike textures that rival the real thing. What sets All You Knit is Love apart is our commitment to creating everlasting memories. Our crochet bouquets are designed to be cherished and adored for years to come. Unlike fresh flowers that wilt, our blooms stand the test of time, allowing recipients to relish the beauty and sentiment of their gift long after special occasions have passed. Whether it's a birthday, anniversary, wedding, or simply a gesture of love, our crochet bouquets are a thoughtful and lasting reminder of cherished moments. In addition to their longevity, All You Knit is Love's crochet bouquets offer practical advantages that traditional flower bouquets cannot match. Our blooms require no watering, sunlight, or delicate handling. They are hypoallergenic and pet-friendly, making them suitable for everyone, even those with allergies or furry friends in the household. Furthermore, our bouquets are sustainable and eco-friendly, reducing waste and contributing to a greener planet. We understand that personalization is essential in gift-giving, which is why we offer a wide range of customization options. From selecting specific flower types and colors to arranging them in unique patterns or adding personalized messages, All You Knit is Love allows customers to create bespoke crochet bouquets that truly reflect their sentiments and the recipient's personality. As part of our commitment to quality and customer satisfaction, we ensure that each crochet bouquet is crafted with the finest materials and attention to detail. Our artisans bring their passion for crochet and floral design to every creation, resulting in breathtaking arrangements that capture the imagination and evoke emotions. In a world where fleeting moments often define our experiences, “All You Knit is Love” stands as a testament to the enduring power of art and sentiment. Our crochet bouquets transcend the limitations of time, providing a tangible expression of love and celebration that will be treasured for a lifetime. With intricate craftsmanship, eco-friendly nature, and endless customization possibilities, our unique creations are poised to redefine the way we celebrate special occasions, where the beauty of crochet blooms forever, weaving memories that will never fade. Section 4. Formulation and Costing Materials Cost (in PHP) Yarns (12 pcs) 68.00 Metal wire (1 roll - 11 yards) 167.00 Glue sticks (8 pcs) 8.00 Glue gun (Preowned) 0.00 Crochet hook (Preowned) 0.00 Crafting paper (50 sheets -A4 size) 95.00 Ribbon (1 roll - 25 yards) 66.00 Total Php 404.00 Section 5. Processing Method The process of making the flowers and bouquets themselves will be extensively tedious and will be done meticulously by the business to ensure the satisfaction of the customers. FLOWER/PETALS: Materials - (Yarn/s, Crochet hook, Glue Gun, Glue stick/s) 1) Depending on the flower that the customer will purchase, each crochet flower has different processes of making. As such, there are two that can be made that are the specialty of All You Knit is Love: Lavenders and Roses. 1.1 ROSES Step 1: The making of the roses will consist of 53 crochet chains (fixed length) which will then be followed by making layers for the flowers. It will look something like this: Step 2: The next step will be putting the actual shape of the petals to make our roses. Here are the visual steps of that: Step 3: Lastly, to make the silhouette of the rose, it will need to round and wrap around itself, creating this: Step 4: Ultimately, all that’s left is to glue and stick the petals together to hold the flower up and for it not to fall. 1.2 LAVENDERS Step 1: Not too far from the steps of the roses, it will also need chains, although the length of this flower can be extended. It will need at least 53-83 chains to complete (depending on request). Step 2: Like the roses, they will be crocheted with layers upon layers into a sort of spiral going down vertically to create the illusion of a natural lavender. This is what it would look like: Step 3: The last step would be sticking these petals into the stem that we will get to make in the next section. STEM: Materials - (Yarn/s, Crochet hook, Glue Gun, Glue stick/s, Metal wire) Step 1: Unlike the making of the flowers, this is simpler as it will only consist of wrapping a green yarn around a metal wire: Step 2: A glue gun will be used to secure the yarn around the body of the wire, putting regular intervals of the glue to ensure its durability. ARRANGING: Materials - (Petals, Stem, Glue Gun, Glue stick/s, Crafting Paper, Ribbon) Step 1: Gathering all the parts needed to make the flower/s itself, the same glue gun will be used to stick them together. Step 2: And as the batch of flowers is finished, it will then be arranged and decorated to align with the buyer’s requests. A colored crafting paper will secure the flowers into a beautiful bouquet with a ribbon around it to finish. Here are the outcomes: [Roses (left), Mixed (middle), and Lavenders (right)] Section 6. Target Market All You Knit is Love is designed to captivate and appeal to a diverse range of individuals who appreciate the artistry and sentiment of our crocheted bouquets. Our target audience includes: 1. Gift Shoppers - Individuals looking for unique and personalized gifts for special occasions such as birthdays, Mother’s Day, Valentine’s Day, graduations, or other special occasions are known as gift shoppers. They appreciate the thoughtfulness and personalization that a crochet flower bouquet can provide. 2. Couples Celebrating Milestones - Couples who are commemorating special milestones in their relationships, such as anniversaries, engagements, or weddings. It may even be a token to celebrate a newfound romance. All You Knit is Love’s crocheted bouquets offer a unique and enduring symbol of love and commitment, serving as a cherished keepsake to mark their journey together. 3. Eco-conscious Consumers - Consumers who value sustainability and reduce their environmental impact may be interested in crochet flower bouquets as an eco-friendly alternative to fresh flowers. Because crochet flowers are made of yarn or thread, they can be reused, thus reducing waste. 4. Event Planners - Due to their constant need for unique and personalized decorations for weddings, parties, and other special events, event planners are a potential target market for a business selling customizable flower bouquets. Crocheted flower bouquets give event planners the option of customizing them to match specific themes, color schemes, or client preferences. Unlike fresh flowers, which have limited availability and lifespan, crochet flower bouquets are a long-lasting and versatile option that can be reused for future events. By focusing on event planners, the crochet business can capitalize on a consistent demand for unique and eye-catching floral arrangements, establishing itself as a dependable and creative partner for event planners. 5. Customers to Whom Fresh Flowers are Inaccessible - A pollen allergy, for instance, is one primary reason why people are discouraged from purchasing fresh flowers as gifts. Flowers such as sunflowers, daisies, and lavenders may have heavily adverse effects on people who harbor allergies to pollen or are sensitive to cloying scents. All You Knit is Love’s crocheted flowers, given that they are made of yarn and thread, do not contain pollen or any of the characteristics of fresh flowers that could dissuade certain people from purchasing them. In addition to the target audiences mentioned above, All You Knit is Love’s crocheted bouquets hold a timeless appeal that transcends age boundaries. Making them an enchanting choice for individuals of all generations. Whether you’re a young couple starting your journey together, parents looking for a unique gift for your children, or grandparents seeking a sentimental keepsake, our crocheted bouquets speak to the hearts of people across all age groups. The artistry, sentiment, and longevity embodied in our creations resonate with the young at heart, ensuring that the beauty of All You Knit is Love’s crocheted bouquets can be cherished and admired by anyone seeking a lasting expression of love, celebration, and joy. Section 7. Marketing Plan All You Knit is Love shall make use of the internet and online modes of advertisement - more particularly, social media and a website to boost our reach to customers. Included among the marketing tools we shall utilize are business profiles on several social media platforms. Our social media profiles will be where the better half of our promotional tactics are carried out - social media allows us to have direct interactions with potential members of our target market, which shall, in more ways than one, ultimately allow us to become more well-versed in the steps and processes we must undertake to better cater to their interests. In addition to allowing us to scout and learn significant information regarding our target market, these social media profiles shall also be where we communicate with our customers - this shall be where we inform people of any promotional deals we may be offering, of any sales, among more. Another online marketing tool we shall utilize is a website of our own. This website shall be dedicated to providing devoted customers with more in-depth information about several facets of our business. On this website, customers may also access the online form where they can place their orders as well as the specifications of their crocheted bouquet such as size, quantity, color, and flower type. This will allow our customers to make their orders with great ease. The “All You Knit is Love” marketing campaign aims to raise brand awareness, drive consumers to the website, generate leads and sales, and cultivate customer loyalty. All You Knit is Love hopes to establish itself as a reliable source for customized crochet flower bouquets by utilizing strategic marketing tactics such as search engine optimization, targeted offline advertising, and social media engagement. “All You Knit is Love” hopes to become the go-to source for customers looking for personalized floral arrangements by nurturing customer relationships and offering incentives for repeat buyers. To encourage conversions and repeat purchases, special promotions, discounts, and incentives will be offered. We plan to offer sales during special occasions when flowers are commonly sought such as Valentine’s Day, Mother’s Day, and graduation season. To reach a larger audience and gain credibility, collaborations with influencers and relevant businesses will be pursued once we have the means to. Furthermore, attending local craft fairs, markets, or trade shows will also allow the brand “All You Knit is Love” to showcase its crochet flower bouquets and make personal connections with potential customers. The key performance indicators (KPIs) for “All You Knit is Love” include monitoring websites traffic metrics such as unique visitors, page views, and time spent on the site. Conversion rates, as determined by the number of completed purchases or inquiries, are critical to monitor. To assess the effectiveness of online interactions, social media engagement, including likes, shares, and comments, will be tracked. Finally, the return on investment (ROI) for marketing efforts will be assessed to determine the effectiveness and efficiency of various marketing campaigns and channels. Additionally, we shall also make it a point to utilize the previously mentioned online platforms in seeking feedback from customers regarding their experience with our customer service and products. The feedback they give shall allow us to pinpoint any areas in our processes that need improvement as well as in which areas we excel. It shall allow us to gauge and estimate how satisfactorily we perform, as well as how efficiently we are working towards our goals as a business. Section 8. Testing and Result To assess the quality and value of "All You Knit is Love," a sample of the product was provided to five (5) individuals who either intended to present it as a gift for a certain occasion or simply just sought to express appreciation through a token gesture. Subsequently, we collected their valuable feedback on our crocheted bouquets. To facilitate this process, we utilized the online surveying platform Google Forms platform to gather comprehensive feedback, comments, and suggestions from customers, encompassing their overall experience with the "All You Knit is Love" product. All You Knit is Love: Customer Satisfaction & Feedback Survey The insights garnered from this survey questionnaire will be instrumental in identifying any possible areas for improvement. All feedback received will be diligently recorded and taken into account for the enhancement of both the product and the brand. The feedback provided by the respondents is presented below: Respondent 1: Yeshua Reyes Please rate your experience with your recent order at "All You Knit is Love" based on a series of categories. 1 - Very Satisfied 2 - Satisfied 3 - Neutral 4 - Unsatisfied 5 - Very Unsatisfied Product Quality 1 Product Durability 2 Product Packaging 1 Product Price 2 Ease with ordering 2 Customer Service 1 Speed of delivery 2 How likely is it that you would recommend "All You Knit is Love" to a friend or colleague? (1 being the lowest and 5 being the highest) 5 Do you have any further comments or feedback on "All You Knit is Love"? The flowers were crocheted nicely and my partner really appreciates the sentimental value the bouquet holds. Do you have any suggestions/recommendations for the improvement of our brand? I would love to see more flower options for the next time I'm gonna buy! :) Respondent 2: Dolly Macalangan Please rate your experience with your recent order at "All You Knit is Love" based on a series of categories. 1 - Very Satisfied 2 - Satisfied 3 - Neutral 4 - Unsatisfied 5 - Very Unsatisfied Product Quality 1 Product Durability 1 Product Packaging 1 Product Price 1 Ease with ordering 1 Customer Service 1 Speed of delivery 1 How likely is it that you would recommend "All You Knit is Love" to a friend or colleague? (1 being the lowest and 5 being the highest) 5 Do you have any further comments or feedback on "All You Knit is Love"? I enjoyed purchasing the flowers. They're simple and cute and my sister loved them! At first, I was skeptical upon knowing the price (since they were a tad bit too expensive for me), but they're intricately made and I understand the value of a customization product, so I understand why they're priced the way they do. Great experience! Do you have any suggestions/recommendations for the improvement of our brand? I was hoping, if the business were to continue, if you could also provide services such as being able to add sweets or food orders with the flowers? It would be the perfect gift combo and we wouldn't have to buy separately some place else! Just a suggestion though! Happy selling, guys Respondent 3: Rochelle Please rate your experience with your recent order at "All You Knit is Love" based on a series of categories. 1 - Very Satisfied 2 - Satisfied 3 - Neutral 4 - Unsatisfied 5 - Very Unsatisfied Product Quality 1 Product Durability 2 Product Packaging 1 Product Price 1 Ease with ordering 1 Customer Service 1 Speed of delivery 2 How likely is it that you would recommend "All You Knit is Love" to a friend or colleague? (1 being the lowest and 5 being the highest) 5 Do you have any further comments or feedback with "All You Knit is Love"? I love the flowers. It's perfect as a gift or giveaway to friends in parties and special occasions. Do you have any suggestions/recommendations for the improvement of our brand? The brand should expand the flower design options! Respondent 4: Winzen S. Landicho Please rate your experience with your recent order at "All You Knit is Love" based on a series of categories. 1 - Very Satisfied 2 - Satisfied 3 - Neutral 4 - Unsatisfied 5 - Very Unsatisfied Product Quality 1 Product Durability 2 Product Packaging 1 Product Price 1 Ease with ordering 1 Customer Service 1 Speed of delivery 1 How likely is it that you would recommend "All You Knit is Love" to a friend or colleague? (1 being the lowest and 5 being the highest) 5 Do you have any further comments or feedback with "All You Knit is Love"? it was super admirable to me how their crocheted flowers just somehow exuded love, care, and hominess. the bouquet i picked out made such a good addition to my study desk decor. it puts a smile on my face whenever my eyes land on it! :DDD Do you have any suggestions/recommendations for the improvement of our brand? the few flowers i've had the pleasure of buying from them were of such good quality and aesthetic value that i just wish they offered a wider variety of flower types. i would love to see all you knit is love's rendition of bluebells and daisies, for instance. in short, it would be great if they offered a more extensive range of crocheted flower types to choose from :D Respondent 5: Matthew Please rate your experience with your recent order at "All You Knit is Love" based on a series of categories. 1 - Very Satisfied 2 - Satisfied 3 - Neutral 4 - Unsatisfied 5 - Very Unsatisfied Product Quality 1 Product Durability 1 Product Packaging 2 Product Price 2 Ease with ordering 1 Customer Service 1 Speed of delivery 1 How likely is it that you would recommend "All You Knit is Love" to a friend or colleague? (1 being the lowest and 5 being the highest) 5 Do you have any further comments or feedback with "All You Knit is Love"? hi! I gave it to my girlfriend for our monthsary and she loved it! She appreciated the gesture and thought that it was a unique gift as it was different from the usual flowers and chocolate. looking forward to ordering from you for other occasions! Do you have any suggestions/recommendations for the improvement of our brand? My girlfriend really likes Sanrio characters so maybe in the future you can add Sanriothemed, or just themed crocheted bouquets in general. I think that would be really cool to see! Documentation: Respondent 1: Yeshua Reyes Respondent 2: Dolly Macalangan Respondent 4: Winzen S. Landicho Respondent 5: Matthew As predicted, the sentimentality that our crocheted flowers exude, borne out of the fact that they are individually handmade, is what customers largely deem our products’ most attractive quality. Each customer ceded to comment on how our crocheted flowers were received as thoughtful, sweet, and sentimental gifts that were met with appreciation and gratitude from the recipients. There were also customers who chose to receive our products for themselves; these customers evidently were still able to reap the saccharine values of our products. With that said one way in which we may improve our business is by creating a larger variety of product types from which customers may choose. More specifically, customers have expressed that they’d like to see more flower types from us as well as more opportunities to customize and personalize their orders. Section 9. Conclusion In sum, "All You Knit is Love" is poised to revolutionize the floral industry with its unique offering of bespoke crocheted bouquets. Combining the timeless art of crocheting with the beauty of floral arrangements, our brand embraces creativity and craftsmanship to deliver one-of-a-kind, sustainable alternatives to traditional bouquets. By conducting thorough product development planning, identifying target customers, and analyzing trends in the crochet and gifting industries, we have developed a unique and compelling product. Our strategizing, budget allocation, and resource planning provide a clear roadmap for execution, ensuring efficient production and timely delivery. With a comprehensive marketing strategy encompassing social media and online platforms, we are poised to capture the attention and loyalty of our target audience. By staying agile, monitoring feedback, and continuously innovating, we are confident that "All You Knit is Love" will establish itself as a beloved brand synonymous with craftsmanship, personalization, and heartfelt gifting experiences. To end, All You Knit is Love has received positive feedback from the people to whom we have offered our services. Although some recommendations were provided, they were all directed toward the improvement and development of the business. The majority of these suggestions have all leaned on requests for 1) a wider variety of crochet flowers to choose from, and 2) additional themes and services that may come along with the flowers (eg., Sanrio-themed flowers, chocolates/sweets to pair with the flower, etc.), which the business will take into consideration and possibly apply as well. In addition to these, upon concluding the survey, the business also plans to focus on strengthening the durability of the crocheted flowers as well as adding a more creative touch to the packaging of the product.
