Improve B2B Solar panel business for Umeå Energi AB Increase Revenue Reduce Costs Acquire new Customers Retain Existing Customers Improve Marketing Strategies Enhance Sales Team Training Develop targeted marketing Campaigns for different Sectors Provide Training on SP ROI and Benefits Collaborate with parteners for new Projects Develop Comprehensive Sales Guides for Sectors Improve Customer Service Implement Customer Loyalty Programs Improve Operational Efficiency Streamline Business Processes Implement Cost-Saving Technologies Enhance Brand Reputation Optimize Resources Allocation Improve Product/ Service Quality Strengthen Community Relations Invest more in Analytics Participate in Community events Implement CSR Inititives