Marketing Campaign
Objective: Rebuild trust and reaffirm Byju's dedication to ethical educational practices
Target Audience: Generation Z, from class 1 to students taking competitive exams and the parents
Campaign Title: Byju's Commitment to Ethical Education
Campaign Duration: 3 months
Marketing Campaign:
1.
Social media platform - Posts expressing the importance of ethical education and Byju’s commitment
2.
Email newsletter – to existing & potential customers highlighting & emphasizing the importance of ethical education
3.
Publish Blog – Post blog on website on ethical education practice
4.
Live webinar - Host a series of live webinars with renowned educators discussing ethical education and Byju's commitment to it followed by a
Q&A session
5.
Partnering with renowned educators and education influencers – to spread positive word of mouth about Byju’s product