A GOOD OFFER
A good offer for your product is crucial and can be one of the many reasons a customer
chooses to make the purchase, having them be in shock about your price is exactly what you
need!
Examples:
Bundles:
Using bundles is a smart way to increase your AOV, giving cheaper options for buying multiple
is smart and is definitely a good way to go around increasing your AOV
But using bundles to make your offer look amazing is even better, E.G
Buy 1 for $24.99
Buy 1 Get 1 FREE for $19.99
Buy 3 for $39.99
Having your bundles set like this is a great way to show that you have a good offer, alot of
potential customers would see this and not think twice as they believe their getting an absolute
bargain!
Cheap + Shipping:
Cheap + shipping is an absolute hack, Not only does it look good if you mention the product
price in your creative, but it also brings CPC down and raises CTR
E.G:
Instead of selling a product for $34.99, do $19.99 + $14.99 shipping and call the shipping
something like “fast express” or “ eco-friendly”
This will boost your ATC and IC rate and alot of the times your CVR too, and aswell as that your
getting cheaper clicks too so even if your CVR stays the same, your getting more sales!
Beating Competition:
Overall if your offer can look better than your competitions, you have a good offer! Even as little
as changing the offer from $24.99 to $19.99 w shipping, it could work!
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Play around with your offer a lot, keep reading the metrics and see what works best!
Double down as soon as you see what's working