Tourism monitor 2014 EDITION © Savoie Mont Blanc / Hagenmuller pro.savoie-mont-blanc.com SAVOIE MONT BLANC Facts & Figures ■ Physical and administrative data ■ Accommodation capacity [SMBT monitor 2013] [73 and 74 départemental councils, RGD 73/74] 1,376,700 tourist beds • 10,416 km² PAYS DU LÉMAN • 5,700 km of water courses VALLÉE VERTE LES BRASSES • Highest point: Mont Blanc 4,810 m PORTES DU SOLEIL ARVE-FAUCIGNY-GENEVOIS • 71 cantons ALBANAIS PAYS DU LAC RHÔNE D’ANNECY • 599 municipalities ARAVIS [INSEE – 01/01/2010] RÉGION DU LAC DU BOURGET AVANT PAYS SAVOYARD BAUGES GRAND MASSIF MONT-BLANC • 1,153,047 inhabitants BEAUFORTAIN VAL D’ARLY RÉGION D’ALBERTVILLE RÉGION DE CHAMBÉRY COMBE DE SAVOIE TA R E N TA I S E Mountain huts & hostels 11 100 1% Camping and caravanning sites 61 800 4% Accredited bed & breakfasts 1 900 0,14% Second homes and noncategorized holiday rentals 807 300 59% Group accommodation 69 600 5% Hotels (categorized and non-categorized) 82 700 6% CHARTREUSE ■ Nature areas • 4 large lakes - Lake Geneva (French part): 234 km² - Lake Bourget: 45 km² - Lake Annecy: 27 km² - Lake Aiguebelette: 5 km² > 80% of beds are in the mountains > 41% are commercial beds > 52% of beds are in Savoie, 48% in Haute-Savoie MAURIENNE • 2 regional parks - Bauges Regional Park (in two départements, 73 and 74): 856 km² - Chartreuse Regional Park (in two départements, 73 and 38): 767 km² • 1 national park - Vanoise National Park: 535 km² • 15 regional and national nature reserves [www.reservesnaturelles.fr] Area of nature reserves: 277 km² • 43 Sites of Community Importance (SCI) within the NATURA 2000 network • Area of SCIs [INPN/MNHN 2012] : 1,775 km² • 2 UNESCO Geoparks: Bauges and Chablais Apartment complexes (categorized and non- categorized) 156 200 11% Categorized holiday rentals 186 100 14% Establishments Number Second homes and non-categorized holiday rentals . . . . . . . . . . . . . . 161,451 Categorized holiday rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38,444 Hotels (categorized and non-categorized) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,119 Group accommodation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 504 Apartment complexes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 472 Mountain huts & hostels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345 Campsites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 271 Accredited bed & breakfasts . . . . . . . . . . . . . . . . . . 246 structures / 693 rooms Other accommodation “Gîtes de France” holiday rentals Number . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . source GdF 2013 ■ Transport and acces CLÉVACANCES holiday rentals ◗ Rail Campervan parks and service areas 17 high-speed train stations (TGV and “TGV des Neiges” in winter). Thalys and Thalys Neige train connections to northern France, Belgium, the Netherlands and Germany. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . source SITRA 2013 316 km of motorways [source : SETRA 31/12/2011] A40, A410, A41, A43, A430 ◗ Air Chambéry regional airport Near to Lyon Saint-Exupéry and Geneva international airports 457 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 source SITRA 2013 Winter caravan sites source SITRA 2013 Eurostar connections to London (Eurostar and Eurostar Ski). ◗ Motorway 2,715 ■ Economic fabric [INSEE CLAP 31/12/2010] - Agriculture [AGRESTE RA 2010]: 5,867 farms - Small businesses [INSEE SIRENE 2012]: 26,875 companies - Retail, transport, services: 62,364 companies Of which shops, vehicle repairs: 15,385 companies - Public administration, health, education, social services: 19,925 companies - Building and public works: 12,395 companies - Industry: 5,613 companies TOURISM IN SAVOIE MONT BLANC ■ Total visitor numbers - 2012 ■ Tax revenues from tourism [Municipalities 2009] Departemental area * 178 municipalities and associations of municipalities collect tourist taxes 68,1 million bed nights Répartition des nuitées en Savoie Mont BlancTourist tax revenue 2009: €16,6 millions > 65% of tourist taxes for the Rhône-Alpes region Spring and autumn 5% Winter 62% ■ Tourism in Savoie Mont Blanc is also • 130 toursit offices [UDOTSI 73 and 74] • 11 casinos - Gross earnings from gambling: €123,6 millions Summer 33% [www.lescasinos.org 2009-2010] • 7 spa towns [CNETH 2013] • 52,711 spa therapy patients* [CNETH 2012] [Source BET F. MARCHAND] • 14 conference destinations [SMBT 2013] > including 10 conference centres [SMBT 2013] • 4,952 restaurants [INSEE 2012] > including 31 with Michelin stars [Michelin 2013] ■ Annual visitor numbers - commercial bed nights [DGCIS INSEE – Gîtes de France – 2012] * The spas at Thonon and Evian were closed for renovation until August 2012 • Apartment complexes (full year): 12,696,800 bed nights • Hotels (full year): 7,744,600 bed nights ■ Tourist attraction visitor numbers • Group accommodation excluding holiday centres (full year): 3,947,000 bed nights [SMBT and FACIM – 2012] • Campsites (May-September): 2,116,300 bed nights • Museums, religious buildings and castles: 1,239,063 visitors • Holiday rentals through centralized booking services (full year): 411,900 bed nights • Guided visits: 224,360 visitors ■ Annual foreign visitor numbers - commercial bed nights [DGCIS INSEE – Gîtes de France – 2012] ■ Visitor numbers for the most popular tourist attractions* [Sources: attractions – SMBT survey - 2012] • Outdoor attractions: 2,889,707 entries and journeys, including 2,323,220 cable car journeys 7,691,500 bed nights * Ticket-only entry, whether paid or free > 29% of total bed nights Combined surveys of hotels, campsites, group accommodation excluding holiday centres, apartment complexes and holiday rentals ■ Country of origin of foreign visitors Aiguille du Midi cable car Chamonix 810,928 journeys(1) Montenvers railway Chamonix 672,463 journeys (1) Brévent cable car Chamonix 448,750 journeys(2) Salève cable car Etrembières 186,461 journeys Hautecombe Abbey Saint Pierre de Curtille Confidential data Castle museum Annecy 98,156 entries Father Christmas’s hamlet Andilly 90,077 entries Gorges du Fier Lovagny 88,164 entries Mont Blanc tramway Saint Gervais les Bains 61,083 journeys(2) Merlet nature reserve Les Houches 60,905 entries [DGCIS INSEE – Gîtes de France – 2012] Combined surveys of hotels + campsites + holiday rentals Foreign visitors – percentage of bed nights 24% 16% 11% GB NL 8% 7% 7% 5% 4% Belgium Switzerland Germany Russ. Americas Italy 2% année Spain ■ Salaried jobs in tourism [Pôle Emploi Unistatis 2010 provisional] 48,161 salaried tourism jobs, that is, 15% of salaried jobs in Savoie Mont Blanc. Restaurants / cafés/ bars, etc. 18,144 jobs Hotels 13,273 jobs Cable cars / ski lifts 8,476 jobs Other accommodation 6,232 jobs Travel / booking agencies 1,702 jobs Spas / well-being and fitness 334 jobs hiver Details for the cable cars (1) Total number of journeys: returns + single journeys (2) Journeys recorded for the upward journey. People who do the round trip are counted just once PHOTO CREDITS: CMB, C. Liparoti, M. Colonel, laurent-madelon.com, Communauté du chemin neuf/ Gwenaël Kirchhoffer, GPFM, P. Lebeau, Savoie Mont Blanc / Chabance, Cachat / Parc de Merlet. SAVOIE MONT BLANC IN WINTER ■ Total winter visitor numbers 2012-2013 © Savoie Mont Blanc / Givois Winter sports area* Hiver SMB 40.1 million bed nights Pre-season 2% Spring holidays 5% Christmas holidays 17% March 15% ■ Skiing in Savoie Mont Blanc [DSF – RAT – SMBT – Etude Contours – Winter 2011-2012] January 28% • Expenditure in ski areas**: €5.8 billion = 19% of Savoie Mont Blanc’s GDP February holidays 33% • Average daily expenditure per person: 128 € **Expenditure by downhill skiers and their entourage [Source: BET F. MARCHAND] [Domaines Skiables de France/Nordic France/Savoie and Haute-Savoie: winter 2012-2013] ■ Winter visitor numbers - commercial bed nights • Ski lift operator revenues: €869.1 million > 67% of the total for France [DGCIS INSEE – Gîtes de France – Winter 2012-2013] Départemental area* • Number of skier days for downhill skiing: 35.2 million > 61% of the total for France • Apartment complexes: 9,395,300 bed nights ETE SMB • Nordic ski area revenues: €3.5 million > 31% of the total for France • Hotels: 4,277,000 bed nights • Group accommodation excluding holiday centres: 2,612,800 bed nights • Holiday rentals through centralized booking services: 178,300 bed nights • Number of skier days for Nordic skiing: 747,086 > 35% of the total for France ■ Winter foreign visitor numbers - commercial bed nights [Comète – Winter 2012-2013] ■ Ski resorts and ski areas [Atout France Winter 2012-2013] Foreign bed nights: 44% of total bed nights • Number of resorts offering downhill skiing: 94 • Number of resorts offering Nordic activities: 74 année Survey of all types of commercial accommodation in ski resorts. ■ Country of origin of foreign visitors in winter • Total area of ski areas: 566 km² > 55% of ski areas in France > Area of groomed trails: 132 km² • Number of ski lifts: 1,765 > 47% of France’s ski lifts [Comète – Winter 2012-2013] Survey of all types of commercial accommodation in ski resorts. • Total vertical drop: 353,627 m • VTM/Hr (000)*: *: 559,931 m.skiers/hr > 60% of France’s ski lifts Foreign visitors – percentage of bed nights 37% • Nordic ski areas affiliated to départemental associations: 38 [Savoie and Haute-Savoie Nordic] • Investment in ski areas: €217 millions hiver 15% GB NL 12% Belg. 7% Russia 6% Ger. • French Ski Schools (ESF): 94 [SNMSF 2012-2013] 3% 3% 3% 1% Sweden/ Switzerland Denmark Norway Italy • ESF instructors: 9,330 [SNMSF 2012-2013] > 60% of the total for France’s mountain areas VACANCIERS ACTIVITÉS HIVER ■ Activities enjoyed by French winter holidaymakers in Savoie Mont Blanc [SDT TNS-SOFRES Winter 2012-2013] (Several responses possible) ■ Winter visitor numbers: origin of French visitors by region [SDT TNS-SOFRES 2012-2013] French visitors percentage of bed nights [Atout France Montagne Leaders DSF] > 71% of the total for France Southwest Centre SMB 2% Hiver 7% West 10% Paris region 29% Southeast 11% été 70% - Downhill skiing snowboarding 15% - Short walks 12% - Hiking 11% - Other winter sports (excluding downhill skiing, snowboarding and cross8% - Visits to towns and cities country skiing) 8% - Other cultural activities 7% - Shopping in towns and cities 6% - Cross-country skiing 6% - No particular activities 4% - Visiting markets, fairs, flea markets --------------------------------------------- *Definitions The départemental area covers all of Savoie and Haute-Savoie. Rhône-Alpes 15% North 12% East 14% The winter sports area covers the départements’ mountain areas. VTM/Hr (000): Vertical Transport Metres per Hour = number of people lifted 1,000 vertical metres in one hour (vertical rise of a lift, times the lift capacity per hour, divided by 1,000). The total VTM is the sum of the VTM for all the lifts in an area and provides a measure of its “ski production” ACTIVITÉS capacity. It is also used as an indicator of ski area performance. VACANCIERS ÉTÉ --------------------------------------------SMB Eté SAVOIE MONT BLANC IN SUMMER ■ Total summer visitor numbers - 2012 ■ Outdoor activities Départemental area 22.3 million de bed nights 18 190 km (approx.) of signposted footpaths [CG73 and 74] 11 GRs (long-distance footpaths) = 1,305 km [CG73 and 74] 15 GRPs (regional long-distance footpaths) = 1,128 km ETE SMB [CG73 and 74] September 12% June 9% 2,358 walking guides [73 and 74 prefectures] July 31% 5,426 km of signposted cycling routes [CG73 and 74] 237 km of véloroutes* [CG73 and 74] 2,613 km of FFC-approved mountain-bike trails [FFC ] 517 biking instructors [73 and 74 prefectures] August 48% année * A véloroute is a safe, continuous (including through towns), signposted, medium to long-distance cycling route along cycleways or quiet roads. 106 paraglider take-offs [FFVL] 425 paragliding instructors [73 and 74 prefectures] [Source: BET F. MARCHAND] ■ Summer visitor numbers - commercial bed nights 291 bolted climbing areas [FFME] 50 via ferrata [FFME] 120 canyoning gorges [FFME] 73 tree-top adventure courses [SMBT/SITRA] 3,902 mountain guides and climbing instructors [DGCIS INSEE – Gîtes de France – Summer 2012] (June to September) • Apartment complexes: 2,989,200 bed nights • Hotels: 2,522,800 bed nights • Campsites: 2,014,900 bed nights • Group accommodation excluding holiday centres: 1,205,500 bed nights • Holiday rentals through centralized booking services 193,200 bed nights [73 and 74 prefectures] 5,600 km of 1st category fishing beats (salmon and/or trout) 35 000 ha of small still waters hiver 40HIVER restricted beats (no kill or one fish bag limit) VACANCIERS ACTIVITÉS [FDPPMA 73 and 74] 13 golf olaces [FFG] ■ Summer foreign visitor numbers - commercial bed nights [DGCIS INSEE – Gîtes de France – Summer 2012] ■ Water sports [SMBT/SITRA 2013] 2,098,100 bed nights, 24% of total bed nights 84 indoor and outdoor swimming pools 90 beaches and bathing areas Aix les Bains – Lake Bourget Thonon les Bains – Lake Geneva Towns awarded the “Station Nautique” label 333 canoeing/kayaking and white-water sports instructors Survey of all types of commercial accommodation in ski resorts ■ Country of origin of foreign visitors in summer [DGCIS INSEE – Gîtes de France – Summer 2012] Survey of hotels, campsites and holiday rentals [73 and 74 prefectures] Foreign visitors – percentage of bed nights ■ Visitor numbers for summer activities [SMBT surveys 2012] 29% été SMB Hiver (May to September) Supervised, pay-to-enter beaches: 1,156,438 entries 16% (May to September) 10% 10% 8% 5% NL GB Swimming pools in resorts: 1,362,917 entries Belgium Ger. 4% Switzerland Americas Italy 3% 1% Spain Russia Southwest Centre SMB Eté 2% 4% Paris region 28% by French summer holidaymakers in Savoie Mont Blanc [SDT TNS-SOFRES Summer 2012] (Several responses possible) 43% - Hiking 32% - Short walks 23% - Visits to towns and cities 17% - Swimming, beaches 13% - Shopping in towns and cities 11% - Visiting markets, fairs, flea markets 11% - Visiting natural sites 10% - Museums, exhibitions 10% - Other physical or sports activities 10% - Cycling, mountain biking ■ Summer visitor numbers: origin of French visitors by region [SDT TNS-SOFRES Summer 2012] French visitors percentage of bed nights VACANCIERS ACTIVITÉS ÉTÉ ■ Activities enjoyed West 9% North 9% Southeast 12% Rhône-Alpes 18% East 17% Contact: observatoire@smbtourisme.com www.savoie-mont-blanc.com pro.savoie-mont-blanc.com Last update: December 2013 Acknowledgments: In all uses, please cite the sources of the data as noted in this publication, together with the phrase “Data processing: Observatoire SMBT”.
