See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/341423304 English for Business Presentation Full Book · May 2020 CITATIONS READS 0 17,943 1 author: Lutfi Mauludin Airlangga University 22 PUBLICATIONS 62 CITATIONS SEE PROFILE All content following this page was uploaded by Lutfi Mauludin on 16 May 2020. The user has requested enhancement of the downloaded file. Copyright @ Airlangga University Press Effective communication is essential in business presentation. This book is speci ically designed for students, or general public, who want to learn how to deliver the presentation in business setting. This book offers various commonly used expressions, practical advice, and relevant examples of delivering presentations. Massive activities and practices are provided to support the mastery of the topics. The materials are also adaptable for several settings such as seminars, workshops, or general presentations. ISBN 978-602-473-053-6 9 786024 730536 Copyright @ Airlangga University Press Effective communication is essential in business presentation. This book is speci ically designed for students, or general public, who want to learn how to deliver the presentation in business setting. This book offers various commonly used expressions, practical advice, and relevant examples of delivering presentations. Massive activities and practices are provided to support the mastery of the topics. The materials are also adaptable for several settings such as seminars, workshops, or general presentations. ISBN 978-602-473-053-6 9 786024 730536 Copyright @ Airlangga University Press Copyright @ Airlangga University Press Pasal 113 Undang-undang Nomor 28 Tahun 2014 tentang Hak Cipta: (1) Setiap Orang yang dengan tanpa hak melakukan pelanggaran hak ekonomi sebagaimana dimaksud dalam Pasal 9 ayat (1) huruf i untuk Penggunaan Secara Komersial dipidana dengan pidana penjara paling lama 1 (satu) tahun dan/atau pidana denda paling banyak Rp100.000.000 (seratus juta rupiah). (2) Setiap Orang yang dengan tanpa hak dan/atau tanpa izin Pencipta atau pemegang Hak Cipta melakukan pelanggaran hak ekonomi Pencipta sebagaimana dimaksud dalam Pasal 9 ayat (1) huruf c, huruf d, huruf f, dan/ atau huruf h untuk Penggunaan Secara Komersial dipidana dengan pidana penjara paling lama 3 (tiga) tahun dan/atau pidana denda paling banyak Rp500.000.000,00 (lima ratus juta rupiah). (3) Setiap Orang yang dengan tanpa hak dan/atau tanpa izin Pencipta atau pemegang Hak Cipta melakukan pelanggaran hak ekonomi Pencipta sebagaimana dimaksud dalam Pasal 9 ayat (1) huruf a, huruf b, huruf e, dan/ atau huruf g untuk Penggunaan Secara Komersial dipidana dengan pidana penjara paling lama 4 (empat) tahun dan/atau pidana denda paling banyak Rp1.000.000.000,00 (satu miliar rupiah). (4) Setiap Orang yang memenuhi unsur sebagaimana dimaksud pada ayat (3) yang dilakukan dalam bentuk pembajakan, dipidana dengan pidana penjara paling lama 10 (sepuluh) tahun dan/atau pidana denda paling banyak Rp4.000.000.000,00 (empat miliar rupiah). Copyright @ Airlangga University Press Copyright @ Airlangga University Press ENGLISH FOR BUSINESS PRESENTATION Lutfi Ashar Mauludin Perpustakaan Nasional RI. Data Katalog Dalam Terbitan (KDT) Mauludin, L.A. English For Business Presentation/Lutfi Ashar Mauludin. -- Surabaya: Airlangga University Press, 2018. viii, 111 hlm. ; 23 cm ISBN 978-602-473-053-6 1. Business Presentation. I. Judul. 658.452 Penerbit AIRLANGGA UNIVERSITY PRESS No. IKAPI: 001/JTI/95 No. APPTI: 001/KTA/APPTI/X/2012 AUP 798.11/12.18 (0.02) Editor: Zadina Abadi Cover & Layout: Erie Febrianto Kampus C Unair, Mulyorejo Surabaya 60115 Telp. (031) 5992246, 5992247 Fax. (031) 5992248 E-mail: adm@aup.unair.ac.id Bekerjasama dengan Pusat Inovasi Pembelajaran dan Sertifikasi (PIPS) UNAIR Kampus C Unair, Gedung Kahuripan Lt. 2, Ruang 203, Mulyorejo Surabaya 60115 Telp. (031) 59204244 Fax. (031) 5920532 E-mail: adm@pips.unair.ac.id Printed by: Airlangga University Press (AUP) (RK 259/06.18/AUP-A2E) Cetakan pertama — 2019 Dilarang mengutip dan/atau memperbanyak tanpa izin tertulis dari Penerbit sebagian atau seluruhnya dalam bentuk apa pun. Copyright @ Airlangga University Press Preface This book is designed to assist students in creating English business presentation and sharpening their skill in delivering a presentation. It also equips them to be more fluent in giving an English presentation for other general topics in campus or work place. This book consists of three main topics: opening of presentation, content of presentation, and closing of presentation. There are also two additional topics at the beginning and at the end that provide information and tips to make and perform a good presentation. Each topic covers discussions points and exercises/activities aiming to help students applying their knowledge in real life. Each chapter starts with a short overview about the topic and teaching learning activities as well as evaluation process to assist the teacher and students in mastering the material. Some exercises, activities, and discussion topics are provided to improve their understanding and give them opportunity to have more practices. Feedback in form of critics, suggestion, evaluation, and comments are highly appreciated from English teaching practitioners and professional trainers to make improvements in the future. Best regards, Writer v Copyright @ Airlangga University Press Copyright @ Airlangga University Press Table of Contents Preface ............................................................................................................................................ v CHAPTER 1 Getting Started Delivering Good Presentation ................................................................................................... 1 CHAPTER 2 Opening of Presentation Opening a Presentation .................................................................................................................. Outlining a Presentation ................................................................................................................ Creating an Effective Opening ................................................................................................... Review ....................................................................................................................................................... 7 14 21 26 CHAPTER 3 Content of Presentation Signposting ............................................................................................................................................. Talking About Some Issues.......................................................................................................... Talking about Numbers .................................................................................................................. Talking about Visual ........................................................................................................................ Talking about Trends....................................................................................................................... Review ....................................................................................................................................................... 33 44 51 57 66 72 CHAPTER 4 Closing of Presentation Delivering Summary and Suggestions ................................................................................ Managing Questions......................................................................................................................... Performance .......................................................................................................................................... Perfecting Performance ................................................................................................................. Review ....................................................................................................................................................... Activity ...................................................................................................................................................... 77 84 91 91 97 100 References ................................................................................................................................... 111 vii Copyright @ Airlangga University Press Copyright @ Airlangga University Press CHAPTER 1 Getting Started DELIVERING GOOD PRESENTATION OBJECTIVES At the end of the course, the students are able to understand the characteristics of good presentation and how to be a good presenter. The students are also able to mention some important points to consider before creating and presenting a presentation. TOPICS Definition of good presentation, how to be a good presenter, things to consider before delivering presentation. Steps Teaching Method Students’ Activities Instruments Introduction Setting the context of conducting a presentation Recall the background information of having a presentation • Whiteboard • Projector Content Explaining the definition of good presentation Listening to the explanation • Whiteboard • Projector Discussing how to be a good presenter and things to prepare to have a good presentation Having a discussion about how to be a good presenter and things to prepare to have a good presentation • Whiteboard • Projector Discussing past experience of having a presentation Work in pair to answer some questions related to delivering a presentation • Discussion sheet 1 Copyright @ Airlangga University Press Steps Teaching Method Students’ Activities Instruments Closing Concluding the activities Giving opinions and insights about the activities • Whiteboard • Projector EVALUATION Reporting the result of discussion. What is A Good Presentation? How to deliver a good presentation? The one thing that all good presenters have in common is enthusiasm. Enthusiasm is contagious. It affects the audience, and all good speakers always make what they say really matter. What matters to them will matter to the audience. So, an enthusiastic presentation will infect the audience’s enthusiasm; thus, it makes a good presentation. How to be A Good Presenter 2 1. B E PREPARED. Make sure everything is perfect before you speak: materials, room, seating, visibility, and equipment. Plan the detail of your presentation from thew start to the end. Try to memorize some good expressions to help you sound confident and in control. 2. BELIEVE IN YOURSELF. Build your confidence by mastering all the materials and memorizing all the important points. 3. I NTERACT WITH YOUR AUDIENCE . Do not ignore your audience. A good presentation is like a conversation. Keep the audience’s interest by asking them questions and responding to their reactions. 4. K NOW YOUR AUDIENCE . Connect with your audience by addressing their priority needs, their goals, and their concerns. Speak for them, not yourself. Share and show how many things you have in common with them. Treat them as equals whoever they are. Do not talk down to them. 5. B E CONCISE. Do not waste time by giving long and boring introductions or unnecessary points. Make at least one powerful statement in the beginning of presentation. Keep the sentences short, simple, and interesting. ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 6. M ANAGE YOUR TIME . Punctuality is very important. Do not speak under the time allocation, and do not excess the time limit. Make sure to use the time effectively. Do not speak too fast; make sure you pronounce words correctly. 7. TAKE YOUR TIME. After delivering a really important point, pause and let the audience absorb the content before you move on. Manage the pauses between topics so the audience will understand each topic clearly. 8. PREPARE GOOD VISUALS. State only the main points in the visuals. Do not put boring tables of figures or long lines text. Makes sure everything is seen clearly (font, size, color, style). Put interesting charts, cartoons, or quotes to catch your audience’s attention. However, do not create visual that will divert the audience from you (disturbing image or image with excessive movements). 9. DO NOT COMPETE WITH THE VISUALS. Give the audience time to look at the visuals. Make brief comments, and point relevant parts of the visuals as you speak. 10. KEEP ALERT AND FLEXIBLE. Adjust the presentation according to the situation. Do not continue the style of presentation that is no longer appropriate. Be mindful of unexpected circumstances such as blackout, technical problems, etc. 11. ANTICIPATE AND MANAGE QUESTIONS. Provide opportunity to answer questions and respond the comments from the audience. Treat the questions as an opportunity to deliver your message better. If possible, engage in a dialogue to give the explanation better. Be considerate to the disagreeable individuals or the ones who ask obnoxious questions. Be polite and avoid comment that might offend anyone, especially minorities. 12. MAKE A STRONG FINISH. Slow down and lower your voice once you are about to finish your presentation. Look at the audience and state your final words slowly and clearly. 13. B E YOURSELF. Learn from other public speakers or presenters, but do not try to imitate them. Be comfortable with your own skill. Develop your own style and do not do anything that feels unnatural. Speak naturally, do not try to remember lines. 14. E NJOY THE MOMENT. An excellent speaker is the one who enjoys the experience of speaking. Audience relate well to the genuine speakers who are having fun. Chapter 1: GETTING STARTED 3 Copyright @ Airlangga University Press Things to Consider Before Delivering A Presentation The key of having a good presentation is preparation. There are several things that need to be considered to create a good presentation. 1. O BJECTIVE. Set your objective clearly. What do you want to get from the presentation? What are the audience expecting from you? What is their objective? How can you make the objective of the audience match your own? 2. AUDIENCE. Make sure to know how many people will attend. Prepare hand out, materials, plan movement, and expected questions. Identify their characteristics, occupation, and level of expertise. Decide the type of speech that is appropriate to them; formal or informal. 3. VISUAL AIDS. Create visual aids that help you to clarify and strengthen your message. Give comprehensible information and provide examples. Make them interesting and put the key points only. 4. VENUE . Inspect the venue before the presentation starts. Check all the electronic devices, the visibility of audience, the sound, markers and eraser for the whiteboard, the space to move around, and the appropriate type of visual aids. 5. C LOTHING . Dress appropriately according to the theme of presentation. Do not wear too much jewelry. Avoid stand out or glitter color that deviate attention. 6. CULTURE. Be aware of the differences of culture, belief, and custom. Be extra careful when making jokes and giving comment. Summary A good presentation is a presentation that can attract the audience’s attention. The effective way to do it is by transferring the enthusiasm from the speaker to the audience. There are many characteristics of good presenter that should be noticed. A good presenter should be prepared, believe in him/herself, interact with the audience, know the audience, be concise, manage time well, spend time efficiently, prepare good visuals, be alert and flexible, manage questions well, make a strong finish, be him/herself, and enjoy the moment. Furthermore, there are several factors that need to be considered to guarantee a good presentation: objective, audience, visual aids, venue, clothing, and culture. 4 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Activity In pair, ask the following questions and make a note of the answers. Then, report the answers in front of the class. 1. How often do you give presentation in your study? 2. When was the first time you gave a presentation in English? How was it? Explain your answer! 3. When was the last time you gave a presentation in English? How was it? Explain your answer. 4. How do you feel about presenting in English? 5. Think about the best presentation you have ever done (it does not have to be an English Presentation), and share with your partner. 6. Think about a good presenter that you know. Mention his/her characteristics and ways of delivering the presentation. What factors can you learn from her/him? Chapter 1: GETTING STARTED 5 Copyright @ Airlangga University Press Copyright @ Airlangga University Press CHAPTER 2 Opening of Presentation OPENING A PRESENTATION OBJECTIVES By the end of the course, the students are able to create and perform an opening of presentation by using the correct choice of various expressions for greeting/ welcoming the audience, introducing themselves, and stating the purpose. TOPICS Expressions of greeting the audience, introducing oneself, stating the purpose, and the relevance of the topic. Steps Teaching Method Students’ Activities Instruments Introduction Explaining briefly the importance of using correct expressions of opening Listening to the explanation • Whiteboard • Projector Content Introducing types of expressions used to open a presentation Memorizing several expressions and doing exercise • Whiteboard • Projector Giving a model of opening a presentation Practice to perform the expressions of opening • Whiteboard • Projector Concluding the activities Giving opinions and insights about the activities • Whiteboard • Projector Closing EVALUATION Performing an opening of presentation. 7 Copyright @ Airlangga University Press What is Opening of Presentation? Opening plays significant role in creating good presentation. A strong and attractive opening will catch the audience attention and generate a good atmosphere. This chapter will introduce several possible expressions that can be used to give an effective opening in a presentation. Greeting and Welcoming the Audience Start the presentation by welcoming the audience. Study the following expressions: Good morning/afternoon/evening, thank you all for coming. Good morning/afternoon/evening, ladies and gentlemen. Hello/Hi everyone. Ok, let’s get started. Thanks for coming, perhaps we should begin. First of all, let me thank you for coming here today. It’s a pleasure to welcome you today. I’m happy/delighted that so many of you could make it today. It’s good to see you all here. I suggest we begin now. Introducing Yourself Mention your name, education background/place of work, recent position, and responsibility. Let me introduce myself, I’m John Watson from… For those of you who don’t know me, my name is… Let me just start by introducing myself. My name is… I’m a student of… I’m responsible for… I’m a manager/director of… I’m in charge of… 8 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press As you probably know, I’m the new manager. I’m head of accounting department here at Martell. I’m here in my function as the Head of Sales Marketing. Stating the Purpose Below are the basic expressions of introducing the topic/stating the purpose of a presentation. This morning, I’m going to talk about… In this special occasion, I’d like to discuss/present about… I’d like to report on…. This morning I’d like to discuss/report on/present… What I want to do this morning is… The topic of today’s presentation is… In my talk, I’ll tell you about… The subject of my presentation is… As you can see on the screen, our topic today is… Today’s topic is… What I’d like to present to you today is… Today’s topic is… Explaining the Relevance of the Topic Below are some expressions used to tell the audience the importance of the presentation. My presentation is particularly relevant to those of you who… The presentation/topic is very important for you because… By the end of this presentation, you will find out about… By the end of this session, you’ll know how to follow our new sales project. Chapter 2: OPENING OF PRESENTATION 9 Copyright @ Airlangga University Press Structuring the Opening Pick some expressions of greeting, introduction, and statement of purpose to create your own opening. Look at some of the samples below. 1. I suggest we begin now. Good morning, everyone. Thanks for coming. I’m David Jones, the new HR Manager of Tale Corporation. This morning I’m going to report to you on the results of the market study we carried out in New Zealand. The topic is very important for you because it is related to our new development project. 2. OK, let’s get started. First of all, let me thank you for coming here today. For those who don’t know me, let me introduce myself. I’m Diana Croce. Currently, I am studying marketing management at the Ohio State University. In this special occasion, I’d like to discuss about the collapse of the housing market in the early 2000s. By the end of this session, you’ll find out some facts and insights about the given topic. 3. Good evening ladies and gentlemen. It’s a pleasure to welcome you today. I am Jane Baker, the head of Research and Development Program at Belin Institute. What I’d like to present to you today is a look at the recent boom in mobile phone companies. By the end of this presentation, you will be familiar with some factors that influence the popularity of mobile phone business. Summary Opening plays significant factor in determining a good presentation since it gives first impression. The opening of presentation consists of greeting, introduction, statement of purpose, and relevance of the topic. Variety of expressions should be used to perform a well and natural presentation. Some expressions are formal and the other is less formal. They can be used depend on the context of presentation. 10 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Exercise 1 Match the expressions below. A 1. I’ll be showing 2. Today I’ll begin 3. During the next 30 minutes, we’ll be talking 4. Today I’d like to give 5. I’d like to bring 6. This evening we’ll be looking 7. This morning I’m going to report B a. you an overview of our company background. b. by telling you about the drawbacks of our plan. c. about the management reform. d. on our sales target. e. you the update of our joint venture. f. you how the software works. g. at the factors that benefit our sales. Exercise 2 Formal or friendly? The way you start the presentation depends on how formal the situation is. Most audiences prefer to have an informal one. Choose the expression you would feel more comfortable based on the situation. Discuss about the situation that is suitable to perform formal or less formal presentation. Look at the table below and add more expressions that you know. More formal Less formal Good morning, Ladies and Gentlemen. Hi, everyone. Today, I’d like to report on… What I want to present today is… Let me introduce myself, my name is… I’m… It’s a pleasure to welcome you today. It’s good to see you all here. I suggest that we begin now. OK. Shall we get started? Chapter 2: OPENING OF PRESENTATION 11 Copyright @ Airlangga University Press More formal Less formal Exercise 3 Create your own opening using this format below and then perform it in the class. Welcoming the Audience Introducing yourself 12 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Stating your purpose Relevance of the topic Chapter 2: OPENING OF PRESENTATION 13 Copyright @ Airlangga University Press OUTLINING A PRESENTATION OBJECTIVES By the end of the course, the students are able to create and perform an outline of presentation using the correct choice of various expressions. The students are also able to use some expressions of organizing timing, handouts, and questions. TOPICS Expressions of outlining and organizing time and questions. Steps Teaching Method Students’ Activities Instruments Introduction Explaining briefly the importance of creating an outline and the use of correct expressions of stating outline and organizing time/ handouts/questions Listening to the explanation • Whiteboard • Projector Content Introducing types of expressions used to state the outline and organize time/ handouts/questions. Memorizing several expressions and doing exercise • Whiteboard • Projector Discussing how to make good outline Practice to create an outline of presentation • Whiteboard • Projector Giving a model of stating the outline of a presentation and organizing time/ handouts/questions Performing the expressions of outlining and organizing time/ handouts/questions Concluding the activities Giving opinions and insights about the activities Closing • Whiteboard • Projector EVALUATION Performing an opening of presentation including stating the outline and organization of time/questions. 14 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press What is the Purpose? The purpose of opening is not only to let the audience know who you are and what the presentation is about, but it also tells them briefly how the presentation is structured. Outline is a brief description about what you are going to say in your presentation and why. The aim of outlining is to give general idea to the audience so they know what to expect during the presentation. Outlining also helps the speaker to deliver clear presentation in a structured manner. For Example Topic: English Translation Service Outline: 1. Background Information 2. Product Description 3. Services In the Presentation I’ve divided my presentation into three main parts. I’ll start off by explaining the background information. Second, I’m going to discuss the product description. Finally, I will explain about the services. Expressions of Outlining In my presentation, I’ll focus on three major issues. First (of all), I’ll be looking at…, second…, and third… First, I’d like to explain/discuss/talk about… I’ll begin by explaining the definition. After that, I’ll move on to the next point. Second/next/then/third, I’ll go on to… Then, I’ll go on to discuss/highlight/show… Finally, last but not least, to conclude… Last but not least, I’ll offer some solutions. Chapter 2: OPENING OF PRESENTATION 15 Copyright @ Airlangga University Press Look at some examples of outlining below. 1. I’ll be talking to you today about the importance of social media in daily life. I’ll start by describing various types of social media. Then, I’ll go on to show you some case studies on the advantages of social media. Finally, I’ll discuss how big the impact of social media in people life. 2. I’ve divided my presentation into three parts: first, our company history; second, the structure of our company. Last but not least, our product and services. 3. In my talk, I’ll focus on three major issues. First, I’ll tell you about the background of the project. Then, I’ll go on to the detailed recommendations regarding our own project. Finally, I’ll highlight the implication of the data in our project. Mentioning Timing, Handouts, and Questions Section It is important to tell the audience how long your presentation will be and how you will provide the materials/hand out. Also, you need to tell the audience when they can ask questions. Explaining the time for the presentation: My presentation will take about 20 minutes. It should take about 30 minutes to cover these points. This presentation will not take more than 20 minutes of your time. This part of the presentation will take about 10 minutes. If you provide the handouts or copy of materials, you can use the following expressions: Does everybody have a handout/copies/report? Please take one, and pass them on. I have copies of the tables and statistics in this hand out. Here you are. Did everyone get the copy? 16 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press If you provide a PowerPoint slide and wish to give them to the audience, use the expressions below: I’ll be handing out copies of the PowerPoint slides at the end of my talk. I’ll email the PowerPoint presentation to you. I provide all the slides in my personal website. You may download the materials of the topic on this website. If you want to put the questions section at the end of the presentation, you can use the following expressions: There will be time for questions after my presentations. I’ll leave fifteen or twenty minutes at the end for questions. There’ll be time at the end for questions and comments. Please save any questions for the end of the talk. Use the expressions below if you want to have discussion during your presentation: If you have any questions, feel free to interrupt me at any time. Feel free to ask questions at any time during my talk. I’m happy to answer any questions as I talk. Summary The aim of opening is not only to introduce the presenter and the topic of presentation, but it also gives insights about how the presentation is structured. It functions to give the audience general ideas about what speakers are going to say. The outline consists of major points that the speaker wants to deliver. They are stated after mentioning the purpose of the presentation. Moreover, stating the organization of time, handouts, and questions is also important to let the audience know how long the presentation is, and when they can ask questions. Chapter 2: OPENING OF PRESENTATION 17 Copyright @ Airlangga University Press Exercise 1 You will find a number of ways of stating the purpose of your presentation below. Complete them using the words given. Perhaps we should begin. Good morning, everyone. It’s good to see you all here. Let me introduce myself, my name is Dwayne Jones and I am the manager of A & B firms. In this special occasion, I’d like to: show talk take report tell 1. _____________ you about the increase of our revenue this year. 2. _____________ to you about the company anniversary project. 3. _____________ you how to improve our productivity. 4. _____________ on the results of our development project. 5. _____________ a look at the problems the company encountered this year. … so, I’ll start off by: describing giving making outlining bringing 1. _____________ the characteristics of our service. 2. _____________ a few observations about the new projects. 3. _____________ the recent changes of consumer need. 4. _____________ you an overview of our current progress. 5. _____________ you in on the background of the research. … and then I’ll go on to: discuss 18 put highlight talk make 1. _____________ the focus of our projects. 2. _____________ what I consider as the major drawback of our system. 3. _____________ you through our management system. 4. _____________ detailed suggestions regarding of our sales strategy. 5. _____________ about the influence of our production to the environment. ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Exercise 2 Write down your outline below. The outline consists of at least three major points. You can add more based on the content of your presentation. Then, pick some expressions that you are comfortable with. Topic: _____________ Outline: 1. _______________________________________________________________________ __________________ 2. _______________________________________________________________________ __________________ 3. _______________________________________________________________________ __________________ Exercise 3 Pick some expressions to complete the opening of presentation. Stating outline Timing Chapter 2: OPENING OF PRESENTATION 19 Copyright @ Airlangga University Press Handouts Questions 20 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press CREATING AN EFFECTIVE OPENING OBJECTIVES By the end of the course, the students are able to create and perform many types of interesting or effective openings using correct expressions. TOPICS Expressions of interesting or effective openings. Steps Teaching Method Students’ Activities Instruments Introduction Explaining briefly the importance of creating effective openings Listening to the explanation • Whiteboard • Projector Content Introducing types of expressions used to create effective openings Memorizing several expressions and doing exercise • Whiteboard • Projector Giving a model of stating the effective openings • Practice to create an effective opening • Performing an effective opening • Whiteboard • Projector Concluding the activities Giving opinions and insights about the activities • Whiteboard • Projector Closing EVALUATION Performing effective openings. What is Creative Opening? The first three minutes of a presentation is the most important. Therefore, to make a presentation more engaging, there are several ways to make an effective/ interesting opening. It refers to hooks or simple technique to get the direct attention of the audience. Chapter 2: OPENING OF PRESENTATION 21 Copyright @ Airlangga University Press Rhetorical Questions An effective way to begin a presentation is giving audience opportunity to think about a question. If you use this technique, ask your questions, wait for a while (two or three seconds), then continue. This activity provides a chance to engage and make connection with the audience in the beginning of presentation. Below are the examples of the expression: Is joint venture important for brand development? Do we really need market research? Hands up! the one who have experience a bankruptcy. In the presentation: Hands up! Those of you who have heard about microeconomics. Microeconomics has significant connection with the firms. One of its functions is to analyze the market mechanisms that establish relative prices of goods and services. Can you give me one example of this issue? Problems This part gives the audience opportunity to think about issues related to the topic of presentation. Below are the examples of the expression: Suppose….. How would you…. Have you ever wondered why it is that….. Imagine you had to reformat the management system. What would be your first move? Suppose you wish to set up a new construction project. How would you go about it? In the presentation: Suppose all of you here had brought all the plastic bags you had thrown away last year. There are 30 people here. Given that the average person uses 50 kilos plastic bags a year, that means almost two tons of packaging? What would we do about it? 22 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Amazing/Interesting Facts The most effective way to gain the audience’s interest is providing some amazing or interesting facts that are related to the topic. Below are the examples of the expression: Did you know that….. According to the latest study,…. Statistic shows that…. I read somewhere the other day that… According to a recent survey, private companies now prefer to use euros as currency. Everyday 30,000 market researches are conducted. By the year 2030, 700 million sales reports will have been written, that’s enough paper to fill this room 40,000 times. In the presentation: I read something interesting last week. Did you know that there was a tunnel which linked England and France? It was constructed by 13,000 engineers, technicians, and workers. It showed an amazing contribution of an organization from different companies in different countries to achieve excellent results. So, let’s think about this example as we review our joint venture project with several companies. Stories/Anecdote Audiences are often interested in learning new information or background story they are not familiar with. Exploiting the uniqueness and tell the audiences something interesting about your topic or personal experience related to the topic will make them pay attention to your presentation. Below are the examples of the expressions: When I think about…. I’m reminded of…. Have you ever been in the situation where….. I remember when I attended a conference in Barcelona….. At a meeting in London, I was once asked several questions… Last year, in the world market gathering, I encountered some interesting issues such as….. Chapter 2: OPENING OF PRESENTATION 23 Copyright @ Airlangga University Press In the presentation: How can we avoid problems? This morning, when I got out of my car, I forgot to turn off the lights. But, an alarm in my car gave me a warning that I had left them on. So, the alarm is a reminder of my mistake and I could act before it became a problem. That’s something we need in our company – a system that can warn and prevent potential problems. Summary Interesting or effective openings are important to build the audience’s interest in the beginning of presentation. There are four types of effective openings: rhetorical questions, problems, amazing/interesting facts, and stories or anecdote. Each type has its function and the presenters can use one of them that is suitable with their topic. Using more than one is also acceptable. Exercise Read the interesting opening below and determine each type. 1. Suppose your sales budget was cut by 80% tomorrow. How do you deal with it? Type: _____________________________________________________________________________ 2. Statistics show that in the last fifteen years, the people who emigrated to the Canada are more than to whole population of Europe. That’s about quarter million! Type: _____________________________________________________________________________ 3. Did you know that Korean companies spend three times more on entertaining clients in a year than the entire GDP of Malta? 35 billion dollars, to be exact! Type: _____________________________________________________________________________ 4. Based on the latest study, by 2070, there will be only one out of four people in Europe will go to work. Type: _____________________________________________________________________________ 24 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 5. How many people here this evening hate going to the conference? Just about everybody, right? No? Type: _____________________________________________________________________________ 6. You know, advertising is 80% luck. When we think about creativity, I remember there was a man who discovered microwave oven. He actually spent years to play around with transmitters. Out of the blue, he noticed the chocolate in his pocket began to melt! Type: _____________________________________________________________________________ Activity Use the frames below to help you prepare interesting/effective openings. Use the topic you have prepared in the previous chapters. 1. Rhetorical Questions 2. Problems Chapter 2: OPENING OF PRESENTATION 25 Copyright @ Airlangga University Press 3. Amazing/Interesting Facts 4. Stories/Anecdot REVIEW Exercise 1 Fill in the blanks using appropriate expressions in the box. 26 talking to you let’s begin I’ll try to predict feel free to stop me there’ll be time there are some I’d like to talk about first of all the end of this session introduce I’ll focus on discuss come slide topic 1. ________________, let me thank you all for being here today. 2. Let me ________________myself. My name is Leslie Moore. 3. I’m here today to ________________ our new development project. ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 4. ________________ three major points; history, advantages, and drawbacks. 5. I’m glad that so many of you could ________________ today. 6. As you can see on the ________________, our ________________ today is how to increase our sales. 7. I’m ________________ today as the leader of this project. 8. By ________________, you’ll know the details of our program. 9. Should you have any questions, please ________________. 10. OK. If we’re all here, ________________. 11. Today ________________ about last year company’s achievement. 12. ________________ for questions at the end. 13. Finally, ________________ how the service can be improved in the future. 14. ________________ important issues I want to go through. Exercise 2 The project manager of a software company is giving a presentation to his colleagues. Put the sentences in the right order. There are several issues I want to go through. This morning, I’d like to present the new software program we developed. First, I’d like to show you the preview of the software. OK. You all have a copy of the handout with the statistics. The information I give you today should help you with the planning your next ideas. After that I’d like to explain how this works. I’d like to outline the major points. Finally, I want to focus on some weakness that need to be dealt with. If you have any questions, feel free to stop me. I’ll leave ten or fifteen minutes at the end for questions. This will take about twenty to thirty minutes. Chapter 2: OPENING OF PRESENTATION 27 Copyright @ Airlangga University Press Exercise 3 Complete the presentation below. Good morning, everyone. First of all, __________________ here today. I’m aware that you’re all busy preparing for the next meeting, so I really appreciate you taking the time to be here. For those __________________. My name is __________________ Let me just write that down for you. OK. I’m the __________________ in charge of the __________________. Today, I’d like to update you on __________________. The information I give you today should benefit you with __________________. __________________ I’ve _____________________ my presentation into _____________________ parts. I’ll begin with __________________. Then, I’ll move on to __________________ I’ll end with __________________. My talk should __________________ minutes. Please __________________ at any time with questions. Oh, don’t worry about taking notes. I’ll __________________. Exercise 4 Fill the gaps in the sentences below with a preposition. 28 as at on by to on from by for off into about of at with 1. Thank you _________ coming. 2. It’s great to have John here _________ the Chinese office. 3. We shall discuss some questions _________ the end. 4. I’d like to focus _________ the six-year plan. 5. I’ve divided my presentation _________ three parts. 6. First of all, I’ll look _________ the company’s revenue in the last quarter. ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 7. I’d like to start _________ outlining the changes. 8. _________ at the end of this talk, I’ll email the slides of presentation 9. There are handouts _________ the table. 10. First, I’ll show you an overview _________ our advertising situation. 11. I’m presenting to you today _________ the head of HR Department. 12. After that, I’ll talk _________ our investment plan. 13. Then, I’ll move on _________ the final point. 14. The next topic deals _________ our new management system. 15. I’ll start _________ by explaining the new rules. Exercise 5 The following sentences are mixed up. Put the words into the correct order. 1. Chinese/I’m/office/the/Xing Huang/from Good morning ______________________________________________ 2. For/to/thank/like/all/you/come I’d ________________________________________________________ 3. Begin/outline/proposal/I’d/like/with/to/the To ________________________________________________________ 4. At/start/the/project/current/the/will/status/of/looking/by We ________________________________________________________ 5. Today/subject/talk/of/perception/is/the/costumer My ________________________________________________________ 6. Sure/you/leader/know/I’m/project/the/I’m As ________________________________________________________ Chapter 2: OPENING OF PRESENTATION 29 Copyright @ Airlangga University Press 7. Plan/our/investment/about/I’ll/talk Then ______________________________________________________ 8. Will/twenty/presentation/about/minutes/take My ________________________________________________________ 9. Points/major/three/on/focus I’ll ________________________________________________________ 10. You/in/very/this/is/system/England/popular/know/that Did ______________________________________________________? Exercise 6 Write down a possible phrase or sentence for the following topic. 30 1. You are an advertising manager from the Berlin office. Not everyone knows you. How should you introduce yourself at the start of a presentation? 2. You have copies that you want to give to the audience. What should you say? 3. You want to get everybody’s attention so that you can start the presentation. What will you say? 4. How should you tell to the audience that there will be time for questions at the end? ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 5. In your talk, you plan to discuss old system and then introduce the new system. How can you explain it? Exercise 7 Prepare the opening of your presentation using the format below, then perform in in the class. Greeting Introduction Purpose Chapter 2: OPENING OF PRESENTATION 31 Copyright @ Airlangga University Press Relevance Outline Interesting/Effective opening (This can be put before the introduction, or before the purpose) Timing, handouts, and questions 32 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press CHAPTER 3 Content of Presentation SIGNPOSTING OBJECTIVES By the end of the course, the students are able to use signposting to explain the content of presentation as well as some time signals. TOPICS Kinds of signposting in the content of presentation. Steps Teaching Method Students’ Activities Instruments Introduction Explaining briefly the importance of signposting in a presentation Listening to the explanation • Whiteboard • Projector Content Introducing types of signposting and time signals Memorizing several expressions • Whiteboard • Projector Discussing how to put the correct signposting according to the type of information in a presentation Doing exercise • Whiteboard • Projector Giving a model of using signposting in a presentation Performing the content of presentation using signpostings Concluding the activities Giving opinions and insights about the activities Closing 33 • Whiteboard • Projector Copyright @ Airlangga University Press EVALUATION Performing some contents of presentation using variety of signposting and time signal. What is Signposting? To create a good presentation, the bulk (content) is the most important part. It is important to have clear structure in delivering the content of a presentation. The expression that is needed to move on to the next point or change direction effectively is signposting. Types of Signposting The phrases of signposting are utilized to assist the audience through a presentation. Starting A Point and What is Coming Below are the expressions used when you want to start to talk about a topic. This type is used to start talking about a topic in the beginning of presentation or talking about new topic. In this part of my presentation, I’d like to discuss… So, let me give you a brief overview In this special occasion, I’d like to describe… First of all, I’d like to talk about… Let’s start with… Let’s begin with… Moving On and Start to Another Point This type is used to move on to the next topic in the presentation. Look at the following expressions. Then, the next topic will be… Finally, we’re going to discuss… This leads directly to the next topic 34 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press This brings us to the next point Let’s now move on to… After discussing this topic, let’s turn to… Now, let’s take a look at… We’ll now move on to… Let’s me turn now to… Finishing A Point These expressions are used to signal the end of a topic during a presentation. Well, I’ve told you about… That’s all I have to say about… We’ve looked at… So much for… This brings me to the end of my second point… Stating and Referring to Fact During a presentation, it is important to refer to several facts stated by some experts or researchers. It is used to strengthen the validity and reliability the information in the presentation. Below are the expressions. Stating fact Everyone knows that… It’s a fact that… Referring to fact Based on … (fact) According to (person), (fact) … Clarifying Argument and Giving Opinion Providing argument and opinion are also important during a presentation. Clarifying argument means giving more explanation about the fact stated previously. Giving opinion means providing your personal evaluation of certain topic. Below are the expressions used. Chapter 3: CONTENT OF PRESENTATION 35 Copyright @ Airlangga University Press Clarifying argument I mean….. What I’m trying to say is…. What I mean is that…. The point I’m trying to make is….. Giving opinion In my opinion….. As far as I’m concerned….. As I see it,… Personally, I think,…… It seems to me… I think… I believe….. Giving Examples It is also important to give examples during a presentation. Look at the following expressions. For example…. For instance… A good example of this is… As an illustration… To give you an example… Let me give you an example… To illustrate this point…. Referring Back This type is used to look back at the previous explanation that has connection with the current discussion. As I mentioned earlier… Let’s go back to what we’re discussing earlier… As I’ve already described… 36 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Let me come back what I explained before… As I pointed out in the first/previous section…. Summarizing A Point/Topic These expressions are used to sum up one point or topic during the presentation. Each topic should cover explanation, examples, and then brief summary before moving on to the next topic. Before I move on, I’d like to summarize the main points. Let me briefly recap the main issues I’d like to review what I’ve explained so far… Time Signaling To assist the audience to get a better understanding about the presentation, it is important to use transition signals to show the organization of the information and how the information is interrelated. The following is the list of some signals that can be used in the presentation. Addition : in addition, also, furthermore, moreover, and, besides, another Explanation : in other words, that is, to put it in another way Time : first, second, next, then, now, later, before, after that, finally Result : therefore, thus, consequently, as a result, as a consequence Cause : because, because of, since, is caused by, resulted from, is due to Contrast : although, even though, in contrast, on the other hand, while Comparison : in comparison, similarly, in the same way, like Generalization : in general, in most cases, usually, for the most part Reference : as I said earlier, as I mentioned before, Condition : if, unless Chapter 3: CONTENT OF PRESENTATION 37 Copyright @ Airlangga University Press Examples in the Presentation Study the following examples of using signposting in the presentation. 1. OK, so that’s the background and the reason why we developed the system. Let’s move on to the next point, and please, take a closer look at the information center itself. As I mentioned before, the information center was set up three years ago to assist visitors to explore the museum. 2. So, let me give you a brief overview of the new project. Our main goals are to collect, analyze, and inform the member of the academy so everything can be conducted smoothly. 3. This now leads us to my next point. How does project manager supervise his employees? The new software program has developed in the computer of each employee to measure their progress on working a certain project. Additionally, there is also a sensor that can record the duration of working that project. Let me show you a few examples how this works. So much for supervising the employees. 4. Let’s now turn to the next issue. How do we send the information to the motorists? We can conduct this in several ways, such as, by using electronic road signs. Furthermore, we can also use the internet and the radio. 5. Let me come back what I explained earlier. The curator wants to make the art collections management easier. So, in what ways can it be done? What are the benefits? Well, first, through some prior planning and gathering of art database. Summary Signposting is used to connect the ideas during the presentation. In general, it gives guidance to the audience about the content of presentation. Types of signposting in a presentation including the signposting to say what is coming, move on to the next ping, start a section, finish a section, refer back, summarize a point, state and refer to a fact, give opinion, clarify argument, and give examples. It is also important to use some time signals during the presentation to give clarity about the topic that is being presented. 38 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Exercise 1 Choose the best word or phrase to complete each sentence Details up Seems Stands for Overview options General direction move Result Point Another beginning Example overall 1. I’d now like to change __________ and discuss the solutions. 2. We have two __________. First, we can improve our navigation system or second, we can replace with another one. 3. OK. We’ve discussed our competitor’s strength. I’d now like to __________ on to look at our own strength. 4. To recap, UN __________ United Nations. 5. That’s an overview, now let’s focus on the __________. 6. It __________ to me that there are not many options. 7. To __________ up, I have described the issues and provided possible solutions. 8. That’s a __________ look at our plan, new let’s look at the details. 9. Having given an __________, let’s now turn to specific issues. 10. As a __________, not many customers are aware of it. 11. In my last __________, I mentioned that improving the employees’ productivity is very urgent. 12. At the __________ of the talk, I’ve said that the new project needs extra funding. 13. That’s an __________ look at the marketing campaign. Chapter 3: CONTENT OF PRESENTATION 39 Copyright @ Airlangga University Press 14. For __________, several costumers reported waiting for up to forty minutes. 15. __________ problem is, we’ve probably lost many costumers to other companies. Exercise 2 Match a sentence or phrase form the table A to the table B. Table A 1 I’ve discussed how we developed the project last year. 2 I want to move on now 3 We should ask ourselves 4 The new sensor system will boost the quality of production. 5 I am going to respond each comment 6 I’m sorry to say that 7 As I mentioned earlier in the discussion 8 However, the great news is that so far this year 9 Unfortunately, the total costumers who joined us last year 10 So, what’s our plan for the future? Table B 40 A We have a lot of partners interested in this project. B I now want to turn to our project for this year C and review another point to this problem D For instance, it will help us to screen the defect accurately. E In turn F These important questions G 80% of our costumer were not satisfied with our product. H We’ve nearly doubled our sales. I Was below the target J Well, first, over the next three years, we need to introduce some innovation. ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Exercise 3 Write the sentences using expressions and the information in the notes. Add missing signposting where necessary. More than one type of answer is possible. EXAMPLE Questions : We/no plan for new project/this year Answer : As I mentioned this before, we have no plan for new project this year. 1. Robert Brown/new sales director/information center 2. Can’t operate from the branch company/because no permission 3. Head manager/choose between several choices/improve the quality 4. Profit has increased/5% since beginning of year 5. Good news/we’ve just signed/two new costumers 6. Move on/the future/our company 7. Improve/this system quickly/lose more customers 8. We don’t improve/may have to cancel/the promotion 9. Some good ideas/feel very positive/the start we’ve made 10. Continue/another year/discuss the options later Chapter 3: CONTENT OF PRESENTATION 41 Copyright @ Airlangga University Press 11. Update the new system/will last for another two years 12. Security wasn’t good last year/need to improve/examine what wasn’t good. Exercise 4 Make ‘signpost’ sentences using the elements below EXAMPLE As I’ve said earlier As I’ve said earlier, we need to improve our sensor system. 42 1. Before I move on to my next point 2. Let’s go back to what 3. This brings 4. This leads 5. Us directly to my 6. To the next 7. Let me go 8. I’ll be focusing on ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 9. Let’s now turn to 10. I’d like to 11. Come back to 12. Point, which is advertising 13. Through main issues once more Chapter 3: CONTENT OF PRESENTATION 43 Copyright @ Airlangga University Press TALKING ABOUT SOME ISSUES OBJECTIVES By the end of the course, the students are able to use signposting to explain some others issues in detail including talking about difficult issues, referring to other topics, adding ideas, reporting bad and good news, and explaining possible outcomes. TOPICS Kinds of signposting that discuss other issues such talking about difficult issues, referring to other topics, adding ideas, reporting bad and good news, and explaining possible outcomes 44 Steps Teaching Method Students’ Activities Instruments Introduction Explaining briefly the importance of signposting to explain some others issues in detail including talking about difficult issues, referring to other topics, adding ideas, reporting bad and good news, and explaining possible outcomes Listening to the explanation • Whiteboard • Projector Content Introducing types of signposting to explain some others issues in detail including talking about difficult issues, referring to other topics, adding ideas, reporting bad and good news, and explaining possible outcomes Memorizing several expressions • Whiteboard • Projector ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Steps Closing Teaching Method Students’ Activities Instruments Discussing how to put the correct signposting of talking about difficult issues, referring to other topics, adding ideas, reporting bad and good news, and explaining possible outcomes according to the type of information in a presentation Doing exercise • Whiteboard • Projector Giving a model of using signposting of talking about difficult issues, referring to other topics, adding ideas, reporting bad and good news, and explaining possible outcomes in a presentation Performing the content of presentation using signposting of talking about difficult issues, referring to other topics, adding ideas, reporting bad and good news, and explaining possible outcome Concluding the activities Giving opinions and insights about the activities • Whiteboard • Projector EVALUATION Performing some contents of presentation using variety of signposting of talking about difficult issues, referring to other topics, adding ideas, reporting bad and good news, and explaining possible outcomes. What Issues? As mentioned in the previous chapter, signposting is very important to connect ideas and specify the content of presentation. In this chapter, more examples of signposting for details topic will be provided. Chapter 3: CONTENT OF PRESENTATION 45 Copyright @ Airlangga University Press Talking about Difficult Issues Below are some examples of signposting to discuss about some difficult issues or problems. Pay attention to the bolded words as they are the phrases used to talk about difficult issues. First, I think we need to identify the problem. We have to clarify some points before we move on. We should deal with the problem of increasing complaints. How shall we cope with complex advertising practices? The question is: why don’t we tackle the communication problems? If we don’t take care of this problem now, we’ll face more problems soon. We will have to solve this problem right away. Referring to Other Points Below are some expressions used to refer to other points. With respect to this issue, we provide several solutions. With regard to the sales target, we need to review some issues. According to the questionnaire, our partners are not satisfied with our system. I’d like to point out some issues in connection with the management. I want to talk about some questions concerning the project. Adding Ideas Below are some expressions used to add or provide more ideas. Moreover, I have another suggestion. Furthermore, there are several important findings we need to consider. In addition to the advertisement, we need to focus on other areas. As well as that, we need to provide effective solutions. Apart from being too complex, this software is also too expensive. Reporting Bad News Below are some expressions used to report bad news in a presentation. I’m sorry to say that…. 46 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Sadly, we will not be able to.. It is unfortunate that…. Unfortunately….. In a presentation: Sadly, we will not be able to increase our sales Unfortunately, the number of complaints keep increasing. Reporting Good News Below are some expressions used to report good news in a presentation. The good news is… I’m pleased to say that…. You’ll be happy to know that… In a presentation: The good news is we’ll be able to increase our sales. You’ll be happy to know that the number of complaints has reduced. Expressing Possible Outcomes Below are some expressions used to discuss the possible outcomes in a presentation. We will conduct the research as soon as possible. We will not (won’t) increase our funding. There will be an increase in production. There won’t be any chances to change our target market. Summary There are several signposting phrases that are used to explain some issues in details including the signposting to talk about difficult issues, refer to other topics, add ideas, report bad and good news, and explain possible outcomes. Those phrases are used to explain some specific topic in a presentation. Similar with other phrases of signposting, it functions is to give clarity to the audience throughout the presentation. Chapter 3: CONTENT OF PRESENTATION 47 Copyright @ Airlangga University Press Exercise 1 Fill in the blanks using the available words/phrases deal concerns solve identify clarify take care cope with regard moreover according to apart from regarding 1. How we will ________ with advertising problems? 2. ________, I’d like to show you something about the new system. 3. I don’t think we can ________ with a small number of people. 4. I think it’s significant to ________ the issues now. 5. Let’s now move on to the next topic which ________ sales management. 6. Who will ________ of our new customers? 7. ________ a few technical mistakes, the proposal is very appealing. 8. I’ve been trying to ________ the management issues. 9. I’ll show you an overview of some information ________ to book exports. 10. Before we move on, let’s ________ this fact. 11. Let me explain you some issues ________ our American factory. 12. ________ the figure, our sales have been increasing. Exercise 2 Put the words in the right order to make sentences. 48 1. The/on/let’s/next/point/to/now/move 2. Are/our/to/satisfied/it/this/with/according/costumers/study ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 3. Overview/as/I’ll/a/earlier/you/I/give/brief/said 4. Important/the/we/will/most/discussing/figures/additionally/be 5. The/developments/you/latest/my/inform/is/to/aim/about 6. Our/globalization/know/you/today/is/as/all/topic Exercise 3 Complete these presentations with the correct form of the verbs in the box. 1. prevent identify run have solve accept cope deal As you probably are aware of, we currently _________ issues with our new product. 2. If we _________ (not) our advertising problem within the next two months, we _________ into serious trouble. 3. It’s obvious we can no longer endure to _________ these circumstances. 4. I’ve been trying to _________ with these issues—the price, the delivery— but so far, I’ve not been able to find solution to _________ them from occurring again. 5. We’d like to quickly _________ the issues and provide some advices how we can _________ with the consequences regarding our women’s apparel line. Chapter 3: CONTENT OF PRESENTATION 49 Copyright @ Airlangga University Press Exercise 4 Prepare the main part of the presentation using phrases from chapter 5 and chapter six. Make sure you include the following expressions. 1. Briefly state the topic. 2. Explain the purpose. 3. Signal the beginning of each topic. 4. Talk about your topic. 5. Signal the end of each part. 6. Highlight the main points. 7. Provide examples. 8. Give opinion. 9. Provide some facts. 10. Discuss some issues (bad/good news, add ideas, possible outcomes). 50 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press TALKING ABOUT NUMBERS OBJECTIVES By the end of the course, the students are able to use a variety of expressions to say the numbers in English for different context. TOPICS Expressions of explaining numbers in different context. Steps Teaching Method Students’ Activities Instruments Introduction Explaining briefly the importance of a variety of expressions to say the numbers in English for different context. Listening to the explanation. • Whiteboard • Projector Content Introducing types of expressions to say the numbers in English for different context. Memorizing several expressions • Whiteboard • Projector Discussing how to put the correct expressions to say the numbers in English for different context in a presentation Doing exercise • Whiteboard • Projector Giving a model of using expressions to say the numbers in English for different context Performing the expressions of saying numbers in English for different context Concluding the activities Giving opinions and insights about the activities Closing • Whiteboard • Projector EVALUATION Performing and making a variety of expressions of saying the numbers in different context. Chapter 3: CONTENT OF PRESENTATION 51 Copyright @ Airlangga University Press What Number? During a presentation, it is possible that the presenters provide some statistics that contain some numbers. The number is provided to give some evidences of certain topic of presentation. In business presentation, numbers are common to be delivered in the presentation However, not all presentation provide number. Long numbers are usually difficult to understand, so, say the numbers slowly and clearly, and point at them while presenting. Percentages Below are some expressions to explain percentages. The preposition of is used with percentages. 80 percent of female employees… 70 percent of costumers… In the presentation: You can see that 70 percent of female shoppers react positively to special offers. Fractions Below are some expressions to explain percentages. ½ half/a half/one-half 1⁄ 3 a third/one-third ¼ quarter/a quarter/one-quarter 1⁄ 8 an eighth/one-eight ²⁄ 3 two-thirds ¾ three-quarters ³⁄ 8 three-eights The preposition "of" is used when describing fractions. For example: Four fifths of people… Three quarters of customers… In the presentation: Three-quarters of the respondents said that they liked the new products. 52 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Decimal Points Below are some expressions to explain decimal points. 46.768 forty-six point seven six eight 46.760 forty-six point seven six oh Below are some expressions to explain amounts of money. $35.60 thirty-five dollars sixty cents €46.25 forty-six euros twenty-five cents Below are some expressions to explain the temperatures. 5.3°C five point three degrees Celsius 4.7°F four point seven degrees Fahrenheit Approximate Numbers Below are some expressions to explain the approximate numbers. About/approximately/roughly… Just over/a little more than/more than… Less than/just under/under… A little less than… Well over… Around… Nearly… In the presentation: Around 500 people responded to our surveys. About 50 percent were between sixteen and thirty. Others 3m three million 1.7bn one point seven billion 335m2 three hundred (and) thirty-five square meters Chapter 3: CONTENT OF PRESENTATION 53 Copyright @ Airlangga University Press Please notice these expressions below: It is said 3 million not 3 millions. It is said 3 million dollars not 3 million dollar. British and American Differences In saying the numbers, there are some differences between American and British. Look at the following table. 442 450,000 British American forty hundred and forty-two four hundred and fifty thousand forty hundred forty-two four hundred fifty thousand Summary Numbers are often appeared in a business presentation. In mentioning the number, it is important to say it slowly and clearly. There are many types of saying the number including percentage, fraction, decimal points, and approximate numbers. It is also important to state them correctly since they have several forms. Exercise 1 Fill in the blanks using appropriate phrases in the table. 54 Loss Profit quarter Estimated responded costs Per cent around over sold over Average 1. Only 30 percent of clients __________. 2. About 60 __________ of customers buy our product. 3. The most expensive house in our range __________ $600,000. 4. __________ two-sixth of the population paid the accommodation. 5. The __________ company in Europe has 200 employees. 6. An __________ 2.1 million people filled the questionnaire. 7. Only about one __________ of our partners responded. ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 8. __________ 4000 people applied for the spot. 9. Our company only __________ 4,500 items last year. 10. Just __________ half of them were technician. 11. We expect to make a __________ of $70,000. 12. Unfortunately, we made a __________ of $40,000 this year. Exercise 2 Write the following numbers in English. 1. 346 : ____________________________________________________ 2. 8.97 : ____________________________________________________ 3. 5.6bn : ____________________________________________________ 4. €57m : ____________________________________________________ 5. $17.82 : ____________________________________________________ 6. 3⁄8 : ____________________________________________________ 7. 162m2 : ____________________________________________________ 8. 1,346,000 : ____________________________________________________ Chapter 3: CONTENT OF PRESENTATION 55 Copyright @ Airlangga University Press 9. 6.7 : ____________________________________________________ 10. −4.5°C : ____________________________________________________ Exercise 3 Rewrite the sentences replacing the exact numbers with the approximate expressions in the table. EXAMPLE We sold 700 units last month. We sold just over seven hundred units last month. 1. The new building is 786m2. 2. 15.9% of the customers demand the update of the product. 3. The cost will be $5.32 to upgrade this service. 4. The company will spend €6.73m on this new project. 5. Our researchers mention that the perfect temperature is 17.5°C. Exercise 4 Create a content of a presentation that consists of a variety of numbers. Use the expressions given and perform it in the class. 56 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press TALKING ABOUT VISUAL OBJECTIVES By the end of the course, the students are able to recognize some types of visuals and use a variety of expressions to introduce visuals. TOPICS Expressions of introducing and describing visuals. Steps Teaching Method Students’ Activities Instruments Introduction Explaining briefly the importance of a variety of expressions to introduce visuals and types of visuals Listening to the explanation • Whiteboard • Projector Content Explaining types of expressions to introduce visuals and recognize some types of visuals. Memorizing several expressions • Whiteboard • Projector Discussing how to put the correct expressions to introduce visuals Doing exercises • Whiteboard • Projector Giving a model of using expressions to introduce visuals Performing the expressions of introducing visuals Concluding the activities Giving opinions and insights about the activities Closing • Whiteboard • Projector EVALUATION Performing and using the expressions of introducing visuals. Chapter 3: CONTENT OF PRESENTATION 57 Copyright @ Airlangga University Press What is Visual? Visuals are essential in a business presentation, especially in a foreign language. The information in visual is memorable and helpful to describe important messages. Types of Visuals Most presentations use PowerPoint slides as the visuals. However, other media are possible to be used such poster, picture, paper, etc. Below are kinds of media that are mostly used in a business presentation. Flip chart Screen Whiteboard Pin board 58 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Below are types of visuals that are mostly used in a business presentation Graphs/Charts Bar graph Pie chart Line graph Pictograph Diagrams Chapter 3: CONTENT OF PRESENTATION 59 Copyright @ Airlangga University Press Introducing Visuals Knowing exactly the names of different types of visual to present them is not really important. The most important thing is the ability to describe them. To introduce the visuals, there are some ways. Look at the following expressions. Have a look at this… Take a look at this Let’s have a look at this… I’d like you to look at this… Here we can see… As you can see… It is important to introduce visual information briefly and clearly. Look at the examples below. From the slide, you can see that there are two options. I’ll do a quick breakdown for you on the flipchart. This graph shows the increasing number of customers. Let me show you the clip. On the next slide, we can see last year’s sales figures. Let’s look at these figures more closely. The most important thing in preparing for visuals is they should be clear and easy to follow. But, sometimes it is also important to explain more complicated visuals and point out the most important information. Below are some expressions to explain and highlight information. Explaining A Visual First of all, let me quickly explain the chart. You can see the different colors are used to differentiate… The sign in the bottom right-hand corner shows you… As you can see, there are several interesting developments. If you look at the graph more closely, you’ll notice some interesting features. Take a look at this graph and you’ll see This slide shows the… 60 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press As you can see from the slide/graph/chart… Let’s look at another evidence/example of this which is on the next/following slide. Here is the next slide. This show… Highlighting Information I’d like us to look at the upper half of the chart I’d like to focus our attention to one important feature. I’d like to start by drawing your attention to… I’d like to draw your attention to one important detail. What I’d like to point out here is… I believe you’ll be surprised to see… I’d like you to focus your attention on… Let’s look at more closely at…. I’d like to stress the following point I’d like to emphasize that our company position is quite good. What is really important is how well we provide the investment What we should do is fix the system. It’s interesting to realize… It’s surprising to note/see… The interesting/surprising/worrying thing is that… Using Adverb + Adjective to Highlight Important Point I believe this fact is extremely important. It would be completely wrong to swift our concept at this point. We look at the first design and we think it was totally unacceptable. Other Expressions It is unavoidable that in sometime the presenters encounter a lot of things during the presentation. If you have problem with projector, you need to explain it to the audience. You may apologize if you encounter this. Chapter 3: CONTENT OF PRESENTATION 61 Copyright @ Airlangga University Press There’s a problem with it. It’s not working. I can’t get it work. If you need to ask someone to help, you may use these expressions. Can anyone help me with this? Which button do I need to press? If your image is not that clear, you may adjust it. I’ll zoom the image. I’ll focus it. Is that clearer now? Should I move the slide down? Rule of Six It is suggested to use the rule of six when using PowerPoint slides as the media. Rule of six means ‘a maximum of six lines per slide’ and ‘maximum of six words per line’. This rule helps to avoid overloading information in the slides. Summary Visuals play important part in a presentation as it aims to help the audience understand clearly about the content of presentation. There are many types of visual aids including graph/charts, images, or poster. Some media such as flipchart, screen, PowerPoint, or whiteboard can be utilized to provide the visuals. There are several important expressions used to introduce the visual such as explaining the visual and highlighting some important information. 62 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Exercise 1 Match the two parts to make sentences NO A B 1 Take a look at how the system affected our business 2 I’ll just write some will see some images of the sample products 3 These are sales figures figures on the board 4 OK. Let’s now have a look for America for the first two quarters of this year 5 As you can see here at our new proposed project 6 The figure clearly highlights these figures 7 Let me just we’ve had a very terrible year 8 On the next slide, you let’s go back to the previous figures 9 To highlight our success even further flip back to it Exercise 2 Fill in the blanks using available words/phrases in the box. What are Point Interesting Our budget Sales figures The graph turnover Emphasize 1. What I’d like to do is describe the latest _____________. 2. I should repeat that our _____________ this year was fantastic. 3. What we shouldn’t do is reduce _____________. 4. So, based on _____________, how good is the quality of our employees? 5. It’s _____________ to note that this service is quite popular in Europe. 6. I’d like to _____________ the main issues in the graphs. 7. So, _____________ the reasons for our failure? 8. I’d like to _____________ out how significant this project is. Chapter 3: CONTENT OF PRESENTATION 63 Copyright @ Airlangga University Press Exercise 3 Write a part of presentation using the expressions below. 1. Draw your attention 2. It’s quite remarkable 3. The figures also show that 4. The chart depicts 5. You’ll see 6. I’d like to explain 7. According to the line graph 8. It’s interesting to see that 9. Let’s talk about 10. Have a look Exercise 4 Put words in a correct order. 64 1. Building/the/plan/shows/a/diagram/of/this/new 2. At/these/let’s/figures/closely/look/more ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 3. Last/have/month/you/peaked/noticed/that/may/sales 4. A/you/I’ll/down/do/for/break 5. The/next/see/you/can/the/slide/table/on Exercise 5 Choose the correct word to complete each sentence. represents on note later shows adjust 1. The diagram _____________ the revenue from last year. 2. Each line on the graph _____________ one of our product. 3. I have one more graph to show you before we move _____________. 4. I’ll help you with that _____________. 5. It’s interesting to _____________ that the profit peaked in 2009. 6. If the slide is not clear, I’ll _____________ it Exercise 6 Prepare charts or graph based on the data from your previous practice of creating a presentation. Find an effective headline and present them to a partner. Look at the checklist below. 1. Prepare the visuals clearly. 2. Check if the visual really describes what you are presenting 3. Make sure everyone can read the visuals 4. Find effective headlines for each topic 5. Use simple design and content 6. Use bullet charts for text. 7. Present the content of information clearly and logically 8. Remember the rule of six. Chapter 3: CONTENT OF PRESENTATION 65 Copyright @ Airlangga University Press TALKING ABOUT TRENDS OBJECTIVES By the end of the course, the students are able to recognize and create a variety of expressions to describe trends in a presentation. TOPICS Expressions of describing trends in a presentation. Steps Teaching Method Students’ Activities Instruments Introduction Explaining briefly the importance of a variety of expressions to describe trends in a presentation Listening to the explanation • Whiteboard • Projector Content Explaining types of expressions to describe trends in a presentation Memorizing several expressions • Whiteboard • Projector Discussing how to put the correct expressions to describe trends in a presentation Doing exercises • Whiteboard • Projector Giving a model of using expressions to describe trends in a presentation Performing the expressions of describing trends in a presentation Concluding the activities Giving opinions and insights about the activities Closing • Whiteboard • Projector EVALUATION Performing and using the expressions of describing trends. 66 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press What is Trend? Trend is the depiction of the statistics in graph/chart or diagram. It is important for presenter to describe the trend clearly. Trend does not only consist of an increase or decrease, it also talks about change or significance. Describing Trends To talk about trend, simple past is used to describe a movement which happened in the past and is now finished. Some signal words used in this expression including last month/year, in February, from 2000–2010, during the monetary crisis, etc. Look at the following expressions. In May, the rate of employment rose to 3 million. Between January and February our import business nearly doubled In 2013 alone our production increased by 50%. On the other hand, present perfect is used to discuss a movement which began in the past but is not yet finished. Some signal words used in this expression including since, for, this month/year or expressions with over. Look at the following expressions. The number of Chinese investors has declined since 2010. The Indonesian economy has grown rapidly over the past six months. It should be noted that the word rise and raise are used differently. To rise is used without an object. Coal prices rose again in July. The number of investors has risen to 1 million. To raise is used with an object. The car industry raised prices last month. Some banks have raised interest rates. Describing Trends Using Adjectives and Adverbs. Some variations of describing trends including combination of adjectives-noun and adverbs-verb. Chapter 3: CONTENT OF PRESENTATION 67 Copyright @ Airlangga University Press Adjectives + Nouns There was a sudden increase in expenditure. In July, we experienced a moderate fall. The trend is followed by a gradual decline. Adverbs + Verbs The budget increased slightly last month. Over the past three years the profit has dropped significantly. Last year the profit rose sharply. Below are the verbs used to describe the movements. upward downward others Climb Double Expand Go up Rise Recover Pick up Increase Grow Reach a high Decline Plunge Drop Decrease Fall Go down Hit a low Fluctuate Remain stable Stabilize Stay the same Below are some adjectives to describe movement. Substantial tremendous spectacular disappointing rapid significant massive steady encouraging disastrous gradual enormous slight moderate sudden dramatic Summary Describing trend is important to describe a business presentation that contains statistical data. This type of expressions is basically divided into two types: expressions to describe increase, and expressions to describe decrease. Moreover, there are also some expressions to describe a stability. Those expressions are used to guide the audience through presented visuals. 68 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Exercise 1 Look at the graph below and describe it using adjectives and adverb. 1. 2. 3. 4. Chapter 3: CONTENT OF PRESENTATION 69 Copyright @ Airlangga University Press Exercise 2 Change the noun form below into the verb form. EXAMPLE There was a sudden increase in the production. The production increase suddenly. 1. The graph depicts a significant rise in cosmetic sales. 2. There was a gradual decrease in the number of house owner. 3. The chart shows a sharp fall in the sales of new software. 4. There were twice as many complaints. 5. There was a steady drop in our profit. 6. There was a dramatic increase in the number of buildings. 7. The line shows a considerable increase in production cost. 8. There was a massive decrease in company budget. 9. There was a rapid decline in the number of mobile phone. 10. There was a slight growth of interest. 70 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Exercise 3 Fill in the blanks in the text below using the words given. to 1. show rise peak increase in out to be The graph _______ our bread sales in the second semester. From July _______ August sales _______ gradually from 30,000 to 35,000. After August, sales continued _______ steadily to 40,000 _______ October. From October to November, sales leveled _______ The lowest point was _______ November. Our best month was December when sales _______ at 60,000. expect 2. break prediction profit make Let’s take a look at the graph. Unfortunately, figures were below _______ this year. In fact, we _______ loss of $30,000. However, next year, we predict that we will _______ even. If things run as we _______, we will be making a _______ in three years time. next 3. following as in predict less If we looked at the data, I _______ there will be a rapid increase in profit over the _______ three months. The decline _______ sales over the last two months is unpredictable and will not continue. Profits are more or _______ stable now and as far _______ I can see, they will start to go up steadily over the _______ months. Exercise 4 Prepare statistical data for your presentation. Create the visuals and present it in a group. Make sure you use a variety of expressions to describe the visuals. Chapter 3: CONTENT OF PRESENTATION 71 Copyright @ Airlangga University Press REVIEW Exercise 1 Match the two parts below to form sentences used to describe visuals. 1 Each line on the graph indicates A at how the new department will be structured. 2 The data of the new partners are listed B depicts our profit since 2010 3 In the bottom left-corner C attention to the pie chart. 4 It can be seen that the test results in the D you can see the specifications for the new model. 5 The chart on the next slide E table on the left 6 I’d like you to take F the production input of several products. 7 Let’s now have a look G the next graph line. 8 The preview of the issue is illustrated in H a look at the following slide 9 The blue lines give us I the sales figures for trans company. 10 I’d like to draw your j across the top Exercise 2 Complete the gaps with the appropriate expressions. This pie chart shows our total food spending for the last year and how it is _______ among the various food sector areas. Let’s begin with the biggest area, which is _______ in blue. We can _______ that 40% of our food spending went to monthly meeting last year. The second biggest area with a _______ of 30% is ‘other spending’ which is represented by blue segment here. It includes sudden meeting and daily meeting. I think you’ll be _______ to see that nearly the same _______ -that’s 28% - was spent for company dinner. This mainly because of the increasing number of our employee. I’d now like to draw your _______ to the late night snack which _______ for only 2% of our total costs. 72 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Exercise 3 Put the following excerpt of presentations into the correct order. Presentation 1 Yes thanks. That’s fine Is it better now? I’m sorry. Let me adjust it. Can everybody see it clearly? OK. Here’s the first slide. No, sorry. It’s not clear. Presentation 2 In the third quarter, sales decline. In the fist, quarter sales of Mac cosmetic increase significantly. Let’s look at the pie charts more closely But then sales took a dip in the second quarter Presentation 3 Please have a look at this table You can see that the names of department are listed in the first column. If you look closely you’ll see that marketing department did much better this year. It shows the results of the company’s performance assessment. And the scores are listed on the right column. Presentation 4 Therefore, you can see that young people prefer nature as the major destination. The graphs present the most popular vacation destination for young people The next is going to mountain. As you can see the most popular is going to the beach. The third most popular is the shopping center. Chapter 3: CONTENT OF PRESENTATION 73 Copyright @ Airlangga University Press Presentation 5 Then, they load the new software. Finally, if the system is correctly installed, it will ask you to restart the device. First, the costumer turns on the computer. Next, the should run the text program to make sure it is correctly installed. Exercise 4 Complete the gaps with the appropriate phrase/words/expressions of introducing and describing the slides. 1. This morning ______________ about the computer software market ______________ from this slide ______________ four points. I’ll leave this up as I talk so that you can follow the points. 2. Ok. ______________ a picture of the new design that will be ______________ next month. Here, on this slide is a ______________ of the design and how it actually works. You can see that the detail is quite complex. 3. ______________ on this slide more closely. in the first three months of last year, our sales ______________ significantly due to the successful advertising campaign. You can see in the same months, sales for children product ______________ slightly due to new competition. 4. Looking ______________, it’s quite interesting to note that the rise in sales happened just after our special campaign. The worrying thing is that there was also a significant ______________ in our competitors’ sales. 5. This ______________ shows our ______________ for the last six months. The vertical axis ______________sales in US dollars and the figures are from January to March. Each line on ______________ shows one of our top brands. 74 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 6. The point is ______________ in this graph. in Bangkok, 60 percent of ______________ still use motorcycle to get around. 20 percent use bus and public transportation. The rest prefers to use car. Therefore, the most popular form of ______________ is the motorcycle. 7. The system is described in this flow chart. ______________, the customer places an order. ______________ the salesperson sends the order to dispatch. ______________, the dispatch staff get the order ready and package it. ______________, a delivery service picks it up and delivers it to the customers. Exercise 5 Using the template below, provide statistical information of a presentation. Write the expressions and perform it in a small group. 1. 2. Chapter 3: CONTENT OF PRESENTATION 75 Copyright @ Airlangga University Press 3. 4. 5. 6. 76 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press CHAPTER 4 Closing of Presentation DELIVERING SUMMARY AND SUGGESTIONS OBJECTIVES By the end of the course, the students are able to create a variety of expressions to close a presentation. TOPICS Expressions of closing a presentation. Steps Teaching Method Students’ Activities Instruments Introduction Explaining briefly the importance of a using variety of expressions to close a presentation Listening to the explanation • Whiteboard • Projector Content Explaining types of expressions to close a presentation Memorizing several expressions • Whiteboard • Projector Discussing how to put the correct expressions to close a presentation Doing exercises • Whiteboard • Projector Giving a model of using expressions to close a presentation Performing the expressions of closing a presentation Concluding the activities Giving opinions and insights about the activities Closing EVALUATION Performing and using the expressions of closing a presentation. 77 • Whiteboard • Projector Copyright @ Airlangga University Press How to Close A Presentation? Basically, there are at least four parts in closing a presentation; signaling the end of presentation, summarizing main points, giving suggestions/recommendation, and inviting questions. It is also recommended to give a strong ending that will be remembered by the audience. Signaling the End of A Presentation Below are some expressions to signal the end of a presentation. Well, this brings me to the end of my presentation. I’m sorry but time is nearly up. We’ve almost run out of time. We only have a few minutes left. I’m now approaching the end of my talk. As final point, I’d like to… Unfortunately, time won’t allow me to explain all the details. Summarizing Main Points In the closing, it is important to deliver the summary of main points. Below are some expressions that can be used. Let me summarize the points before I go on. Before I stop, let me go over the key issue again. I’d like to run through my main points again. To conclude, we…. To sum up, I’d like to…. Making Recommendation and Suggestions It is also better to put some recommendations or suggestions in the end of a presentation. We’d suggest… Therefore, we strongly recommend that…. I believe we should… 78 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Inviting Questions Before finishing the talk, it is also important to signal the time for question and answer section. Are there any questions? Do you have any questions? Now, I’ll be happy to answer any questions you may have. It’s time for a few questions. I’d be glad to answer any questions you may have. Final Statement Below are the expressions to give your final say. Thank you very much for your attention. So, that’s all I have to say. Thank you all for listening I sincerely appreciate your attention today/this evening And that brings us to the end. I sincerely appreciate that I’ve had this opportunity to present to you. Strategies for Good Conclusions There are many ways to end your presentation. Some presenter uses several techniques to give effective conclusions or impactful ending. Below are some tips to make an effective conclusion. 1. QUOTE A FAMOUS PERSON. Quoting a statement from a famous person that fits the content of presentation will give great impression to the audience. You may find the quotations from the internet. If you can make up good statement, it’s also acceptable to do that. 2. ASK QUESTION. Giving question to the audience that surprises, shocks, or provokes the audience will make them thing and give a lasting impression. 3. USING JOKE. For an informal presentation, using joke can gain the audience interest and keep them attracted to the presentation. If you start the presentation with a joke, you can make connection and end it with a joke as well. Chapter 4: CLOSING OF PRESENTATION 79 Copyright @ Airlangga University Press 4. THANK THE AUDIENCE. Actually, there are different opinions whether you should say thank you or not at the end of the presentation. Some experts say that saying thank you is unnecessary since it is the audience who should say thank you. However, others also mention that saying thank you is a way to appreciate the audience. It depends on the context, and you may choose to say it or not based on the culture or habit of the presentation settings. Summary Closing of a presentation consists of signaling the end of presentation, summarizing main points, giving recommendation/suggestions, and inviting questions. However, to make effective closing, it is also suggestion that the presenter use some tips such as quoting famous person or giving interesting/provoking questions. Exercise 1 Complete the sentences below with the words in the box. 1. to highlight figures we have now approaching come back my opinion suggest that Based on the ________________, it is clear that a quick action should be done. 80 2. OK. I’d now like ________________ the final points. 3. I ________________ we work together to solve the problems. 4. In ________________, we need to improve our sales strategy 5. Let me ________________ to the main issues. 6. Well, I’m ________________ the end of my presentation. ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Exercise 2 Match the following two columns to form final statements. 1 I would like to finish my presentation A look for your choices, pick the best one, then go with it 2 Let me go back to B about a new branch in berlin? 3 Remember that story I told you C what I mentioned at the beginning of this presentation 4 To put in the words of Albert Einsten D don’t stop questioning! 5 So, now it’s E with an important question 6 Ok, and now let’s F get down to work! 7 As the famous football coach John Brown said: G up to you Exercise 3 Fill the gaps using prepositions from the box. in on for through by about out to 1. Based ___________ the data, we need to optimize our system. 2. We found ___________ that our employees need more support. 3. Well, that’s all I want to say ___________ building a new project. 4. It is evident that the problems were caused by ___________ the reckless decision. 5. Let me just go ___________ the main issues I mentioned earlier. 6. OK. This brings me ___________ the end of my presentation. 7. What does this mean ___________ our policy? 8. ___________ my opinion, the problem should be deal with immediately. Chapter 4: CLOSING OF PRESENTATION 81 Copyright @ Airlangga University Press Exercise 4 Complete each sentence using the verb from the box. outline increase have coming sum answer remember cover 1. To conclude, I __________ four issues related to our service management. 2. I’d like to say thank you all for __________ tonight. 3. I’d be glad to __________ your questions. 4. To sum up, we need to __________ our profit by the end this year. 5. What we must __________ is that cooperation is the key of success. 6. Well, I’ve __________ the issues I needed to explain today. 7. That __________ up my explanation of the current sales problems. Exercise 5 Create an effective closing for the presentation you made in the previous chapters. Use the guideline below, you may improvise to make more effective closing. Signal of the end of the presentation 82 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Summary of the main points Recommendation or suggestions Quotation/interesting questions Question invitation Chapter 4: CLOSING OF PRESENTATION 83 Copyright @ Airlangga University Press MANAGING QUESTIONS OBJECTIVES At the end of the course, the students are able to understand the variety of expressions used to manage questions as well as dealing with its issues in a presentation. TOPICS Expressions to deal with questions in a presentation. Steps Teaching Method Students’ Activities Instruments Introduction Explaining briefly the importance of expressions to deal with questions in a presentation Listening to the explanation • Whiteboard • Projector Content Introducing types of expressions to deal with questions in a presentation Memorizing several expressions • Whiteboard • Projector Discussing how to put the correct expressions to deal with questions in a presentation Doing exercise • Whiteboard • Projector Giving a model of using expressions to deal with questions in a presentation Performing the expressions to deal with questions in a presentation Concluding the activities Giving opinions and insights about the activities Closing • Whiteboard • Projector EVALUATION Performing the expressions of dealing with questions. 84 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press How to Deal with Questions? The presenter who masters the topic well and know who the audience will be able to anticipate most of the questions that will be asked. It is possible to prepare a list of possible questions that are expected to be asked. In the questions and answer section, there are several important expressions that can be used which include dealing with interruptions, clarifying questions, avoiding giving answers, reforming questions, admitting not knowing the answer as well as making polite questions. Dealing with Interruptions During a presentation, sometimes the audience try to interrupt the talk. In this case, if the presenter does not want to answer immediately, it is possible to postpone the unwelcome questions or comments. Below are some expressions can be used. If you don’t mind, I’ll deal with this issue later. Thank you for your question. Can I answer it at the end? Can we get back to that a bit later? That’s an interesting question. If you don’t mind, I’d prefer to answer it later. I’d prefer to answer your question at the end. Perhaps we could go over this after we finish talking about… Would you mind waiting until the question and answer section? Reforming Questions Sometimes it is important to rephrase the question before giving an answer. It aims to make sure that the presenter understands the question. With large audience, it also allows others to hear the questions again. If I understand you correctly, you would like to know… OK. So, what you’re asking is… I see. Let me just repeat your question so everybody can hear it. Clarifying Questions The audience sometimes do not deliver the question clearly. The presenter can ask again what they are asking. I’m afraid I didn’t quite catch that. I’m sorry, could you simplify your question? Chapter 4: CLOSING OF PRESENTATION 85 Copyright @ Airlangga University Press I’m sorry, I didn’t understand the question. Could you repeat it? I’m sorry, could you repeat your question, please? Would you like to rephrase your question please? After giving an answer, it is also necessary to clarify the questioner to make sure they get the right point. Does that answer your question? Avoiding Giving Answers Some audiences might ask something that is not related to the content of the presentation or question that is not in the presenter’s field of expertise. It is possible for the presenter to avoid giving an answer. If you don’t mind, could we discuss it on another occasion? I’m sorry, we’re not really covering that topic today. I’m afraid that’s not really what we’re discussing today. Admitting You Don’t Know If there are some questions that are difficult to deal with and the presenter does not really sure the answer, it is fine to admit not knowing the information. Presenter must not give false answer or make up wrong information. However, it is also important to give some recommendation or solution, and, if possible, help the audience get the answer. Sorry, that’s now my field. But I believe my partner could answer your question. That is not actually within my area. I apologize I can’t answer your question right now, but I’d be happy to email you an answer later. I’m afraid I’m not in a position to answer that question at the moment. I’m afraid I don’t know the answer, but I’ll help you to find it out. Tips to Handle Questions Effectively 1. 86 When the audience asks a question, try to give comment before answering it. For good question, thank them. For difficult questions, say you don’t know and offer to find out the answer. For unnecessary questions, briefly point out and move on. For irrelevant questions, give polite comment and move on. ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 2. Listen the question carefully. Don’t interrupt. Take a moment to think. 3. For complex questions, provide negotiation or discussion with the audience. Don’t think that the presenter knows it all. The audience might have some insights or recommendation. 4. Be relaxed, think the question, and answer section as an opportunity to share your ideas more. 5. For some sensitive subject or issue, try to be diplomatic but firm. You may disagree strongly but avoid saying ‘no’. Keep the answer short and simple. Summary Dealing with questions is one of the most important part in a presentation. Presenters should anticipate the questions and prepare well. Some expressions are important to deal with difficult questions, unnecessary questions, and irrelevant questions. The presenters can avoid the questions if the think they are not the right person to answer or they do not know the answer. However, they still have the responsibility to assist audience finding the answer. Presenters should also be ready to deal with interruption and questions that need to be clarified. Exercise 1 Complete the sentence with a word in the box. topic afraid happy could round answer field rephrase 1. I’d be ___________ to email you the information later. 2. Let me ___________ up. 3. I’m ___________ I couldn’t answer it at the moment. 4. Ok. Let me ___________ your question. 5. I’m sorry, that’s not my ___________ of expertise. 6. Would you mind if I ___________ at the end? 7. ___________ you repeat your question? 8. I’m sorry, it’s not a ___________ for me to discuss. Chapter 4: CLOSING OF PRESENTATION 87 Copyright @ Airlangga University Press Exercise 2 Match the two columns below to form good expressions. 1 If you don’t mind A we’re covering 2 I believe I have said B with it later 3 I’m afraid it’s not the issue C to explain the issue. 4 I am afraid we have D the answer earlier 5 Can you repeat E enough time to discuss it 6 Let me go back F your question please? 7 Perhaps, we could go over G answer your question? 8 Does that H can we discuss it later? Exercise 3 Put the words in the right order. 88 1. That - to - can - later - we - get - perhaps - back - issue 2. I’m - that - I - afraid - can’t - question - answer - sorry - I’m 3. To - you - the - how - like - know - works - understood - if - management you’d - I - correctly 4. Project - from - the - I - you - suggest - speak - committee - to - Jean 5. Actually - prefer - answer - question - your - after - to - I’d - presentation the 6. Let - back - go - what - to - just - me - were - we - earlier - discussing ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 7. I’ll - this - in - course - the - answer - presentation - my - question - of 8. I’m - but - sorry - mind - you - would - until - waiting - the - period question Exercise 4 Fill the gaps using the correct words/phrase. Presenter : Do you have any ___________? Alice : Yes, I do. ___________ you give us some general information on the new project? Presenter : Certainly. The new project will focus on the development of the new system. Rob : ___________ you mind telling as why you’ve decided on developing that new system. Presenter : Not at all. It is actually very simple. We need to increase the employee’s productivity. Alex : May I ___________ a question? Presenter : ___________ Go ahead. Alex : I’d like to know what is its connection with our department. Presenter : I’m ___________ I can’t ___________ that question. I ___________ you speak to Dwayne Brown, he’s the right person to ask. Chapter 4: CLOSING OF PRESENTATION 89 Copyright @ Airlangga University Press Exercise 5 Based on the presentation you made in the previous chapter, create question and answer section with your partner. Try to practice how to deal with questions using the correct expressions. 90 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press CHAPTER 5 Performance PERFECTING PERFORMANCE OBJECTIVES At the end of the course, the students are able to perform presentation using appropriate stress, pause, intonation, pace, and body language. TOPICS Correct use of stress, pause, intonation, pace, and body language in a presentation. Steps Teaching Method Students’ Activities Instruments Introduction Explaining briefly the importance of stress, pause, intonation, pace, and body language in a presentation Listening to the explanation • Whiteboard • Projector Content Explaining how to correctly use stress, pause, intonation, pace, and body language in a presentation Listening to the explanation • Whiteboard • Projector Discussing how to perform a presentation with correct stress, pause, intonation, pace, and body language Doing exercise • Whiteboard • Projector Giving a model of correct use of stress, pause, intonation, pace, and body language in a presentation Performing the presentation with the correct use of stress, pause, intonation, pace, and body language 91 Copyright @ Airlangga University Press Steps Teaching Method Students’ Activities Instruments Closing Concluding the activities Giving opinions and insights about the activities • Whiteboard • Projector EVALUATION Performing the presentation using correct use of stress, pause, intonation, pace, and body language. How to Give A Perfect Performance? Good presentation is not only seen from the content of the presentation but also the way presenter delivers the presentation. In giving presentation, it is important to have clear voice to make the presentation interesting and easier for audience to follow. Clear voice here means the appropriate use of stress, intonation, pacing, and chunking. It is also important to maintain appropriate body language that will support the smooth delivery of a presentation. Stress Stress functions to emphasize particular words or part words. Stressing the words in the beginning or in the middle can change the meaning. Look at the following examples: The INDONESIAN will never accept that. The Indonesian will NEVER accept that. The Indonesian will never ACCEPT that. The Indonesian will never accept THAT. The stress will emphasize the importance of the word in a particular statement. Presenter may use this to focus on certain point. The presenter should also be careful in the stress of certain word. To give impactful performance, the presenter can emphasize a word but keep the correct stress 92 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press of the word. Giving wrong stress will make the presentation dull. Look at the following examples. Present’tation De’velopment Eco’nomical Tech’nology Pauses Pauses aim to slow down the pace and make the sentences easier to understand. Pausing in a wrong place will sound like hesitation, but pausing in the right place will give powerful effect. I believe // we should fix // this problem. Anyone // can become a successful // presenter. Intonation A presentation is not only describing information, it also interprets the information. So, showing the audience exactly what it means will show the significance of the content. The rise and fall or voice will tell the audience the presenter’s thought. Good intonation reflects the presenters’ attitude and enthusiasm in delivering a topic. Monotonous presenters bore the audience; therefore, it is important to vary the tone of the voice. Pacing Another way to make the presentation interesting is to vary the speed of speaking. It is important to slow down the voice in delivering the most important points. This gives the chance to the audience to absorb the message. Body Language Having good speech alone does not guarantee a good presentation. A motionless and expressionless presentation will be boring. Meanwhile, appropriate body language stimulates the audience engagement. It also helps to deliver the message well. Therefore, body language is one of the important factors to deliver Chapter 5: PERFORMANCE 93 Copyright @ Airlangga University Press a good presentation. There are several aspects in body language that should be considered. 1. POSTURE. Good presenter should keep a good posture by standing straight and relaxed with shoulders back. Hands should not be crossed or in the pocket or slouch. The presenter should face the audience as much as possible. The feet should point straight ahead, not quite shoulder-width apart. The hands should sit quietly at the sides if not giving gestures. 2. BREATHING. Presenter should breath slowly and measure the breathing to pace the speech. Pauses is needed to emphasize key points. The voice should have power and projection. 3. G ESTURES . Hands are important to emphasize the words or phrases in a presentation. The gestures should be varied by incorporating head, arms, and hands to keep the audience’s interest. In describing visual aids, relevant data should be looked at and pointed so the audience will automatically follow the direction. 4. EYE CONTACT. Making eye contact is necessary to make sure that all the audiences are engaged in the discussion. Especially, during question and answer section, it is important to maintain the eye contact to show credibility and sincerity. 5. MOVEMENT. Using space to move around will make the presentation more dynamic. Movement is also important to demonstrate transitions form one topic to another. Moving closer or stepping towards the audience shows a positive feeling to encourage the audience participation. 6. FACIAL EXPRESSION. Expressive presenter will attract the audience more. Varied expression can be used when making jokes, giving good news or bad news, or asking questions. Not to mention, smile will make the audience feel more comfortable. Summary A good presentation is not only measured by the quality of the content but also the way presenter delivers it. In giving a presentation, it is important to pay attention to the stress, pauses, intonation and pacing of the speech. It is also necessary to show appropriate body language including the posture, breathing, gesture, eye contact, movement, and facial expression. Good speech and body language make the audience engage in the presentation. 94 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Exercise 1 With your partner, read the sentences of presentation below using appropriate stress, pause, intonation, and pacing. Discuss the appropriate way to present them and identify the differences. Present the result of your discussion in a big group. 1. So, what is the solution to this problem? 2. Well, there are three possible outcomes. 3. Let’s now look at the revenue last year. 4. Unfortunately, we should cancel the project. 5. Around 200 customers filled the questionnaire. 6. Let me find the relevant slide. 7. There was a dramatic rise in the number of costumer visiting our stores. 8. Only 30 per cent of client agreed to our terms and condition. 9. First, the client submits the proposal. 10. The most expensive building in our range costs $1500000. 11. I’d now like to move on to the background of the project. 12. The graph shows a decline in the number of costumers. 13. You can see that the sale of cars peaked last week. 14. It’s crucial to note that sales have decreased dramatically. 15. I said earlier that our investment plan should be revised. Exercise 2 Read the excerpt of presentation below using appropriate stress, pauses, intonation, and pacing in front of your partner. Use the column below to measure your partner performance and give feedback. Aspect Perfect Very Good Good Need some improvements Need a lot of improvements Stress Pauses Intonation Pacing Chapter 5: PERFORMANCE 95 Copyright @ Airlangga University Press Finally, let’s go back the key issue of our discussion. I told you that in the first semester, 40% of our profits came from middle class costumers. This is in line with the predicted outcome we set out last year when we decided to expand our business to wider market target to keep growing. In the past four months, we’ve added more products for wider market in several small cities across the country. Now, how about our target for the next few months? The first thing that we will apply is the introduction of online service. And then we will move on developing more product for middle class costumers. Exercise 3 Make a group of 3 or 4. In a group, discuss the differences of using gesture in many different settings of presentation. Describe how to perform in a seminar, business presentation, school presentation, etc. Explain the similarities and differences. Find out also gestures or body language that should be avoided when delivering the presentations. Exercise 4 In pairs, take turn to perform a presentation you created in the previous chapter. Use the checklist below to measure your partner performance. Then, give feedback and discuss it together. Aspect Perfect Very Good Good Need some improvements Need a lot of improvements Posture Breathing Gesture Eye contact Movement Facial expression 96 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press REVIEW Exercise 1 Complete the gaps with the best preposition in the box, then read the sentences using appropriate stress, pause, intonation, and pace. of by up as into free 1. I’d like to end the presentation _______ thanking you all. 2. Feel free _______ contact me via email. 3. So, to sum _______, there are three major issues. 4. We should put our plant _______ practice as soon as possible. 5. Partnership loyalty is the result _______ good relationship. 6. _______ the project manager mentioned, our revenue should be increased next month. Exercise 2 Match the phrase from left column to right column. Hen, read the sentences using appropriate stress, pause, intonation, and pace. 1 First, I’ll focus on the background information; A higher prices mean lower sales 2 I suggest the second option. B provide some solutions 3 That sums up my explanation C there are some reasons for this. 4 I think it proves that D run out of time 5 If you’d like to contact me, E then, I’ll describe some examples 6 Finally, I’d like to F the points I have explained. 7 I’ll just recaps G my email address is on the handout 8 Ah, we’ve almost H about the new system development Chapter 5: PERFORMANCE 97 Copyright @ Airlangga University Press Exercise 3 Complete the following excerpt of presentation with appropriate words in the box. Then, present it in front of your partner using appropriate stress, pause, intonation, pace, and body language. outlined solutions issue develop recommend concept options final avoid costumer examples sum As a 1 ___________ point, let me raise the general 2 ___________ There has been a lot of criticism about the quality of our new product. If we need to 3 ___________ high quality product, the standards should be better regulated. It will cost more money but it’s something we can’t 4 ___________ In my experience, 5 ___________ stays with a product if it is good. There are some positive feedbacks as well about the product. So, we don’t need to completely change the 6 ___________ We just need to improve what our products lack. So, to 7 ___________ up, fist I 8 ___________ the problem we encountered and provided two main reasons of this issue. I then explain three possible 9 ___________ We now need to decide which of those three 10 ___________ will benefit us more. I 11 ___________ that everyone take a look at some 12 ___________ of our competitor product before making this decision. Exercise 4 Put the following part of presentation into the correct order. 1 I’d like to emphasize one issue left to present I’ll also provide some examples. Finally, we’ll have some questions to be discussed. I apologize that we’ve almost run out of time 98 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press 2 Based on the data, the costumers actually like our product. First is the durability of the product. As last point, let me raise a very significant problem. However, there are some issues we need to address. Then, the price of the product. 3 There are some disadvantages of this project. On the other hand, there are also some advantages. Let me recap what I’ve mentioned earlier. One of them is the quality is superb. The main one is that it is costly. 4 It is important for the employee to take a break from hectic work. Based on what I’ve explained, I need to mention several points. The first one is my recommendation on this matter. Therefore, the company should create more organized work schedule. However, it is also important to note that our job is very demanding. 5 So, I’ve covered points I needed to present today. Now, we’d like to have questions and answer section. I’d like to thank you all for you to listen my presentation. That means increasing our product will be our main concern this year. As final point, we need to focus more on the quality of the product. Chapter 5: PERFORMANCE 99 Copyright @ Airlangga University Press ACTIVITY Activity 1 Create and perform a business presentation. Use the checklist and format below to create a good presentation. Organization Date & time : _____________________________________ Length of presentation : _____________________________________ Questions at the end? : _____________________________________ Place/room : _____________________________________ Equipment needed : _____________________________________ Audience Who is the audience : _____________________________________ Number of audience : _____________________________________ Are they familiar with the topic? : _____________________________________ Do you know them? : _____________________________________ Handouts (yes or no) : _____________________________________ If yes, it is given 100 Before presentation : _____________________________________ At the end of presentation : _____________________________________ Via email/internet : _____________________________________ ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Visuals How many visual do you have? : _____________________________________ Visual checklist Clear and simple to understand Relevant to the topic Show what I want to say Readable the font and color Followed the rule of six Little text Effective headlines Introduction Greeting Self-introduction (name, position) Chapter 5: PERFORMANCE 101 Copyright @ Airlangga University Press Effective opening (rhetorical question, problem, amazing facts, or stories) Topic The relevance of the topic Outline of the main points 102 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Time Management Question organization Handouts organization Content Chapter 5: PERFORMANCE 103 Copyright @ Airlangga University Press In each point, remember to: 1. Signal the beginning of each part 2. Talk about the topic 3. Signal the end of each part 4. Highlight main point 5. Give examples 6. Use a variety of signposting 7. Use expressions of explaining numbers and visual 8. Summarize main ideas First main point Second main point 104 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Third main point Signal the end of content Conclusion Signal the end of presentation Chapter 5: PERFORMANCE 105 Copyright @ Airlangga University Press Summary of key points Make final statements Create effective conclusion (question or quote or impactful statement) Invite questions 106 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Visuals Use one of the visual below to support your presentation. You may need many other kinds of visuals. Chapter 5: PERFORMANCE 107 Copyright @ Airlangga University Press Activity 2 Pay attention to your friends’ presentation and give feedback using the checklist below. Organization Aspect Too long Too short Just right Length of presentation Time for questions at the end Communication Aspect Very good Good Bad Voice Stress Pauses Intonation Pacing Comments: _______________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Body language Posture Breathing Gesture Eye contact Movement Facial expression Comments: _______________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 108 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press Language All the time Aspect Most of the time Some of the time Not at all Did the audience understand the presenter? Did the presenter have trouble speaking English? Did the presenter use a variety of correct expressions? Give some comments: Part of the presentation Aspect Introduction yes no Purpose Outline Relevance Things to improve: ___________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ Chapter 5: PERFORMANCE 109 Copyright @ Airlangga University Press Aspect Content yes no Clear main points Effective signposting Emphasizing key points Summarizing key points in each section Present visual well Things to improve: ____________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Aspect Conclusion yes no Summary of key points Effective conclusion Things to improve: ____________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Questions How well the presenter deal with questions? Good Very good Fairly good Bad Things to improve: 110 ENGLISH FOR BUSINESS PRESENTATION Copyright @ Airlangga University Press References Grussendorf, M. 2007. English for Presentations. Oxford: Oxford University Press. Leech, T. 2004. How to Prepare, Stage, and Deliver Winning Presentations. Third Edition. New York: Amacom. Martin, H. 2016. 15 body language tips to improve your public speaking. Available at https://www.talentedladiesclub.com/ articles/15-body-language-tips-to-improveyour-public-speaking/ Miles, A.D. 2007. Cross-Cultural Notes for Better Business English Presentations. Available at http://www.barcelonaenglish.com. Powell, M. 2002. Presenting in English. Boston: Heinle. The total communicator. 2013. While you’re talking, what is your body saying. Available at http://totalcommunicator.com/body_article.html 111 Copyright @ Airlangga University Press Copyright @ Airlangga University Press Author Biography LUTFI ASHAR MAULUDIN is a lecturer in English Diploma Program of Faculty of Vocational Studies at Universitas Airlangga. He did his undergraduate studies in English Language Teaching in State University of Semarang and completed his graduate studies in the same university. He also obtained his master degree in Foreign and Second Language Education at the Ohio State University, United States. He has been teaching English as a Foreign Language (EFL) for over 9 years in different level; from kindergarten to higher education. His teaching experience includes teaching English for General Purpose and English for Specific Purpose. His many interests include genre-based instruction, business communication, cultural studies, and English learning motivation. Copyright @ Airlangga University Press View publication stats