BEATS KTV
Experience Karaoke like
never before
Group 5
BEATS KTV
MARKETING
PLAN
June 19, 2023
Submitted by:
Roland Anthony Santos
Mia Kristel Perdio
Edzilyn Sindon
Charmaine Pangilinan
Joan Katherine Santiago
Marketing Principles
MKT 1132 S
Group 5
Submitted to:
Kora Nyznyk
BEATS KTV
Experience Karaoke like
never before
TABLE OF CONTENTS
Introduction
1
Corporate Strategy
2
Objectives
3
Market Analysis
4
Target Market
SWOT Analysis
5
6
Business Strategy
Marketing Strategy
Implementation, Plan,
7
8
Review and Timeline
Our Marketing Team
References
9
10
BEATS KTV
Experience Karaoke like
never before
INTRODUCTION
Red Deer, Alberta has a diverse
population with a mix of urban and rural
residents. The city has a strong economy
and a growing population, which makes
it an attractive location for businesses.
There are currently no other private room
KTV businesses in the area, which
presents a great opportunity for us.
According to recent statistics, the
entertainment industry in Canada is
worth over $70 billion annually. With the
rising popularity of karaoke, we believe
that our KTV business can carve out a
niche in this market. By offering a fun and
unique experience, we can attract
customers who are looking for a new type
of entertainment.
I. CORPORATE STRATEGY
MISSION
VISION
Our mission is to give Red
Deer a place where you can
sing and enjoy great music
while you get to choose the
people you want to party with
and feel that you belong and
are accepted for who you are.
To be the top go-to
destination for karaoke lovers
in Alberta and beyond.
OBJECTIVES
The goal is to create a venue where people can express their love
for music and culture while enjoying great food and high-end
audio equipment.
The BEATS KTV seeks to establish a safe space that takes into
account your mental health and well-being. Without worrying
about being judged, we let our customers choose the song, the
theme, and the guests they wish to invite.
A place where you can be somewhere to see a destination without
breaking the bank. We bring the destination to you, saving time,
effort, and money by transporting you to a tourist spot or scenic
view in Red Deer.
The most important idea is to provide a place where guests can be
accommodated without having to worry about space, food,
parking, cleaning up, or disturbance from neighbors or landlords.
BEATS KTV
Experience Karaoke like
never before
II. SWOT ANALYSIS
Beats KTV, offers a one-of-a-kind entertainment experience that
92%
S
surpasses KTV as an attractive option. We have a vast collection
of
songs,
private
room
choices,
and
the
capability
to
accommodate various events, making us a comprehensive
entertainment package that caters to the diverse requirements
and preferences of our clients.
The weaknesses BEATS KTV could face, can collectively impact
the success and sustainability of the business. It requires us to
92%
W
implement proactive measures such as effective marketing
strategies, careful financial planning, regular song list updates,
and adherence to copyright laws to mitigate these challenges
and ensure a satisfactory experience for our customers while
maintaining a profitable operation.
The opportunities present avenues for Beats KTV to stand out in
75%
O
the market, attract a diverse customer base, and create a
memorable and enjoyable experience for customers through
tailored packages, quality food and drinks, and themed events.
89%
T
Adapting to changing trends ensures the business stays appealing
and relevant, while efforts to expand the target audience help us to
connect into previously unreachable customer segments. Managing
seasonal fluctuations ensures consistent revenue, and resolving
parking-related challenges creates a positive customer experience.
By effectively mitigating these threats, Beats KTV can increase its
chances of long-term success in the karaoke industry.
BEATS KTV
Experience Karaoke like
never before
III. BUSINESS STRATEGY
Music and
Our business
entertainment can be
strategy is to
found in restaurants
provide a
and bars in Red Deer
differentiated
City, offering the
entertainment
opportunity to sing
venue where you
on stage with a live
can enjoy the
band or videoke style.
privacy of your
However, this is often
own room with
done in front of
strangers or familiar the people that
you choose to be
faces, making it
with.
difficult to feel
comfortable singing.
Customers have
the freedom to
add whatever
song they want
to their playlist
without feeling
judged or
intimidated.
Our KTV rooms
will provide
customers with
a relaxing
experience
with highquality sound
and crisp
tunes, allowing
them to feel
like they are on
holiday.
We will provide
a menu of food
options and
ample parking
space for
customers and
they have an
option to prebook to ensure
a spot is
available on the
time they
choose.
BEATS KTV
Experience Karaoke like
never before
IV. MARKETING STRATEGY
OUR TARGET MARKET
MARKETING MIX (4P'S)
PRODUCT
Beats KTV offers a karaoke
experience in private rooms
with the theme of Canada's
famous destinations. Each
room is themed to mimic the
atmosphere and vibe of a wellknown Canadian tourist
destination, with state-of-theart sound systems and a vast
selection of songs in English
and French. It is perfect for
parties, events, and corporate
functions, offering a unique
and memorable experience
that combines music, culture,
and entertainment.
PLACE
Red Deer is an ideal location for a
Canadian Karaoke Experience
business due to its growing
population, diverse demographics,
and thriving entertainment
industry. Beats KTV will be located
in downtown, near Sorensen
Station, making it easy for
commuters.
Beats KTV is inspired by their passion for fostering connections between
people and recognizes the importance of interior design, lighting, smell,
decor, and mood in creating a welcoming and comfortable setting for
customers.
PROMOTION
Beats KTV will use social
media to engage with
customers 24/7, launch a
website, offer loyalty
programs and referrals,
collaborate with local
hotels and tourism
businesses, and rely on
word-of-mouth
advertising to develop
loyal customers and
establish themselves as
Red Deer's top karaoke
destination.
PRICE
Pricing can be used to attract different types of customers and increase
the profitability of a business. There are two pricing models that will be
used: hourly rates and package deals. The majority of respondents are
willing to pay more to relieve stress and fatigue from work and enjoy their
time with people important to them. Food and beverages will be
available in ala carte and group meals, and cost-based pricing will be
used for food and drinks rates.
IMPLEMENTATION PLAN, REVIEW AND TIMELINE
1. July-September 2023
i. Market research will be done for location hunting to
identify which area is most accessible for foot traffic.
ii. Negotiate and sign commercial space lease.
iii. Distinguish how to enhance the space and decorate
the entirety of the bar as well as the private rooms with
corresponding themes.
iv. Purchase karaoke machines and all other technical
equipment for installation and testing.
v. Initial advertising through different social media
platforms.
vi. Staff hiring will also be done so training can be started
at least 3 months before grand opening.
vii. There will be a Social Media Manager that will handle
online promotions and advertising that will help build
awareness for Beats KTV. He or she will also monitor the
online bookings and special requests of customers.
2. October-November 2023
i. Staff Training to be concluded and employee
assessment to be done.
ii. Menu for food and drinks to be sampled and evaluated
for further improvements, if any.
iii. Social Media manager will handle continuous
promotions prior to launch of Beats KTV. He or she will
create and manage individual campaigns that will work
for each social media account.
3. December 2023
i. Promotions and Advertising will
be full blast on all social media
accounts.
ii. Make sure kitchen and bar
stocks are full, all technical
equipment are working well and
ready, and all private rooms, as
well as the main restaurant and
bar are clean and ready for
business.
iii. Finalize the grand opening
plans.
iv. Launch Beats KTV.
BEATS KTV
MEET OUR MARKETING TEAM
ROLAND
ANTHONY
SANTOS
EDZILYN SINDON
MARIA KRISTEL
PERDIO
CHARMAINE
PANGILINAN
JOAN KATHERINE
SANTIAGO