BELGIUM
Assignment 1: E-commerce Worldwide
RELEVANT DEVELOPMENTS AND CHARACTERISTICS
BELGIUM E-COMMERCE SECTOR

12% increase in new e-commerce
customers since COVID-19

In 2020, 91,5% of the population
were Internet users resulting in

Variety of payments(PayPal,
Google Pay, and Credit card)

Expected revenue growth of 10.6%

70% of products are bought online,
whereas 30% are services
DIFFERENCES TO THE “EUROPEAN AVERAGE”

Growth rate in the e-commerce
logistics segment

An abundance of payment
methods

Further developed sorting centers

51% annual growth rate in the
online grocery sector

Belgians buy up to 2 times more in
terms of cross-border e-commerce

6% more sales than the average
BENEFITS AND DRAWBACKS

Benefits:

Well-designed delivery systems

Future growth potentials

Innovative advertising

Drawbacks:

Severe competition

Dependency on cross-border trade
REFERENCES
1.
https://www-statista-com.fontys.idm.oclc.org/study/28488/e-commerce-ineurope-statista-dossier/?locale=en
2.
https://ecommercedb.com/markets/be/all
3.
https://pure.hva.nl/ws/files/23594824/European_Ecommerce_Report_2021.pdf
4.
https://www.divante.com/blog/cross-border-companies-entering-belgian-ecommerce-market
5.
https://www.cushmanwakefield.com/en/belgium/insights/2020-ecommercelogistics-in-belgium
6.
https://twinklemagazine.nl/2012/07/belgische-webwinkels-zienmiljardenomzet-weglekken/e-commerceinbelgiumoverviewbythenumbers120704080709-phpapp01.pdf
7.
https://thepaypers.com/thought-leader-insights/why-belgium-is-europes-besthidden-ecommerce-secret--1256272
THANK YOU FOR YOUR
ATTENTION!