Introduction stage: Electric bicycle - this E-bicycle is in it introduction stage base on the fact it is
just coming to the market as a new product so it hasn't been established as a main product or in
any of the other stages as yet
● Price
Low to a medium price range
Very affordable
● Place
In all walmarts
All home depot
All bicycle yard
● Promotion
Will get 50% off all safety gear
5 months warrants on all E-bicycle purchase
Get two free tools
● Product
E-bicycle
.
Growth stage: Smartphones
Price: prices are usually high for smartphones
Place: Smartphones are available in technology stores like best buy and the source.
Promotion: smartphones are promoted on the internet and on social media.
Product: Smartphones are used to do many things like watching entertainment, makes calls
with other people, taking photos, doing online shopping, listening to news, and listening to
music. Smartphones are in the growth stage because of ongoing innovation. Smartphones
manufacturers continually introduce new models with innovative features.
Maturity stage: Prime energy drink
● price
○ Medium to hight cost
○ Premium brand of sports drink
● Place
○ PRIME is available in almost every gas station or convenience store
○ High availability creates increased sales
● Promotion
○ Internet marketing
○ Advertisements at gyms
○ Billboards
○ Buy 2 get 1 free when you buy select PRIME energy drink flavors
■ Could be done at a place where fitness & health products are sold
○
● Product
Prime energy drink
○
Prime energy is a new alternative to big name brand sports drinks such as
gatorade and biosteel, it is a fairly new company compared to the current most
popular sports drinks.
Decline Product : CD/DVD Players used for playing music on Disc. This product is
considered to be in the decline stage because its distribution is reduced along with the
purchasing of them due to music streaming services.
Price: This product would be priced very cheap due to its decline in demand
Distribution: Since distribution is reduced the solution would be to try and sell this
product in as many places as possible. EX. Music stores, Walmart, Gas stations
Promotion: CD bundle promotions. EX buy 5 CDs get 1 free. This would allow
customers to buy a larger quantity of CDs which would help allow an increase in profits.