DECLARATION I hereby declare that the business plan presented is my own original work and it has never been presented for such award to any Institution. NAME: BRIGITEKHALWALIOKOVA INDEX No. Sign…………………… Date………………. SUPERVISOR NAME: Sign…………………… Date………………. DEDICATION I hereby dedicate this business plan to my parent and tutors for giving me support and knowledge throughout the preparation of this business plan. ACKNOWLEDGEMENT I would like to thank my trainer for imparting skills and knowledge and enabling me to write this plan. I also take this privilege to convey my appreciation to Eldoret Tourism and Professional College for allowing me to take my course here. I acknowledge the supremacy of my Creator for granting me the gift of life. BUSINESS PLAN BUSINESS NAME BRIGOH’S BOOKSHOP The proposed name of the businesses BRIGOH’S BOOKSHOP. The name come from my full name Brigite. I chose the name because it will be easily identified. It is known by many people. The name will make the business to be easily identified where it is located and will also favour the business. LOCATION AND ADDRESS The proposed the business will be located in Naivasha at Oserian market near Oserian primary school. Sigalame Road Oserian Market BRIGOH’S BOOKSHOP The proposed business has been chosen because it is near the school and market and there is no book shop around the area. The area will favour the business because the school will buy books for the students and also parents will be able to buy different types of books for their children BUSINESS ADDRESS BRIGOH’S BOOKSHOP P.O BOX 2009 Naivasha Email; Okova.brigite@yahoo.com Mobile number: 0700 163581 FORM AND TYPE OF OWNERSHIP Form of Business The proposed business form is sole proprietorship. The form is chosen because it is easy to start and maintain. The advantage of ownership is that it is it is easy to operate, easy to start and there and there is profit for the ownership. Type of business The proposed business is inform of service business that it is tangible products. Products and services Products The proposed business will sell the books to the customers Service The proposed business will sell the books on deposit price. Justification of the opportunity The proposed business will be favourable to everyone because it is located near the school and markets. The business will run of well because there is no other book shop around the area. Business industry The proposed business is trade industry because it offers tangible goods to their customers that is selling the goods. GOALS OF THE BUSINESS Short term goals The proposed business is to provide good services to their customers in order to increase the number of customers. To enlarge the business. Long term goals To come up with more bookshops in the area and add more books. ENTRY AND GROWTH STRATEGY Entry strategy The proposed business will use the television, radios and posts to and to enter the business into market Growth strategy The proposed business will expand while in the market by giving goods services to their customers. By increasing different types of books in their business. CHAPTER TWO MARKETING PLAN POTENTIAL CUSTOMERS The proposed business will help only those who are ready to buy books. It will really help the learners in the area where whereby they will not waste their time to move far for products. The business customers will buy my more products because of the different types of books the business have. The business customers would also buy more products because of the goods relation I have with the people. MARKET SHARE The proposed business will like to share their percentage with the other sellers of the same products MARKET SIZE The proposed business is as follows compared to other sellers. MARKET SHARE 15% 25% 60% BRIGOH’S BOOKSHOP VIVIAN'S BOOKSHOP WINY'S BOOKSHOP The proposed business in intends to expand at a higher percentage. Business competitors The proposed business has two competitors that is that is Vivian and Winnie Business name Bridges book shop Vivian’s bookshop Wins bookshop Strengthen High capital But location Bad location Workness Bad means of transport Insecurity Is secured Opportunity next then availability of customers next then availability of goods and transport facilities Availability of customers Thread Insecurity Lack of good products Vegans book shop Vegans bookshop is located 50 metres away from the proposed business. The business sells only story books. Witnessed bookshop owners book shop is located 30 metres away from the proposed business. Their business only primary and secondary textbooks. ADVERTISING AND PROMOTIONS SHARES The proposed business will advertise and promote its business in the following ways RADIOS The proposed business will use radios to advertise and promote the business, through the radius in order to reach many people. This is because it is faster than other ways. This is this will be done daily NEWSPAPERS The proposed business will use newspapers to advertise and promote the business after every two weeks. This will make their customers to understand more. TELEVISION The proposed business will use television to promote and advertise the business. This will help the customers to see the kind of problem products which are being sold. Pricing strategy The proposed business will use this bargaining method in determining the price of the product on service. This method will lower the profit in the business The proposed business will allow their customers to pay on credit and also allow a customer to pay on discount. By doing this, the proposed business will increase the number of customers. SALES TACTICS The proposed business will use the direct method to sell the product and services. DISTRIBUTION STRATEGY The customers will only come to buy the products to the proposed business. CHAPTER THREE Organisation structure Organisation structure manager Marketing manager Security officer Cleaner Manager Manager is the person who controls the Organization, is in charge of the organisations Personnel and qualifications These are people who are employed in an organisation. Manager Qualifications A manager should have ability to solve the problems A manager should communicate well to the employees A manager should have good management skills A manager should have ability to direct others Roles and responsibilities To control the employees in an organisation. To make sure that the business is running well To make plans for an organisation To make sure that the employees are okay Marketing manager Is the one who deals with the marketing of the business and the products Qualifications Should be flexible, he or she should be able to move from one place to another Should be available anytime needed Should be creative Should have good communication skills Roles and responsibilities Marketing the products for the company. To promote a business and the products Managing the promotion and positioning of the brand or the products. To plan for events of the organisation Security officer Is the one who provides security where the business is Qualifications Should be creative Security officers should be active Security officers should have good communication skills Should provide enough security to their business Cleaner Is the person who ensures cleanliness in an organisation Qualifications A cleaner should be clean the place every time A cleaner should be neat A cleaner should communicate well to everyone Should be available Roles and responsibilities Should maintain cleanliness Should be available Should have good communication skills Should be responsible RECRUITMENT, TRAINING AND PROMOTION Recruitment The proposed business will get the employees through the radios because it is available to everyone This proposed business will also get the employees through the newspapers Working skills The proposed business will employ only those who have the working skills that is, if one has working experience Promotion The proposed business will promote those customers who will buy more than five books. They will be promoted with one extra book. REMUNERATION AND INCENTIVES Renumeration Employees Manager Marketing manager Security of Sir Cleaner Total Basic salary 70,000 explain 60,000 15,000 10,000 Deduction explain 4000 1000 lakes line 5000 300 allowance 10,000 explain 10,000 lakes line 7000 5000 Yearly salary 76,000 69,000 excellent 17,000 14,000 176,000 shillings Total amount paid yearly is 176,000 Kenyan shillings Incentives The proposed business will provide allowances to the employees. Licences, permits and by-laws Licences The proposed business will require County Council and advertising licence to sell the products. The licence will be issued by the chief. Permits The proposed business will require County Council single permit to run the business. The permits will be provided by the chief. By-Laws These are the rules given by the government when someone is running the business. BUSINESS SUPPORT SERVICES Banking services The proposed business will store the money from the business. The money will be stored in the equity bank which is located in Naivasha town. Postal services The proposed basis will use the Postal Service located in Naivasha.
