MKTG 2430 Introduction Richard Walter M.B.A. Fall 2023 Welcome! What am I doing here ? Why study Marketing ? What is the main goal of this course ? The main goal is to equip the next generation of leaders with an overall view of the marketing function, the role of marketing in society and its application within organizations. Marketing is a BIG Deal! Some Marketing Figures https://www.tru.ca/__shared/assets/placeholder51311.jpg Global Spend ‘The global spending on advertising is around $674 billion every year. About $75 for every man, woman and child on the planet or the same as the GDP of Argentina. North America is the biggest spender on advertising ($212 billion) followed by Asia Pacific ($186 billion) and Western Europe ($100 billion).’ Estimated Ad Exposures per day The number of actual ads we are exposed is around 400 and of those we are aware of roughly a hundred. https://www.theworldcounts.com/economies/global/spending-on-advertising Estimated Ad Exposures per day https://www.theworldcounts.com/economies/global/spending-on-advertising https://www.marketing-interactive.com/which-industry-spends-most-on-marketing Employment in Marketing in Canada The Conference Board estimates current marketing-related employment at nearly 1.1 million jobs in Canada or 6.3% of total employment in the country. https://www.freshgigs.ca/blog/canadian-creative-and-marketing-jobs-outlook/#:~:text=The%20Conference%20Board%20estimates%20current,total%20employment%20in%20the%20country. Syllabus Introductions1. Name 2. Program of Study 3. Experience in Marketing? 4. Hobbies? See you in class!
