Assignment Virtual Event
Digital Transformation Masterclass
Introduction to event
Business leaders who attend the "Digital Transformation Masterclass" webinar will gain
the information and insights they need to successfully navigate the always-changing
terrain of digital transformation. Attendees will obtain insightful knowledge of the most
recent digital trends, creative methods, and cutting-edge technologies essential for
driving successful transformation efforts through entertaining presentations from
recognized industry leaders and technology pioneers. Due to the interactive nature of
the webinar, attendees can engage in live Q&A sessions with presenters, which
promotes an active learning atmosphere. This unique event promises to give
participants practical insights that will help them guide their enterprises toward digital
excellence and stay ahead in the quickly evolving business environment of today.
1. Discovery Session.
Concept and Objectives:
Business executives may learn about the most recent digital trends, strategies, and
technologies through our webinar, "Digital Transformation Masterclass," which is
designed to help them lead successful transformation programs. The idea focuses on
delivering practical insights and encouraging networking possibilities within the
community for digital transformation.
Platform:
After careful deliberation, we have decided to hold the Digital Transformation
Masterclass entirely online. The platform is VirBELA. We can reach a global audience
thanks to this choice, which accommodates participants from many time zones.
Attendee flexibility and accessibility are also guaranteed by a virtual format.
Entertainment and Content:
Renowned industry leaders, C-suite executives, and technology pioneers will talk at the
Digital Transformation Masterclass. They will talk about their successes and
experiences, giving our audience useful information. Real-world case studies and
interactive Q&A sessions will also improve the learning process.
Guest Interaction:
Throughout and after presentations, the webinar will include live Q&A sessions,
enabling participants to interact with presenters. This two-way communication
encourages active involvement and knowledge sharing, creating a dynamic learning
environment.
Ticketing Partner:
We have teamed up with eventbrite, a company renowned for its user-friendly design
and extensive features, to speed up the registration and ticketing processes. This
software guarantees a seamless registration process and offers tools for managing
attendees.
Staffing and Equipment Needs:
To administer the event properly, our dedicated team consists of moderators, technical
support, and webinar organizers. To ensure high-quality presentations, all required
hardware—including cameras, microphones, and webinar software will be made
available.
Budget Estimation:
The estimated cost of the Digital Transformation Masterclass covers platform use,
speaker fees, marketing, staffing for the event, and technical supplies. Revenues from
ticket sales and sponsorships are anticipated.
Estimated cost – $25000 CAD Including virtual platform, speaker fees, staffing, and
required equipment.
Estimated ROI - $35000 CAD, $3000 CAD is expected from ticket sales, whereas a
major return is expected from sponsors which is around $6-7000 CAD.
2. Marketing, Advertising & Social Media Overview
Potential Sponsors:
We have carefully chosen sponsors who have a great fit with our target audience and
are experts in digital transformation solutions. Their assistance enhances the event's
quality and strengthens our commitment to promoting digital innovation.
Below mentioned are the potential sponsors for the webinar
1. The Government of Canada regulates Digital Literacy Exchange Program.
2. Apple.
3. Siemens.
4. Microsoft.
Platform for Registration:
The same technology will be used for webinar registration and participant management,
as was previously discussed regarding our cooperation with Eventbrite for tickets. This
platform enables a straightforward registration process and sends reminders and event
information to participants.
Promotional template:
The schedule, speakers, and advantages of attending the webinar will be highlighted on
our landing page. It will be made with the intention of drawing interest and promoting
registrations.
Promotional Materials:
We will create visually engaging promotional materials, including email invitations and
social media posts. These materials will highlight key speakers and topics, enticing
potential attendees to join the masterclass.
Promotion Channels:
The "Digital Transformation Masterclass" will primarily be promoted on our website and
various social media platforms, with a focus on LinkedIn, to achieve maximum
awareness. As part of this plan, we will develop a special hashtag,
#DTMasterclass2023, to broaden the event's appeal and elicit lively online discussions
among our target audience.
3. Post Event
Attendee Feedback:
We will give a feedback form on our webinar platform and send email post-event
surveys to attendees to collect their input. This input is essential for determining
attendee satisfaction and pinpointing areas that need improvement.
Vendor Feedback:
We will solicit vendor feedback through direct communication and post-event surveys.
With this feedback, we can assess their performance and the prospects for a future
partnership.
Evaluation of Marketing and Advertising Campaigns:
A comprehensive evaluation of our marketing and advertising strategies will be based
on key performance factors, including registration data, webinar participant engagement
levels, social media outreach, and post-event survey responses. Our future marketing
initiatives will be greatly shaped and optimized by the learnings from this review,
allowing us to continuously improve the impact and performance of our events.