CHAPTER FOURTEEN
E BUSINESS
L EA R N I N G O U TC O M E S
1.
Compare the four categories of ebusiness
models
2.
Describe the six ebusiness tools for
connecting and communicating
3.
Identify the four challenges associated
with ebusiness
E-BUSINESS MODELS
E-b u s i n e s s m o d e l – A plan that details how a
company creates, delivers, and generates revenues on
the internet
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4
4
E-B U S I N E S S M O D E L S
1
4
5
B u s i n e s s - to-C o n s u m e r ( B 2 C )
Common B2C Ebusiness Models
E-b u s i n e s s Forms
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Common e-business forms
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Content providers
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Info-mediaries
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Online marketplaces
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Portals
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Service providers
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Transaction brokers
E-b u s i n e s s Forms
S e a r c h e n g i n e – Website software that finds other pages based on
keyword matching similar to Google.
•
S e a r c h e n g i n e ra n k i n g – Evaluates variables that search engines
use to determine where a URL appears on the list of search results.
•
S e a r c h e n g i n e optimization – Combines art along with science to
determine how to make UR Ls more attractive to search engines
resulting in higher search engine ranking.
Revenue-Generating
Strategies
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E-business revenue models
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Advertising fees
License fees
Subscription fees
Transaction fees
Value-added service fees
We b s i t e s c a n g e n e ra t e re ve nu e a l s o th ro u gh :
Pay-per-click.
Pay-per-call.
Pay-per-conversion.
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E-B U S I N E S S F R AU D
Affiliate p r o g ra m - Allows a business to generate
commissions or referral fees when a customer visiting its website
clicks a link to another merchant’s website.
■ Click f raud - The practice of artificially inflating traffic
statistics for online advertisements.
■ Hi t b o t s - Create the illusion that a large number of potential
customers are clicking the advertiser's links, when in fact, there
is no likelihood that any of the clicks will lead to profit for the
advertiser.
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E B U S I N E S S TO O L S F O R C O N N E C T I N G
A N D C O M M U N I C AT I N G
E B U S I N E S S TO O L S F O R
C O N N E C T I N G A N D C O M M U N I C AT I N G
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Email
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Instant messaging
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Podcasting
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Videoconferencing
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Web conferencing
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Content management system
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4
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2
CONTENT MANAGEMENT SYST E M
T H E C H A L L E N G E S / D I S A D VA N TA G E S
OF E BU S I N ES S