Barilla
Barilla is a large family company founded by Pietro Barilla in Parma, Italy, in 1877. Barilla is
a leading company in the production of pasta and bakery products worldwide. The company is
headquartered in Parma, Italy. Barilla specializes in the production of pasta, flour, crackers,
biscuits and other grain-based products. The product range is wide and includes many products
such as different types of pasta, spaghetti, noodles, lasagna and sauces. Barilla distributes its
products to many countries around the world and produces products under many different
brands. The company has grown over the years and become an international food company.
Barilla is known for its expertise in quality pasta and bakery products and has become a widely
consumed brand in many countries.
Barilla's Logo History Throughout the Years
Source: https://logos-world.net/barilla-logo/
Barilla's first logo appeared in 1910 and has been redesigned 11 times since then.
Approximately today's version appeared in 1936 and only minimal changes have been made
since then. If we analyze the Barilla logo in detail, we see that it is based on three different
meanings.
1) The first meaning is trust. This symbol reflects the "father" code values: continuity and
symbolizes a historical bond that connects the roots of the company with family values.
The general background of the brand inspires this confidence, seriousness, reliability
and trust.
2) The second is love. This forms the core value of the "mother" code. In this case, it is
manifested by generosity, unique taste, goodwill, soft and rounded lines, elegance and
efficiency. These values psychologically influence the emotional effects associated with
attitudes.
3) The third is dynamism. This contains the values of the "baby" code. This includes
mobility, growth, evolution, development, lightness, playfulness, simplicity, stimulation
and not wanting to be in a static state. These values subconsciously create a positive
attitude towards the brand and make it feel lively, energetic and cheerful.
To sum up, Barilla's logo is based on three different meanings representing trust, love and
dynamism, and the complementarity of these meanings ensures the successful perception of the
brand. This diversity is one of the reasons for the logo's uniqueness and durability.
1910 – 1918
In 1910, the company decided to seriously increase the range of products it produced. For
example, mass production of egg cake began during this period. The logo was designed as an
emblem reflecting the production process of the egg cake. Below the image is the text "Marca
Depositata", but the company name is missing.
1918 – 1924
Introduced in 1918, the logo featured the brand's name in bold black letters. A classic, bold
sans-serif font was used. Of course, it did not provide the potential buyer with specific
information about its field of activity.
1924 – 1949
Introduced in 1924, the logo brought significant changes to previous designs. The brand name
was now drawn instead of written. It had a stylish and elegant appearance and differentiated
Barilla from its competitors. Different colors were used for the text in different variations, but
red became the main color.
1949 – 1952
At this stage, the drawing style of the brand name was similar to previous versions. At the same
time, the color of the text became white, while red was used as the background. While earlier
the frame was ellipsoidal in shape, now it was a rectangle with rounded corners. The frame was
surrounded by a double outline: white and red.
1952 – 1954
The company decides to return to the frame in the form of an ellipsoid. For the first time in a
long time, significant changes were made to the style of the word inscription.
1954 – 1969
Two years after the previous version of the logo, Carboni decided to make small changes. Now,
up to this time emblem was located inside a large oval, located asymmetrically. Many people
associate this logo with egg white and yolk.
1969 – 2003
This option, among all, lasted the longest. The company used it in advertising campaigns for
34 years.
2003 – 2015
At this stage, the wording remained unchanged, but the logo was more modern, thanks to a red
color gradient that gave it depth.
2015 – 2022
The logo at this stage has become more simple and minimalistic.
2022
In the current version of the logo, an additional outline was removed, which made it even more
minimalistic. A darker shade of red has now been used for the oval frame. The verbal name
completely repeated the previous version, but at the same time, an additional “dal 1877”
appeared on top, indicating the date the company was founded.