HIS CARE CHRISTIAN INSTITUTE
OF SANTA MARIA STO. TOMAS BATANGAS INC.
(Formerly: His Care Learning Center of Santa Maria
Sto. Tomas Batangas Inc.)
Sec 8 Blue Isle Subd., Sta. Maria, Sto. Tomas, Batangas
(090755538150)
NKP- Gov. Recognition K- 008 S. 2012, Elem– Gov. Permit NO. E-180, S.2021, Secondary– Gov.
Recognition NO. S-123 S. 2017 under K to 12 Curriculum
“Nothing matters more than knowing God‘s purposes for your life”
Semi-Final Examination in Business Marketing
Name: __________________________________________________
Grade and Strand: _____
I.
Idenfication - Macro and Micro Environment and Their Influence to Marketing
Directions: Read and analyze the statement in each number. Identify what is being ask. Choose the letter
of the correct answer. Write your answer on the space provided. Note: Any enactment of cheating is
prohibited. Violating the rule will cause deduction if necessary. Before you submit your paper, double
check it first. (1pt each)
Micro – environment
Public
Customers
Suppliers
Inflation
Marketing Intermediaries Demarketing
Unemployment
Internet
cultural environment
finance department
If you can find me, then I
am bonus.
Economic forces
marketing concept
Demographic Forces
Marketing services
agencies
Top management
Natural Forces
Deflation
Income
Technological Forces
Competitors
Political/Legal Forces
Macro – environment
_____1. Consists of factors close to the company that affect its ability to serve its customers.
_____2. Consists of the larger societal forces that affect the entire microenvironment.
_____3. must work closely with top management and the various company departments
_____4. The __________ is concerned with finding and using funds required to carry out the marketing plan.
_____5. sets the company mission, broad strategies, objectives, and policies.
_____6. Under the ____________, all managers, supervisors, and employees should work in harmony to
provide superior customer value and satisfaction.
_____7. Where you get or buy goods/materials for your own products or company's needs.
_____8.It helps promote, sell, and distribute its goods to the final buyers/customers.
_____9. The __________ as a booking engine has created many opportunities, but it has also made interactions
with intermediaries more complex.
_____10. __________ are suppliers that help formulate and implement marketing strategy and tactics.
_____11. The target market of the company
_____12. Your rival in business industry
_____13.It is defined as ‘any group that has an actual or potential interest in or impact on a company’s ability to
achieve its objective.
_____14. It is the study of human populations in terms of size, location, age, gender, race, occupation, and other
statistics.
_____15. Factors influencing consumer buying power and strategies (stage of the business cycle, inflation,
unemployment, resources, income etc.)
_____16. The devaluation of money by reducing what it can buy through continued price increases.
_____17. Falling prices
_____18. The proportion of people in the economy who do not have jobs and are actively looking for work.
_____19. Discretionary Income: the amount of money people have spend after paying bills and necessities.
_____20. Reducing consumer demand for a good or service to a level that the firm can supply
_____21.The natural environment consists of many amenities that attract tourists, such as conserve natural
habitats, resources, endangered species, minimize environmental impact, recycling, energy efficient products
and clean air.
_____22.It is the application of science, inventions, and innovations to solve problems.
_____23. Marketing decisions are strongly affected by developments in the political environment.
_____24. The ________________ includes institution and other forces that affect society’s basic values,
perceptions, preferences, and behaviors.
II.
Enumeration - Macro and Micro Environment and Their Influence to Marketing
Directions: List/give the following. Write your answer on the space provided. Note: Any enactment of
cheating is prohibited. Violating the rule will cause deduction if necessary. Before you submit your
paper, double check it first. (2pts each)
1. Two types of Marketing Environment
a. _____________________________
b. _____________________________
2. Six Types of Micro-Environment
a. _____________________________
b. _____________________________
c. _____________________________
d. _____________________________
e. _____________________________
f. _____________________________
3. Six Types of Macro-Environment
a. _____________________________
b. _____________________________
c. _____________________________
d. _____________________________
e. _____________________________
f. _____________________________
4. Importance of Macro- and Micro-Environment
____________________________________________________________________________________
____________________________________________________________________________________
5. Elements of Culture
a. _____________________________
b. _____________________________
c. _____________________________
6. PEST stands for what?
a. _____________________________
b. _____________________________
III.
d. _____________________________
e. _____________________________
f. _____________________________
c. _____________________________
Essay - Macro and Micro Environment and Their Influence to Marketing
Directions: Answer the following question below. Write your answer on the space provided. Note: Any
enactment of cheating is prohibited. Violating the rule will cause deduction if necessary. Before you
submit your paper, double check it first. (10pts each)
“What are the differences and similarities of Opportunies and Threats?”
______________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
“I have more understanding than all my teachers, for your testimonies are my meditation.
I understand more than the aged, for I keep your precepts.”
-Psalm 119:99-100
May God Bless the Philippines!
Prepared by:
Macapuno, Alrose B.
Grade 11/12 ABM Adviser