FPCI USU - RND DEPARTMENT
SELF
BRAND
LinkedIn Challenge, emang
pentingnya apa?
Disusun oleh Riqueza R. - Director R&D
DAFTAR ISI
01
OUR RESEARCH
03
Apa data yang udah dikumpulin
Dept R&D
02
OUR RECOMMENDATION
Apa solusi yang bakal ditawarin
Dept R&D
BABY STEPS
Gimana langkah awal dan
strategi personal brandingnya
04
YOUR PARTICIPATION
Partisipasimu penting!
#makeit #foryou
FPCI USU - RND DEPARTMENT
01
RESEARCH
Kenapa personal branding sepenting itu.
Speaking facts.
Employers…
70%
47%
50%
check candidates’ social
media profiles.
won’t hire you if they
can’t find you online.
of FPCI USU Board of
Directors put much weight
on media exposure when
we’re recruiting you.
Source? Oh, just trust me.
@employedhistorian if you insist.
We’re pretty judgmental as we should be.
Top 3 social media for tracking a person’s branding
… as a university student
#3
Yah antara ini la, biasanya
lebih ke kerjaan creator
atau influencer.
#2
Bahkan ada yg dapet kerjanya dari LinkedIn.
Studi menemukan kalau 122 juta orang dapat
kesempatan wawancara via LinkedIn, dan 35,5 juta
di antaranya berhasil dipekerjakan oleh seseorang
yang mereka hubungi di LinkedIn.
Foto keren yg dikasih
caption ceunah. Banyak
juga bikin twibbon.
#1
Hampir semua recruiter
minta LinkedIn profile.
Kalaupun ga wajib, yg punya
dapat nilai tambah.
FPCI USU - RND DEPARTMENT
02
OUR
Simple, ayo.seriusin.LinkedIn.com
FPCI USU - RND DEPARTMENT
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03
BABY
Mulai dari hal-hal kecil.
COBA TIGA TAHAP SIMPLE INI
Buat & benerin
LinkedIn profilenya
dimaksimalin
tampilannya.
Connect, connect
Request connections ke
orang dari similar
background, interest, dll.
Post, post
Posting pengalaman
pribadimu, gagasanmu,
buat dia personal!
Tahap 1
1.
2.
Update professional photo. Kalau bisa pakai white
atau monochromatic background.
Buat cover photo (Banner FPCI USU misalnya).
3.
Update bio dengan current role,
contoh: FPCI USU Research Associate | Debating Club Member.
Buat & benerin
4.
Di bagian Experience, update position di FPCI USU,
tambahkan brief/keterangan tentang jobdesc atau
minimal bgt keterangan ttg FPCI USU.
5.
Kalau bisa ngasih plus point, update IPK (GPA) di
bagian Education, contoh: GPA 3.8 (90/130 credits)
Add 3-5 poin di Skills, minta endorsements atau
rekomendasi dari orang yg pernah kerja bareng.
Add achievement di bagian Honor/Awards kalau ada.
6.
7.
Limit connection request Free LinkedIn itu 80-100 orang/hari.
Biasain add +10 orang sehari aja, dalam seminggu kamu bisa
nambah maks 70 koneksi. Higher chance orang di LinkedIn
itu nerima permintaan connections kok.
Aku pernah nambah 500 koneksi just in a month.
Tahap 2
What did it give me?
Branding, ketemu orang hebat, loker, uang.
Connect, connect
Tahap 3
Isi konten mencakup
● Wrap up 2023
● Wish for 2024
Post, post
Cek postingan temen kita, Anastasya >
Templat yg bisa dipakai
●
●
●
1st paragraph. (For opening paragraph, make it personal. You can also use
quotes.)
2nd paragraph. What I have learned in 2023 is that …
Last paragraphs:
Also as FPCI USU (and mention your other organizations if any)
member, we wrap up the incredible journey that was 2023, I find myself
filled with gratitude for the amazing personal branding strides we've made
together as part of the FPCI USU family. It's been a year of growth,
learning, and accomplishments.
Here’s to a year of continued growth and collaboration. Thank you to
all who took part in my growth journey and let's make 2024 even more
extraordinary!
(Hashtags if necessary. Also tag your people.)
FPCI USU - RND DEPARTMENT
04
YOUR
Ditunggu.
bit.ly/FPCIUSU-InternalChallenge