In Hidden Tricks Advertisers Use to Sell You Stuff, author Liz
Stinson states that advertisers use human psychology to sell
their products to you. Stinson explains that,”People think that
their decisions…are…made consciously and rationally relating
to their wishes…Fact is,...most of our decisions…are made on an
unconscious level…means we are… vulnerable to persuasion…”
Indicating that advertisers use proven psychology methods. A
few examples are anthropomorphism, credibility, scarcity, and
social approval.
Anthropomorphism is like personification; it is given
human-like qualities to brand names. Stinson states it like
this,”The more human a product is, the more connected we feel
to it.” In poetry when using personification; you describe an
inanimate object with human characteristics. A main
difference between the two would be that anthropomorphism
uses visuals to trick your brain into anthropomorphising the
brand.