ANALYZING
HUAWEI
COMPANY
Marketing Course
Presentation Team
1
abcd@company.com
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2
Twiter.com/abcd
JISHA
abcd@company.com
NOOR
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abcd@company.com
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Facebook.com/abcd
3
Twiter.com/abcd
HAJAR
Research & Editor Team
4
2023123752@chd.edu.cn
JESMIN
nur rizqiyah
5
无
abcd@company.com
Tio
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Facebook.com/abcd
6
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RIZQIYAH
MICRO
ENVIRONMENT
Micro Environment
01 COMPANY
02 SUPPLIER
03 MARKET INTERMIDIATES
04 COMPETITORS
Micro Environment
05 PUBLICS
06 CUSTOMERS
COMPANY
STRUCTURE
SUPPLIER
In 2022, Huawei continued efforts to build a greener supply chain. In
particular, they worked with their top 100 suppliers to collect statistics on
carbon emissions and implement emissions reduction projects. In
addition, Huawei worked closely with their customers and partners in
transportation, energy, construction, and other industries to explore how
digital technology can be used to accelerate the shift towards a green
and low-carbon world.
MARKET
INTERMIDIATES
Huawei also joint ventures with local
companies or authorities
COMPETITORS
Apple
Xiaomi
Customer
loyalty
Affordable
pricing
LENOVO
OPPO
Samsung
Strong patents
portfolio
Brand
Positioning
Diversification
PUBLICS
Local Public
General Public
Citizen-action Public
CUSTOMER
To build a truly end-to-end quality
management system, Huawei need
to progress along two end-to-end
tracks, with one being customerdriven (from customer needs to
customer satisfaction) and the other
being strategy-driven (from strategy
development to strategy execution).
Essentially, they need to tightly
incorporate quality requirements into
all business processes, and provide
our customers with high-quality
products and services. This will help
Huawei build and maintain trust, and
ultimately become their partner of
choice.
INFOGRAPHIC
MACRO ENVIRONMENT
DEMOGRAPICAL ENVIRONMENT
Mostly Gen z, some particular of Gen Y.
ECONOMIC ENVIRONMENT
include
inflation,
rising
interest rates, open markets,
and GDP growth.
NATURAL ENVIRONMENT
HUAWEI use innovative technology to
expand the carbon handprint of the ICT
industry, reduce carbon emissions,
promote renewable energy and foster a
more circular economy.
TECHNOLOGICAL
ENVIRONMENT
Huawei are working with the industry
to define the vision and roadmap for
5.5G and promote its adoption, further
advancing evolution of ICT
infrastructure. In AI, they have
launched the OptVerse AI Solver that
helps solve complex high-dimensional
optimization problems across a wide
range of scenarios.
POLITIC ENVIRONMENT
Huawei has always endeavored to comply with applicable laws and regulations of the
countries and regions in which it operates. These include the applicable export control
and sanction laws and regulations of the UN, China, the US, and the EU. They are
committed to fulfilling the responsibilities and obligations related to export controls. Also
have invested immense effort over the years to establish a mature and sustainable
internal system for trade compliance that aligns with industry standard practices, and
worked tirelessly to constantly improve their system.
CULTURAL ENVIRONMENT
People View of
Themselves
To satisfy the customers self-expression
that wants the greatest quality of camera,
Huawei improved quality of their phone
camera product for taking a photo and
selfie in the low-light
People View
of Nature
Together with the customers and
partners,
Huawei use innovative technology
to reduce carbon emissions,
promote renewable energy,
and foster a more circular
economy.
People View of
Organization
The organizational culture of
cooperation, honesty, sacrifice,
study, creation, benefit and
fairness are applied to problem
solving and goal achievement of
each employee in Huawei
Thank You
Insert the Sub Title of Your Presentation
APPENDIX COMPETITORS
Apple
Xiaomi
https://pestlean
alysis.com/appl
e-swotanalysis/
https://pestlean
alysis.com/swot
-analysis-ofxiaomi/
LENOVO
OPPO
Samsung
https://strategic
managementin
sight.com/swotanalyses/lenov
o-swotanalysis/
https://thestrate
gystory.com/blo
g/oppo-swotanalysis/
https://business
modelanalyst.c
om/samsungswot-analysis/