Creating Your Ideal Customer Creating your ideal customer is the foundation of eliminating any “saturation” in your market. We will dive into ma king your offer unique in The Lighthouse Scenario. The ONE thing that is KEY here is being hyper-ultra-omega specific. Yes, I said hyper-ultra-omega specific. It is ke y. Step 1: Choose A Market In online business there are 3 main markets, you’ve probably heard of them before - health, wealth, and relationships . These revolve around Maslow’s Hierarchy of Needs, this is where people’s problems stem from. If you are an entrep reneur, you understand that you provide solutions to those problems ;). Choose a starving market that you have experience with - OR that you are willing to research the crap out of (one th at sounds interesting to you). Health, wealth, or relationships - choose. If you already have a product/service - pick the market that yours aligns most with. You can use this strategy to sell your current offers BETTER, or create an entirely new offer. Step 2: Choose A Sub Market Now is where we start narrowing down our target. Here are some examples of sub markets within starving markets: Health: Weight lifting Nutrition Mobility + flexibility Yoga Bodybuilding Wealth: Online business Growing a local business Investing/stocks Personal brands Startups Financial planning Relationships: Dating help for men/women Building a great marriage Finding “the one” Social dynamics You should naturally gravitate towards the one you have the most experience with. You don’t need to overthink or o vercomplicate this part too much. This is simply giving us data for when we start researching. Write down a submarket that falls in line with what you want to sell. Step 3: Choose a Niche Market Again, here we are just making it easier on ourselves to research these topics. You could stick with a sub-market... but it may prevent you from charging what you are worth and positioning your offer correctly. The more we understand who we are selling to, the better (and more) we can sell. Plus, being able to laser target these people with Facebook ads or forum posts become much easier. Examples of niche markets for local businesses: Dentists Plumbing/HVAC Constructions/remodel Examples of niche markets for dating help for men: How to perform in bed ;) How to message via dating apps How to get a girlfriend Examples of niche markets for weight lifting: Bodybuilding Olympic weight lifting Powerlifting I’m sure you are understanding why we are narrowing this down now. Imagine searching “health” on Google. You will find nothing good. Search “how to message a girl on Tinder” and you will get a LOT of data. You will also find many products that alre ady solve these problems. Keep tabs on these. We will be using them soon. Keep in mind, you can always come back and change this. It is better to stick it out and test of course, but do not stre ss it that much. Step 4: Finding Your Target This is where the research begins. I STRONGLY urge you to spend time on this part. Your success with your produ ct/service is 90% market research. The following modules are partially research based as well, keep that in mind. Before you start - open your notes, note-taking app, or just a Google Doc specifically for your research. Write down anything and everything, highlight the important stuff. There are questions below (in the next section) that you will need to answer with these resources. Based on the niche market that you chose here is what you do next. Start joining Facebook Groups - you can find groups on any topic. Bodybuilding, local dentists, content creators, Ti nder game, anything! Do this now. Start requesting to join them and read through what people are saying. Take note of the questions they ask and what they are struggling with - you will be using this as ammo in all of your marketing. AMAZON REVIEWS!! This is a goldmine of information. Search your sub-market or niche market via the categories on Amazon. Search for books within that topic, and scroll down to the reviews. 5-star reviews are usually high praise - these are things you want to include in your offer. What did the book help th em solve? 3-star reviews are gold - these can tell you what was good about the product and what needed improvement. Pay atte ntion and write down the good and bad. 1-star reviews - These can be good, but most of the time they are just bad-mouthing the product. If there is construct ive criticism in these reviews, take note. Answer The Public - Another solid resource to see what people are asking and talking about - giving you more fuel and direction with your research. Take your niche market and enter it into the search bar on answerthepublic.com. For example, if you were to search “bodybuilding” on Answer The Public, you would get 2 very useful diagrams: qu estions and prepositions. You can pull what people are struggling with from these graphs alone - then dive deeper by clicking on them and rea ding some articles/forums from Google. Your job is to find common themes and use them for the rest of this document. Step 5: Paint Your Ideal Customer With the information that you have found so far, fill out the information below. You can “guess” on some of these or fill out what you think is best. Don’t overthink this. You can come back to it later and refine as you get further in the course. Side note: in some cases this person is YOU. You can best serve yourself. Some of you may recognize this as a simple customer avatar... which it is, but from my experience practically nobod y takes this seriously (aside from those that are killing it online). You can find other renditions of a customer avatar online. The one below is a culmination of questions that I find m ost effective. If you have a product/service already - you are creating your ideal client here. Who would be the perfect candidate f or your services? Keep in mind that they need to be able to PAY you what you are worth. Find a picture on Google of your target that properly displays there mood. Are they upset? Stressed? Age: Gender: What is their marital status? (Divorced, married, single, etc.) Do they have children? Where do they live? What is their favorite quote? What do they do for a living? What is their annual income? Did they graduate college? What are their lifelong goals? What are their values? What are they are struggling with right now? What are their major pain points relating to the niche you chose? Where do they get their information from? Books: Blogs/websites: Gurus: Social media: What are some common objections/limiting beliefs to reaching their goals? What does an average day look like for them? Step 6: Specify Your Target This part is important, you will write out a 1-2 sentence summary of your target. Be specific with this. Example: John is a 26-year-old college grad that became a financial advisor but he has a very hard time finding/attra cting women into his life. He is worried that he is getting too old for the dating market. This is your ideal customer. You will be referring to this for all of your marketing.
