We regularly interact with a lot of people around us and notice
problems they face on a day-to-day basis. As a product manager
user have a keen eye for such hurdles and acknowledge the
need to work on it.
Tell us about a real-world problem that user have observed
around user which can be solved using a digital product.
Kaushal Sad
2018TT10911
tt1180911@iitd.ac.in
9625415997
v.nnd.2015.06
CONFIDENTIAL
● Why did user choose this problem and what potential impact can
solving it create?
● Which parts of the problem will user solve for first and why?
● How will user use technology to solve it?
● How would user measure whether the chosen solution is working?
● What might be the reasons for this chosen solution to fail?
v.nnd.2015.06
CONFIDENTIAL
PROBLEM
It is a tedious & frustrating task to keep track of entire portfolio because of different kind of investments.
Around 70% of investors* have more than 2 types of investments.
And its hard for small investors or a corporate worker to keep track
of his/her entire portfolio
An unorganized portfolio can lead one to poor choices which can
further lead to heavy losses in investments
Personal portfolio manager charges are around 1% - 2% of total
portfolio managed
I’m so confused!!
😖😖😖
MUTUAL FUNDS
STOCKS/BONDS
CRYPTO
OTHER INESTMENTS
*Investor: Here it refers to any person (professional investor, corporate worker, student,
etc.) who buys any kind of investment.
v.nnd.2015.06
No, I can
manage (or
have a personal
portfolio
manager)
Yes, it's
frustrating
Yes, it is
worth it
PORTFOLIO
GOLD
I conducted a primary survey of 60+ investors*
to understand the problem better. (the survey
respondents were family, friends or personal
connections)
No, it's
expensive.
76% respondents
find keeping track
of entire portfolio as
frustrating &
tedious task
83% respondents
think that hiring a
personal portfolio
manager is not
worth it as it’s too
expensive
Find detailed survey report here
CONFIDENTIAL
SOLUTION: MyPortfolio
Introduction
Wouldn’t it be great if you don’t have to
switch between tabs & do manual
calculation every time you inspect your
investments?
MyPortfolio helps user to keep track of
your entire portfolio at one place.
Impact
Around 60% of India’s population is
middle class and can’t afford a personal
portfolio manager. MyPortfolio can act as
their personal portfolio manager and
helps them in making smart investments
MyPortfolio’s provides robust data on overall portfolio performance. It allows user to
monitor his/her portfolio’s total return by day, month and year
This feature
allows user
to organize
entire
family’s
portfolio at
one place
User can
further
analyze their
individual
investments
and can
make smart
decisions
MyPortfolio
In the survey 81 %
people believe that
MyPortfolio can
make their life easy
and investments
smarter
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Do not need
help of any
third-party app
Agree that
MyPortfolio would
help
MyPortfolio allows user to
investigate how much each
individual investment in the
portfolio contributes to the
overall value of the portfolio
and its performance
CONFIDENTIAL
HOW IT WORKS?
WORKING
Addition of an investment
can be done by importing
it as well as by adding it
manually
Sign up
Permission
for user’s
data
User’s Data
Bank/Demat
/Augmont
API
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User can add/delete
investments by tapping on
‘+’ button
Processed
Data
KYC
Verification
User
Verification
NSE/BSE/IBJA/…
Real Time
Data
MyPortfolio
Database
Processed
Data
API
CONFIDENTIAL
SUCCESS METRICS
Product
- Average amount of investment
organized on MyPortfolio per user
- Daily Active Users (DAU) &
Monthly Active Users (MAU)
- App load time, bugs reported
and latency
- User Retention Rate
- Profit/Loss ratio of active users
- Stickiness Ratio: (DAU) / (MAU)
Engagement
Success Metrics
Acquisition
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- Number of registered users
- Average App Rating
- Customer Acquisition Cost (CAC)
- Net Promoter Score (NPS)
- Customer Loyalty Index (CLI)
- User Feedback
Satisfaction
CONFIDENTIAL
PITFALLS
Privacy
People might
hesitate before
sharing personal
finance information
to MyPortfolio
because of privacy
and fraud concerns
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Uncooperative Behaviour
of Companies
Switching B/W
Applications
Manual Work
MyPortfolio might not get
some investment’s data from
govt. & have import from
private sources (e.g., crypto
trading platforms). Some
companies might deny to
give their data, either
because of their policy or
they might see us as their
competitor
To execute a trade, user
must switch between
apps, as MyPortfolio
does not have feature to
trade on the app.
Which can lead to Less
‘Avg Session Length’
User might have to
fill details of some
investments
manually. Which is a
tedious task and
might drive users
away
CONFIDENTIAL