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Agency
○ Content creators to businesses that need views/ traffic on their products
○ Uber for content creators
○ How to differentiate
■ We educate content creators on the value of the content that they’re
creating
■ Based on their data and insights etc
■ We educate business owners on the value of the content that content
creators
○ How to get deals
■ Prospect
■ Go by referrals or connections
■ We need find, we help people solve problems
■ People pay us based on that
○ Is this viable? Consider
■ Ease of operations
■ If i’m agency, liaising between business and creator
■ How difficult is this to run
■ Communication
■ Getting the brief from the business
■ Clear expectations and deliverables
■ Management of expectations
■ Timeliness of content creation and delivery from creator
■ Timeliness and transparency of compensation for creator