COLGATE PALMOLIVE
THE PRECISION TOOTHBRUSH
Presented by: Uditi Sengupta
Sujata Patra
Bidisha Maity
Durga Singh
Introduction
 1806 - “William Colgate & Company”.
 1857- “ Colgate & Company”.
 1873- First tooth paste.
 1928- “Colgate-Palmolive- Peet Company”.
 1953 “Colgate- Palmolive Company” was
created.
Changes Occurring in Toothbrush
Category
What is Complan?
 Complan is a tasty range of nutritional supplement drinks with protein, carbohydrate, and 26
vitamins and minerals, including B vitamins. B vitamins are great because they encourage your body
to release energy, helping to give you some extra get-up-and-go.
 Complan drinks can help to give you extra nourishment when you need it most, such as times when
you are not eating as much as normal. It can also benefit those looking to maintain their health or
top up their diet with extra nutrition due to the range of vitamins and minerals Complan offers,
including vitamin C and Iron to help support the immune system and calcium and vitamin D for the
maintenance of bones.
 rom nylon-bristle toothbrush to soft- bristle brush


Electric toothbrush.

After 1970 performance matters rather than price.

Brand choice.

Aesthetic features.
The Market Segmentation Of
Toothbrush
Market Segment
Super- premium segmentation
Launch Of Precision As A Niche
Product
Pros: More advanced and characterize for its
technological superiority.
 Colgate- Palmolive would be able to charge
premium prices.
Cons: Sales of mass merchandise would decrease.
 Retail sales would be less.
Precision As A Main Stream
Brand:Pros: Brand awareness would be increased.
 It would be as the most superior product.
 More affective than niche position.
Cons: High price.
 Possible cannibalization of Colgate Plus.
COLGATE TODAY
 Innovation of new products.
 Aggressive advertising.
Thank you