Uploaded by Adeela Batool

PPE-418 Entrepreneurial Management Lect 1

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PPE-418
Entrepreneurial Management
• Why this course??
• Role of an engineer in SME? A Manager? A Well Versed Personality!!
• Various aspects of SME Management
• Production management - Choice of technology, Inventory control, Materials management, Recruitment,
Fixed capital, Working capital, Marketing management, Choice/Selection of distribution/marketing channel,
Problems of marketing,
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