SECTION: 4-B
SUBMITTED BY: group 2
SALIHA Batool
Samavia Arshad
SHEHLA AMIR
Anas khan
Shumaila Andleeb
RABIA BIBI
SUBJECT: ENTREPRENEURSHIP
SUBMITTED TO: SIR AHMED KAYANI
DATE OF SUBMISSION: 21 DEC, 2023
DEPARTMENT OF ENGLISH
NATIONAL UNIVERSITY OF MODERN LANGUAGES
RESCUERIDE (R2)
1. EXECUTIVE SUMMARY:
Application Name: RescueRide(R2),
Bussiness Overview:
RescueRide (R2), leads a transformative approach in emergency medical services by introducing
an innovative digital platform facilitating quick ambulance access. The core objective is to
streamline emergency response systems in Pakistan. Currently, in Pakistan, the traditional
ambulance services face challenges such as delayed response times, lack of coordination and
limited accessibility. This dilemma creates an opportunity for digital ambulance services to fill
the gap and provide a more streamlined and reliable solutions. Our app, RescueRide is a cutting
edge platform that aims to revolutionize the way, emergency medical services are accessed and
delivered and connects users in need of emergency medical assistance with qualified ambulance
service providers. It provides convenient an efficient way for users to request for nearest
ambulance, real time GPS tracking opportunity, secure payment methods and integration of
timely health care facilities during emergencies by our hired ambulance staff members who are
Trained Emergency Medical Technicians(EMTs).
Competitive Advantages:
Key features of the model include a rigorous verification process for ambulance service providers,
a rating and feedback system to maintain quality and accountability, blood banks accessibility, and
a scalable infrastructure to handle increasing demand. The app aims to prioritize user safety, ensure
a high standard of overall emergency response system by streamlining the process of requesting
and dispatching ambulances, ultimately improving the quality of emergency medical services in
the community. The user can provide feedback and ratings for the ambulance provider service
helping to maintain service quality and reliability. It offers round the clock (24/7) service to cater
the emergencies at any time of the day.
The user or patient can easily login this application by searching for RescueRide in app store and
request an ambulance by providing location, medical condition, and any additional details. Once
a request is made, the app’s algorithm matches the patient with the nearest available ambulance
based on real-time GPS tracking. The ambulance provider receives the request and can accept or
decline it based on their availability. Once the ambulance is assigned, the app provides
ambulance’s location to the patient, ensuring transparency and peace of mind. It also allows for
communication between the patient and the ambulance provider, enabling them to share important
information or ask questions.
Fund Arrangement:
To initiate this revolutionary service, the founding team, comprising of six dedicated members has
collectively invested startup capital of 18 lakh PKR. A substantial portion is allocated to app
development, ensuring robust functionality, and a user-friendly interface. The remaining
investment is channeled towards marketing, primarily leveraging collaborations with influential
healthcare providers and targeted social media campaigns.
Marketing Strategy:
Our marketing approach is multifaceted. Collaborative partnerships with hospitals, influencers,
and healthcare centers form the cornerstone of our awareness campaign. Through strategic
alliances, we aim to reach a wider audience and emphasize the platform's reliability and efficiency.
Social media platforms will be utilized extensively for content dissemination and targeted
advertising to capture our niche markets.
Sales and Revenue:
Revenue generation is designed around a sustainable commission model. We intend to charge a
service fee of 8% per ambulance booking made through our platform. Additionally, strategic
partnerships and referral commissions will contribute to our income stream. Our projected sales
forecast is optimistic, aligning with the growing demand for efficient emergency medical services
make the text simple and understandable.
2. INDUSTRY ANALYSIS:
Industry Focus: Our business works within the very important domain of emergency medical
services, specifically in Pakistan. We're committed to modernizing and improving how
ambulance services are accessed and delivered.
Industry Size and Growth: The emergency medical services sector in Pakistan is witnessing
significant growth due to increased reliance on digital solutions. The industry is expanding
rapidly, especially with the rising need for prompt medical assistance.
Sales Projections: Our sales projections are optimistic, aligning with the increasing demand for
emergency medical services. We aim for steady growth as we expand our services and gain
market traction.
Industry Structure: In the emergency medical services industry, there are different groups
involved, including ambulance providers, hospitals, healthcare centers, and tech platforms like
ours. Cooperation among these groups is crucial for a smooth emergency response system.
Nature of Participants: In this field, you'll find both traditional ambulance services and newer
digital platforms like ours. Doing well here means being reliable, responsive, embracing
technology, and building strong partnerships.
Key Success Factors: Success in this industry depends on using technology for quick responses,
earning trust through reliability, ensuring smooth teamwork among everyone involved, and
adapting to changing medical needs.
Industry Trends: The industry is changing. More people are using digital platforms for
emergency help. Features like real-time tracking and user-friendly interfaces are becoming
popular to improve coordination between patients and ambulance services.
3. COMPANY DESCRIPTION:
Our company, RescueRide, started with a big goal: changing how emergency medical help
works in Pakistan. We saw that getting fast and reliable ambulance services was hard, so we
made a cool phone app. This app links up people who need quick medical help with expert
ambulance teams. We want to make sure it's super easy for people to connect with the right
ambulance service when they're in trouble. At RescueRide, we're all about modernizing and
streamlining emergency medical services through technology and effective coordination between
patients and ambulance providers.
4. MARKET ANALYSIS:
Market Segmentation and Target Market Selection: We wanted to help certain groups like
those with long-term illnesses requiring frequent hospital visits or those residing in remote areas
facing emergencies. Our aim was to make sure they could get medical help quickly when they
really needed it.
Buyer Behavior: Understanding buyer behavior in emergencies was crucial for us. We aimed to
design an app that is incredibly user-friendly and quick and easy for them to use when they were
in a hurry for help.
Competitor Analysis:
Strengths: Some ambulance services in Pakistan are well-known and trusted because they've
been around for a long time and have a big network. For example, Ambulance 1122 in Punjab is
known for being really quick in responding to emergencies.
Weaknesses: Some old services might struggle with new technology or providing features like
live tracking. For instance, traditional ambulances might not be as up-to-date with technology as
the newer digital ones.
Opportunities: There's a chance for newer services to bring in innovative features that some
existing ones might not have. For example, they could make their app really easy to use, include
real-time tracking.
Threats: Newer digital services coming in might challenge the traditional ambulance services.
These new services might bring in better technology that could change the market. Also, if the
existing services don't start using new technology, they might lose to the newer ones.
5. THE ECONOMICS OF THE BUSINESS:

Start-up Costs: When we began RescueRide, the six members collectively invested
startup capital of 18 lakh PKR. Here's how we used it:

App Development: About 3 lakh PKR was used to make the app, from designing it to
testing it out.

Marketing and Promotion: We spent around 5 lakh PKR on marketing and promotional
activities. This included social media advertising, collaborations with healthcare
facilities, and partnerships with influencers.

Technology Infrastructure: Roughly 2 lakh Pakistani rupees were invested in setting up
the necessary technological infrastructure to support the app's functionality and
scalability.

Other Operational Expenses: The rest of the money, which was around 8 lakh PKR,
went into running the office, paying bills, we can rent ambulances, and having some extra
money in case we needed it.

Break-Even Analysis: We figured out that to cover all the costs we spent starting
RescueRide, we need around 225 bookings through our app. After that, we'll start making
money from the 8% commission we get from each ambulance booking. Understanding
this helps us know when we'll start making more money than we spent. Our business
needs to be successful and grow in the future.
6. MARKETING PLAN:
4PS OF MARKETING
i.
PRODUCT :
FEATURES OF THE APP: Our app should offer a user-friendly interface, allowing individuals
to easily request on ambulance, track its location, and communicate with the medical team. We
can also include features like storing medical history, route optimizer, take less time to reach,
emergency button, gesture recognition, and customizable setting.
ii.
PRICE: We have a reasonable pricing structure for our ambulance service. And the app
installation doesn’t cost the user. It is free to use. There are different prices based on the
factors such as distanced traveled. We will generate our revenue by charging a service fee
of approximately 8 percent of total fare for each ambulance request made from our
platform, and also by referral commissions or strategic partnership.
iii.
PLACE: Initially in the twin cities and then the bigger cities and eventually we launch it
all over Pakistan.
iv.
PROMOTION: We can promote our app through various channels. This can include
targeted online advertising, developing YouTube ads, creating contents in platforms like
Facebook, Instagram, and LinkedIn to raise awareness about our app. We can collaborate
with the hospital ambulances. We can also share informative posts, success stories, and
daily updates to keep your audience engaged.
7. MANAGEMENT PLAN:
In leading the ambulance app venture, six pivotal roles are assigned to optimize responsibilities
and ensure a harmonized partnership.
The Chief Executive Officer (CEO) spearheads the business realm, overseeing strategic
planning, business development, investor relations, and compliance.
The Chief Technology Officer (CTO) takes charge of technical aspects, managing app
development, system architecture, and data security.
The Chief Operations Officer (COO) directs medical operations, handling ambulance crew
management, adherence to medical protocols, and coordination with emergency services.
The human resource department (HR) within a company typically serves several key functions;
Recruitment and hiring new employees, employee relations addressing concerns, conflicts, and
grievances, training and development of employees, and performing eve management.
The chief Financial officer (CFO) is a key executive responsible for overseeing the financial
aspects of a company. Here are some of the primary functions and responsibilities of a CFO
which are as follows; financial planning and strategy, financial reporting and analysis, financial
risk management, capital management.
Research and development (R and D) team is also a key executive team that mainly focuses on
innovation and product development, scientific research and experimentation, intellectual
property management, prototyping and testing, and improvement to stay competitive and meet
evolving customer needs.
This strategic distribution ensures a holistic approach, with each partner focusing on their core
expertise. Collaboratively, they address strategic planning, financial oversight, customer
feedback, and emergency response coordination. Effective communication and alignment on
goals drive the success of the ambulance app venture, fostering a symbiotic partnership among
the key stakeholders
8. DESIGN AND DEVELOPMENT PLAN:
Development Status and Tasks: Our app, "RescueRide," is currently in the final stages of
development. Tasks include perfecting the interface, extensive testing to ensure reliability, and
ensuring an intuitive user experience when requesting ambulances. We're focused on making it
user-friendly for everyone, regardless of their familiarity with technology.
Challenges and Risks: Challenges in developing RescueRide include ensuring robust data
security, refining GPS accuracy for real-time tracking, and optimizing the app's performance
across various devices. Risks could involve potential delays due to unforeseen technical issues or
budget constraints.
Projected Development Costs: We estimate an additional investment of 5 lakh PKR for
finalizing development, quality assurance, and potential updates post-launch.
The app, RescueRide (R²), offers several user-friendly features for quick and efficient emergency
responses:
i.
Option for All-Female Staff: RescueRide (R²) provides users with the option to request
an all-female ambulance crew upon the patient's request, ensuring comfort and preference
fulfillment during emergency situations.
ii.
User Registration: Users can create an account by sharing their personal details, contact
information, and, if desired, medical history.
iii.
Requesting an Ambulance: Users can request an ambulance through the app by sharing
their location and additional emergency details. They can also directly call emergency
services if needed.
iv.
Ambulance Dispatch System: The app identifies the nearest available ambulance using
real-time location tracking upon a user's request.
v.
Real-Time Tracking: GPS technology in the app tracks both the user's location and the
dispatched ambulance, enabling users to monitor the ambulance's estimated time of
arrival (ETA) during emergencies.
vi.
Route Optimizer: An in-app route optimizer ensures ambulance drivers are provided
with congestion-free routes for prompt service.
vii.
Emergency Button: A readily accessible emergency button on the lock screen
dispatches an ambulance immediately if a person faces a medical emergency or accident.
viii.
Request or Donate Blood: The app connects users with various blood banks, facilitating
easy access to blood in emergency situations.
ix.
Integration with Hospitals: Seamless integration with hospitals allows the transfer of
patient information from the ambulance to healthcare facilities for coordinated care.
x.
Free Download: The app is available for free download, offering easy access to its
extensive features for emergency assistance.
9. OPERATIONS PLAN:
General Approach to Operations: Our main focus is to respond swiftly to emergency calls.
We'll have a team ready to handle ambulance requests quickly and efficiently to assist people in
need promptly.
Business Location: Our base will be in the twin cities of Islamabad and Rawalpindi. This
strategic location will enable us to respond rapidly to emergencies in these areas, ensuring quick
access to those requiring urgent medical assistance.
Facilities and Equipment: We'll secure a functional office space in a convenient area within the
twin cities. Our focus will be on having up-to-date technology and equipment, including
computers and communication devices, to support our app and effectively manage ambulance
requests and coordination with service providers.
10. FINANCIAL PROJECTIONS:
Revenue: Our income comes from earning an 8% commission on each ambulance booking made
through our platform. Once we hit the break-even point of 225 bookings, we'll start making
money from these commissions.
Costs:
App Development: We spent 3 lakh PKR to create and test the app.
Marketing and Promotion: Around 5 lakh PKR went into advertising and telling people about
our app.
Technology Setup: We used 2 lakh PKR to set up the tech stuff for our app.
Other Expenses: About 8 lakh PKR was used for running the office and extra expenses.
Assets: The total assets of our company are the initial 18 lakh PKR contributed by the six
founding members.
Loans and Investments: We didn’t mention any loans or extra investments beyond the initial 18
lakh PKR, so, for now, assume we haven’t taken any loans or received additional investments.
Pro Forma Balance Sheet
(As of 21 Dec, 2023)
Assets:
- App Development: 3,00,000 PKR
- Technology Setup): 2,00,000 PKR
- Total Assets: [Amount + 5,00,000 PKR]
Liabilities and Equity:
- Liabilities:
- No additional loans or investments.
- Equity:
- Initial Investment by Founding Members: 18,00,000 PKR
Total Liabilities and Equity: [Amount + 18,00,000 PKR]