AIDA Model
NEPQ
“Old Model”
Neuro emotional persuasion questioning
Product focused
Sales Pressure
VS.
Skepticism
Closed
Objections
Solving a need focused
Diffuses Sale Pressure
Trust
Openness
Commitment
Solution Focused
Price Focused
Problem/Solution focused
Feature /
benefit focused
30% Closing
85% Engagement & Building
50% Presentation
10% Presentation
10% Identify Needs
5% Commitment
10% Build Rapport/Trust
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