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Affiliate Marketing in 2022:
What It Is and How You Can
Get Started
Adam Enfroy
(https://www.bigcommerce.com/blog/author/adam-enfroy/) / 14 min
read
SHARE
GET THE PRINT VERSION
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Affiliate Marketing in
2022: What It Is and
How You Can Get
Started
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TABLE OF CONTENTS
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What Is Affiliate Marketing?
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How Does Affiliate Marketing Work?
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How Do Affiliate Marketers Get Paid?
Why Be an Affiliate Marketer?
Common Types of Affiliate Marketing Channels
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Tips to Help You Become A Successful Affiliate Marketer
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What are the Top Affiliate Marketing Trends of 2020?
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What Affiliate Marketing Strategies Should You Employ in 2020?
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Benefits To Joining the BigCommerce Affiliate Program
Join The BigCommerce Affiliate Program
Executive Summary
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• In 2018, content marketing costs were gauged to be
62% of traditional marketing schemes while
simultaneously generating three times the leads of
traditional methods. In fact, 16% of all orders made
online can be attributed to the impact of affiliate
marketing.
• In March of 2017, Amazon’s affiliate
(https://www.ecommerceceo.com/amazon-affiliatestore/) structure changed, offering rates of 1-10% of
product revenue for creators, providing the
opportunity for affiliates to dramatically increase their
passive income based on the vertical they’re selling on.
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N E E D T O G E T Y O U R B U S I N E S S O N L I N E FA S T ?
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What Is Affiliate Marketing?
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Affiliate marketing is the process by which an affiliate
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E A R N M O N E Y PA R T N E R I N G W I T H A W O R L D - C L A S S
E C O M M E R C E C O M PA N Y
Refer visitors to BigCommerce and earn 200% of
the customer’s first monthly payment or $1,500
per enterprise customer. Join today to grow your
revenue with the leading ecommerce platform.
• Industry-leading commissions
• Pre-made content for your website
• A dedicated account manager focused on
your success
JOIN TODAY (/PARTNERS/AFFILIATES/)
How Does Affiliate Marketing
Work?
Because affiliate marketing works by spreading the
responsibilities of product marketing and creation across
parties, it manages to leverage the abilities of a variety of
individuals for a more effective marketing strategy while
providing contributors with a share of the profit. To make
this work, three different parties must be involved:
1. Seller and product creators.
2. The affiliate or advertiser.
3. The consumer.
Let’s delve into the complex relationship these three
parties share to ensure affiliate marketing is a success.
1. Seller and product creators.
The seller, whether a solo entrepreneur or large enterprise,
is a vendor, merchant, product creator, or retailer with a
product to market. The product can be a physical object,
like household goods, or a service, like makeup tutorials.
Also known as the brand, the seller does not need to be
actively involved in the marketing, but they may also be
the advertiser and profit from the revenue sharing
associated with affiliate marketing.
For example, the seller could be an ecommerce merchant
that started a dropshipping business
(https://www.dropshiplifestyle.com/how-to-start-adropshipping-business/) and wants to reach a new
audience by paying affiliate websites to promote their
products. Or the seller could be a SaaS company that
leverages affiliates to help sell their marketing software.
2. The affiliate or publisher.
Also known as a publisher, the affiliate can be either an
individual or a company that markets the seller’s product
in an appealing way to potential consumers. In other
words, the affiliate promotes the product to persuade
consumers that it is valuable or beneficial to them and
convince them to purchase the product. If the consumer
does end up buying the product, the affiliate receives a
portion of the revenue made.
Affiliates often have a very specific audience to whom
they market, generally adhering to that audience’s
interests. This creates a defined niche or personal brand
that helps the affiliate attract consumers who will be most
likely to act on the promotion.
3. The consumer.
Whether the consumer knows it or not, they (and their
purchases) are the drivers of affiliate marketing. Affiliates
share these products with them on social media, blogs,
and websites.
When consumers buy the product, the seller and the
affiliate share the profits. Sometimes the affiliate will
choose to be upfront with the consumer by disclosing that
they are receiving commission for the sales they make.
Other times the consumer may be completely oblivious to
the affiliate marketing infrastructure behind their
purchase.
Either way, they will rarely pay more for the product
purchased through affiliate marketing; the affiliate’s share
of the profit is included in the retail price. The consumer
will complete the purchase process and receive the
product as normal, unaffected by the affiliate marketing
system in which they are a significant part.
How Do Affiliate Marketers Get
Paid?
A quick and inexpensive method of making money
without the hassle of actually selling a product, affiliate
marketing has an undeniable draw for those looking to
increase their income online. But how does an affiliate get
paid after linking the seller to the consumer?
The answer can get complicated.
The consumer doesn’t always need to buy the product for
the affiliate to get a kickback. Depending on the program,
the affiliate’s contribution to the seller’s sales will be
measured differently.
The affiliate may get paid in various ways:
1. Pay per sale.
This is the standard affiliate marketing structure. In this
program, the merchant pays the affiliate a percentage of
the sale price of the product after the consumer
purchases the product as a result of the affiliate’s
marketing strategies. In other words, the affiliate must
actually get the investor to invest in the product before
they are compensated.
2. Pay per lead.
A more complex system, pay per lead affiliate programs
(https://www.dherealmark.com/best-pay-per-leadaffiliate-programs/) compensates the affiliate based on
the conversion of leads. The affiliate must persuade the
consumer to visit the merchant’s website and complete
the desired action — whether it’s filling out a contact form,
signing up for a trial of a product, subscribing to a
newsletter, or downloading software or files.
3. Pay per click.
This program focuses on incentivizing the affiliate to
redirect consumers from their marketing platform to the
merchant’s website. This means the affiliate must engage
the consumer to the extent that they will move from the
affiliate’s site to the merchant’s site. The affiliate is paid
based on the increase in web traffic.
E A R N M O N E Y PA R T N E R I N G W I T H A W O R L D - C L A S S
E C O M M E R C E C O M PA N Y
Refer visitors to BigCommerce and earn 200% of
the customer’s first monthly payment or $1,500
per enterprise customer. Join today to grow your
revenue with the leading ecommerce platform.
• Industry-leading commissions
• Pre-made content for your website
• A dedicated account manager focused on
your success
JOIN TODAY (/PARTNERS/AFFILIATES/)
Why Be an Affiliate Marketer?
What are the reasons to become an affiliate marketer?
1. Passive income.
While any “regular” job requires you to be at work to
make money, affiliate marketing offers you the ability to
make money while you sleep. By investing an initial
amount of time into a campaign, you will see continuous
returns on that time as consumers purchase the product
over the following days and weeks. You receive money for
your work long after you’ve finished it. Even when you’re
not in front of your computer, your marketing skills
(https://www.wordstream.com/growth-academy) will be
earning you a steady flow of income.
2. No customer support.
Individual sellers and companies offering products or
services have to deal with their consumers and ensure
they are satisfied with what they have purchased.
Thanks to the affiliate marketing structure, you’ll never
have to be concerned with customer support
(https://helpjuice.com/blog/customer-support) or
customer satisfaction. The entire job of the affiliate
marketer is to link the seller with the consumer. The seller
deals with any consumer complaints after you receive
your commission from the sale.
3. Work from home.
If you’re someone who hates going to the office, affiliate
marketing is the perfect solution. You’ll be able to launch
campaigns and receive revenue from the products that
sellers create while working from the comfort of your own
home. This is a job you can do without ever getting out of
your pajamas.
4. Cost-effective.
Most businesses require startup fees as well as a cash flow
to finance the products being sold. However, affiliate
marketing can be done at a low cost, meaning you can get
started quickly and without much hassle. There are no
affiliate program
(https://www.bigcommerce.com/blog/affiliateprograms/) fees to worry about and no need to create a
product. Beginning this line of work is relatively
straightforward.
5. Convenient and flexible.
Since you’re essentially becoming a freelancer, you get
ultimate independence in setting your own goals,
redirecting your path when you feel so inclined, choosing
the products that interest you, and even determining your
own hours. This convenience means you can diversify your
portfolio if you like or focus solely on simple and
straightforward campaigns. You’ll also be free from
company restrictions and regulations as well as illperforming teams.
6. Performance-Based rewards.
With other jobs, you could work an 80-hour week and still
earn the same salary. Affiliate marketing is purely based
on your performance. You’ll get from it what you put into
it. Honing your reviewing skills and writing engaging
campaigns will translate to direct improvements in your
revenue. You’ll finally get paid for the outstanding work
you do!
7. Do Not Underestimate the Power of SEO.
There’s a ton of organic traffic you can get from search
engines if you do SEO (https://mangools.com/blog/learnseo/) properly. The days when Search Engine
Optimization was about cheating Google are gone. Today,
it is about making your website better for visitors. People
naturally look for information online. That’s why you
should learn the basics of on-page SEO, keyword research
and link building to be the information source they find
first. Who wouldn’t want to rank #1 for terms such as “best
product” or “product review” in Google?
Common Types of Affiliate
Marketing Channels
Most affiliates share common practices to ensure that
their audience is engaged and receptive to purchasing
promoted products. But not all affiliates advertise the
products in the same way. In fact, there are several
different marketing channels they may leverage.
1. Influencers.
An influencer is an individual who holds the power to
impact the purchasing decisions of a large segment of the
population. This person is in a great position to benefit
from affiliate marketing. They already boast an impressive
following (https://affise.com/en/influencers-and-affiliatemarketing/), so it’s easy for them to direct consumers to
the seller’s products through social media posts, blogs,
and other interactions with their followers. The influencers
then receive a share of the profits they helped to create.
Influencer marketing campaigns are particularly popular
on Instagram where brands partner with influencers who
are seen as experts or authorities in their specific niches.
Depending on the deal, a campaign could consist of a
series of product reviews with photos, account takeovers,
or live videos. While an influencer might have their own
branding and aesthetic
(https://instasize.com/blog/establishing-your-brandvoice), it’s important to add elements that tie up with your
brand to ensure brand recall and recognition. This can be
achieved by using apps like Instasize
(https://instasize.com/) where you can quickly edit and
customize your campaign’s creatives in a tap.
2. Bloggers.
With the ability to rank organically in search engine
queries, bloggers excel at increasing a seller’s conversions.
The blogger samples the product or service and then
writes a comprehensive review that promotes the brand in
a compelling way, driving traffic back to the seller’s site.
The blogger is awarded for his or her influence spreading
the word about the value of the product, helping to
improve the seller’s sales. For example, my article on the
best email marketing software
(https://www.adamenfroy.com/best-email-marketingservices) includes product reviews and affiliate links
throughout.
3. Paid search focused microsites.
Developing and monetizing microsites can also garner a
serious amount of sales. These sites are advertised within
a partner site or on the sponsored listings of a search
engine. They are distinct and separate from the
organization’s main site. By offering more focused,
relevant content to a specific audience, microsites lead to
increased conversions due to their simple and
straightforward call to action.
4. Email lists.
Despite its older origins, email marketing is still a viable
source of affiliate marketing income. Some affiliates have
email lists (https://www.sendlane.com/blog/5-emailacquisition-strategies) they can use to promote the
seller’s products. Others may leverage email newsletters
that include hyperlinks to products, earning a commission
after the consumer purchases the product.
Another method is for the affiliate to build an email list
over time (https://sendpulse.com/blog/tips-on-how-tobuild-an-effective-email-address-list). They use their
various campaigns to collect emails en masse, then send
out emails regarding the products they are promoting.
5. Large media websites.
Designed to create a huge amount of traffic at all times,
these sites focus on building an audience of millions.
These websites promote products to their massive
audience through the use of banners and contextual
affiliate links. This method offers superior exposure and
improves conversion rates, resulting in a top-notch
revenue for both the seller and the affiliate.
Tips to Help You Become A
Successful Affiliate Marketer
1. Develop a rapport.
When beginning your affiliate marketing career, you’ll
want to cultivate an audience that has very specific
interests. This allows you to tailor your affiliate campaigns
to that niche, increasing the likelihood that you’ll convert.
By establishing yourself as an expert in one area instead
of promoting a large array of products, you’ll be able to
market to the people most likely to buy the product.
2. Make it personal.
There is no shortage of products you’ll be able to
promote. You’ll have the ability to pick and choose
products that you personally believe in, so make sure that
your campaigns center around truly valuable products
that consumers will enjoy. You’ll achieve an impressive
conversion rate (https://www.omniconvert.com/whatis/conversion-rate-optimization-cro/) while
simultaneously establishing the reliability of your personal
brand.
You’ll also want to get really good at email outreach to
work with other bloggers and influencers. Use a tool like
ContactOut (https://www.contactout.com) or Voila
Norbert (https://www.voilanorbert.com/) to gather
people’s contact information and send personalized
emails to garner guest blogging and affiliate
opportunities.
3. Start reviewing products and services.
Focus on reviewing products and services that fall within
your niche. Then, leveraging the rapport you have created
with your audience and your stance as an expert, tell your
readers why they would benefit from purchasing the
product or service you are promoting. Almost anything
sold online can be reviewed if there is an affiliate program
– you can review physical products, digital software, or
even services booked online, like ride-sharing or travel
resort booking (https://texasfamilyresorts.com/). It is
especially effective to compare this product to others in
the same category. Most importantly, make sure you are
generating detailed, articulate content to improve
conversions.
4. Use several sources.
Instead of focusing on just an email campaign, also spend
time making money with a blog, reaching out to your
audience on social media
(https://www.socialpilot.co/social-media-marketingtools), and even looking into cross-channel promotions.
Test a variety of marketing strategies to see which one
your audience responds to the most. Make frequent use of
this technique.
For more information, you can check out this article on
how to start a successful blog this year.
5. Choose campaigns with care.
No matter how good your marketing skills are, you’ll make
less money on a bad product than you will on a valuable
one. Take the time to study the demand for a product
before promoting it. Make sure to research the seller with
care before teaming up. Your time is worth a lot, and you
want to be sure you’re spending it on a product that is
profitable and a seller you can believe in.
6. Stay current with trends.
There is serious competition in the affiliate marketing
sphere. You’ll want to make sure you stay on top of any
new trends to ensure you remain competitive.
Additionally, you’ll likely be able to benefit from at least a
few of the new marketing techniques that are constantly
being created. Be sure you’re keeping up to date on all
these new strategies to guarantee that your conversion
rates, and therefore revenue, will be as high as possible.
What are the Top Affiliate
Marketing Trends of 2020?
1. Improved affiliate reporting and attribution.
Many affiliate programs run with last-click attribution,
where the affiliate receiving the last click before the sale
gets 100% credit for the conversion. This is changing. With
affiliate platforms providing new attribution models and
reporting features, you are able to see a full-funnel, crosschannel view of how individual marketing tactics are
working together.
For example, you might see that a paid social campaign
generated the first click, Affiliate X got click 2, and
Affiliate Y got the last click. With this full picture, you can
structure your affiliate commissions so that Affiliate X gets
a percentage of the credit for the sale, even though they
didn’t get the last click.
2. Influencer niches are becoming hypertargeted.
In the past, large affiliates were the mainstay, as catch-all
coupons and media sites gave traffic to hundreds or
thousands of advertisers. This is not so much the case
anymore. With consumers using long-tail keywords and
searching for very specific products and services,
influencers can leverage
(https://www.ecomcrew.com/instagram-influencers/)
their hyper-focused niche for affiliate marketing success.
Influencers may not send advertisers huge amounts of
traffic, but the audience they do send is credible, targeted,
and has higher conversion rates.
3. GDPR is changing how personal data is
collected.
The General Data Protection Regulation (GDPR), which
took effect on May 25, 2018, is a set of regulations
governing the use of personal data across the EU. This is
forcing some affiliates to obtain user data through opt-in
consent (updated privacy policies and cookie notices
(https://thepma.org/the-gdpr-and-affiliate-marketingwhat-you-need-to-know-2/)), even if they are not located
in the European Union. This new regulation should also
remind you to follow FTC guidelines
(https://www.ftc.gov/tips-advice/businesscenter/guidance/ftcs-endorsement-guides-what-peopleare-asking) and clearly disclose that you receive affiliate
commissions from your recommendations.
4. Affiliate marketers are getting smarter.
Merchants receiving a large percentage of their revenue
from the affiliate channel can become reliant on their
affiliate partners. This can lead to affiliate marketers
leveraging their important status to receive higher
commissions and better deals with their advertisers.
Whether it’s CPA, CPL, or CPC commission structures,
there are a lot of high paying affiliate programs and
affiliate marketers are in the driver’s seat.
What Affiliate Marketing
Strategies Should You Employ in
2020?
1. Only recommend products you are extremely
familiar with.
Building trust with your audience is paramount in affiliate
marketing, and the quickest way to lose trust is to
recommend products either you haven’t used before or
that aren’t a good fit for your audience. Also make sure
you never tell anyone to directly buy a product, you are
simply recommending the product. The more helpful you
are and the more you make quality recommendations, the
more likely your web visitors will come back for your
expertise.
2. Promote products from many different
merchants.
Don’t put all your eggs in one basket. If you only promote
one merchant’s products, you are stuck with their
commissions, their landing pages, and ultimately, their
conversion rates. It is important to work with many
different merchants in your niche and promote a wide
range of products.
This affiliate marketing strategy will diversify the number
of commissions you make and create a steady stream of
revenue when building an affiliate website. Some
examples of affiliate merchants include brands like
BigCommerce, Bluehost, and SimplyBook.me
(https://simplybook.me/).
3. Constantly test and optimize your conversion
rates.
Let’s say you have a promotions page where you’re
promoting a product via affiliate links. If you currently get
5,000 visits/month at a 2% conversion rate, you have 100
referrals. To get to 200 referrals, you can either focus on
getting 5,000 more visitors or simply increasing the
conversion rate to 4%.
Which sounds easier? Instead of spending months
building Domain Authority with blogging and guest posts
to get more organic traffic, you just have to increase the
conversion rate by 2%. This can include landing page
optimization, testing your calls-to-action, and having a
conversion rate optimization strategy in place. By testing
and optimizing your site, you’ll get far better results with
much less effort.
4. Focus on your affiliate traffic sources.
It’s important to know where your traffic is coming from
and the demographics of your audience. This will allow
you to customize your messaging so that you can provide
the best affiliate product recommendations. You shouldn’t
just focus on the vertical you’re in, but on the traffic
sources and audience that’s visiting your site. Traffic
sources may include organic, paid, social media, referral,
display, email, or direct traffic.
You can view traffic source data in Google Analytics to
view things such as time on page, bounce rate, geo
location, age, gender, time of day, devices (mobile vs.
desktop), and more so that you can focus your effort on
the highest converting traffic. This analytics data is crucial
to making informed decisions, increasing your conversion
rates, and making more affiliate sales.
Benefits To Joining the
BigCommerce Affiliate Program
1. Industry-leading commissions.
In the BigCommerce affiliate program (/partners/becomea-partner/affiliate/), you receive a 200% bounty per
referral and $1,500 per Enterprise referral, with no cap on
commissions. Plus, the more referrals you drive through
the program, the higher your commission tier will go.
BigCommerce uses an industry-leading 90-day cookie, so
you will receive credit for up to three months for the
referrals you generate. Also, there are no obligations or
minimum commitments to join the program.
2. Strategic growth.
BigCommerce provides unique strategies to help you
grow, increase your website’s visibility, and drive more
sales (https://www.bigcommerce.com/blog/how-todrive-traffic-convert-customers/). You’ll be able to save
time and money on content creation by linking to
WordPress blogs, webinars, and more with content
developed by BigCommerce for your audience.
3. Powerful tracking.
Our affiliate dashboard offers a comprehensive look at
your clicks, trials, sales, and commissions. You can view
your earnings, track performance, and get paid at the
same time every month.
4. A dedicated account manager.
You will have direct access to an affiliate expert who
understands your business and your goals. BigCommerce
will work with your team and our conversion rate experts
to maximize your commissions and earnings per click. We
provide 1-on-1 support through phone and email, quarterly
affiliate contests, and our latest product updates.
5. Promotion made easy.
In your dashboard, you will have easy access to our premade text links, banners and content. Promote
BigCommerce anywhere on your site by simply inserting
our affiliate links on your pages.
Join The BigCommerce Affiliate
Program
If your audience is looking to launch an online business
(https://www.bigcommerce.com/blog/how-to-startonline-business/), migrate their ecommerce platform
(/articles/ecommerce/ecommerce-platforms/), or simply
interested in ecommerce content, we encourage you to
apply for the BigCommerce affiliate program
(/partners/become-a-partner/affiliate/). Our team will
carefully review your application. Once approved, you will
receive access to support, tracking, reporting, payments,
and have your own unique affiliate link to track every
referral you generate. BigCommerce is committed to the
success of our affiliate partners.
Executive Summary
Affiliate marketing is an ideal solution for those looking to
gain control of their own income by focusing on
performance-based revenue options. Working in tandem
with a seller, a motivated affiliate marketer will be able to
achieve a passive income from the comfort of their home
without worrying about producing their own product or
service.
Although the success of the job does depend on the
affiliate’s marketing skills, it can prove to be an effective
way to meet your income goals as either a primary career
or a profitable second job.
An elegantly straightforward process, affiliate marketing
via reviews, blogs, social media, webinar software
(https://demio.com/), and other platforms is a new
frontier in marketing that’s just waiting to be utilized.
Follow the tips included in this article, and you’ll be able to
engage your audience, convert passive readers into active
consumers, and enhance your paycheck one click at a
time.
TABLE OF
CONTENTS
What Is Affiliate
Marketing?
How Does Affiliate
Marketing Work?
How Do Affiliate
Marketers Get
Paid?
Why Be an
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Summary
Adam Enfroy
With over 500,000 monthly readers, Adam Enfroy's (https://www.adamenfroy.com) mission
is to teach the next generation of online entrepreneurs how to scale their influence at
startup speed. He's been featured in Forbes, Entrepreneur, Business Insider, and over 100
marketing publications. You can read his guide about how to start a blog
(https://www.adamenfroy.com/how-to-start-a-blog) to learn the tactics he used to turn his
blog into a seven-figure business in under 2 years.
View all posts by Adam Enfroy (https://www.bigcommerce.com/blog/author/adam-enfroy/)
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