Location Selection Problem For Ice Cream Company: A Case Study
1.
Introduction.
This research embark on an in-depth exploration of the application of the median method. The
focal point is to optimize the location of a warehouse for a multinational ice cream company
situated in Pakistan. The crux of this inquiry revolves around the indispensable nature of
selecting the optimal facility location, as it plays a pivotal role in not only minimizing costs
but also in augmenting customer service.
2.
Literature.
Delving into the annals of pertinent literature, this paper unfolds the connections between the
p-median problem and its correlation with the Weber problem. We scrutinize the rectilinear
distance metric, an elemental concept in facility location analysis. Our exploration extends to
its nuanced application in the specific case of the ice cream company, providing a
comprehensive backdrop for our study.
3.
Methodology.
The methodology section serves as the bedrock of our investigation, unveiling the intricacies
of employing the rectilinear distance metric and the median method. These tools become
instrumental in ascertaining the optimal location for the ice cream company's warehouse. The
meticulous detailing of our data collection process, involving customer locations and
distances, adds granularity to this study, with a particular emphasis on elucidating why
Peshawar emerges as the optimal warehouse location.
4.
Results and Discussions.
The results section unfurls the tapestry of our findings, shedding light on Peshawar as the
veritable optimal location. Results navigates through the implications, particularly the
tangible impacts on transportation costs and the ensuing enhancements in customer service.
Validation of the efficacy of the median method is paramount in this discourse. Additionally,
this paper seamlessly integrates a visual representation of the median method using contour
lines. This graphical elucidation accentuates the understanding of how these contours,
emblematic of equal total distances, contribute significantly to the identification of the
optimal facility location. This visual aid stands as a complement to the numerical findings,
providing a holistic comprehension for the case of the ice cream company.
5.
Conclusion.
This research emphasizes the critical importance of choosing the right facility location,
highlighting its role in cutting costs and improving customer service for the ice cream company.
Additionally, it hints at the broader impact of our findings, suggesting their applicability to
other companies and the vast field of supply chain management. In essence, our research
provides valuable guidance for strategic facility location decisions, offering significant benefits
for businesses overall.