1st section___ Musical rivalries have always been a big deal in music history. These
intense competitions between musicians or bands often lead to a surge in creativity,
innovation, and groundbreaking music.
2nd section__ One example is the girl group 'aespa,' formed by SM Entertainment. They
had some unique concepts for each of their members, and they performed under
pseudonyms. A key aspect of their concept was 'GwangYa,' which featured both real-life
members and virtual avatars called 'ae' (pronounced as 'aesh') members. This concept
was reflected in their music videos and promotions. However, over time, people started
to get bored due to the complexity and ambiguity of these concepts. They even made it
difficult for new fans to get into the fandom.
3rd section__ Then, a new group called 'newjeans' came onto the scene. They didn't
have different personas or aliases but only had the freshness and cuteness.; they were
a new breath of music industry. As a result, aespa decided to abandon their complex
concepts and make their music more easy-listening. This shift allowed them to connect
with a broader audience and regain their popularity.
Last section__ In the ever-evolving world of music, artists often experiment with
different concepts and styles. While 'aespa' initially found success with their unique
approach, their decision to simplify their music and concepts coincided with the arrival
of 'newjeans,' adding a new layer of competition to the music scene. This intensified
rivalry not only challenged 'aespa' to keep innovating but also pushed 'newjeans' to raise
their game, resulting in a more competitive and vibrant music scene. In the end, it was
the friendly competition between these two groups that fueled creativity and kept fans
eagerly anticipating the next hit song or groundbreaking concept.