National University-Fairview
SM City Fairview Complex, Greater Lagro, Quezon City ACTIVITY
Entrepreneurial Mind
BUSINESS IDEATION
by
EcoPioneers
Group Members
Canday, Niki Jane
Conciso, Shynriel Joy
Cuadra, Joahnna Marie
Fernando, Mariel
Rubio, Eluiza Mae
Taborada, Patrick
ACT 235
Criteria
Customer Impact
Upcycled Glamour
EcoHarmony Ceramic
TropicLight
The product is made from
sustainable materials which
means
they
are
environmentally friendly. It
is much cheaper than the
regular bags on the market
and knowing that the
product is made of recycled
plastic material, it is meant
to be water resistant, which
is suitable to the liking of
the customer. The product
is suitable for everyday use
since it is lightweight and
can carry your essentials
and
other
things
accordingly. It guarantees
that the product justifies the
cost in terms of its quality,
functionality and lastly, the
product is in line with the
fashion trend in the market.
For the product to be
successful, the team should
be knowledgeable about
consumer behaviors and
what factors influence their
buying behavior for us to
know the target market of our
product. As stated in an
article by Chapman (2022),
consumer
behavior
is
influenced by these factors:
psychological,
social,
cultural,
personal,
and
economic. As our product
focuses on the sustainability
of food waste and artistry,
here are some of the positive
potential
for
customer
impacts.
According to the Food and
Agriculture Organization, the
Philippines is known to be the
third largest country that
produces coconuts with a total
of
14,490,923. After its
consumption, coconut shells
are thrown away in landfills.
Since
the
coconuts
decompose
after
several
months up to a year, they are
just stored in the landfills and
that may cause a problem with
the
waste
segregation.
Through
this,
utilizing
coconuts will help to improve
life on land. 85% of the 50
billion coconut shells were
recognized as waste, and that
would be a large portion of the
total coconuts. In addition,
coconuts
were
also
carbonized
to
produce
charcoal which contributes to
the carbon dioxide and
methane emission. To reduce
the carbon footprints, this
business
idea
will
be
composed of a product, a
lampshade made out of
coconut shells with a blue light
filter.
1. Distinctiveness and
Uniqueness:
According
to
Ku,
Chin-Kuo, and Wei
Kuo
(2012),
consumers'
purchasing intentions
increase when the
product is limited.
These products tend
to have a distinctive
or unique feature that
increases
their
demand
(Synder,
1992). Since fruit
peels have distinct
characteristics
with
each other, the output
of the product will
have
diverse
attributes that make
This lampshade does not only
benefit the environment but
also benefits the potential
customers. It features a blue
light filter which is beneficial to
those who study and work at
night. Using a lamp without a
blue light filter is harmful to the
every piece one of a
kind.
2. Environmental
Awareness
and
Eco-friendly
Approach:
Since
environmental
campaigns
and
awareness initiatives
evolved, so has the
consumer's
perception
of
a
product. In recent
years,
consumers
who become greener
in
purchasing
increased to 86%
(Pope, 2021), and
companies would be
mindful
of
the
components of their
products.
The
incorporation of fruit
peels in the product
gathers the attention
of consumers who
value
sustainability
and
eco-friendly
products. Moreover,
having a piece of our
product increases the
sense
of
environmental
consciousness.
3. Artistic
Appreciation:
The
product contains fruit
peels
that
give
distinctive texture to
each
output,
enhancing customers'
artistic appreciation.
In addition, there is
eyes of a person. According to
Helmer (2022), some research
shows a connection between
eye damage and short-wave
blue
light
wavelength.
Additionally, the health impact
of blue light radiation from
electronic devices and artificial
lighting sources has evolved
as society's reliance on digital
technology has grown. A study
conducted by Chang, et al.
(2018) found that using these
devices
before
bedtime
extends the time it takes to
initiate sleep and reduces the
production of melatonin, a
hormone that promotes sleep.
This implies that prolonged
exposure to the blue light
emitted by electronic devices
can significantly disrupt sleep
patterns, and compromise eye
health, and overall well-being.
Hence, there is a growing
demand for devices that
prioritize the reduction of blue
light exposure for individuals.
In conclusion, this business
idea will not only solve the
problem of waste segregation
in our country but also reduce
the suffering of people from
eye
strain
and
sleep
deprivation.
an
interaction
between the product
and the consumer
because
of
the
additional texture and
smell of the fruit peels
imprinted
in
the
pottery.
4. Educational Value:
The incorporation of
fruit peels in organic
clays
is
not
a
traditional component
of pottery clay, which
will increase curiosity
about the production
of
the
product.
Moreover,
curiosity
may lead to the
discovery
of
techniques that will
be more sustainable
and eco-friendly in
making pottery.
To summarize, it is
important to know the market
trend in the industry and
environmental
campaigns
because this affects the
satisfaction
of
the
consumers.
Business Impact
The course of action taken
in conducting the business
corresponds
to
the
effectiveness and usability
of the product to the
customers. The product
ensures that it could
provide great benefits to
the customers due to the
reason that the product is
eco-friendly. Its production
The pottery industry in the
country is large-scale. Based
on the latest report, there is
an increase in profit after a
four-year
consecutive
decrease. In addition, the
industry has had a significant
amount of imports and
exports in the past year. 82%
of the total exports come
The product is made
by
repurposing
waste
materials and is made from a
renewable
and
abundant
resource which is coconut
shells. This practice promotes
environmental sustainability,
as coconut shells take nearly
a year to totally decompose. A
survey
conducted
by
is expected to be efficient
along with the product
being produced in good
quality. The product could
also increase the popularity
of the business as we
market it through various
social media platforms and
could reach our target
customers in a wide range.
from Japan, while the United
States comes second and
Ireland comes third with an
accumulated 2.3% share of
exports. On the other hand,
China is the major supplier of
the country's imports. With
this statistical data, entering
this industry can be both
challenging and have a
positive impact on the field.
Since the product focuses on
sustainability and artistry,
here are some positive
influences that the business
can experience.
1. Product Differentiation:
The uniqueness of the
product by using fruit
peels as a component of
pottery clay gives the
business a competitive
advantage
over other
markets in the same
industry. Moreover, the
product has the potential
to gather artistic awards
and recognition because
of its innovativeness and
artistry.
2. Niche Targeting: The
product
consists
of
organic components that
promote sustainability and
eco-friendliness; it attracts
a
specific
market
segmentation.
The
product
can
attract
consumers who value
their environmental beliefs
- green consumerism.
3. Brand Image: Fruit peels
in pottery clay are not well
McKinsey & Co. in 2020
showed that nearly 7 out of 10
individuals
consider
the
sustainability aspect of a
product when making a
purchase. The study revealed
that consumers now align
themselves with brands and
products that are compatible
with their values and priorities.
This could serve as a
competitive advantage for our
product as it might have a
strong appeal to individuals
who want to lower their carbon
footprint.
Also,
using
a
rechargeable lamp consumes
80% less energy than a
traditional
lamp
would
consume. To sum this up,
making use of the coconut as
a
lamp
is
truly
an
environment-friendly approach
that
gained
popularity
throughout the years. Not just
any regular coconut lamp, the
business idea consists of a
unique feature and that is the
blue light filter. This would be
an advantage of the business
over others since it is not just
aesthetically pleasing in the
eyes but also beneficial.
The production of the product
will involve several key steps,
from sourcing materials to
assembly. The main material,
which is coconut shells, can
be
sourced
from
local
suppliers or coconut facilities.
There are 2.5 million coconut
farmers in the Philippines
(Vancouver
Philippine
known
as
a
great
alternative or addition in
pottery clay. Once the
product is out of the
market, it will create an
image of our brand as an
innovative
and
environmentally
friendly
business.
4. Social
Responsibility:
Once the product is
established,
it
opens
different
opportunities,
such as partnering with
local
farms
and
small-scale fruit suppliers.
Also, collaborating with
small artists by assigning
them to create designs for
the pottery will help them
promote their brand and
the product itself.
Consulate General, 2020) and
we can support their livelihood
by sourcing the materials
directly
from
them.
Furthermore, the production
process includes the removal
of the husks from the coconut.
Just like the coconut shell,
those husks removed will not
be treated as mere waste but
rather make use of it as an
Eco Board. Those Eco Boards
will be donated to those
schools
with
inadequate
facilities both in the urban and
rural areas to help improve the
quality of education of the
students as part of our
business ethics and social
responsibility.
Thus,
customers will not only be
interested because of the
product
features
and
On the other hand, here are aesthetics but also because of
some of the challenges that its possible impact on both the
the product may face.
environment and society.
1. Production Cost and
Material Sourcing: Due
to inflation, production
cost increases, and since
the team uses fruit peels,
which is an organic
material, it will be difficult
to obtain because of the
seasonality of the fruits.
2. Regulatory Compliance:
Ensuring
the
brand
complies
with
every
regulation the government
imposes.
Potential
Improvement
1. The product must be Given the evolving nature of Given that the utilization of
improved by offering natural
resources,
this coconut shells as lamps is
different kinds of bags
that could be use by
various ages.
2. The
product
must
provide more design
that is suitable not only
for girls but also for
boys alike.
3. The product must be
improved in its capacity
and size that would be
more convenient for the
customer to use.
product has a high potential
for
improvement.
In
addition, the texture of one
fruit is distinct from another,
contributing to a sense of
individuality. The uniqueness
of the fruits with each other
makes the product open for
improvement.
Since
the
output of using organic clay
in pottery will depend on the
texture that fruit peels
imparted (Borgers, 2020), the
team can conduct several
tests and research to elevate
the product to the next level.
Furthermore, as the country
is facing inflation, production
costs are high. With this, the
team cannot guarantee that
there will be a profit. As a
result, the reduction of
production costs is a must
without sacrificing the quality
of the product.
beneficial
for
both
the
environment and society, there
are still parts of it that need
improvement.
1.Flammability
of
the
Coconut Shell – This can
be addressed by applying
fire-retardant coatings to the
surface of coconut shells to
help
reduce
their
flammability, such as the
DC360 intumescent paint,
which is usually used to
increase fire resistance on
combustible wood surfaces.
Additionally,
another
possible option is the use of
Diammonium
Phosphates
can
help
reduce
the
flammability of the coconut
shells. However, further
study should be looked at to
ensure the effectiveness of
the usage of DAP.
2.Long Production Process
– Since the production
involves various key steps, it
would take a long time to
produce a single coconut
lamp to be sold. Reasonably,
coconut shells can vary
widely based on factors like
size, thickness, hardness of
the shell, and the tools or
equipment used. Larger and
thicker coconut shells may
require more time to be
smoothened.
3.Need for Skilled Workers –
Through the continuous
changes in the composition
of the preferences of the
customers, they might want
more innovative designs for
the coconut lamp which may
involve carving. Thus, more
skilled workers are needed
especially in the field of
carving.
4.Useful Life - The target
lifespan of the product may
be shorter compared to its
counterparts due to the
organic materials used in its
production. Even though
there would be preservatives
to be used to preserve the
quality of the material,
further study needs to be
conducted to be aware of
how long the preservation of
coconut shells would last.
Potential
Feasibility
In 2021, a study shows that
80% of plastic waste
comes from the river. As
we all know, Philippines
has become one of the
most
plastic-polluted
regions
in the world
wherein
Pasig
River
outrank
the
China`s
Yangtze River in the year
2017. This problem causes
an alarming disturbance in
the ecological well-being of
the
environment,
thus
various organizations are
emerging to lessen the
negative impact of this
hazardous phenomenon. It
revealed that 75% of
Filipino shoppers seek out
brands that offers ways to
offset their environmental
impact. The product could
be a great help in
addressing the community
The use of fruit peels as a
component in making pottery
is highly feasible; however,
these factors must be
accounted for.
1. Fruit
Compatibility:
There are different kinds
of fruits, and not all are
compatible
as
a
component of organic
clay. The compatibility of
the fruit peel and the
traditional clay is essential
to achieve a workable and
cohesive organic clay.
2. Fire Compatibility: Since
the process of pottery
includes baking or firing it,
the fruit peels should be
compatible because some
peels may burn off, and
Coconut shells are easy to
source since the Philippines is
the third country that produces
a huge number of coconuts.
Many local businesses in the
country make use of the
coconuts
as
their
own
products such as charcoal,
bowls, candles, oils, and
others. This proves that
utilizing coconut shells as a
product for a business idea is
truly feasible. The lamp made
from coconut shells with a
blue light filter has promising
potential feasibility due to its
alignment
with
growing
consumer trends and needs.
This product will be able to
answer and solve different
problems of society nowadays
with regard to the ecosystem
and the health of an individual.
Innovativeness
problem with plastic waste
this will affect the end
materials. It could also help
product.
the government protect 3. Testing: It is essential
mother nature by doing this
since fruit peels have
kind of business.
different
textures
and
longevity;
each
piece
should have a different
ratio of the mixture. In
addition, fruit peels alter
the
color,
durability,
structure, etc., which is
why thorough testing is an
essential process in this
product.
4. Longevity: As stated in
the previous number, fruit
peels
have
different
longevity. Some may take
three months, a year, or
weeks to decompose one
fruit peel. Knowing the
longevity of the fruit peels
will
determine
the
long-term durability of the
product.
It capitalizes on the increasing
demand for eco-friendly and
health-friendly
products,
offering a unique alternative
that
appeals
to
environmentally
and
health-conscious individuals.
However,
successful
implementation
requires
careful
consideration
of
production costs, scalability,
and safety measures, as the
flammability
and
the
production process of coconut
shells
are
potential
weaknesses. Also, further
study for product improvement
must be done in order to serve
a quality product for the
benefit of the people. With
proper market positioning,
market targeting, and proper
advertisement and promotion
of the product, this lamp has
the potential to tap into a niche
market and gain recognition
among consumers seeking
sustainability, and well-being
nowadays. To sum it up, a
coconut shell as a lamp with a
blue light filter is feasible, but
there are some factors that
need to be considered and
this would be addressed
through
proper
business
planning.
This product is made of
100%
plastic
that is
compressed into layers and
turned into a fashion bag. It
is inspired by the eco bag
products commonly made
What sets the product apart
from competitors is its ability
to address multiple consumer
needs in a single product.
Firstly, its design, being
crafted from coconut shells,
Traditionally, pottery clays
are composed of clay soil
that can be found on the
earth's surface, containing
water, organic material such
as humic acids, and metal
by
the
people.
The
production of the product
uses LDPE #4 recycling
kind of material which can
easily be recycled and
turned into many products
such as Trash Liners,
Plastic Decking, Marine
Pilings and many more.
The use of this LDPE
plastic makes it safe to use
in recycling materials due
to the absence of toxins
when it was recycled.
Thus, the product is first in
the market.
oxides
(Lesley,
n.d).
Corresponding
to
this,
among
the
waste
by-products generated by the
fruit industry (peels, seeds,
and skins), fruit peels are at
least 20% of the fresh fruit
weight. Using fruit peels as a
component of pottery clay
can be considered innovative
since it is not a traditional
component of pottery clay. In
addition, fruit peels are only
used on a small scale since
mass production of this kind
of
clay is complicated
because of its delicateness.
Moreover, this component
creates texture to the output
of pottery, which leads to
different results since each
fruit peel has a unique
texture that increases the
creativity and uniqueness of
the product. As stated in the
Manila Bulletin (2023), an
estimated 1,717 metric tons
of food are wasted each day
in the country. Including fruit
peels as one of the
components of organic clay
can help reduce the wasted
food in the country. This
product may not eradicate
the problem but only lessen
it; it can be the start of new
development techniques in
the pottery industry.
offers a unique aesthetic that
distinguishes
it
from
conventional lamps. Secondly,
its
commitment
to
sustainability by repurposing
waste coconut shells aligns
with the growing demand for
eco-friendly decor. Thirdly, the
integration of blue light filtering
technology caters to the
pressing concern of blue light
radiation that causes sleep
disruption and eye strain,
enhancing its value in today's
tech-driven world. Additionally,
the coconut husks that were
removed from the shell would
be used to help students with
inadequate quality education.
Lastly, it is a rechargeable
lamp that consumes less
energy and is very portable
that consumers can bring it to
wherever they want to.
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