United Church of Christ in the Philippines Widdoes St., Brgy. II, City of San Fernando, La Union 2500 Philippines Email Address: president.ucc.2018@gmail.com Website Address: www.ucc.edu.ph Tel.#s. (63) 072 700-0282/242-4529, Tel. Fax (63) 072 888-3340, 072 687-2539 Creseann's Fruit Shake Charissa Valdez Lovelyn Joy Marie Soriano Glorious Apollo Raceles Nikka Shane Soriano Gieannevelle Ruiz Karylle Natalie Sarinas Lei Marian Ramos Jan Angelo Sibayan United Church of Christ in the Philippines Widdoes St., Brgy. II, City of San Fernando, La Union 2500 Philippines Email Address: president.ucc.2018@gmail.com Website Address: www.ucc.edu.ph Tel.#s. (63) 072 700-0282/242-4529, Tel. Fax (63) 072 888-3340, 072 687-2539 Creseann's Fruit Shake is a business formed to cater to the needs and wants of every individual in the Uccian Community by bringing them the best drinks at an affordable price. It is more focused on giving its market the drinks that can satisfy them with just a cup of fruit shake. Creseann's Fruit Shake was placed at Union Christian College (UCC) outside the campus. The products offered by the business are Mango Shakes, Melon Shake and Dragon Fruit Shakes. We can also offer a combination fruit shake. Also, the target markets of the business were the students of Union Christian College, their parents and guardians, and the school's teachers, staff, and administrators. Since the weather is hot, the business will be able to cope with its competitors through its availability, well- trained staff, genuine advertisements, and sensible prices which will directly affect its profitability. In addition, Creseann's Fruit Shake is planning a total of Php 4,000 as the starting capital of the business. And for the pricing of the products, psychological pricing strategy, an approach of gathering the consumer's emotional response instead of his rational response, and one-price-policy, a strategy in which the seller offers the same price to every customer, were used. Mission The "Creseann's Fruit Shake" has the mission to provide a unique and on-the-go drinking experience, and the business will strive to achieve this goal by: first, providing menu items incorporating quality ingredients; second, acquiring reasonable prices for the customers; and third, being mindful of the well-being of the customers and staff, and treating each and every one with dignity and respect. Vision To be the premier add-on fruit shake business in La Union where everyone will be able to satisfy their thirst and cravings in just a cup of fruit shake. 1. Satisfaction Creseann’s Fruit Shake wants its customers to be satisfied with their products with just a cup of fruit shake. United Church of Christ in the Philippines Widdoes St., Brgy. II, City of San Fernando, La Union 2500 Philippines Email Address: president.ucc.2018@gmail.com Website Address: www.ucc.edu.ph Tel.#s. (63) 072 700-0282/242-4529, Tel. Fax (63) 072 888-3340, 072 687-2539 2. Experience The proponents of the business know the feeling of not having enough drinks, and this led them to come up with the idea to put up Creseann’s Fruit Shake, wherein the products offered are made not just for the sake of satisfaction but also to leave a mark and be remembered. 3. Good Quality Products at an Affordable Price Students are considered as the primary target of Creseann’s Fruit Shake, so the business wants to offer them affordable products that are suitable for their budget and their tastes. 4. To Provide Different Products The business wants to offer its market a variety of products that are able to meet their tastes and satisfy their cravings. Products The entrepreneurs decided to provide the consumers with different kinds of drinks. Mango Shake, and Dragon Fruit Shake. We can also offer combination fruit shake. Mango Shake The Mango shake is one of the fruit shake that the business offers. Mangoes are an absolute dream. Turning fresh, ripe fruit into all sorts of recipes or just eating it straight up It has such a wonderful, fragrant taste. This mango shake is a popular summer drink that combines fresh mangos with milk. Sample product: United Church of Christ in the Philippines Widdoes St., Brgy. II, City of San Fernando, La Union 2500 Philippines Email Address: president.ucc.2018@gmail.com Website Address: www.ucc.edu.ph Tel.#s. (63) 072 700-0282/242-4529, Tel. Fax (63) 072 888-3340, 072 687-2539 Melon Shake Melon Shake it aids in weight loss, good for eye sight, treats kidney stones, boosts immunity. They help relieve indigestion and have a soothing effect on the digestive system. They are rich sources of Vitamin A, Vitamin C, Potassium, and fiber which help prevent constipation. Sample product: Dragon Fruit Shake Dragon Fruit Shake contains a variety of nutrients, most notably high vitamin C and iron. Its low-calorie content helps give it superfood status because of high nutrient density. Sample product: United Church of Christ in the Philippines Widdoes St., Brgy. II, City of San Fernando, La Union 2500 Philippines Email Address: president.ucc.2018@gmail.com Website Address: www.ucc.edu.ph Tel.#s. (63) 072 700-0282/242-4529, Tel. Fax (63) 072 888-3340, 072 687-2539 MARKET ANALYSIS Target Market Union Christian College students, who seek on-the-go drinks that can satisfy their thirsty in just a cup. The business wants to ensure that the drinks that were served would be more convenient to the students unlike their usual experience in the school canteen. Parents and guardians, who want to drink something that is affordable and familiar to them. The business also ensures that the parents and guardians were able to secure that their children will drink is nutritious to them. Union Christian College Teachers, Staffs, and Administration, who are busy with their schedules, who want to drink something that is affordable and convenient. Since Creseann Fruit Shake is an on-the-go type of business, the drinks that were offered would be more convenient to them that can also fit their hectic schedules. Competitors There were a relatively large number of businesses that were installed outside the campus of Union Christian College. The canteen and other business groups offer similar products while Creseann’s Fruit Shake offers different kinds of fruit shake like Mango Shake, Melon Shake and Dragon Fruit Shake. The business was able to cope with these competitors through the availability and well-trained staff, genuine advertisements, and sensible prices that would help directly to the profitability of the business. Advertisement Creseann’s Fruit Shake the business was also promoted in the use of private messages, Facebook, Instagram, and other social media channels. Furthermore, the business decided to use the social media. People nowadays are fond of using technological gadgets and social media is a powerful mean to share or disseminate information, videos, photos, articles and such. It is an easy way to market Creseann’s Fruit Shake products to the people. Also, with social media, it is easier to communicate with the people as regards to our product. Personal selling in order to promote the product through an efficient and effective way to the customer. United Church of Christ in the Philippines Widdoes St., Brgy. II, City of San Fernando, La Union 2500 Philippines Email Address: president.ucc.2018@gmail.com Website Address: www.ucc.edu.ph Tel.#s. (63) 072 700-0282/242-4529, Tel. Fax (63) 072 888-3340, 072 687-2539 To improve the development of the business (as envisioned to inform and influence the interest and decision of their target market), Creseann’s Fruit Shake have used the following: Posters of Logo These posters were displayed at the box stall of the business. The optimistic vibe that the posters have influenced and catch the attention of the customers for them to buy in Creseann’s Fruit Shake shop. Public Relations The business owners have collaborated with the people whom they know, in which they will advertise their product through the word-of-mouth procedure. STRATEGY AND IMPLEMENTATION This section shows the financial plan of the business where the capitalization, pricing, projected cost, projected total of profit, daily projected sales, expenses, and profit, actual cost, actual total of profit, and actual daily sales, expenses, and profit of the business are presented and discussed. Capitalization Creseann’s Fruit Shake is able to come up with a total of Php 4,000.00 as a starting capital for the business. The starting capital is used by the business to buy the ingredients, utilities, and other materials needed for the stall. Since the products have a variety of flavored, a larger capital must be allocated for the budget of the business to be used. United Church of Christ in the Philippines Widdoes St., Brgy. II, City of San Fernando, La Union 2500 Philippines Email Address: president.ucc.2018@gmail.com Website Address: www.ucc.edu.ph Tel.#s. (63) 072 700-0282/242-4529, Tel. Fax (63) 072 888-3340, 072 687-2539 Pricing Psychological pricing strategy, an approach of gathering the consumer's emotional respond instead of his rational respond, is used by the business venture wherein the business sell its product to a consumer in a price of P35.00 (example) instead of 40.00. With this pricing strategy, the consumer will think that the product is not that expensive but rather affordable. Another is the one-price-policy, a strategy in which the seller offers the same price to every customer. With this kind of strategy, customers cannot negotiate the price, because the business venture do not allow it. Under a one price policy, the seller shows no discrimination. The seller charges all similar types of purchasers at the same price. Also, the terms of sale are the same. Negotiating or bargaining is out of the question. In setting the price of the products, marking up was also done. The products were priced depending on the ingredients used in preparing. The business have provided satisfying products to the customers which are the school staffs, teachers, students, and outsiders. The business' competitors priced their products in an average way that is depending in their profit that they have gained. This maintain its competitiveness in the market since almost prices are the same but with different tastes. PRODUCT PRICING MANGO SHAKE Small - ₱35.00 MELON SHAKE Medium - ₱45.00 Large- ₱55.00 DRAGON FRUIT SHAKE United Church of Christ in the Philippines Widdoes St., Brgy. II, City of San Fernando, La Union 2500 Philippines Email Address: president.ucc.2018@gmail.com Website Address: www.ucc.edu.ph Tel.#s. (63) 072 700-0282/242-4529, Tel. Fax (63) 072 888-3340, 072 687-2539 ORGANIZATION AND MANAGEMENT TEAM Manager - Maintains quality service by enforcing quality customer service standards and analyzing and resolving quality and customer service problems. - Contributes to team effort by accomplishing related results as needed. - Helps the cooks in cooking especially when needed. - Manage the business and leads the team to success Cashier - Receives payment by cash. - Issue refunds or change due to customers. - Count money in cash drawers at the beginning to ensure that amounts are correct and that there is adequate change. - Sort, count, and wrap currency coins. Order Taker - Greets customers entering establishments. - Takes order of the customer - Answers customer’s questions, and provides information on procedures or policies United Church of Christ in the Philippines Widdoes St., Brgy. II, City of San Fernando, La Union 2500 Philippines Email Address: president.ucc.2018@gmail.com Website Address: www.ucc.edu.ph Tel.#s. (63) 072 700-0282/242-4529, Tel. Fax (63) 072 888-3340, 072 687-2539 Fast Food Worker - Set up workstations with all needed ingredients and equipment. - Keep sanitized and orderly environment in the kitchen.u - Monitor stock and place orders when there are shortages Checked by: Ma’am Estrellita Dela Cruz UCC Chief Librarian Submitted to: Ma’am Marites Umaybas Entrepreneurial Professor
