SWOT Analysis of Milk Mantra PESTEL ANALYSIS of Tata Steel in Odisha BEE Strengths • Quality Products: Known for offering high-quality dairy products, emphasizing purity and freshness. • Local Sourcing: Emphasizes sourcing milk from local farmers, contributing to the local economy. • Innovation: Introduces innovative products like dessert items and breakfast options like sandwiches • Brand Reputation: Strong brand reputation for ethical practices and quality among consumers. • Distribution Network: Using traditional and digital channels for distribution Weakness • Dependency on Local Sources: Over-reliance on local sourcing might impact scalability and consistency in supply. • Market Penetration: Faces challenges in penetrating Odisha market. • Competition: Competing against larger, more established dairy brands like Omfed, Amul. Opportunities • Diversification: Potential to diversify the product range to cater to different consumer segments. • Expansion: Opportunity to expand market presence beyond Odisha to other states or regions. It is expanding into Jharkhand and WB • Health and Wellness Trend: Capitalize on the growing trend of health-conscious consumers by offering specialized dairy products, Skimmed Milk, Low calorie desserts. • Partnerships: Forming partnerships with retailers, cafes, or institutions for wider distribution. Threats • Market Competition: Intense competition from local, national and international dairy brands entering the local market. OMFED, Damone • Supply Chain Challenges: Risks associated with maintaining consistent milk supply and quality standards. Farmers strike or delivery boys strike • Regulatory Changes: Changes in regulations or policies impacting dairy production and distribution. • Consumer Behavior Changes: Shifts in consumer preferences or health trends affecting demand. PESTEL Analysis • Arcellor Mittal is planning to set up a Steel Plant in Odisha. • Do a PESTEL Analysis for the company Political • Government policies: New govt in Odisha is welcoming and is providing incentives for large steel makers to set up plants in Odisha. • Political stability: Stability in the state and country ensures consistent business operations. Economic • Iron Ore the raw material for steel is available in plenty in Odisha • Odisha also has sea ports which can be used for transporting and exports • Domestic consumption is also healthy. Social • Employment and labor trends: Availability of skilled labor and employment regulations in the state on par with national level. • Local community relations: Community engagement and social responsibility initiatives impact the company's image. • Local community is supportive of steel plant Technology • Advancements in technology: Innovation in steelmaking processes and machinery impacts Tata Steel's competitiveness. • Automation: Implementing technological advancements can improve efficiency but might impact employment. Environmental • Environmental regulations: Compliance with environmental standards for emissions and waste management affects operations and costs. • Sustainable practices: Embracing sustainable methods impacts reputation and long-term viability. Legal • Legal frameworks: Adherence to labor laws, environmental regulations, and other legal requirements impacts operations and costs. • Land acquisition and permits: Obtaining land and necessary permits can affect expansion plans. • Fair Legal system in Odisha Class Test 1 • Swot Analysis for 6 marks • PESTEL Analysis for 10 marks • All the best!
