How To Make A TikTok Christy Ho Creative Program Manager Creative Lab, SEA CONFIDENTIAL & PROPRIETARY Create your account 4 How to? 2. There are two ways to sign up: With your phone/email or use a 3rd party login. CONFIDENTIAL & PROPRIETARY 1. Tap the profile icon in the bottom right corner of the homepage. 5 4. Sign up with your phone number or email address. 5. Set your password and you’re done! CONFIDENTIAL & PROPRIETARY 3. If you are creating a new account, enter your birthday. 6 CONFIDENTIAL & PROPRIETARY Set up your account 7 Choose a username that is short, memorable, and if possible, gives visitors an idea of the type of videos you make or who you are. Your username will be shown in your videos and may also appear in search results. Avoid changing your username frequently - instead, use it consistently to build up your online presence. We recommend keeping your username consistent across other social platforms. CONFIDENTIAL & PROPRIETARY 1. Choose your username Consistency across platforms makes it easier for followers to find you. Consistency helps strengthen your brand. 8 3. Upload a profile picture Include a clear description on your profile so others know more about you and the types of videos you make. Be sure to include a call to action. Showcase your personality authentically - try using an existing photo from your camera roll. If you’re an organization or brand, use an official logo or photo. You will be required to sign into your Instagram and YouTube accounts to do this. You’ll be able to share your videos more easily on other platforms, helping fuel your growth. CONFIDENTIAL & PROPRIETARY 2. Add a description Now it’s time to post! 4. Link your social accounts 9 Create a video 2. Shoot If you have a video on your device that you would like to publish, tap ‘Upload’ at the bottom of the screen. Alternatively, tap or hold down on the red button to shoot a video. You can choose to make a 15s, 60s or even a 3m video and join multiple together clips. CONFIDENTIAL & PROPRIETARY 1. Upload 11 Timer Filters The Timer button on the right allows you to start your recording after a countdown. You can also choose how long to record for. Choose a filter to adjust the look of your video. Speed Set the playback speed of your video. Beauty Try out a new look with a touch of makeup. Effects Choose from hundreds of innovative stickers, special effects and backgrounds. Photo Templates CONFIDENTIAL & PROPRIETARY 2. Shoot Choose a template to make a dynamic video using your photos. 12 Choose a sound Option 1: Tap ‘Sounds’ at the top of the screen and search for or select a sound. Start shooting videos by tapping ‘Use this sound’ or the check button. Option 2: To use a sound from a video that you’re watching on TikTok, tap the music icon on the bottom right corner and then tap the Shoot button at the bottom of the screen. CONFIDENTIAL & PROPRIETARY 2. Shoot 13 You can edit effects, change filters, choose new sounds or stickers, and add text. Special Effects: Select visual, sticker, transition, split, or time effects and apply them to any frame of your video. Slide the white vertical bar to choose where you want to apply the effect from. Then hold down your selected effect for the length of time you want it to be applied for. CONFIDENTIAL & PROPRIETARY 3. Edit your video 14 Post a video Hashtags can help users understand your video content and find content that they’re interested in, and can also help your videos be discovered by more people. Posting videos that feature trending hashtags can potentially expose your content to a bigger audience. CONFIDENTIAL & PROPRIETARY 1. Add Hashtags 16 How to add hashtags & tag friends 2. Start typing the hashtag and select the hashtag from the list that appears. CONFIDENTIAL & PROPRIETARY 1. Tap ‘#hashtags’ 3. To mention your friends, tap ‘@Friends’ to tag another account in your video. 17 The Basics of Posting Hashtags & Descriptions Including relevant hashtags and descriptions allow TikTok to better surface your content to the right audience. Sounds Sounds can make your videos more engaging and attract more views. CONFIDENTIAL & PROPRIETARY Checklist Vertical Video TikTok is designed to showcase vertical videos shot with the TikTok camera. If necessary, you can convert your existing videos to a vertical format using editing apps or software before uploading to Tiktok. Sharing You can also post your TikTok videos to other social networks and encourage your audience to find more of your videos on Tiktok. 18 CONFIDENTIAL & PROPRIETARY Practice makes perfect! 21 Get Inspired! #ModelFaceChallenge Versailles Run CONFIDENTIAL & PROPRIETARY #WFHChallenge 22 Get Inspired! Pouting Filter #TellMeWithoutTellingMe CONFIDENTIAL & PROPRIETARY Lip Sync 23 Thank you!