See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/233897090 Belief, attitude, intention and behaviour: An introduction to theory and research Book · May 1975 CITATIONS READS 14,928 351,715 2 authors, including: Icek Ajzen University of Massachusetts Amherst 170 PUBLICATIONS 217,460 CITATIONS SEE PROFILE All content following this page was uploaded by Icek Ajzen on 20 July 2015. The user has requested enhancement of the downloaded file. View publication stats