Application has to be submitted on www.inductusjobs.com/un
Position: Consultant - State Consultant, Social and Behaviour Change Communication (SBC)
Employing Agency (Employer): Inductus Limited
Duration of the contract: The assignment is on purely contractual basis. Initially the tenure will
be from 01-January-2024 till 31st December 2024 from date of appointment.
Remuneration: Gross compensation budgeted for the position is attractive. Please note that the
offer made to the selected candidate shall be commensurate with qualifications, experience, and
salary history. (Current & Expected professional fee has to be quoted on portal)
Note: “It is a consultancy position for which the candidates are required to quote an all-inclusive
monthly fee. The position requires travel outside the duty station. Inductus will arrange the
travel. OPE costs for any outstation travel / travel outside duty stations, would be paid to the
consultant by Inductus based on standard rates prevalent in the respective State. No other fee/
expenses would be paid or reimbursed apart from the above"
No. of Vacancy: 1
Duty Station: Ranchi
Reporting Line:
1) Administrative Supervision- Inductus Limited
2) Nutrition Specialist/SBC Specialist
Last Date for Application: 05 December 2023 (Mid Night)
Application has to be submitted on: www.inductusjobs.com/un (No applications will be
considered by other means)
CONTENT OF TERMS OF REFERENCE FOR INDIVIDUAL CONSULTANT
State Consultant, Social and Behaviour Change Communication (SBC)
1.
BACKGROUND/RATIONALE
As per NFHS-5 data 22% children under 5 years are wasted (weight for height) and 39%
children are stunted (weight for age). The problem of malnutrition is intergenerational and
depends upon on multiple factors that includes optimal Infant & Young Child feeding (IYCF)
practices, complete immunization, institutional delivery and early childhood development,
deworming, safe drinking water, proper sanitation, dietary diversification etc. Hence, it needs
multi-pronged approach, grass-root synergy and constant engagement with different
stakeholders across different forums. In this regard “POSHAN Abhiyaan” a national flagship
programme is in right direction to address nutritional outcome by leveraging community
mobilization, technology, and convergence. Further, to address the issue of high prevalence of
wasting in the State, DWCD has launched CMAM (community-based management of acute
malnutrition). Community participation, behaviour and practices among caregivers and social
norms play crucial role in breaking cycle of malnutrition and anaemia. Jan Andolan is the key
component of Poshan Abhiyaan and SAAMAR which aims towards inclusive participation of
parents, caregivers, public representatives, government departments and social organizations
along with public and private sector to create a “People’s movement” Jan Bhagidari to address
malnutrition. There is a need to strengthen rollout of Jan Andolan guideline and
communication plan for CMAM programme. Further, IPC and Counselling skills of front-line
workers need to be improved to address the nutrition related behavioural barriers within
families and communities.
This consultancy is proposed to provide technical support to Women and Child Development
dept especially Directorate of Social Welfare and State Nutrition Mission in strengthening
implementation social behaviour change and communication strategy under Poshan Abhiyan
and CMAM programme. The consultant will focus on developing costed SBC strategies,
communication package, SBC capacity building, quality monitoring and documentation. The
technical consultant will also support in improvement of quality and coverage of communitybased events and home visits under Poshan Abhiyan.
2.
3.
PURPOSE OF ASSIGNMENT
The State Consultant-SBC will provide technical support to Women and Child Development
dept for effective implementation of social behaviour change and communication strategy
under Poshan Abhiyan and CMAM programme. The consultant will focus on developing
costed SBC strategies, communication package, SBC capacity building, quality monitoring
and documentation. The technical consultant will also support in improvement of quality and
coverage of community-based events and home visits under Poshan Abhiyan.
PROGRAMME AREA AND SPECIFIC PROJECT AREA
Nutrition 202: By 2027, government and partners have capacities to increase equitable access of
young children to nutritious foods and high nutrition impact services to prevent all forms of
malnutrition and manage wasting.
4.
OBJECTIVE/S: Key objectives of the consultancy are to
a) Provide technical support to DWCD for developing costed SBC plans for Poshan Abhiyan
and CMAM and allocate appropriate budget to districts
b) Improve quality and coverage of Community Based Events (CBE) and home visit Poshan
Abhiyan
c) Provide technical support to DCWD to develop costed campaign plans for Poshan Maah,
quarterly growth monitoring and promotion drive, Poshan Pakhwada, world breastfeeding
week and other important campaigns
d) Build the capacity of state and district functionaries of DWCD on SBC
e) Provide technical support in developing communication package for CMAM programme
and allocate appropriate budget to districts
f) Provide technical support to focused districts (West Singhbhum, Godda and Giridih) for
rolling out SBCC strategies (CMAM and Poshan Abhiyan)
g) Develop repository of case studies, human interest stories and challenges faced and how
those challenges were resolved
h) Provide technical support to DWCD for initiation of Dulaar IVRS system for parenting
messages
5.
MAJOR TASKS TO BE ACCOMPLISHED
 Develop costed SBC plans for Poshan Abhiyan and CMAM and allocate appropriate
budget to districts
 Capacity building of Anganwadi workers on Community Based Events (CBE) and home
visit Poshan Abhiyan with a focus on 3 districts (Godda, Giridih and West Singhbhum)
 Develop Community Based Events (CBE) and home visit quality monitoring tool and
facilitate rollout
 Support SBC campaigns for nutrition such as Poshan Maah, quarterly growth monitoring
and promotion drive, Poshan Pakhwada, world breastfeeding week and other
 Developing communication package for CMAM programme and allocate appropriate
budget to districts
 Support department in planning and implementation of CMAM communication package
 Develop repository of case studies, human interest stories and challenges faced and how
those challenges were resolved
 Support DWCD in initiation of Dulaar IVRS system for parenting messages
6. DELIVERABLES AND DEADLINES
Deliverables
Poshan Abhiyan
-
Deadlines
31 January 2024
Analytical report on CBE and Home visits for last 3 months with
suggestions to improve quality in CBE and Home visits.
Supported capacity building of ICDS officials on convergence action
planning, status report submitted
CMAM
-
Support in drafting CMAM joint directives issues with clear SBC
strategy
CMAM draft communication prototype (Banner, handbills, posters,
wall painting designs, newspaper advertisements, Billboard)
Development of CMAM communication plan for Godda district
Poshan Abhiyan
-
Capacity building on CBE and Home visit completed in West
29 February 2024
-
Singhbhum and Godda, Giridih district completed, training report
submitted
CBE and home visit quality monitoring tool developed and shared
with department.
Status report on Dulaar IVRS of utilization of Dulaar IVRS app
Support district (Godda, West Singhbhum and Giridih) and State
convergence action plan preparation
CMAM
-
Designing of communication materials prototype for CMAM (Job
aids, danglers, Dos & don’ts, standees)
Support in compiling SBC activity progress in Godda and West
Singhbhum and share with COE RIMS for monthly meeting
Document one human interest story/case study linked to nutrition
initiative
Poshan Abhiyan
31 March 2024
-
Facilitate Poshan Pakhwada campaign across 24 districts.
Share analytical report on use of CBE and Home visits checklist
Support department in Poshan Abhiyan convergence action plan
meeting with SBC component; minutes of meeting available
- Support department in finalizing APIP with SBC plans and
implementation strategy.
- Support department in finalizing Poshan Dhara newsletter with at least
5 nutrition case studies
CMAM
-
Submit costed SBC plans and implementation strategy for CMAM
programme with clear activities for male engagement
Finalize CMAM audio visual script and support technical animation
video
Poshan Abhiyan
-
Submit detailed analytical report of utilization of Dulaar IVRS app for
parenting messages by users in 5 districts, document bottlenecks and
suggest corrective measures
CBE and home visit progress and monitoring report analysed and
shared with department
Support department in rolling out quarterly growth monitoring drive
activity with intensified SBC activity
CMAM
-
Support department in multi-sectoral review meeting of CMAM
progress, minutes of meeting prepared
Support Department in issuing directives on SBC package for CMAM
programme with budget
Support CMAM SBC planning with costed activities in Godda, West
30 April 2024
Singhbhum and Giridih
Poshan Abhiyan
-
31 May 2024
Support State level review meeting in Poshan Abhiyaan progress
including (CBE, Home visit, growth monitoring progress)
Follow up frontline worker capacity building, submit CBE and home
visit progress and monitoring report with department
CMAM
-
Support focused district (Godda, West Singhbhum and Giridih) in
printing and rollout of CMAM SBCC package
Build the capacity of COE team (State and district team) on SBC
package rollout
Support capacity building on SBC component of CMAM programme
in Godda, West Singhbhum and Giridih in coordination with COE;
SBC training PPT drafted
Document one human interest story/case study linked to nutrition
initiative
Poshan Abhiyan
-
30 June 2024
Support department in reviewing State Convergence Action plan
activities, report submitted
Support department in finalizing Poshan Dhara newsletter with at least
5 nutrition case studies.
CMAM
-
Support department in capacity building of ICDS master trainers on
SBC package for CMAM; training PPT drafted
Support in compiling SBC activity progress in Godda and West
Singhbhum for review meeting
Poshan Abhiyan
-
Support State level review meeting in Poshan Abhiyaan progress
including (CBE, Home visit, growth monitoring progress)
CBE and home visit progress and monitoring report analysed and
shared with department
Submit detailed analytical report of utilization of Dulaar IVRS app for
parenting messages by users in 5 districts,
CMAM
-
Follow up frontline worker training on CMAM including SBC in the
State including Godd and West Singhbhum
31 July 2024
-
Support district Godda, Giridih and West Singhbhum in reviewing
progress Poshan Abhiyan and CMAM SBC activities
Document one human interest story/case study linked to nutrition
initiative
-
Poshan Abhiyan
-
31 August 2024
Support department in World Breastfeeding Week celebration
(drafting guideline, planning meeting, monitoring of activities);
submit detail progress report including activities undertaken in West
Singhbhum, Giridih and Godda.
Support department in rolling out quarterly growth monitoring drive
activity with intensified SBC activity
Document one human interest story/case study linked to nutrition
initiative
-
Poshan Abhiyan
-
30 September 2024
Support department in Poshan Maah celebration including (drafting
guideline, facilitating partners engagement, monitoring activities)
Compilation of Poshan Maah activities including Godda, West
Singbhum and Giridih)
Support State level review meeting in Poshan Abhiyaan progress
including (Poshan Maah, CBE, Home visit, growth monitoring
progress)
-
CMAM:
-
Support department in printing and releasing SBC material for
CMAM
Poshan Abhiyan
-
31October 2024
Poshan Maah activity report prepared and shared with department
including Godda, west Singhbhum and Giridih
CBE and home visit progress and monitoring report analysed and
shared with department
CMAM
-
Support department in multi-sectoral review meeting of CMAM
progress including planned SBC activities; minutes of meeting
prepared
Support CMAM SBC activity in Godda and West Singhbhum and
compile progress report for monthly meeting
Poshan Abhiyan
-
Support department in reviewing State Convergence Action plan
activities, report submitted
CBE and home visit progress and monitoring report analyzed and
30 November 2024
-
shared with department
Submit detailed analytical report of utilization of Dulaar IVRS app for
parenting messages by users in 5 districts
CMAM
-
Support department in multi-sectoral review meeting of CMAM
progress including planned SBC activities; minutes of meeting
prepared
Support CMAM SBC activity in Godda and West Singhbhum and
compile progress report for monthly meeting
Poshan Abhiyan
-
31 December 2024
Final Status report of CBE and Home visit coverage and monitoring
report prepared with identified gap and way forward and report
submitted to department
Support department in finalizing Poshan Dhara newsletter with at least
5 nutrition case studies.
CMAM
-
Support in compiling SBC activity progress in Godda and West
Singhbhum and share with COE RIMS for monthly meeting
Final status report of CMAM SBC package rollout in the State
prepared and submitted to department with identified gaps and wayforward
7. DUTY STATION: Ranchi
8. TECHNICAL SUPERVISOR: Nutrition Specialist/SBC Specialist
9. OFFICIAL TRAVEL INVOLVED (ITINERARY AND DURATION) : Yes
(On an average 5 travel per month)
10. ESTIMATED DURATION OF CONTRACT : 12 Months
1 January 2024 to 31st December 2024
11. QUALIFICATIONS
/SPECIALIZED
KNOWLEDGE/EXPERIENCE/
COMPETENCIES
(CORE/TECHNICAL/FUNCTIONAL)/ LANGUAGE SKILLS REQUIRED FOR THE
ASSIGNMENT (Please use as applicable): Advanced university degree social sciences, social work, or communication.
 At 5-7 years’ work experience in working with social sector especially in the areas of
Poshan Abhiyan, CMAM and other relevant nutrition programme would be required
 Working experience government department and international agencies on the issue of
social behaviour change and communication would be added advantage
 A robust understanding of SBCC approaches, theories and methods required
 Experience of developing strategies and rolling them out using government mechanism
required
Required skills/competencies:
 Communication skill: Excellent communication skills in Hindi and English; ability to
speak read and write fluently in both languages is a must
 Computer skills – well versed with excel and PowerPoint.
 Analytical and report writing skill: Proven analytical and report writing skills with ability
to draw lessons learned and apply them to take corrective step
 Programme management skill: Ability to work in multi-cultural environment with proven
track record advocacy & management skill for implementing programmes
12. PAYMENT SCHEDULE:
Payment will be made on monthly basis upon receipt of the deliverable and certified invoice
by supervisors.
13. PERFORMANCE REVIEWS:
The performance of candidates during the consultancy will be reviewed as against her/his
deliverables quality, timeliness, and their facilitation to achieve the results for Mothers and
Children.