Uploaded by Cannon Evans

BCOR 330 Study Guide Part 4 Test (11-13) 202308Module 11 Competitive Advantage

advertisement
BCOR 330 Information Systems and Technology
Study Guide
Part 4 Test (11-13)
Approach
•
•
•
•
•
This test assessment is worth 200 points
There will be approximately 45 to 55 questions on the test
You will be given 50 minutes to complete the test
Life is an open note test so you can use your notes
Use of your book, Google, Quizlet, GroupMe, or any other tool or source is not allowed and will
result in an F for the course.
As defined in the syllabus and discussed in class:
• You are expected to complete the test in one session
• It is suggest you use the Microsoft Edge browser (www.microsoft.com) which will work on
Windows and Apple machines.
• In addition, to ensure the proctorio software works correctly it is highly recommended you go
manually set the following settings:
o In the browser – go to settings
o Then Cookies and Site Permissions
o Then under All Permissions go into Pop-Ups and redirects
o Then under Allow hit the Add Button
§ Then type in https://connect.mheduction.com and then hit Add
• There will be NO virtual meeting and NO zoom for this exam. You will be videod using McGrawHills proctoring software. This is the same setup as the last exam and the Syllabus Quiz.
• In addition, the exam will be open BEFORE our normal class schedule for that Friday. Please look
for an announcement in eCampus. The exam may even be opened for you PRIOR to Friday.
• The exam needs to be submitted by 11:59pm on Friday.
• The test will be in eCampus in the Part 4 content area. You will not be able to access the test
prior to the announcement via eCampus.
Scope
The scope of the test will cover Part 4 (Modules 11-13) including:
• Reading material for all modules as found in eCampus
• Any material covered in the lectures which can also be found in eCampus for each module
Modules Covered
Part 4
11. Competitive Advantage
12. Business Computer Applications
13. Customer Relationship Management and Decision-Making Systems
and ERP
Opportunities to Learn and Ask Questions
•
•
There is ample opportunity to learn the material for each module we cover
There are also many opportunities to ask questions on any of the material
7 Opportunities to Learn
1.
2.
3.
4.
5.
6.
7.
Reading the Material (required)
Module ALA (required)
Module ABA (required)
Module Video (required)
Module Practice Quiz (required)
Attend the class meetings/lectures (highly recommended)
Use this Study Guide (optional)
6 Opportunities to Ask Questions
1.
2.
3.
4.
5.
6.
During the class meeting/lecture
During the Agenda recap of material covered in the last class meeting
The Module Q&A Discussion Forum
Attend my Weekly Office Hours for help
Request a dedicated 1-1 session outside of office hours
Send me an email
Course Objectives Supported by the Scope of this Assessment
#
Objective
Demonstrate via testing that the student has a good understanding of basic information
technology topics.
Identify information system types in organizations and the value of various information
systems and technologies for businesses.
Have a firm understanding of a variety of information technology topics such as
database processing, cloud computing, social media, information security, and
business intelligence systems.
Understand the history, development, theory, and application of information technology
hardware and software.
Know the importance of information systems in modern day business enterprise.
1
2
3
4
5
Part 4 Test
Question Details
•
•
•
You have 1 attempt per question
Test questions may be ordered differently across students
Test questions may be pooled and randomly selected across student
•
Note: All Short Answers must be answered in your own words
Module Coverage
Module
11. Competitive Advantage
12. Business Computer Applications
13. Customer Relationship Management and Decision Making Systems and
Enterprise Resource Planning
Approximate
Coverage
25%
25%
50%
100%
2
Study Guide by Module
Module 11: Competitive Advantage
11.1
11.2
11.3
11.4
11.5
11.6
Porter's 5 Forces
Using MIS To Develop a SWOT Analysis
The PESTEL Analysis
Business Strategies
o Porter's Generic Business Strategies
o The Red and Blue Ocean Strategies
o Christensen's Disruptive Innovation Model
o Lieberman and Montgomery's First-Mover Advantage
o The Fast-Follower Strategy
Manufacturing Principles
o Lean Manufacturing
o Using MIS Tools with Lean Manufacturing Principles
o Six Sigma Production Quality
o Using MIS Tools with Six Sigma Quality Practices
Inventory Management Systems
o Using MIS Tools for Efficient Inventory Management Systems
o JIT Manufacturing and Inventory
Module 12: Business Computer Applications
12.1
12.2
12.3
12.4
12.5
12.6
12.7
Transaction Processing Systems
o Cash Registers
o Merchant Service Aggregators
o PayPal, Stripe, Square, and Quickbooks
Decision Support Systems Software
o Three Components of DSS
o Major Providers
o The Impact of AI on DSS
Executive Information System Software
o Elements of Executive Information System Software
o Major Categories of Executive Information System Software
o Executive Operations Management Software
o Major Providers
o Executive Financial Management Software
o Major Providers
o Executive Marketing Management Software
Executive Human Resources Systems Software
o Major Providers
Enterprise Resource Planning Systems Software
o Elements of ERP Software
o Major Manufacturers
Supply Chain Management Software
o Elements of Supply Chain Management Software
o Functions of Supply Chain Management Software
o How Supply Chain Management Software Feeds ERP Software
o Major Providers
Customer Relationship Management Software
o Functions of Customer Relationship Management Software
o Major Providers
3
Module 13: Customer Relationship Management and Decision-Making Systems
13.1
13.2
13.3
13.4
13.5
13.6
13.7
13.8
13.9
13.10
13.11
13.12
13.13
13.14
13.15
13.16
13.17
13.18
13.19
13.20
13.21
13.22
Using Customer Relationship Management Systems To Acquire New Customers Markets
o Segmenting a Market
o Targeting a Market Segment
Customers
o Prospecting Potential Customers
o Qualifying Potential Customers
o Identifying Current Customers
o Understanding How Customers Interact
o Acquiring Information About Customers
o Analyzing Customer Information
o Developing Relationships with Customers
What Is Meant by Share of Customer
What Is Meant by Customer Equity
What Is Meant by Customer Profitability
What Is Meant by Customer Lifetime Value
Storing Customer Data
o Risks Involved with Storing Customer Data
o Laws and Regulations Associated with Storing Customer Data
o Ethical Considerations of Selling Customer Data To Third Parties
Customer Relationship Management Market Analytics
o How Analytics Improve the Quality of Customer Data Collection
o How Analytics Are Used To Develop New Products
Describe Managerial Roles
o Describe the Decisional Roles of Managers
Describe High-Velocity Automated Decision Making
Describe Management Filters
Describe Structured and Unstructured Decisions
Explain How Decision-Making Software Uses the Analytic Hierarchy Process
Explain the Balanced Scorecard Method and Its Elements
Explain How Information Quality Impacts Business Decisions
o Describe the Characteristics of Information Quality
Describe Decision Support for Middle Managers and Operational Managers
Describe What Is Meant by Belief Structures
Describe a Multi-Criteria Decision Analysis
Describe a Simple Decision Matrix And How Problems Are Discovered
Describe How Solutions Are Designed
Describe How Managers Choose Among Alternatives
Explain the Decision-Making Process
Module 13+: Enterprise Resource Planning System (ERP)
Describe an Enterprise Resource Planning System
• Describe the Use of ERP Modules in Business
• Describe How Businesses Use ERP Systems To Increase Efficiency and Value
• Describe the Drawbacks of Using ERP System Software
• Explain Why Most ERP Systems Are Cloud-Based
• Explain How ERP Systems Allow Managers To Combine the Functions of a Business To Maximize
Efficiencies
Explain How Financial Management System Software Interacts with ERP
Explain How Accounting System Software Interacts with ERP
Explain How Human Resource Management System Software Interacts with ERP
4
Explain How Computer-Aided Design and Manufacturing Software Interacts with ERP
Explain How Transaction Processing System Software Interacts with ERP
Explain How Project Management System Software Interacts with ERP
Explain How Customer Relationship System Software Interacts with ERP
5
Download