2020, Levan Gogichadze
The impact of lockdown on purchasing power and the surge in competition underscores the need for
strategic adaptation.
Considerable focus has been directed towards the development of online channels, introducing new
communication avenues. However, this rapid adoption has resulted in challenges related to speed,
business objectives, and customer orientation.
While maintaining an active presence on social media is essential, the true value of such
engagement lies in its ability to attract new customers, retain existing ones, foster engagement, and
ultimately drive product or service sales.
Merely sharing aesthetically pleasing messages on social networks falls short in identifying and
expanding the target user base, irrespective of the frequency of posts.
Hence, the formulation of a #marketingstrategy/plan becomes imperative, clearly defining the target
market and end user while optimizing the use of all communication channels.
All promotional and informational endeavors, including those on social media, should be viewed
holistically. Regular updates, informed by real-time #dataanalysis, should align cohesively with the
predetermined objectives.
#dataanalyses #marketingstrategy #socialmedia #promotions #humanainformarketing