Cultural insights for Brazilian Expansion Sharon Shetty T00716722 Didimus Daniel T00707521 Siddhayani C Patil T00715897 Lovelyn Ayeni T00691130 WEAKNESS STRENGTH ● ● ● Large and diverse market Strong cultural heritage and vibrant culture. Emphasis on collective unity and familial bonds ● ● ● ● ● Language barrier Pace of business Complex bureaucracy and regulation Economic inequality and poverty Limited infrastructure in some region SWOT OPPORTUNITY ● ● ● Cultural Alignment Local partnership Expanding tourism industry THREATS ● ● ● ● ● Communication barriers Legal and regulatory challenge Market expectation Economic instability and currency fluctuation Political uncertainty and corruption RECOMMENDATIONS: 1) 2) 3) 4) Market research Legal and Regulatory compliance Cultural adaptation Location selection RECOMMENDATIONS: 5) 6) 7) 8) Partnerships Technology integration Language localization Marketing & Promotion RECOMMENDATIONS: 9) 10) 11) 12) Adapt to local customs Employee training Customer feedback and adaptation Sustainability considerations