MEDIA IN
INDIA
ADPR- 776 Media Relations
Panita Charoenpol 7528333
HISTORY OF INDIA MEDIA
18th Century
First Indian Language
Newspaper
called ‘Samachar Darpan,’
on Bengali Laguage
19th Century
Wave of mass media in the
form of printing press gain
more popularity
20th Century
New form of mass media
arise such as radio, cinema,
and television
21st Century
Media have develop
significantly due to that
internet and social media
play significant role
MEDIA LANDSACPE
India has a vast array of entertainment options, including TV channels, radio
stations, and internet platforms. However, the rise of disinformation and fake
news has become a increasing in Indian society. This issue has been
exacerbated by political parties using social media platforms to reach new
voters and launch campaigns, as well as the banishment of journalists who
seek to expose government corruption. The ownership of media organizations
with multimedia interests has also led to the avoidance of political business to
avoid issues with authorities. Regional media has grown bigger, but traditional
journalism remains a challenge. This situation is concerning in a democratic
country where millions of people are influenced by propaganda and fake news.
MEDIA INDEPENDENCY
In 2023, the BBC released a documentary called "India: The Modi
Question," which accused current Indian Prime Minister Narendra Modi
of being responsible for a 2002 riot in Gujarat.
The Indian government responded by removing links to the
documentary, taxing BBC offices, and investigating staff, and cloned
their phone and laptop to see how the document had created. The
Government claiming their action as a "survey" of their work.
MEDIA INDEPENDENCY
Indian journalist, Siddique Kappan, has been released after 864 days in prison. He was
arrested while investigating a rape case and was charged with stirring law-andorder issues and inciting violence under the Unlawful Activities (Prevention) Act. The
UAPA law allows authorities to decide whether someone is a "terrorist" and capture
them without evidence, creating conflicts in the bailing system. Kappan's arrest has
been criticized by press freedom activists, who view India as increasingly unsafe for
journalists. The reason he got arrested as the case was involved with four uppercase men
HOW PEOPLE RECEIVED NEWS
India's media industry is dominated by television and print media, with the most
popular channels being those that speak Hindi and English. Urdu and Telugu are
the highest in printing media. India's broadcasts have music-based FM stations,
and only 'All India Radio' is allowed to produce news. However, the increasing
number of smartphones and mobile internet has led to the introduction of
digital media, which is preferred by young, well-educated urban people. Over
150 million active users consume news media, with most online news being
about rural India. As a result, India has a higher rate of online news
consumption.
CHALLENGES OF DEALING
WITH THE MEDIA
The traditional media in India is controlled by the government, making it hard for journalists
to report objectively. As a company, there are challenges in public relations and
communication, especially when dealing with the government. The choice of words must be
prudent, and information must be given out neutrally to avoid risking the organization and
the journalists. Social media provides a loophole, but fake news is rampant, making it hard
for citizens to receive information. To tackle the challenges, the information must be useful
and neutral.
THANK YOU