Group 1
1. Which of the following is NOT a common advertising medium?
a) Smoke signals
b) Radio
c) Newspaper
d) Television
2. What is the primary goal of advertising?
a) Increase brand awareness, Enhance customer loyalty, Generate sales leads
b) Incease price product
c) Make lower customer loyalty
d) Change core customer
3. Which of the following is NOT a characteristic of direct marketing?
(a) Mass marketing approach
(b) Measurable results
(c) Targeted communication
(d) Personalized messages
4. What is the primary goal of direct marketing?
(a)To not generate leads
(b) To increase brand awareness
(c) To build customer relationships
(d) To generate leads
5. Which of the following is NOT an example of a direct marketing channel?
(a) Affiliate marketing
(b) Direct mail
(c) Telemarketing
(d) Email(
6. What is the importance of having a strong customer database for direct marketing?
(a) It is not important for direct marketing.
(b) It helps you track your campaign results.
(c) It enables you to personalize your communications.
(d) It allows you to target your messages more effectively
7. Which of the following is NOT a benefit of using direct marketing?
(a) It guarantees a positive return on investment.
(b) It allows you to reach a more targeted audience.
(c) It provides you with immediate feedback on your campaigns.
(d) It can be more cost-effective than traditional marketing methods
8. What communication activities have the highest total cost and are most effective among the
activities?
A Advertising
B promotion sale
C direct marketing
D Personal selling
9. This activity brings joy to customers when shopping
A promotion sale
B public relation
C advertising
D personal selling
10. Activities aimed at maintaining the relationship between customers and a product
A public relations
B advertising
C sale promotions
D direct marketing